What Epicstars does

Epicstars is an influencer marketing marketplace that connects brands and advertisers with content creators and bloggers across six social media platforms: YouTube, Instagram, VKontakte, Twitter, Facebook, and Telegram. The platform operates as a two-sided marketplace where bloggers register free of charge to monetize their audiences, while advertisers subscribe to discover, negotiate with, and manage deals across a database of more than 600,000 connected ad platforms and 2.24 million registered creators. Epicstars holds official API authorized-partner status with each of the six integrated social networks, enabling verified statistics retrieval, fraud detection, and engagement analytics that underpin its search, deal management, and reporting tools.

The underlying technology stack combines authorized social media API integrations for verification and statistics, an in-platform real-time communication system for deal negotiation, and proprietary analytics such as engagement rate calculation, average views per video (using a smoothing median over the last five videos), and a target views forecasting indicator. A transaction escrow mechanism freezes payment until advertiser acceptance, protecting both parties from fraud. The platform supplements self-serve tools (Blogger Search, Deal Management, Analytics Dashboard, Budget Forecast Calculator, Favorite Bloggers, Public Price Tool) with a full-service EPICSTARS Agency offering for enterprise clients seeking turn-key campaign management.

Epicstars generates revenue through three streams: a €98/month advertiser subscription for platform access, a 10-30% transaction commission on successful deals (charged at withdrawal), and custom-priced full-service agency engagements. The company is privately held, founded in Moscow, Russian Federation, and announced formal expansion into Europe and Latin America in May 2023. It is led by CEO Denis Volkov with CTO & Team Lead Ivan Kobzev, supported by a team of approximately 10-50 employees across management, development, design, and marketing functions. The platform reports generating approximately 500 million ad views per month across 3,500 active advertisers.

Name

Epicstars

Legal name

Epicstars

Website

https://epicstars.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Epicstars is a two-sided influencer marketing marketplace connecting brands and advertisers with bloggers and content creators across six social media platforms (YouTube, Instagram, VK, Twitter, Facebook, Telegram). It monetizes via advertiser subscriptions and transaction commissions on influencer deals.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Influencer Marketing & Creator Marketplaces (BPAMALAG), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Influencer marketing platform
• Creator monetization marketplace
• Social media advertising network
• Blogger advertising marketplace
• Influencer collaboration platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertiser Subscription: Advertisers pay 98€ per month for access to the platform, blogger search tools, deal management, and communication features
2. Transaction Commission: Platform charges 10% to 30% floating fee (agent's commission) from each successful deal, charged when blogger withdraws earned money. Additional commission for payment through certain payment systems.
3. Referral Program: Users can invite new users and receive partnership deductions calculated as percentage of their income. Interest rate established individually by administration.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Epicstars operates a two-sided influencer marketing marketplace that connects brands and advertisers with content creators (bloggers, YouTubers, Instagrammers, VK, Twitter, Facebook, and Telegram channel owners). Advertisers subscribe to search, negotiate with, and transact for advertising placements across 600,000+ creator platforms, while creators join free to monetize their audiences. The platform layers in escrow-based fraud protection, real-time analytics, and an optional full-service agency offering.

Product overview

Epicstars is an influencer marketing platform operating as a marketplace that connects brands (advertisers) with content creators (bloggers) across six social media networks (YouTube, Instagram, VK, Twitter, Facebook, Telegram). The core EPICSTARS platform serves as the central marketplace, supplemented by Blogger Search with filtering capabilities, an in-platform communication system for deal negotiations, Deal Management for transaction tracking, an Analytics Dashboard with engagement metrics, a Budget Forecast Calculator for campaign planning, a Favorite Bloggers feature for campaign preparation, and a Public Price Tool for transparent pricing. For advertisers seeking hands-off campaigns, EPICSTARS Agency offers full turn-key advertising campaign management services.

Differentiator

Problem solved

Functional benefit

Products and services

• EPICSTARS Influencer Marketing Platform A self-service marketplace platform connecting brands (advertisers) with content creators (bloggers) across six social media networks. Advertisers pay €98/month for access to blogger search, deal management, communication, and analytics tools; creators join free to monetize their audiences. The platform includes 600,000+ connected ad platforms, fraud protection through payment escrow, and performance tracking.
• EPICSTARS Agency Services Full-service turn-key advertising agency offering for large brands seeking hands-off influencer campaigns. Services include brief writing, advertising strategy development, blogger selection, ad placement approval, creative development, and account maintenance. Sold with custom pricing via direct sales.

Quantifiable outcome

• 500 million views generated monthly across the platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• admitadminorGTM or Marketing PartnerCPA-network partner listed on Epicstars partner page. Provides affiliate/cost-per-action advertising network integration for performance-based marketing campaigns.
• VKontaktecoreTechnology or IntegrationOfficial API authorization partner. Epicstars is verified by VKontakte specialists as a suitable technological platform for buying and selling advertising. Platforms are added only through official social media API.
• YouTubecoreTechnology or IntegrationOfficial API authorization partner. Verification allows access to real channel statistics for accurate advertising placement decisions. Platform cannot obtain login credentials.
• InstagramcoreTechnology or IntegrationOfficial API authorization partner. Enables Epicstars to access Instagram account statistics for platform verification and performance analytics.
• FacebookcoreTechnology or IntegrationOfficial API authorization partner. Provides verified statistics access for Facebook Pages and accounts on the Epicstars platform.
• TwittercoreTechnology or IntegrationOfficial API authorization partner. Integration enables Twitter account verification and statistics for influencer marketing campaigns.
• TelegramcoreTechnology or IntegrationOfficial API authorization partner. Telegram channel connection available via @ChannelAnalyticsBot for subscriber tracking and analytics within the Epicstars platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Upfluence: Upfluence is a self-service influencer marketing platform with creator search, campaign management, analytics, and a marketplace connecting brands and influencers across major social networks — a direct functional competitor to Epicstars' core offering.
• Aspire (formerly AspireIQ): Aspire is an end-to-end influencer marketing platform serving brands with discovery, workflow, and analytics, comparable in marketplace-style model and brand focus to Epicstars' advertiser side.
• Grin: Grin is an influencer marketing platform offering creator discovery, relationship management, and campaign analytics for brands — overlapping with Epicstars' advertiser subscription and agency services.
• HypeAuditor: HypeAuditor is an influencer analytics and fraud-detection platform with API integrations to major social platforms for audience quality checks — overlapping with Epicstars' verified analytics and engagement-rate features.
• Klear: Klear offers an influencer marketing suite with discovery, campaign management, and analytics across social platforms, comparable to Epicstars' marketplace plus SaaS positioning for advertisers.
• IZEA: IZEA operates a marketplace connecting advertisers with content creators, with sponsored-content tools and managed services — a direct marketplace competitor with both self-serve and agency offerings.
• Traackr: Traackr is an influencer marketing platform focused on influencer discovery, relationship management, and campaign performance for global brands, comparable in SaaS-model influencer marketplace mechanics to Epicstars.

Broad incumbents

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with API integrations to major social networks for verified data — comparable in technology stack and platform integrations to Epicstars, but oriented to enterprise brands.

Others

• Admitad: Admitad is a global affiliate/CPA network and was Epicstars' lead investor in its 2017 funding round; it operates performance-marketing partner programs and creator-monetisation infrastructure adjacent to Epicstars' affiliate features.

Emerging players

• Modash: Modash is an influencer search and analytics platform covering multiple social networks, comparable to Epicstars in creator discovery and verification focus, but targeting a different geographic mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/epicstarsteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epicstars