SocialJet
SocialJet is a Moscow-based native advertising platform, founded in 2015, that aggregates 500,000+ publishers across Russian social networks and 25,000+ Telegram channels, reselling inventory to brands, agencies, SMBs, and performance marketers through SocialData, SocialLead, TelePost, and TeleAds.
- Company typePrivate
- Founded2015
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SocialJet does
SocialJet is a privately held Moscow-based native advertising platform, founded in 2015, that aggregates publisher inventory across Russian-language social networks (VKontakte, Odnoklassniki, YouTube, Yandex Dzen) and messengers (primarily Telegram) and resells it to advertisers through four product surfaces. Its core platform, SocialData, indexes more than 500,000 publishers with analytics across dozens of parameters and offers automated media-plan preparation, campaign execution, and direct data transmission to the Russian Advertising Operator Registry (ORD) for regulatory compliance. TelePost operates a Telegram advertising marketplace covering 25,000+ channels; SocialLead runs a CPA-based performance network connecting brands with traffic partners under outcome-based pricing; and TeleAds delivers automated advertising in Telegram Mini Apps and bots with Telegram Premium-status targeting and a minimum CPM of 270 rubles.
The company monetizes through a hybrid pricing model — self-serve freemium for long-tail advertisers, multi-year enterprise subscriptions for managed campaigns, pay-as-you-go CPM/CPV/CPA for performance placements, and marketplace commission on Telegram channel transactions — supported by a 35-person account management and implementation team. AI features are embedded across the stack, including the SJI content-quality index, anti-fraud detection on SocialLead, and neural-network-driven campaign analytics, but these function as product features within an advertising business rather than as the company's core differentiator.
Customer segments span global brands and agencies running multi-million reach campaigns, small and mid-size businesses with targeted marketing tasks, advertising agencies managing multiple clients, bloggers and publishers monetizing audiences (with reported 20% publisher commission on sales and 25% SocialLead commission rates undercutting ~50% competitor norms), and performance marketers seeking guaranteed ROI through CPA. Marketing reach relies on content marketing via the SocialJet blog, presence on Russian business platforms (vc.ru, sostav.ru), Telegram and Yandex Dzen channels, and earned media coverage in Kommersant, Vedomosti, Gazeta.ru, AdIndex, and RB.ru. Operating geography is concentrated in Russia and the CIS, with no disclosed expansion outside that perimeter.
SocialJet firmographics
Firmographics- Name
- SocialJet
- Legal name
- Obshchestvo s ogranichennoy otvetstvennostyu «SoshelDzhet rus»
- Website
- https://socialjet.pro
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SocialJet is a Moscow-based native advertising platform, founded in 2015, that aggregates 500,000+ publishers across Russian social networks and 25,000+ Telegram channels, reselling inventory to brands, agencies, SMBs, and performance marketers through SocialData, SocialLead, TelePost, and TeleAds.
- Ownership category
- akta.pro rank
SocialJet industry classification
Industry- Product category
- Native Advertising Platform
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industries
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Paid Social Media Buying (BPAFABAD), Social Media & Community Management (BPAFAAAE)
Keywords
Where SocialJet is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
SocialJet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Native Advertising CPM/CPV: Revenue from native advertising placements in social networks and channels with payment per thousand impressions (CPM) or per view (CPV)
- CPA Performance Advertising: Revenue from performance-based advertising where advertisers pay only for target actions (leads, orders, app installs, unique clicks)
- CPP/CPA for Bloggers: Bloggers and publishers earn commission (20% in example) on sales generated through their referral links
- Telegram Marketplace Commission: TelePost platform commission from buying and selling Telegram advertising across 25,000+ channels
- TeleAds TMA Advertising: Revenue from advertising in Telegram Mini Apps with minimum CPM of 270 rubles
- Full-Service Agency Fees: Managed services for campaign planning, execution and reporting for enterprise clients, including media plan preparation within 24 hours
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | SocialData Self-Service |
| Subscription | Multi-year contract | SocialData Full-Service |
| Usage-based | Pay-as-you-go | TeleAds TMA Advertising |
| One time/ perpetual license | Pay-as-you-go | CPP (Cost Per Post) |
| Outcome Based/ Performance | Pay-as-you-go | SocialLead CPA Model |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
SocialJet product offering
Product offeringCore offering
SocialJet operates a native advertising and content distribution platform for advertisers, agencies, and publishers across social networks and messengers. Its suite of products (SocialJet Platform, SocialData, SocialLead, TelePost, TeleAds) automates ad campaign placement, performance analytics, anti-fraud protection, and provides marketplaces connecting brands with publishers and Telegram channel owners.
Product overview
SocialJet is a native advertising platform offering a portfolio of interconnected products: the core SocialJet Platform for native ad management, SocialData (analytics and ad platform with 500k+ publishers), SocialLead (CPA/performance network), TelePost (Telegram ad exchange with 25k+ channels), and TeleAds (Telegram Mini Apps advertising). The platform supports full-service and self-service models, automated campaign launching, brand safety, anti-fraud protection, and automatic ad marking to ОРД.
