What Camelion does

Camelion is a privately held multinational manufacturer of consumer batteries, battery chargers, flashlights, power banks, mobile accessories, and LED lighting products. Founded in 1997, the group operates with management involvement from the USA, Germany, China, and Hong Kong, and is headquartered in Tehran, Iran, with an authorized Iranian distribution partner (Tek Darente Sabz Sanaat, trading as Gutco) handling the domestic market since 2005/2006. The company runs an ISO9001-certified, fully automated production operation with professional monitoring and testing at the individual cell level, and since 2002 has been recognized as the world's most diversified battery manufacturer. Its products reach over 90 countries and the brand is reported as familiar in over 100 countries.

The product portfolio splits into two commercial divisions under sub-brands: Camelion Battery covers rechargeable (Ni-MH and Ni-Cd chemistries), non-rechargeable (alkaline primary cells), and specialty batteries plus compatible chargers; Camelion Lighting covers LED bulb lamps, office and commercial fixtures, and decorative/candle lamps. Additional lines include flashlights, power banks, and mobile accessories. Technology is grounded in conventional electrochemistry (nickel-metal hydride, nickel-cadmium, alkaline) and light-emitting-diode lighting physics, with no disclosed proprietary software, AI/ML, or connected-platform layer.

Revenue is generated through hardware sales of these two product families, distributed globally via authorized representatives and resellers and via Gutco in Iran. Pricing is not publicly disclosed. Customer segments are horizontal: general consumers for batteries and residential lighting, and commercial/office buyers for energy-efficient LED fixtures. No enterprise customer concentration, recurring software revenue, or subscription components are evident in the available data; the model is essentially high-volume, low-ticket consumer hardware with regional distribution partners.

Name

Camelion

Legal name

Camelion (کملیون)

Website

https://camelion.ir

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Camelion is a privately held multinational manufacturer of batteries, chargers, flashlights, power banks, mobile accessories, and LED lighting products, serving general consumers and commercial buyers across more than 90 countries since 1997.

Ownership category

akta.pro rank

Product category

Battery & Lighting Manufacturing

NAICS

Battery Manufacturing (33591), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA)

Keywords

• Battery manufacturing
• LED lighting products
• Rechargeable batteries
• Alkaline batteries
• Portable power accessories

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Battery Sales: Sale of rechargeable and non-rechargeable batteries including Ni-MH, Ni-Cd, and alkaline variants in various sizes and voltages
2. LED Lighting Products: Sale of LED lamps including bulb lamps, decorative lamps, office and commercial lighting fixtures
3. Battery Chargers: Sale of battery charging devices and flashlights
4. Mobile Accessories: Mobile phone accessories including power banks and related products

Distribution channels1 record

Marketing channels1 record

Core offering

Camelion is a multinational manufacturer of batteries and lighting products. Its battery portfolio spans rechargeable Ni-MH and Ni-Cd cells, alkaline primary (disposable) batteries, and specialty batteries for applications such as microphones and mobile phones. Its lighting portfolio spans LED bulb lamps, office and commercial LED fixtures, decorative and candle LED lamps, flashlights, and complementary mobile-power accessories including chargers and power banks. The company operates through two sub-brands: Camelion Battery (camelionbattery.ir) and Camelion Lighting (camelionlighting.ir).

Product overview

Camelion is a multi-national battery and lighting manufacturer offering two primary product lines: batteries (including rechargeable Ni-MH/Ni-Cd, non-rechargeable alkaline, and special-purpose batteries) and LED lighting products (including bulb lamps, office/commercial lights, and decorative lamps). The company also produces related accessories including battery chargers, flashlights, power banks, and mobile accessories. The product portfolio spans multiple sub-brands: Camelion Battery (camelionbattery.ir) handles the battery product line, while Camelion Lighting (camelionlighting.ir) manages LED lighting solutions. Since 1997, the company has expanded to serve over 90 countries and has been recognized since 2002 as the world's most diversified battery manufacturer. Camelion products are imported and distributed in Iran by the authorized representative, Teak Derakht Sabz San'at (Gutco), since 2004.

