GetBlogger
GetBlogger is a Russian CPA-based influencer marketing platform connecting 155,975+ bloggers with 300+ advertisers through automated matching, real-time analytics, and ORD-compliant ad marking. It operates within the MTS ecosystem and offers CPA, Native Advertising, and Brandformance products.
- Company typePrivate
- Founded2016
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GetBlogger does
GetBlogger (ООО «ГЕТБЛОГГЕР») is a Moscow-headquartered, two-sided influencer marketing platform that has operated since 2016, connecting Russian brands with a network of more than 155,975 registered bloggers for cost-per-action (CPA) campaigns. The platform serves two primary user groups: advertisers (Russian brands across finance, ecommerce, travel, online services, beauty, and retail) seeking performance-based customer acquisition, and bloggers/content creators with at least 1,000 subscribers seeking to monetize social media audiences without intermediary commissions. As of the latest platform disclosures, more than 300 leading advertisers have run campaigns on GetBlogger, generating over 5.4 million completed target actions and 9,351 advertising offers.
The core technology is an automated CPA matching and analytics platform accessible via web (new.getblogger.ru) and native mobile applications on iOS, Android, and the Russian RuStore. Platform capabilities include automated blogger-to-offer matching based on geography, demographics, and audience interests; real-time analytics on reach, audience quality, and conversion distribution; automated content quality verification; and integration with multiple ORD (Advertising Data Operators) for automated ad marking under Russian advertising law. GetBlogger holds three Russian state copyright registrations for its software (2018, 2024, 2024) and is included in the Unified Register of Russian Computer Programs (entry №16487, February 2023), positioning it as a domestically registered software product.
The business model is built on three revenue streams: (1) CPA transaction fees where advertisers pay per completed target action with category-specific minimum payouts (finance from 1,000₽, ecommerce from 300₽, etc.) and a 500,000₽ minimum budget; (2) Native Advertising (CPP) with unit-priced video content creation and cost-per-view pricing starting at 0.8₽ (minimum budget 1,000,000₽); and (3) Brandformance, a full-service managed offering using telecom operator data for targeting and retargeting, with minimum budgets of 5,000,000₽ and multi-year contract terms. Distribution is primarily self-serve via the platform, supplemented by mobile apps; the company operates within the MTS (Mobile TeleSystems) ecosystem, with its blogger offer agreement also accessible at pn.mts.ru, indicating integration with the MTS Partner Network.
GetBlogger firmographics
Firmographics- Name
- GetBlogger
- Legal name
- Общество с ограниченной ответственностью «ГЕТБЛОГГЕР»
- Website
- https://getblogger.ru
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GetBlogger is a Russian CPA-based influencer marketing platform connecting 155,975+ bloggers with 300+ advertisers through automated matching, real-time analytics, and ORD-compliant ad marking. It operates within the MTS ecosystem and offers CPA, Native Advertising, and Brandformance products.
- Ownership category
- akta.pro rank
GetBlogger industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where GetBlogger is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
GetBlogger business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- CPA (Cost Per Action) Commission: Platform charges advertisers for each target action (purchase, subscription, app installation) achieved through blogger promotions. Advertisers pay fixed or percentage commissions per completed action. Bloggers receive compensation for each valid target action performed by customers using their unique promocode or referral link.
- Native Content Creation: Advertisers pay fixed rates for creator-produced video content including creation, publication, and content rights transfer. Cost per view (CPV) pricing model with rates varying by category (banking products from 2.5 rubles, products from 0.8 rubles, etc.).
- Brandformance Full-Service: Full-service agency offering with bundled blogger selection, campaign management, targeting, retargeting, and Brand Lift/Sales Lift research. Minimum budget of 5 million rubles with post-payment terms available for advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CPA offers with category-specific pricing |
| Unit Pricing | Pay-as-you-go | Creator native video content |
| Other | Multi-year contract | Brandformance full-service advertising |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
GetBlogger product offering
Product offeringCore offering
GetBlogger operates an automated two-sided platform that connects Russian bloggers and content creators with advertisers for performance-based marketing campaigns. Advertisers launch CPA (Cost Per Action), native advertising (CPP), and Brandformance campaigns; bloggers with at least 1,000 subscribers register, select offers, produce approved content, and earn commissions for each completed target action (purchase, subscription, app installation). The platform includes a web dashboard for advertisers and mobile apps (iOS, Android, RuStore) for creators, with automated matching, real-time analytics, and regulatory compliance through ORD integration.
Product overview
GetBlogger is a unified platform consisting of multiple integrated modules for influencer marketing: the core CPA platform (new.getblogger.ru) connects advertisers with bloggers for cost-per-action campaigns, complemented by a mobile application for bloggers (iOS/Android/RuStore) that provides access to offers and earnings tracking. The Native Advertising (CPP) module enables mass video content creation with 100,000+ creators, while Brandformance offers advanced targeting using telecom operator or CRM data. The company also holds official software registration in the Russian software registry. The platform is integrated with multiple ORD (Advertising Data Operators) for regulatory compliance with Russian advertising law.
