PSG
PSG (Pro Specialties Group, Inc.) is a San Diego-based manufacturer and direct-to-consumer retailer of officially licensed NFL, MLB, NBA, and NCAA sports merchandise, including lanyards, bags, keychains, and playing cards sold through its Shopify storefront to individual fans and businesses.
- Company typePrivate
- Founded1997
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What PSG does
Pro Specialties Group, Inc. (PSG) is a privately-held, San Diego-based manufacturer and retailer of licensed sports merchandise, operating as an official licensee for the NFL, MLB, NBA, and NCAA. Founded in 1997, the company employs 101–250 people and runs the brand PSGINC, distributing a catalog of more than 953 SKUs across lanyards, bags, gift bags, keychains, jewelry, playing cards, aprons, lapel pins, cap magnets, and oven mitts — all featuring team-specific branding across the major US professional and collegiate leagues.
The company's go-to-market is direct-to-consumer e-commerce via a Shopify-powered storefront at psginc.com, with no physical retail locations or third-party marketplace presence disclosed. Products are priced between approximately $9.99 and $39.99 USD on a pay-as-you-go basis, with bulk pricing available for businesses and industry insiders. PSG targets two primary customer segments: individual sports fans purchasing team-branded accessories for personal use, and businesses/organizations procuring licensed merchandise for corporate events, promotional giveaways, and employee gifting.
Revenue is generated entirely through one-time product sales of licensed merchandise, with no subscription component. Marketing is conducted through owned channels — email newsletter acquisition, a Facebook page (ProSpecialtiesGroupInc), and organic search optimization against team-name and product-category queries. The underlying technology stack is conventional commerce infrastructure (Shopify), with no disclosed AI, API, or integration capabilities.
PSG firmographics
Firmographics- Name
- PSG
- Legal name
- Pro Specialties Group, Inc.
- Website
- https://psginc.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PSG (Pro Specialties Group, Inc.) is a San Diego-based manufacturer and direct-to-consumer retailer of officially licensed NFL, MLB, NBA, and NCAA sports merchandise, including lanyards, bags, keychains, and playing cards sold through its Shopify storefront to individual fans and businesses.
- Ownership category
- akta.pro rank
PSG industry classification
Industry- Product category
- Licensed Sports Merchandise
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
- akta.pro secondary industry
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
Keywords
Where PSG is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
PSG business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Licensed Merchandise Sales: Direct product sales of licensed sports merchandise including lanyards, bags, keychains, jewelry, and playing cards featuring NFL, MLB, NBA, and NCAA team branding. One-time purchase model with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer pricing for licensed merchandise products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PSG product offering
Product offeringCore offering
PSG (Pro Specialties Group, Inc.) manufactures and retails premium licensed sports merchandise as an official licensee of the NFL, MLB, NBA, and NCAA, offering approximately 953 SKUs across categories such as lanyards, bags, gift bags, keychains, jewelry, playing cards, aprons, lapel pins, cap magnets, and oven mitts. The company sells exclusively through its own Shopify-powered direct-to-consumer e-commerce storefront at psginc.com to U.S. individual fans and businesses, with bulk/wholesale pricing available for industry insiders and corporate buyers.
Product overview
Pro Specialties Group, Inc. (PSG) is a licensed sports merchandise company operating as an official NFL, MLB, NBA, and NCAA licensee. The company offers a diverse portfolio of premium licensed sports products including lanyards (in Two-tone, Team Black, Crossover, Lanyard Team, and Ombre styles), bags (Tote, Fanny pack, Mini backpack, Back2school, Sling), Gift Bags (Elegant, Luxe), Keychains (Zamac Logo, Carabiner, 3-D Basketball, PVC Logo, Sugar Skull), Jewelry (Sugar Skull earrings), Playing Cards (Classic, Diamond Plate, Hardwood), Lapel Pins, Cap Magnets, and Aprons. PSG serves fans and businesses through its e-commerce platform offering merchandise for over 50 professional and collegiate sports teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Licensed Lanyards Licensed lanyards in multiple styles (Two-tone, Team Black, Crossover, Lanyard Team, Ombre) featuring NFL, MLB, NBA, and NCAA team logos, sold to individual fans and businesses through psginc.com.
- Licensed Bags Licensed sports bags including Tote bags, Fanny packs, Mini backpacks, Back2school bags, and Sling bags featuring team branding across NFL, MLB, NBA, and NCAA, priced from $14.99 to $39.99.
- Licensed Gift Bags Licensed gift bags in Elegant and Luxe collections featuring NFL, MLB, NBA, and NCAA team branding for fans and corporate gifting buyers.
- Licensed Keychains Licensed keychains in styles including Zamac Logo, Carabiner Logo, 3-D Basketball, PVC Logo, and Zamac Sugar Skull, featuring team logos across the major U.S. sports leagues.
- Licensed Jewelry Licensed jewelry items including J-Hook Logo Sugar Skull and Post Sugar Skull earrings featuring NFL, MLB, NBA, and NCAA team branding.
