What Scale75 does

Scale75, legally SCALE75 HOBBIES AND GAMES SL, is a privately-held Spanish hobby company headquartered in Arganda del Rey, Madrid. It designs, brands, and sells a portfolio of specialized acrylic paint lines (SCALECOLOR, SCALECOLOR GAMES, METAL N' ALCHEMY, INKTENSITY, FX FLUOR EXPERIENCE, SCALECOLOR ARTIST, DROP & PAINT, INSTANT COLORS, FLOWW OLEOS, PRISM, FANTASY & GAMES), historical and fantasy miniature figures (75mm historical figures and 1/12 busts such as HIGHLANDER, BATTLE OF CULLODEN 1746, and VARKHÛN, THE KING WITHOUT DAWN), dioramas (e.g., THE LANDING D-DAY, 1/35 scale), accessories, and educational books under its SCALE75 Editorial arm, most notably the MINIPEDIA technique series. Differentiation rests on domain-specific paint formulations (ultra-fine pigments, satin and matte finishes tailored to brush or airbrush use, handling-resistant game finishes, no-dilution airbrush paints) and on named collaborations with recognized miniature sculptors and painters.

The business operates as a direct-to-consumer e-commerce retailer on a Shopify-powered storefront (scale75.com), shipping to 36+ countries across Europe, North America, Latin America, and Asia Pacific, with localized country selection, EUR pricing, and a broad payment stack that includes Klarna BNPL, Apple Pay, Google Pay, Shop Pay, Bancontact, Union Pay, and MobilePay alongside Visa/Mastercard/Amex/PayPal. Pricing spans €8 individual paint sets to €413 full-range collection bundles, with 10% volume discounts on Highlands bundles; go-to-market is consumer-direct with no B2B channel disclosed. The company is founder/owner-operated (data controller Isabel Maria Gomez Vicente), employs approximately 5 people, has no external funding rounds, no M&A activity, and no patents on record. Distribution and demand-generation lean on organic social media across Facebook, Instagram, YouTube, TikTok, and X, plus the MINIPEDIA educational content ecosystem and artist-monograph books that reinforce brand affinity within the global miniature-painting hobbyist community.

Name

Scale75

Legal name

SCALE75 HOBBIES AND GAMES SL

Website

https://scale75.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Scale75 is a Spanish direct-to-consumer hobby brand that designs and sells specialized acrylic paint lines, historical and fantasy miniatures, dioramas, accessories, and educational books (MINIPEDIA series) to global miniature-painting and wargaming hobbyists via a Shopify storefront shipping to 36+ countries.

Ownership category

akta.pro rank

Product category

Hobby Paints and Scale Miniatures

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120)

SIC

Pens, Pencils & Other Artists' Materials (3950), Retail-Hobby, Toy & Game Shops (5945), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Model Paints, Finishes & Adhesives (CRALAKAH)

akta.pro secondary industries

Miniatures & Figurines (Display/Collectible) (CRALAKAB), Diorama & Scenery Materials (Terrain, Foliage, Bases) (CRALAKAF), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Acrylic miniature paints
• Scale model figures
• Hobby diorama supplies
• Miniature painting books
• Wargame modeling accessories

Headquarters

HQ city

Arganda del Rey

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Scale75 generates revenue through direct sales of hobby products including acrylic paints, miniatures, dioramas, books, and accessories through their e-commerce platform. Products are sold at various price points from individual paint colors to complete collection bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Scale75 designs, manufactures, and sells specialized acrylic paint lines and scale miniature figures for the miniature painting and model making hobby market. The portfolio includes application-tailored paint sub-brands (Scalecolor, Scalecolor Games, Metal N' Alchemy, Inktensity, Drop & Paint, FX Fluor Experience, Scalecolor Artist, Fantasy & Games, Floww Oleos, Prism), 75mm historical and 1/12 bust miniature figures, dioramas, hobby accessories, and the MINIPEDIA editorial book series. All products are sold directly to individual hobbyists in 36+ countries through the company's Shopify-powered e-commerce storefront.

Product overview

Scale75 is a hobby company offering a comprehensive portfolio of products for miniature painting and model making. The core offering includes multiple paint lines (SCALECOLOR with super matte finish, SCALECOLOR GAMES with satin finish for wargaming, FANTASY & GAMES, METAL N' ALCHEMY, INKTENSITY inks, FX FLUOR EXPERIENCE fluorescent paints, SCALECOLOR ARTIST premium paints, DROP & PAINT airbrush paints, INSTANT COLORS, FLOWW OLEOS oils, and PRISM iridescent effects), complemented by miniature figures (historical 75mm figures, 1/12 busts, dioramas), an editorial/book publishing division featuring the MINIPEDIA technique series, accessories, and bundle packs combining figures with paint sets. The company operates as a direct-to-consumer e-commerce business powered by Shopify.

