goto

What goto does

GoTo is the Indonesian super-app parent company of Gojek (ride-hailing and delivery), Tokopedia (e-commerce marketplace), and GoPay (digital financial services). Formed through the merger of Gojek and Tokopedia, the company operates across Southeast Asia with Indonesia as its primary market, serving tens of millions of consumers, millions of drivers, and a large merchant base. The platform generates revenue through ride-hailing commissions, e-commerce marketplace fees, and a fast-growing financial services business anchored by GoPay, which reached approximately USD 230 million in revenue in Q1 2025 (nearly doubled year-on-year) and targets Indonesia's underbanked population with higher-margin products.

The company is currently navigating a turbulent strategic environment. In February 2025, Singapore-based Grab was reported to have offered USD 7 billion to acquire GoTo (then valued at approximately USD 6 billion), a deal that would create a regional super-app controlling roughly 85% of Southeast Asia's ride-hailing market and 91% of Indonesia's. The merger faces regulatory and political headwinds, including resistance from state-backed shareholder Telkomsel over Indonesia's state-loss doctrine. Concurrently, CEO Patrick Walujo is set to step down ahead of a December 2025 extraordinary general meeting, with major investors SoftBank, Provident Capital Partners, and Peak XV seeking his replacement following a 40%+ decline in market value. Indonesia's Presidential Regulation No. 27 of 2026 will cap ride-hailing commissions at 8% beginning July 1, 2026, raising minimum driver revenue share from 80% to 92% and structurally compressing ride-hailing margins.

Name

goto

Legal name

GoTo

Website

https://withgoto.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GoTo is the Indonesian super-app parent of Gojek (ride-hailing), Tokopedia (e-commerce), and GoPay (digital financial services), serving tens of millions of consumers, drivers, and merchants across Southeast Asia. It generates revenue from commissions, marketplace fees, and fast-growing financial services.

Ownership category

akta.pro rank

Product category

Super-app / Multi-service Digital Platform

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Local Messengers and Local Delivery (4922)

SIC

Transportation Services (4700), Trucking & Courier Services (No Air) (4210)

akta.pro industry

PRIMARYTLAFAIAM

Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Rideshare & Ride-Hailing Platforms (TNCs)

SECONDARYTHADADAJ

Ride-Hailing Super-Apps (Multi-Vertical Mobility + Delivery)

Travel & Hospitality/Car Rental & Mobility Services/Ride-Hailing & E-Hailing Platforms

SECONDARYCRAFAFAB

Restaurant Meal & Prepared Food Delivery

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

SECONDARYAFAIAMAA

Restaurant Meal Delivery Platforms & Aggregators

Agriculture & Food Production/Food Distribution & Wholesale/Online Food Distribution

Keywords

• Ride-hailing services
• On-demand delivery
• Super-app platform
• Digital payments
• E-commerce marketplace

Headquarters

HQ city

St. Helier

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Core offering

GoTo operates a super-app platform that integrates ride-hailing and delivery services (Gojek), an e-commerce marketplace (Tokopedia), and digital financial services (GoPay) across Indonesia and Southeast Asia. The platform provides on-demand motorcycle and car transportation, food and package delivery, online shopping with merchant services, and mobile payments serving both consumers and merchants in Southeast Asia.

Product overview

GoTo is a super-app platform that operates as the parent company of Gojek, Tokopedia, and GoPay. The platform provides integrated ride-hailing, food and package delivery, e-commerce, and digital financial services across Indonesia and Southeast Asia. The company's financial services segment has emerged as a key revenue driver, nearly doubling to $230 million, while the company is also investing in generative AI features and autonomous vehicle technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Gojek Ride-hailing and delivery platform providing motorcycle taxi, car ride, and food/package delivery services across Indonesia and Southeast Asia as part of GoTo's super-app ecosystem.
• Tokopedia E-commerce marketplace platform integrated into GoTo's super-app, enabling online shopping and merchant services across Indonesia.
• GoPay Digital financial services platform providing mobile payments, wallets, and other financial services to GoTo's user base, with revenue nearly doubling to USD 230 million.

Quantifiable outcome

• Indonesia's 8% commission cap reduces driver revenue sharing burden, raising minimum driver revenue share from 80% to 92%

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GrabcoreStrategic or Co-development PartnerIn February 2025, Grab and GoTo were reported to be in merger discussions, with Grab reportedly offering USD 7 billion for GoTo (market cap USD 6 billion). The combined entity would control approximately 85% of Southeast Asia's USD 8 billion ride-hailing market with over 91% market share in Indonesia. Regulators expected to closely scrutinize due to market consolidation concerns.
• TelkomselminorOthersState-backed Telkomsel (telecom arm) resisted the proposed Grab-GoTo merger over concerns about losses involving state capital. This was cited as a key legal obstacle tied to Indonesia's 'state-loss' doctrine, complicating negotiations and potentially deterring foreign investors.
• Indonesian GovernmentcoreOthersGrab and GoTo committed to supporting Indonesia's new policy capping ride-hailing commissions at 8% effective July 1, 2026, and are preparing for implementation. The policy was signed by President Prabowo Subianto as Presidential Regulation No. 27 of 2026.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Grab: Grab is the Singapore-headquartered super-app operating the dominant ride-hailing, food delivery, and digital financial services platform across Southeast Asia. It is a direct competitor with overlapping mobility, delivery, and fintech verticals; the proposed USD 7 billion merger with GoTo underscores head-to-head competition.
• Delivery Hero: Delivery Hero is a German-listed food delivery aggregator operating across Latin America, Asia, and MENA. It is comparable in delivery and dispatch logistics and restaurant marketplace dynamics, with material overlap in Indonesian delivery via its regional brands.
• Sea Limited: Sea Limited is a Singapore-headquartered technology company operating Shopee (e-commerce), SeaMoney (fintech), and food delivery across Southeast Asia. It competes with GoTo's Tokopedia and GoPay in the same regional markets and shares the super-app monetization playbook.

Emerging players

• Bukalapak: Bukalapak is an Indonesian e-commerce and digital services competitor to Tokopedia. It is comparable in domestic consumer base and merchant ecosystem dynamics within Indonesia's largest e-commerce market.
• OVO: OVO is an Indonesia-focused digital wallet operator comparable to GoTo's GoPay. It directly competes in Indonesian fintech, especially for underbanked user adoption and merchant acceptance.

Regional players

• Didi Global: Didi Global is a Chinese ride-hailing platform facing similar regulatory commission-cap dynamics and cross-vertical expansion into fintech. It is a useful proxy for how ride-hailing platforms evolve under government oversight and how China/Asia regulatory frameworks translate.

Broad incumbents

• Meituan: Meituan is a Chinese super-app combining food delivery, in-store services, hotel booking, and ride-hailing. It is the most analogous super-app globally for cross-vertical monetization and financial services integration within a single consumer platform.
• Uber: Uber is a global ride-hailing and delivery platform operating across multiple continents. It provides direct ride-hailing and Uber Eats product overlap and is a comparable for unit economics, regulatory exposure, and capital allocation even though it is not directly present in Indonesia.
• Lyft: Lyft is a US-based ride-hailing platform offering peer-to-peer transportation. It has a comparable business model and unit economics in a single market and is a useful benchmark for mobility take-rate dynamics under regulatory pressure.
• DoorDash: DoorDash is a US-based on-demand delivery platform covering restaurant, grocery, and convenience. It has a comparable technology stack and marketplace dynamics and is a useful benchmark for delivery take-rate and unit economics.

Market position

Strengths15 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/drivewithgoto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goto