Schute Bell Badgery Lumby

Name

Schute Bell Badgery Lumby

Legal name

Schute Bell Badgery Lumby

Website

https://schutebell.com.au

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Services

NAICS

Livestock Merchant Wholesalers (424520)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Wool & Fiber Production (Shearing, Sorting, On-Farm Grading) (AFAEAFAD)

Keywords

• Real estate services
• Livestock auctions
• Wool brokering
• Rural property sales
• Property management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from residential, rural, commercial, and business property sales. Services include auctions, private sales, and sale by tender.
2. Livestock Sales Commission: Commission revenue from livestock marketing through auctions, AuctionsPlus, and private treaty sales. Includes stud stock selection services.
3. Wool Brokering: Commission-based wool brokering services for woolgrowers, including marketing and sales facilitation.
4. Property Management: Ongoing management fees from residential and commercial rental properties.
5. Finance and Insurance Services: Referral commissions from finance and insurance services offered through the platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Schute Bell Badgery Lumby is an Australian rural services agency that brokers wool, sells livestock, and handles residential, rural, commercial, and business property transactions across New South Wales and Queensland. It also provides property management, clearing sales, and referrals for finance and insurance, operating under a "Guarantee of Personal Service" with over 100 years of continuous operation since 1906.

Product overview

Schute Bell Badgery Lumby is a traditional real estate and livestock agency offering a comprehensive suite of rural and property services. The company operates as a single unified service offering across multiple divisions: Wool (auction and subscription services), Livestock (sales, purchases, and stud stock selection), Property Sales (rural, residential, commercial, vacant land, and business properties), Property Management (rental services), Clearing Sales, Finance, and Insurance. The agency has strategic staff locations throughout New South Wales and Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Wool Brokering Commission-based wool brokering service for woolgrowers, providing auction support, marketing, and sales facilitation for wool clips.
• Livestock Sales and Marketing Livestock sales, purchases, and marketing including auction sales, AuctionsPlus online sales, private treaty sales, stud stock selection, and processor/feedlot contact services throughout NSW and Queensland.
• Property Sales Sales services covering residential, rural, vacant land, commercial, and business properties with personalised marketing, auctions, private sales, sale by tender, and online auctions.
• Property Management Rental property management services including listings for residential properties for rent across NSW and Queensland.
• Clearing Sales Clearing sale services for liquidating equipment, livestock, and other assets, typically conducted as on-site auctions.
• Finance Services Financial services related to property and rural transactions, provided through partner referrals.
• Insurance Services Insurance services for rural and property clients, provided through partner referrals.
• Weekly Wool Report Email-based market intelligence service providing weekly wool market updates to subscribers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Farmbuy.comcoreChannel Partner/ Reseller/ DistributorRural property listings partnership directing users to browse rural properties on Farmbuy.com platform when browsing through Schute Bell listings.
• Domain.com.aucoreChannel Partner/ Reseller/ DistributorResidential property listings partnership directing users to browse properties on Domain.com.au platform.
• AuctionsPluscoreChannel Partner/ Reseller/ DistributorLivestock marketing partnership providing online auction platform for livestock sales and assessing throughout Eastern Australia.
• Meat & Livestock Australia (MLA)supportingTechnology or IntegrationReference to MLA market prices and resources integrated into livestock service offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nutrien Ag Solutions (formerly Landmark): Major Australian rural services provider offering livestock marketing, wool, real estate, and agronomic inputs. Competes directly with Schute Bell in livestock sales and rural property across NSW and Queensland.
• Raine & Horne Rural: Established Australian real estate network with a rural specialty covering livestock, wool, and property sales. Overlaps with Schute Bell on rural and residential property transactions across eastern Australia.
• Elders Limited: Australia's largest listed rural services company offering wool brokering, livestock sales, real estate, and financial services across the country. Direct competitor in wool, livestock, and rural property with overlapping services and customer segments.
• Ray White Rural: National real estate franchise network with a dedicated rural division active across NSW and Queensland. Directly comparable on rural property listings, auctions, and rural client services.
• First National Real Estate: Cooperative real estate network with strong regional and rural presence in NSW and Queensland. Comparable on residential and rural property sales, auctions, and property management.

Emerging players

• Domain Holdings (Domain Group): Australia's leading residential property listings portal and a channel partner of Schute Bell. Comparable as a property marketplace infrastructure layer reshaping how rural and residential listings reach buyers.
• AuctionsPlus: Online livestock auction platform integrated with Schute Bell's livestock services. Comparable as the digital infrastructure underpinning online livestock marketing across Eastern Australia.

Broad incumbents

• CBRE Group (Australia): Global commercial real estate services firm active in Australian commercial and rural property transactions. Overlaps with Schute Bell on commercial and business property sales.
• Colliers International (Australia): Global real estate services firm with Australian operations covering commercial, rural, and residential property. Comparable on commercial and business sales services across regional markets.
• McGrath Estate Agents: Major residential real estate brand in Australia with strong presence in Sydney and regional NSW. Overlaps with Schute Bell on residential property sales and property management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SchuteBell
• Facebookfacebook.com/SchuteBell
• LinkedInlinkedin.com/company/goddard-schute-bell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schute Bell Badgery Lumby