Differentiator

Problem solved

Functional benefit

Brands

• SCALE75 Editorial: Book publishing company specializing in model making and miniature painting techniques and history
• Scalecolor
• Scalecolor Games
• Metal n' Alchemy
• Inktensity
• FX Fluor Experience
• Scalecolor Artist
• Drop & Paint
• Floww Oils
• Prism

Products and services

• SCALECOLOR Paint Line Acrylic paint line with super matte finish designed for professional miniature painting, characterized by ultra-fine pigments and high coverage.
• SCALECOLOR GAMES Paint Line Acrylic paint line with satin finish specifically designed for painting wargame miniatures; formulation is resistant to handling for use on game boards.
• METAL N' ALCHEMY Paint Line Metallic paint line characterized by extremely fine pigment and great covering power; can be blended with metallic colors or other acrylic paints.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationThe Scale75 online store is powered by Shopify, which provides the e-commerce platform infrastructure including payment processing, hosting, and store management capabilities.
• Payment Service ProviderscoreTechnology or IntegrationIntegrated payment processing through multiple providers including PayPal, Stripe (via Shop Pay), American Express, Klarna (for buy-now-pay-later), and various card networks.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Green Stuff World: Green Stuff World is a Spanish hobby manufacturer and retailer of miniature paints, pigments and modeling supplies, making it a direct regional competitor to Scale75. Both share Madrid-area roots, DTC e-commerce models and overlapping acrylic paint plus accessory assortments.
• Acrylicos Vallejo: Vallejo is a Spanish acrylic paint manufacturer whose Model and Game Color lines compete directly with Scale75's SCALECOLOR and SCALECOLOR GAMES ranges. Both target miniature painters and model makers with broad color ranges and similar price tiers, and both are Spain-based hobby paint specialists.
• AK Interactive: AK Interactive manufactures acrylic model paints and weathering products aimed at scale modelers, diorama builders and figure painters, mirroring Scale75's combination of paints, dioramas and figure offerings. The two brands compete directly for the historical and diorama modeling segment.
• The Army Painter: The Army Painter is a leading direct competitor in miniature hobby paints, offering branded acrylic ranges plus miniature wargaming accessories. It targets the same wargamer and hobbyist customer base as Scale75's SCALECOLOR GAMES line and competes in similar price brackets across North America and Europe.
• Ammo by Mig Jimenez: Ammo by Mig Jimenez offers branded acrylic paints, weathering products and technique books aimed at scale modelers. Like Scale75, it combines specialty paints with editorial/educational content and serves historical and figure painters, making it a strong peer for the combined paints-plus-books model.
• Andrea Color (Andrea Miniatures):

Emerging players

• Kimera Kolors: Kimera Kolors is a niche Italian acrylic paint line positioned for figure painters and historical modelers. It competes with Scale75 in the premium, enthusiast-focused paint segment with similar small-batch, artist-driven branding and limited color ranges.
• Monument Hobbies: Monument Hobbies is a newer US-based entrant selling Pro Acryl miniature paints targeting wargamers and figure painters. It overlaps directly with Scale75's SCALECOLOR GAMES positioning and represents a comparable emerging DTC brand chasing the same enthusiast customer.

Regional players

• Badger Air-Brush Co. Badger is a US-based manufacturer of airbrushes and airbrush-ready acrylic paints such as Com-Art. It overlaps with Scale75's Drop & Paint airbrush line and serves a similar model-maker base, though Badger's center of gravity is airbrush equipment rather than brush-on miniature paints.

Broad incumbents

• Games Workshop (Citadel Colour): Games Workshop owns Citadel Colour, the dominant miniature paint brand globally and the closest incumbent comparable to Scale75. Both sell acrylic paint ranges engineered for miniature painting, but Citadel is bundled into the Warhammer ecosystem of miniatures and rules, whereas Scale75 is an independent paint-and-figure specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/scalegames
• YouTubeyoutube.com/Scale75mm
• Facebookfacebook.com/Scale75official
• Instagraminstagram.com/scale75
• TikToktiktok.com/scale75hobbiesandgames
• LinkedInlinkedin.com/company/scale75

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scale75