Luz da Lua
Luz da Lua is a privately held Brazilian fashion company founded in 1993 that designs, produces, and retails bags, shoes, and accessories to consumer markets. Headquartered in New Hamburg with 501-1000 employees, it operates a direct-to-consumer e-commerce channel alongside its physical retail presence.
- Company typePrivate
- Founded1993
- HeadquartersNew Hamburg, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Luz da Lua does
Luz da Lua is a privately held fashion company founded in 1993 that designs, produces, and retails consumer goods in the bags, shoes, and accessories categories. Based in New Hamburg, the company operates with a workforce of 501-1000 employees and maintains a direct-to-consumer web presence at luzdalua.com.br. The .com.br domain, combined with the New Hamburg headquarters (a well-known apparel manufacturing hub in Rio Grande do Sul, Brazil), strongly indicates Brazilian operations, despite a country-field inconsistency in the source data that lists Canada.
The company's product portfolio spans handbags, footwear, and fashion accessories, positioning it within the mid-market women's fashion accessories segment typical of established Brazilian brands. Business model specifics (pricing, channel mix between owned retail, wholesale, and e-commerce) are not disclosed in the available source material. No parent company, subsidiaries, funding history, M&A activity, or leadership roster is available, suggesting Luz da Lua has operated as an independent, founder/family-controlled enterprise for over three decades.
No technology stack, proprietary product features, certifications, partnerships, or distribution channel details are disclosed. The company maintains social media and e-commerce assets typical of a digitally-enabled fashion brand, but specific channel performance, customer count, and revenue figures are not available. The data set is thin across virtually all non-firmographic dimensions, limiting any deeper analysis of unit economics, customer acquisition, or competitive positioning.
Luz da Lua firmographics
Firmographics- Name
- Luz da Lua
- Website
- https://luzdalua.com.br
- Company type
- Private
- Founded year
- 1993
- Headcount range
- 501–1,000 employees
- Short description
- Luz da Lua is a privately held Brazilian fashion company founded in 1993 that designs, produces, and retails bags, shoes, and accessories to consumer markets. Headquartered in New Hamburg with 501-1000 employees, it operates a direct-to-consumer e-commerce channel alongside its physical retail presence.
- Ownership category
- akta.pro rank
Luz da Lua industry classification
Industry- Product category
- Women's Fashion Accessories & Footwear
- NAICS
- Luggage and Leather Goods Retailers (45832), Clothing and Clothing Accessories Retailers (4581), Shoe Retailers (45821)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Leather & Leather Products (3100)
- akta.pro primary industry
- Luxury Accessories & Leather Goods Department Stores (CRAGADAE)
- akta.pro secondary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
Keywords
Where Luz da Lua is headquartered
LocationHeadquarters
- HQ city
- New Hamburg
- HQ country
- Canada
- HQ region
- North America
Markets served
Luz da Lua business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Luz da Lua product offering
Product offeringCore offering
Luz da Lua is a fashion company that designs, produces, and retails women's fashion goods including bags, shoes, and accessories. Founded in 1993, the company operates with 501-1,000 employees and sells its own branded products through retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Bags Handbags and fashion bags designed, produced, and retailed under the Luz da Lua brand for female consumers.
- Shoes Women's footwear designed, produced, and retailed under the Luz da Lua brand for female consumers.
- Accessories Fashion accessories produced and retailed under the Luz da Lua brand for female consumers seeking coordinated style items.
Companies that use Luz da Lua
Customer profileIdeal customer profiles1 record
Luz da Lua technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Luz da Lua competitors and assessment
Company assessmentDirect peers
- Melissa (Grendene): Iconic Brazilian footwear brand owned by Grendene, producing plastic and fashion shoes. Comparable to Luz da Lua as a major Brazilian footwear/accessories brand, though lighter on bags.
- Arezzo&Co: Brazilian fashion platform and operator of Arezzo, Schutz, and Anacapri brands, covering footwear, bags, and accessories. Direct overlap with Luz da Lua's core categories and Brazilian mid-to-premium positioning.
- Farm Rio: Brazilian fashion brand known for colorful apparel and accessories. Comparable to Luz da Lua as a Brazilian-born, digitally savvy fashion brand, though with stronger apparel mix.
- Schutz: Brazilian footwear and handbag brand, part of Arezzo&Co, selling premium women's shoes and bags. Comparable to Luz da Lua in product mix and target customer, with a stronger brand and digital presence.
- Carmen Steffens: Brazilian fashion brand focused on women's footwear, bags, and accessories, with own retail and e-commerce. Directly comparable to Luz da Lua in product mix, customer profile, and Brazilian go-to-market.
Regional players
- Dafiti: Brazilian fashion e-commerce platform (part of Global Fashion Group) selling shoes, bags, and apparel from multiple brands. Comparable to Luz da Lua as a Brazilian digital accessories retailer, though it is a marketplace rather than a brand.
- Zattini: Brazilian fashion e-commerce platform selling shoes, bags, and accessories from multiple brands. Comparable to Luz da Lua as a Brazilian accessories retailer, though it is a multi-brand marketplace rather than a single brand.
Broad incumbents
- Lojas Renner: Brazil's largest fashion department store chain, selling apparel, shoes, and accessories across price tiers. A scaled Brazilian fashion retailer competing for the same wallet share as Luz da Lua's customer base.
- Havaianas: Brazilian global footwear brand from Alpargatas. A scaled Brazilian footwear incumbent adjacent to Luz da Lua's shoe category, with much larger international reach and marketing power.
- C&A Brasil: Brazilian arm of global fashion retailer C&A, selling apparel, footwear, and accessories in physical and digital channels. Comparable to Luz da Lua as a broad-line Brazilian fashion/accessories retailer at accessible price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Luz da Lua social profiles
Digital presenceLuz da Lua financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luz da Lua leadership team
Management profileNumber of profiles
Luz da Lua funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luz da Lua M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luz da Lua
What does Luz da Lua do?
Luz da Lua is a fashion company that designs, produces, and retails women's fashion goods including bags, shoes, and accessories. Founded in 1993, the company operates with 501-1,000 employees and sells its own branded products through retail channels.
When was Luz da Lua founded?
Luz da Lua was founded in 1993. It employs 501 to 1,000 people.
Where is Luz da Lua based?
Luz da Lua is headquartered in New Hamburg, Canada, in the North America region.
Who are Luz da Lua's main competitors?
Direct peers on record are Melissa (Grendene), Arezzo&Co, Farm Rio, Schutz and Carmen Steffens. Regional players are Dafiti and Zattini. Broad incumbents are Lojas Renner, Havaianas and C&A Brasil.
Does Luz da Lua have an API?
No public API is recorded for Luz da Lua.
What industry is Luz da Lua in?
Luz da Lua's product category is Women's Fashion Accessories & Footwear. Its primary akta.pro industry code is CRAGADAE, Luxury Accessories & Leather Goods Department Stores, with a secondary code of CRAAABAI, Luxury & Designer Apparel Retail. Its NAICS code is 45832 and its SIC code is 5600.