Differentiator
Problem solved
Functional benefit
Brands
- SocialData: Largest analytical and advertising platform for marketing and business with 500k+ publishers, featuring analytics, campaign launch, automation, and ORD data transmission
- SocialLead
- TelePost
- TeleAds
Products and services
- SocialJet Platform Core native advertising and content distribution platform that automates ad campaigns, bidding, analytics, and reporting on social networks. Designed for advertisers, agencies, and brand managers.
- SocialData
- SocialLead CPA-based marketplace and cashback platform that connects 500,000+ publishers with advertisers, enabling performance-based lead and action campaigns.
- TelePost Marketplace for buying and selling advertising in 25,000+ Telegram channels, enabling automated placement and management of posts in Telegram messenger.
- TeleAds Telegram Mini Apps (TMA) advertising platform that enables advertisers to launch campaigns inside Telegram Mini Apps distributed through the SocialJet ecosystem.
- SocialLead Mobile App Mobile application for publishers in the SocialLead network, available on the Apple App Store and Google Play, enabling on-the-go tracking and management of CPA campaigns and earnings.
Companies that use SocialJet
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
SocialJet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
SocialJet partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
SocialJet competitors and assessment
Company assessmentDirect peers
- Epicstars: Epicstars is a Russian influencer marketing and blogger marketplace platform. Directly comparable to SocialJet's blogger/publisher monetization flows via SocialLead and SocialData, with overlapping SMB and mid-market advertiser segments.
- Perfluence: Perfluence is a Russian performance/CPA influencer marketing platform connecting advertisers with bloggers on a pay-per-action basis. Highly comparable to SocialLead's CPA network, targeting the same Russian SMB and performance advertiser base.
- Soloway: Soloway is a Russian native advertising and media buying platform focused on seeding in social networks and blogs. Directly comparable to SocialData's native CPM/CPV offering for Russian social platforms.
- TGStat: TGStat is a Telegram channel analytics and advertising platform widely used in the Russian/CIS market. Overlaps with SocialData's analytics positioning and Telegram-native advertising inventory access.
- Telega.in: Telega.in is a leading Russian Telegram channel advertising marketplace. Directly competes with TelePost, offering automated Telegram ad buying/selling, channel analytics, and safe-transaction settlement for advertisers.
Others
- YouScan: YouScan is a Russian AI-powered social media listening and analytics platform. Adjacent rather than directly competitive, but its analytics and brand-safety tooling overlaps with SocialData's AI-driven analytics and SJI Index capabilities.
Broad incumbents
- VKontakte Ads: VK Ads is the official advertising platform of VKontakte, the largest Russian social network and a major source of inventory for SocialJet. Operates as both a supply-side platform and competing demand-side channel.
- Telegram Ads (Official): Telegram's official Ads platform is the underlying monetization layer that TelePost and TeleAds route demand through. As Telegram formalizes its ad platform, it represents a structural disintermediation threat to independent Telegram ad networks.
- Yandex Direct: Yandex Direct is Russia's largest digital advertising platform, including native placements on Yandex Dzen — a key channel for SocialJet. It is a broad incumbent rather than a direct competitor but competes for the same Russian advertiser budgets.
Emerging players
- GetBlogger: GetBlogger is a Russian blogger and influencer advertising platform with a marketplace model. Comparable in audience and use case to SocialLead and TelePost, focused on connecting advertisers with content creators in the Russian-speaking market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
SocialJet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SocialJet leadership team
Management profileNumber of profiles
Profiles6 records
SocialJet subsidiaries and ownership
Company hierarchySubsidiaries4 records
SocialJet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SocialJet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SocialJet
What does SocialJet do?
SocialJet operates a native advertising and content distribution platform for advertisers, agencies, and publishers across social networks and messengers. Its suite of products (SocialJet Platform, SocialData, SocialLead, TelePost, TeleAds) automates ad campaign placement, performance analytics, anti-fraud protection, and provides marketplaces connecting brands with publishers and Telegram channel owners.
Is SocialJet a public or private company?
SocialJet is a private company. It is classified as venture growth investor backed and is currently operating.
When was SocialJet founded?
SocialJet was founded in 2015. It employs 1 to 10 people.
Where is SocialJet based?
SocialJet is headquartered in Moscow, Russia, in the Europe region.
How does SocialJet make money?
Six revenue lines are on record. Native Advertising CPM/CPV is the primary driver. The others are CPA Performance Advertising, CPP/CPA for Bloggers, telegram Marketplace Commission, teleAds TMA Advertising and full-Service Agency Fees.
Who are SocialJet's main competitors?
Direct peers on record are Epicstars, Perfluence, Soloway, TGStat and Telega.in. YouScan is listed as an others. Broad incumbents are VKontakte Ads, Telegram Ads (Official) and Yandex Direct. GetBlogger is listed as an emerging player.
Does SocialJet have an API?
No public API is recorded for SocialJet.
What industry is SocialJet in?
SocialJet's product category is Native Advertising Platform. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 54181 and its SIC code is 7311.