B12-Touch

What B12-Touch does

B12-Touch GmbH is a German enterprise software and digital solutions provider founded in 2007 and headquartered in Braunschweig. The company builds and operates the proprietary B12 Headless CMS, a decoupled, API-first content management platform that separates backend content authoring from frontend presentation, enabling a single content source to be orchestrated across heterogeneous end devices in real time. Built on this core platform is a portfolio of enterprise digital solutions addressing trade fairs and events, showrooms and digital experience centres, shop floor management for production environments, digital sales tools, product displays, interactive exhibits, digital maps for event navigation, and custom web applications, supported by modules such as the Web and Sales Player, Solution Model Player (2024), Booth Navigator (2023), Guide Tablet, Media Library, Monitoring, and Statistics.

The company's customer base is concentrated among large European enterprises in the automotive and industrial manufacturing sectors — including the Volkswagen Group (VW, Audi, Porsche, Autostadt), Siemens, Bosch, DMG Mori, Innomotics, Lenze, and Mercedes-Benz — with marquee deployments such as Porsche's 400+-device shop floor management system across eight production sites and Siemens's digital experience centres 'The Impulse' (Amberg, 2021) and 'The Impact' (Erlangen, July 2023). The revenue model combines subscription/recurring licensing of the B12 Headless CMS with high-touch, quote-based professional services for custom project delivery (strategy, concept, design, implementation, installation, and ongoing content management). B12-Touch is a wholly owned subsidiary of Studio B12 GmbH within the B12 Gruppe, managed by Torben Friede, Jens Porth, and Peter Werner, with 90+ employees and 100+ (per company) / 150+ (per homepage) cumulative enterprise projects delivered since inception.

Name

B12-Touch

Legal name

B12-Touch GmbH

Website

https://b12-touch.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

B12-Touch GmbH is a Braunschweig-based enterprise software provider that builds the proprietary B12 Headless CMS and a suite of digital signage, showroom, trade fair, and shop floor management solutions for large European automotive and industrial manufacturers, including Siemens, Porsche, VW, and Bosch.

Ownership category

akta.pro rank

Product category

Digital Signage Software

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Digital signage software
• Headless CMS platform
• Content management systems
• Trade fair solutions
• Shop floor management

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Project Delivery: B12-Touch delivers custom digital solutions for enterprise clients across digital sales, trade fairs, showrooms, shop floor management, and web applications. Services span the full value chain from strategy and concept to technical implementation, installation, and ongoing content management. Projects are custom-built for each client and likely delivered on a project/contract basis.
2. B12 Headless CMS Licensing and Support: The proprietary B12 Headless CMS is offered as a product, either standalone or as part of full-service solutions. The CMS supports device-independent, multi-channel content distribution with integrated modules such as device management, media library, monitoring, and statistics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

B12-Touch provides a proprietary headless CMS platform and digital signage solutions for trade fairs, showrooms, digital sales, and shop floor management. The company delivers custom enterprise digital solutions built on the B12 Headless CMS, enabling real-time content distribution across multiple devices and channels for large industrial and automotive customers.

Product overview

B12-Touch is a digital solutions company offering the B12 Headless CMS as its core product, a platform that decouples backend content management from frontend presentation, enabling content to be flexibly distributed across devices and channels. The portfolio includes modular applications built on this CMS: the Web and Sales Player for trade fair content management, the Solution Model Player for Digital Thread visualization, and the Booth Navigator for 3D trade fair navigation. These are complemented by industry-specific solutions including Shop Floor Management for production facilities (deployed at Porsche with 400+ devices), Digital Maps for event navigation, Digital Sales tools, Product Display systems, Interactive Exhibits, and Showroom solutions. The company also provides professional services spanning strategy, concept and design, technical implementation, hardware/software integration, installation, and ongoing maintenance. B12-Touch is part of the B12 Group, based in Braunschweig, Germany, serving major clients including Volkswagen, Audi, Siemens, Porsche, and Bosch.

Differentiator

Problem solved

Functional benefit

Products and services

• B12 Headless CMS The central proprietary headless content management system that decouples backend and frontend, enabling flexible content management independent of systems and frontends. Supports real-time content updates during events, roles and rights management, approval workflows, media library, device monitoring, and statistics. Sold as a standalone product or as part of full-service enterprise solutions.
• Web and Sales Player A web-based application for managing and displaying extensive archives of trade fair and sales content including media files, presentations, and marketing materials. Supports offline functionality, permanent CMS synchronization, and multiple data formats including images, video, PowerPoint, PDF, websites, and web applications. Built for sales teams and event organizers.
• Solution Model Player An application for visualizing solutions using the Digital Thread at trade fairs, showrooms, and virtual locations. Features 2D and 3D visualization of content with a generic layout supporting varying depth and density of information. Integrates with existing application ecosystems.
• Booth Navigator A 3D digital map for trade fair orientation that enables visitors to call up location and station information via steles and mobile devices. Features tour pre-selection, product search, and satellite stand information. Connected to Siemens OneCMS for trade fair station information.
• Guide Tablet A tablet-based tool for guides to control exhibits and customize content during tours at showrooms and trade fairs. Enables dynamic content switching and personalized customer experiences. Used in Siemens Digital Experience Centers.
• Shop Floor Management Solution Digital information boards for production facilities that transmit essential company content to devices and display real-time information including shift schedules, training, KPI dashboards, and operational data. Deployed on 400+ devices across Porsche production sites. Integrates with Tableau for BI analytics display.
• Professional Services and Custom Project Delivery End-to-end project delivery services for enterprise digital solutions across digital sales, trade fairs, showrooms, shop floor management, and web applications. Services span the full value chain from strategy and concept to technical implementation, installation, and ongoing content management. Projects are custom-built for each client.

