Mack
MACK is a London-based independent book publisher founded in 2010 that produces high-quality art, photography, architecture, critical theory, cinema, and visual culture titles across multiple imprints, selling direct-to-consumer worldwide to collectors, scholars, and design professionals.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mack does
MACK is an independent book publishing company founded in 2010 and headquartered in London, United Kingdom, with a workforce of 11-50 employees. The company specializes in high-quality books across contemporary photography, art, architecture, critical theory, cinema, literature, and visual culture. MACK operates a multi-imprint architecture: the flagship MACK imprint, SPBH Editions (photography and critical theory), the A24 Screenplay Collection (film-related publications), Judd Foundation (Donald Judd monographs), and Important Flowers (fashion and culture). Catalogue depth is reflected in 48+ active titles across these imprints, including series such as DISCOURSE (critical theory essays) and Sightlines (architecture essays), with select titles available in ebook format.
The business model is direct-to-consumer e-commerce through mackbooks.co.uk, supported by regional storefronts for the UK, US, EU, and Australia and shipping to more than 50 countries via a UK warehouse (James and James Fulfilment, Northampton) and a London studio (Studio E, Emperor House, SE4) that processes rare books and special editions. Physical distribution is supplemented by a network of independent bookshops, museum gift shops, and gallery stores, and the company runs a MACK Reading Room in Venice for book launches, artist talks, and the MACK Cinema Club. Revenue is generated from one-time unit-priced book sales (including premium rare/special editions), ebooks, gift cards, and category-tiered shipping fees; all primary transactions are settled in GBP with reference pricing in USD, EUR, and AUD.
Strategically, MACK's defensibility rests on a portfolio of exclusive co-publishing relationships — most notably Judd Foundation and A24 — alongside cultural partnerships with the Institute of Contemporary Arts (ICA) London and London Review Bookshop. The company is privately held and founder-led by Michael Mack, with no disclosed outside funding, M&A activity, or revenue figures; SPBH Editions is the only disclosed subsidiary, held as a wholly-owned imprint.
Mack firmographics
Firmographics- Name
- Mack
- Legal name
- MACK
- Website
- https://mackbooks.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MACK is a London-based independent book publisher founded in 2010 that produces high-quality art, photography, architecture, critical theory, cinema, and visual culture titles across multiple imprints, selling direct-to-consumer worldwide to collectors, scholars, and design professionals.
- Ownership category
- akta.pro rank
Mack industry classification
Industry- Product category
- Art Book Publishing
- NAICS
- Book Publishers (51313), Book Publishers (513130), Books Printing (323117), Other Publishers (51319)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Book Printing (2732), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.) (MPAJAAAB)
- akta.pro secondary industries
- Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG), Trade Book Print-on-Demand (Fiction & Nonfiction) (MPAJANAA)
Keywords
Where Mack is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Mack business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Book Sales: Direct retail sales of art, photography, architecture, critical theory, fashion, cinema, and literature books through their e-commerce platform. Revenue is generated through one-time purchases of physical books, ebooks, and special editions. They also offer gift cards and rare/special edition books at premium pricing.
- Shipping Revenue: Shipping charges applied to orders below free shipping thresholds across different geographic zones. Standard and express shipping options available with varying rates based on destination and order weight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Orders - UK Zone 1 |
| Unit Pricing | Pay-as-you-go | Standard Orders - Zone 2 (International) |
| Unit Pricing | Pay-as-you-go | Standard Orders - Zone 3 (International) |
| Unit Pricing | Pay-as-you-go | Rare Books and Special Editions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Mack product offering
Product offeringCore offering
MACK is an independent book publisher that produces and sells physical and digital books in the fields of art, photography, architecture, critical theory, cinema, and fashion. The company operates multiple imprints (MACK, SPBH Editions, A24 Screenplay Collection, Judd Foundation, Important Flowers) and recurring editorial series (DISCOURSE, Sightlines), and distributes its titles directly via regional e-commerce storefronts (UK, US, EU, Australia) as well as through partner bookshops, museums, and galleries worldwide.
