Sherrygreen Homes

What Sherrygreen Homes does

Sherrygreen Homes Limited, founded in 2005, operates as a London-focused residential housebuilder targeting London and the South-East of England. The company is the residential development arm of the family-owned Sherrygreen Group of Companies, a privately held conglomerate of three associated entities: Sherrygreen Homes Limited (development), Mulalley and Company Limited (an established London construction firm with 40 years of operating history), and Lancaster Plant Limited (construction-related services). Headquartered in Woodford Green, Essex, Sherrygreen Homes operates with 11-50 employees and reports a pipeline of more than 1,500 units across current and future developments.

The company's product offering centres on newly built residential schemes ranging from boutique developments of fewer than 20 units to major regeneration projects of over 500 units. Current developments include Montmorency Park in New Southgate N11 (517 homes), Amersham Vale (The Scene) in Deptford (81 homes with Peabody), and Granville Gardens in NW2 (86 homes). Customer-facing technology consists of Matterport-powered virtual reality property tours, CGI walkthrough videos of specific unit configurations, and MP4 animated fly-throughs of developments. The company also operates an active land acquisition programme targeting sites valued between £2 million and £40 million in London and the Home Counties, with or without planning permission. Joint venture partnerships with local authorities, housing associations, and charitable organisations (Peabody, A2Dominion, Telford Homes plc, Barnardo's) form a second product line for mixed-tenure regeneration schemes.

Sherrygreen Homes generates revenue primarily through one-time private sales of newly built homes to owner-occupiers and investors, augmented by joint venture development economics on mixed-tenure schemes. Pricing is quote-based and not publicly disclosed. Distribution is sales-led and direct: the company maintains its own sales team, show homes at development sites, and development micro-sites rather than relying on third-party estate agents. All homes carry an NHBC 10-year Buildmark warranty and the company operates under the Consumer Code for Home Builders, providing regulatory consumer protection. Marketing channels combine development websites, CGI and VR visualisation, direct sales contact (phone and email), and SEO via location-specific development pages.

Name

Sherrygreen Homes

Legal name

Sherrygreen Homes Limited

Website

https://sherrygreenhomes.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherrygreen Homes Limited, founded in 2005, is a London-based residential housebuilder and the residential arm of the family-owned Sherrygreen Group. The company develops new-build homes across London and the South-East through direct sales and joint ventures with Peabody, A2Dominion, Telford Homes, and Barnardo's.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential property development
• New build homes
• House building
• Joint venture developments
• Land acquisition

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Private Residential Property Sales: Direct sale of newly built homes (apartments and houses) to private buyers. Revenue is generated through one-time property transactions at market prices. The company sells through show homes, virtual viewings, and direct sales teams.
2. Joint Venture Developments: Partnership developments with local authorities, housing associations, and charities where Sherrygreen Homes provides development expertise, construction capabilities, and financial backing. These arrangements fund public housing regeneration by incorporating private sale homes within larger schemes.
3. Land Acquisition and Development: The company actively seeks land purchases in the £2 million to £40 million range in London and the Home Counties, with or without planning permission. Land is developed into residential schemes for sale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sherrygreen Homes develops and sells newly built residential properties (apartments and houses) across London and the South-East of England. The company delivers current developments such as Montmorency Park, Amersham Vale, and Granville Gardens, while also providing land finding and funding services for sites valued between £2 million and £40 million. It participates in joint venture partnerships with public sector and charitable organisations to deliver mixed-tenure regeneration schemes.