Differentiator

Problem solved

Functional benefit

Products and services

• Rechargeable Batteries (باتری‌های قابل شارژ) Rechargeable (secondary) batteries based on Nickel Metal Hydride (Ni-MH) and Nickel Cadmium (Ni-Cd) chemistries that can be charged and reused multiple times; supplied in multiple voltages and packaging configurations for consumer and commercial devices.
• Non-rechargeable / Disposable Batteries (باتری‌های غیر قابل شارژ)
• Special Batteries (باتری‌های خاص)
• Battery Chargers (شارژرها)
• LED Bulb Lamps (لامپ‌های حبابی ال ای دی)
• Office and Commercial Lights (چراغ‌های اداری و تجاری)
• Decorative and Candle Lamps (لامپ‌های دکوری و شمعی)
• LED Lighting Fixtures (چراغ‌های LED)
• Flashlights (چراغ قوه)
• Power Banks (پاور بانک)
• Mobile Accessories (لوازم جانبی موبایل)

Quantifiable outcome

• Products sold in over 90 countries worldwide
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tek Darente Sabz Sanaat (Gutco)coreChannel Partner/ Reseller/ DistributorOfficial sales representative of Camelion products in Iran since 1384 (Iranian calendar). Handles import and distribution of batteries, battery chargers, mobile accessories, and lighting products. Identifies customer needs and selects appropriate products for Iranian consumers.
• Sayeh Sabz Distribution Development CompanyminorChannel Partner/ Reseller/ DistributorRelated distribution company linked through Camelion Iran's partner network.
• Semiconductor Industries Development Company (Sidco)minorChannel Partner/ Reseller/ DistributorRelated company in Camelion Iran's partner ecosystem.

Scale indicators4 records

Expansion highlights4 records

Emerging players

• Anker Innovations: Anker is a fast-growing consumer electronics brand specializing in power banks, chargers, and mobile accessories. Directly comparable to Camelion's power bank and mobile accessory revenue streams, with stronger digital D2C presence.

Direct peers

• Duracell: Duracell is a global leader in consumer alkaline and specialty batteries, including rechargeable Ni-MH lines. It is the most direct competitor to Camelion in branded consumer battery categories across retail channels.
• Varta: Varta manufactures consumer batteries (alkaline, rechargeable) and energy storage solutions, with strong European distribution. Comparable to Camelion in both battery chemistry breadth and adjacent energy/lighting portfolio.
• Energizer: Energizer manufactures a broad portfolio of alkaline, rechargeable, and specialty batteries plus portable lighting (flashlights). Overlaps directly with Camelion across both battery and flashlight product lines.
• Rayovac: Rayovac (Spectrum Brands) produces alkaline and rechargeable batteries plus hearing-aid and specialty cells. Comparable mid-tier branded competitor to Camelion in retail battery categories.
• Maxell: Maxell manufactures alkaline, lithium, and specialty batteries plus consumer electronics accessories. Comparable Japanese-origin manufacturer with similar mid-tier branded positioning and global distribution model.
• GP Batteries: GP Batteries is a Hong Kong-headquartered manufacturer of primary, rechargeable, and specialty batteries with global distribution. Closely comparable to Camelion in chemistries, geographic mix, and OEM/private-label business model.

Broad incumbents

• Panasonic Energy: Panasonic is a global incumbent across primary, rechargeable, and industrial batteries as well as LED lighting components. Competes with Camelion across multiple categories but at significantly larger scale and broader portfolio depth.
• Philips Lighting (Signify): Signify (Philips Lighting) is the global leader in LED lighting for consumer, office, and commercial segments. Directly comparable to Camelion Lighting in LED bulbs, fixtures, and commercial luminaires, though at far greater scale and brand strength.
• Ledvance (Osram): Ledvance, successor to Osram's general lighting business, produces LED bulbs, fixtures, and luminaires for consumer and commercial markets globally. Comparable to Camelion Lighting across the full LED product spectrum.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camelionir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camelion