Quantifiable outcome

• Over 1,000 tours conducted at The Impulse (Amberg) since opening in 2021
• +4 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature12 records

Partnerships

Four partnerships are on record, tiered minor and core.

• invidisminorStrategic or Co-development Partnerinvidis is a leading consulting and media company in the field of digital signage and digital-out-of-home (DooH). B12-Touch cooperates with invidis to strengthen its projects through sound market insights, technological foresight, and a deep understanding of digital communication in the space. A joint contribution titled 'The Art of B2B-Selling' demonstrates collaboration on thought leadership in the digital signage and B2B space.
• PAVE GmbHcoreStrategic or Co-development PartnerPAVE GmbH is a specialist in interactive brand staging, digital signage, and touchpoint concepts. B12-Touch and PAVE share a passion for innovative communication in a three-dimensional context. A joint showroom project combines digital control, immersive content, and an architectural concept to create a seamless experience. PAVE is also involved in The Impact project (Erlangen) for overall technical planning and implementation of structural and media technology components.
• Holtmann+minorStrategic or Co-development PartnerHoltmann+ stands for holistic brand staging — from creative concept to customised experience. Specialising in live communication, exhibition stand construction, and interior design, Holtmann+ works with B12-Touch to realise innovative presentations that bring brands to life. The combination of creative excellence and technical implementation makes Holtmann+ a strong partner along the entire value chain.
• Studio B12 GmbHcoreStrategic or Co-development PartnerStudio B12 is the in-house creative partner from the B12 Gruppe. With expertise in branding, motion design, and 3D visualisation, Studio B12 transforms complex content into impressive visual worlds. Together with B12-Touch, they create cross-media experiences. Joint projects include the Highlight Exhibit for Bosch, SPS trade fair presence with interactive touchpoints and animated content, and the digital twin and content development for The Impact and The Impulse showrooms.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yodeck: Yodeck offers a SaaS digital signage platform for managing screens, content playlists and devices remotely. It is a direct competitor targeting SMB and enterprise digital signage use cases similar to B12-Touch's Headless CMS.
• NoviSign: NoviSign provides cloud-based digital signage software with content management, scheduling and device monitoring. It competes with B12-Touch for enterprise customers needing multi-screen content orchestration.
• OptiSigns: OptiSigns delivers a digital signage software platform with device management, real-time content updates and integrations. It competes directly with B12-Touch for enterprise digital signage CMS deployments across distributed locations.
• IAdea: IAdea provides digital signage media players and a cloud-based CMS for managing screens and content across enterprise networks. It directly competes with B12-Touch in device-agnostic, multi-site digital signage CMS deployments.
• ScreenCloud: ScreenCloud provides a cloud-based digital signage CMS that enables enterprises to centrally manage and push content to screens across locations. It is a direct competitor to B12-Touch in multi-device content management and trade fair/showroom use cases.
• CAYIN Technology: CAYIN Technology offers a digital signage CMS and media player lineup for enterprise and SMB customers across multiple regions. It competes with B12-Touch in multi-device content management for corporate and retail environments.

Broad incumbents

• BrightSign: BrightSign is a leading manufacturer of digital signage media players and CMS software for enterprise screens. It is a broad incumbent competing with B12-Touch for large-scale enterprise signage deployments.
• STRATACACHE: STRATACACHE is a large digital signage, retail analytics and customer engagement technology incumbent. It operates broadly across enterprise digital signage where B12-Touch competes for large enterprise CMS engagements.
• Scala (Stratacache): Scala, part of Stratacache, is one of the largest enterprise digital signage CMS providers globally, serving retail, QSR, corporate and event use cases. It is a broad incumbent offering overlapping capabilities to B12-Touch's enterprise signage and trade fair solutions.

Regional players

• ONELAN: ONELAN is a UK-based digital signage CMS and media player provider focused primarily on the European market. It is a regional peer with comparable enterprise digital signage capabilities to B12-Touch but a different geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/b12gruppe
• Instagraminstagram.com/b12gruppe
• GitHubgithub.com/b12-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B12-Touch