Differentiator
Problem solved
Functional benefit
Products and services
- GetBlogger CPA Platform Automated two-sided platform for Russian advertisers and bloggers enabling performance-based marketing campaigns. Advertisers create CPA campaigns, set budgets and payouts; bloggers with 1,000+ subscribers register, choose offers, submit creatives for approval, and earn commissions per completed target action (purchase, subscription, app installation) tracked via unique promocodes or referral links. Includes real-time analytics, automated blogger matching, and ORD integration for Russian advertising law compliance.
- Native Advertising (CPP) Platform module for mass creation and publication of native video content by 100,000+ creators. Advertisers submit briefs and technical requirements; creators apply, produce content, publish after approval, and receive automatic compensation upon verification. Features cost-per-view (CPV) pricing with category-based rates starting from 0.8 rubles and algorithms maintaining average CPV within 1 ruble for native video.
- Brandformance
Quantifiable outcome
- Each campaign typically achieves 5-20 million unique social network user reach in Russia
- +3 more outcomes
Companies that use GetBlogger
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
GetBlogger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GetBlogger partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MTS (Mobile TeleSystems)coreGetblogger operates as part of the MTS (МТС) ecosystem. The platform is integrated with the MTS Partner Network (pn.mts.ru) and utilizes MTS telecom operator data for audience targeting in the Brandformance product. This partnership enables access to big data for precise blogger-audience affinity analysis.
- OR D (Advertising Data Operators)corePlatform is integrated with multiple O RD (Operators of Advertising Data) for automated ad marking and reporting in compliance with Russian Federal Law on Advertising. This integration enables proper tracking and reporting of influencer advertising content as required by law.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
GetBlogger competitors and assessment
Company assessmentDirect peers
- Epicstars: Influencer marketing platform with a Russian and Eastern European creator base that connects brands with bloggers on a self-serve basis. Comparable to GetBlogger in creator-discovery, campaign management, and analytics functionality.
- Perfluence: Russian-founded performance-based influencer marketing platform using CPA and CPL pricing. Operates the most direct overlap with GetBlogger, serving Russian brands and creators with a comparable self-serve CPA marketplace and similar advertiser-facing analytics.
- SalesDoubler: CPA affiliate network operating across CIS and Eastern Europe. Closely comparable to GetBlogger on performance pricing, action-based payouts, and advertiser self-serve tools, though with a wider publisher mix beyond social-media creators.
- Admitad: Global affiliate and CPA marketing network with strong roots and scale in Russia/CIS. Comparable to GetBlogger on performance-based pricing, action-tracking, and creator/publisher monetization at scale, though broader than pure influencer marketing.
- Cityads: International CPA affiliate network with significant Russian and CIS presence. Comparable to GetBlogger on action-based pricing, real-time analytics, and two-sided platform connecting advertisers with publishers/creators.
- HypeAgency: Russian influencer marketing platform connecting advertisers with bloggers and creators across social networks. Directly comparable to GetBlogger on two-sided marketplace structure, Russian market focus, and performance-based campaign offerings.
- SocialJet: Russian platform enabling bloggers and creators to monetize via direct integrations with brands. Comparable to GetBlogger on creator monetization, Russian market focus, and brand-creator marketplace mechanics.
Regional players
- GetIntent: Programmatic advertising platform with strong presence in Russia and CIS. Comparable to GetBlogger as a Russian-region digital ad-tech player using data-driven targeting, though focused on programmatic display/video rather than blogger influencer campaigns.
Broad incumbents
- VK Ads: Advertising platform of VK (VKontakte), Russia's largest social network, offering native and performance ad products. Competes with GetBlogger for Russian advertiser budgets and has structural advantages via direct access to VK's creator ecosystem.
- Yandex Direct: Russia's largest digital advertising platform with performance and display capabilities. Overlaps with GetBlogger as a competing channel for Russian advertiser budgets, but is a broad incumbent across all digital ad formats rather than a specialized influencer platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GetBlogger social profiles
Digital presenceGetBlogger financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetBlogger leadership team
Management profileNumber of profiles
GetBlogger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetBlogger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetBlogger
What does GetBlogger do?
GetBlogger operates an automated two-sided platform that connects Russian bloggers and content creators with advertisers for performance-based marketing campaigns. Advertisers launch CPA (Cost Per Action), native advertising (CPP), and Brandformance campaigns; bloggers with at least 1,000 subscribers register, select offers, produce approved content, and earn commissions for each completed target action (purchase, subscription, app installation). The platform includes a web dashboard for advertisers and mobile apps (iOS, Android, RuStore) for creators, with automated matching, real-time analytics, and regulatory compliance through ORD integration.
Is GetBlogger a public or private company?
GetBlogger is a private company. It is classified as unknown and is currently operating.
When was GetBlogger founded?
GetBlogger was founded in 2016. It employs 11 to 50 people.
Where is GetBlogger based?
GetBlogger is headquartered in Moscow, Russia, in the Europe region.
How does GetBlogger make money?
Three revenue lines are on record. CPA (Cost Per Action) Commission is the primary driver. The others are native Content Creation and brandformance Full-Service.
Who are GetBlogger's main competitors?
Direct peers on record are Epicstars, Perfluence, SalesDoubler, Admitad, Cityads, HypeAgency and SocialJet. GetIntent is listed as a regional player. Broad incumbents are VK Ads and Yandex Direct.
Does GetBlogger have an API?
No public API is recorded for GetBlogger.
What industry is GetBlogger in?
GetBlogger's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54181 and its SIC code is 7311.