Product overview
Mack is an independent book publisher operating multiple distinct imprints and series. The main MACK imprint publishes photography, art, architecture, critical theory, cinema, literature, and visual culture books. Supporting imprints include SPBH Editions (photography and visual culture), A24 (film publications), Judd Foundation (Donald Judd works), and Important Flowers (fashion and culture). The company also operates themed series including DISCOURSE (critical theory) and Sightlines (architecture essays). All titles are available as physical books, with select titles offered as ebooks. The publisher ships internationally with warehouse operations in the UK and a London studio for rare books and special editions.
Differentiator
Problem solved
Functional benefit
Brands
- SPBH Editions: An imprint of MACK publishing photography, fashion, and critical theory books.
- DISCOURSE
- Sightlines
Products and services
- MACK (main imprint) Flagship imprint publishing books on photography, art, architecture, critical theory, cinema, fashion, and visual culture, sold directly via the MACK website and through trade bookshops worldwide.
- SPBH Editions Co-published imprint dedicated to contemporary photography monographs and artist books, distributed alongside the MACK catalog.
- A24 Screenplay Collection Publishing partnership with A24 releasing film screenplays as a curated collection of cinema titles.
- Judd Foundation Co-published imprint with Judd Foundation producing books on Donald Judd and related visual-culture subjects.
- Important Flowers Imprint focused on art and visual-culture titles outside the core MACK editorial program.
- DISCOURSE series Recurring book series dedicated to critical theory and visual-culture discourse.
- Sightlines series Recurring book series in the MACK catalog covering photography and visual-culture themes.
- Rare Books and Special Editions Curated premium and limited-edition book offerings for collectors and institutions.
- Ebooks Digital editions of MACK titles offered alongside the print catalog for global readers.
- Gift Cards MACK store gift cards redeemable against the catalog of books, editions, and digital titles.
Companies that use Mack
Customer profileSegments4 records
Ideal customer profiles2 records
Mack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mack partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Judd FoundationcoreMACK publishes books in partnership with Judd Foundation, producing official publications about Donald Judd's furniture, spaces, and writings. This is a significant co-publishing relationship that gives MACK exclusive access to produce authoritative books on Donald Judd's work.
- A24coreMACK serves as the publishing partner for A24's Screenplay Collection and other film-related publications, producing official screenplay books and film companion volumes for A24 films including Everything Everywhere All At Once, Past Lives, The Whale, and Priscilla.
- Institute of Contemporary Arts (ICA), LondonminorMACK collaborates with ICA London for events, including hosting the MACK Cinema Club screenings and discussions at the venue.
- LRB BookshopminorPartnership for book launches and author talks at the London Review Bookshop location.
- Important FlowersminorImportant Flowers is an imprint/partner under the MACK umbrella, publishing titles including Sofia Coppola's The Virgin Suicides and Chanel Haute Couture.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mack competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mack social profiles
Digital presenceMack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mack leadership team
Management profileNumber of profiles
Profiles1 record
Mack subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mack
What does Mack do?
MACK is an independent book publisher that produces and sells physical and digital books in the fields of art, photography, architecture, critical theory, cinema, and fashion. The company operates multiple imprints (MACK, SPBH Editions, A24 Screenplay Collection, Judd Foundation, Important Flowers) and recurring editorial series (DISCOURSE, Sightlines), and distributes its titles directly via regional e-commerce storefronts (UK, US, EU, Australia) as well as through partner bookshops, museums, and galleries worldwide.
Is Mack a public or private company?
Mack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mack founded?
Mack was founded in 2010. It employs 11 to 50 people.
Where is Mack based?
Mack is headquartered in London, United Kingdom, in the Europe region.
How does Mack make money?
Two revenue lines are on record. Book Sales are the primary driver. The others are shipping Revenue.
Does Mack have an API?
No public API is recorded for Mack.
What industry is Mack in?
Mack's product category is Art Book Publishing. Its primary akta.pro industry code is MPAJAAAB, Genre & Category Publishing (Romance, Mystery/Thriller, Sci‑Fi/Fantasy, etc.), with a secondary code of MPAJALAG, Print-on-Demand Production (Book POD, Short-Run Fulfillment). Its NAICS code is 51313 and its SIC code is 2731.