- Licensed Playing Cards Licensed playing cards featuring NFL, MLB, NBA, and NCAA team logos in Classic, Diamond Plate, and Hardwood styles, sold to fans through psginc.com.
- Licensed Aprons Licensed aprons priced at $24.99 featuring NFL, MLB, NBA, and NCAA team branding, marketed to individual fans and gift buyers.
- Licensed Lapel Pins Licensed lapel pins in Primary Logo, HWC (Heritage World Classics), Fully Printed, Sugar Skull, and Grande styles featuring NFL, MLB, NBA, and NCAA team logos.
- Licensed Cap Magnets Licensed cap magnets featuring NFL, MLB, NBA, and NCAA team logos, sold to individual fans through psginc.com.
- Licensed Oven Mitts & Potholders Licensed oven mitts and potholders priced from $14.99 featuring NFL, MLB, NBA, and NCAA team branding for individual fans.
Companies that use PSG
Customer profileSegments2 records
Ideal customer profiles2 records
PSG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PSG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NFL (National Football League)coreOfficial NFL licensee allowing PSG to produce and sell merchandise featuring NFL team branding and logos.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
PSG competitors and assessment
Company assessmentDirect peers
- Logo Brands: Licensed manufacturer of team-branded outdoor products, coolers, chairs, and bags across NFL, MLB, NBA, NCAA, and NHL. Closely comparable licensee model and product mix overlap with PSG's bag and gift categories.
- Hunter Manufacturing: Licensed manufacturer of promotional and sports-related merchandise including lanyards, bags, and accessories serving both retail and B2B promotional channels. Strongly comparable in B2B promotional angle and licensee-based product portfolio.
- Rico Industries: Licensed sports merchandise manufacturer producing lanyards, decals, flags, and fan accessories for all major US leagues. Direct overlap with PSG's core lanyard, keychain, and bag product lines.
- Team Golf: Licensed manufacturer of golf accessories featuring NFL, MLB, NBA, NCAA, and NHL team branding. Comparable as a niche licensee using sports team IP on accessory product lines.
- Wincraft: Manufacturer and direct-to-consumer retailer of licensed sports merchandise including lanyards, keychains, and accessories across NFL, MLB, NBA, and NCAA. Operates with the same licensee-driven accessory model and similar Shopify e-commerce presence as PSG.
- Aminco International: Manufacturer of licensed sports accessories, jewelry, keychains, and gift items across major US leagues. Direct overlap with PSG's keychain, jewelry, and gift bag categories under the same league licensee framework.
- Forever Collectibles: Licensed sports collectibles and accessories manufacturer producing team-branded novelty items across NFL, MLB, NBA, and NCAA. Direct comparable in licensed novelty merchandise model.
Broad incumbents
- Fanatics: Vertically integrated licensed sports merchandise giant holding direct league and team contracts across apparel, hardlines, and collectibles. Dominates the same end-customer demand pool PSG targets but at vastly greater scale and breadth.
- Quality Logo Products: Mid-to-large promotional products distributor carrying licensed sports merchandise and accessories for business buyers. Comparable via shared B2B promotional/distribution angle and product category overlap with PSG's licensed accessories.
- 4imprint: Large publicly traded promotional products distributor serving B2B corporate buyers with branded merchandise including licensed and non-licensed items. Comparable through PSG's B2B promotional channel and bulk-order pricing model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
PSG social profiles
Digital presencePSG financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSG leadership team
Management profileNumber of profiles
PSG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSG
What does PSG do?
PSG (Pro Specialties Group, Inc.) manufactures and retails premium licensed sports merchandise as an official licensee of the NFL, MLB, NBA, and NCAA, offering approximately 953 SKUs across categories such as lanyards, bags, gift bags, keychains, jewelry, playing cards, aprons, lapel pins, cap magnets, and oven mitts. The company sells exclusively through its own Shopify-powered direct-to-consumer e-commerce storefront at psginc.com to U.S. individual fans and businesses, with bulk/wholesale pricing available for industry insiders and corporate buyers.
Is PSG a public or private company?
PSG is a private company. It is classified as unknown and is currently operating.
When was PSG founded?
PSG was founded in 1997. It employs 101 to 250 people.
Where is PSG based?
PSG is headquartered in San Diego, United States, in the North America region.
How does PSG make money?
One revenue line is on record: licensed Merchandise Sales.
Who are PSG's main competitors?
Direct peers on record are Logo Brands, Hunter Manufacturing, Rico Industries, Team Golf, Wincraft, Aminco International and Forever Collectibles. Broad incumbents are Fanatics, Quality Logo Products and 4imprint.
Does PSG have an API?
No public API is recorded for PSG.
What industry is PSG in?
PSG's product category is Licensed Sports Merchandise. Its primary akta.pro industry code is CRAMAOAF, Team & League Branded Merchandise Retail (Non-Apparel), with a secondary code of CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail. Its NAICS code is 45911 and its SIC code is 3949.