Product overview

Sherrygreen Homes is a residential housebuilder operating as the residential arm of the Sherrygreen Group of Companies. The company develops housing developments across London and the South-East, offering a portfolio of current developments (Montmorency Park with 517 homes, Amersham Vale with 81 units, and Granville Gardens with 86 homes), alongside completed sold developments including Abode, Atherton Court, Barnardos Garden Village, The Link, The Wharf, Palmadium, New Wave, Bow Trinity, and Bridge House. The company also provides land acquisition services seeking sites valued between £2-40 million and offers joint venture partnerships with public sector and charitable organisations. With over 1,500 units in its development pipeline, Sherrygreen Homes draws on in-house construction capabilities through sister company Mulalley Construction and provides customer care with NHBC-backed warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Montmorency Park

Quantifiable outcome

• Over 1,500 units in current and future development pipeline

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Mulalley and Company LimitedcoreStrategic or Co-development PartnerMulalley is an established London-based major construction company and sister company within the Sherrygreen Group. Working together, Mulalley and Sherrygreen Homes support development and regeneration programmes for local authorities and public housing providers. Mulalley provides construction expertise while Sherrygreen Homes handles the residential development side, enabling the group to deliver projects from conception through to completion with in-house capabilities.
• PeabodycoreStrategic or Co-development PartnerPeabody is a housing association and the partnership with Sherrygreen Homes delivered The Scene at Amersham Vale in Deptford, providing 81 private houses and apartments. The collaboration combines Peabody's affordable housing expertise with Sherrygreen Homes' private residential development capabilities.
• Telford Homes plccoreStrategic or Co-development PartnerTelford Homes plc partnered with Sherrygreen Homes on the Bow Trinity Bede Estate development near Mile End Station. The development provided quality new homes including spacious studios, one, two and three bedroom apartments across private sale buildings, with direct access to Central line and DLR transport connections.
• A2DominioncoreStrategic or Co-development PartnerA2Dominion partnered with Sherrygreen Homes on The Wharf development in E5, comprising 124 one and two bedroom apartments set on the River Lea. The development is set in four independent pavilions with all apartments having riverside views, combining A2Dominion's housing expertise with Sherrygreen's development capabilities.
• Sherrygreen GroupcoreStrategic or Co-development PartnerSherrygreen Homes is the residential arm of the Sherrygreen Group of Companies. The group consists of three family-owned associated companies: Mulalley and Company Limited, Sherrygreen Homes Limited, and Lancaster Plant Limited. The group provides financial stability and operational synergies across development, construction, and construction-related services.
• Lancaster Plant LimitedcoreStrategic or Co-development PartnerLancaster Plant Limited is one of three family-owned companies within the Sherrygreen Group alongside Sherrygreen Homes and Mulalley. The company provides construction-related services supporting the group's development activities throughout the United Kingdom.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Pocket Living: London-focused developer specialising in first-time-buyer shared-ownership and private sale flats, often in JV with public sector; comparable in London-only focus and mixed-tenure model though smaller in unit volume.

Broad incumbents

• Crest Nicholson: UK-listed housebuilder with a meaningful London and South-East pipeline of mixed-tenure schemes; comparable on regeneration, JV partnerships, and product mix, though operating at larger scale across broader UK geography.
• Redrow: UK-listed housebuilder with a heritage premium brand ("Harts Homes") operating in London and the South-East; overlaps with Sherrygreen on family-home and luxury segment in North London and Home Counties markets.
• Barratt London: London division of Barratt Developments, the UK's largest housebuilder by volume; competes with Sherrygreen for sites, JV deals, and buyers across London and the South-East, with materially greater capital and cost-of-capital advantages.
• Bellway Homes: Top-five UK housebuilder with London and South-East operations competing for similar suburban infill sites and JV partners; relevant for pricing pressure on land and on unit sales in overlapping postcodes.
• Berkeley Group: One of the largest London housebuilders, operating London-focused brands (Berkeley, St George, St James); competes for the same London land, JV mandates, and buyer pool but at significantly larger scale and with a broader product portfolio.

Direct peers

• Mount Anvil: Independent London-focused residential developer with a similar mix of private sale and partnership schemes; comparable in scale, mid-market positioning, and focus on regeneration and mixed-tenure projects across Zones 1-3.
• Telford Homes: London-focused residential housebuilder, prior-listed and now part of CBRE Investment Management; comparable in size, geography, and JV-heavy delivery model, and is both a direct competitor for sites and an existing Sherrygreen JV partner on Bow Trinity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sherrygreen-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherrygreen Homes