KrisKras
KrisKras is a Belgian non-profit travel association (vzw) running small-group adventure trips (max 9 travelers, 95% solo sign-ups) for 18-30 year olds, offering 111 trips across 60+ countries direct-to-consumer via kriskras.be, with no proprietary technology platform and no disclosed revenue.
- Company typePrivate
- Founded1994
- HeadquartersGhent, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What KrisKras does
KrisKras is a Belgian non-profit travel association (vzw) headquartered in Ghent, founded in 1994, that organizes small-group adventure trips for travelers aged 18-30. The catalog contains 111 trips across Europe, Asia, the Americas, Africa, Oceania, and Belgium, segmented into three product lines: multi-day Group Trips (Reizen, 4-24 days), Weekend Trips, and Day Trips (Daguitstappen). Pricing is unit-based and all-inclusive, ranging from €5 for day activities to €5,895 for long-haul itineraries such as a 24-day New Zealand trip, with a recently introduced Early Bird discount program offering up to €500 off for the first three bookings per departure.
The company runs a direct-to-consumer e-commerce operation through kriskras.be, with no proprietary technology platform disclosed beyond standard booking, filtering, and newsletter functionality. Group sizes are capped at nine travelers, and 95% of customers sign up solo; trips are designed in-house by Travel Designers and led on the ground by self-trained volunteer guides who travel as part of the group. The go-to-market is community-led: word-of-mouth referrals, Instagram (@kriskrasreizen), a bi-monthly email newsletter, an annual Reunion event in Leuven, summer photo contests, Google Reviews campaigns, and a free introductory webinar. Distribution is single-country domestic (Belgium) and serves Dutch-speaking customers, with trip itineraries spanning ~60 countries.
Organizationally, KrisKras is privately held with no external funding, no parent company, no M&A activity, no disclosed partnerships, and no patents or trademarks. Headcount is 1-10 employees, there are no AI/ML capabilities disclosed, and revenue is not publicly reported. As a vzw, any surplus is reinvested in the organization's mission rather than distributed to members.
KrisKras firmographics
Firmographics- Name
- KrisKras
- Legal name
- KrisKras vzw
- Website
- https://kriskras.be
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KrisKras is a Belgian non-profit travel association (vzw) running small-group adventure trips (max 9 travelers, 95% solo sign-ups) for 18-30 year olds, offering 111 trips across 60+ countries direct-to-consumer via kriskras.be, with no proprietary technology platform and no disclosed revenue.
- Ownership category
- akta.pro rank
KrisKras industry classification
Industry- Product category
- Adventure Group Travel Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Small-Group Escorted Tour Operators (THAKADAB)
- akta.pro secondary industries
- Private/Customized Multi-Day Tour Operators (THAKADAC), FIT & Private Tour Operators (Customized Day Tours) (THAKAEAC), Private Guided Tours & Personal Tour Guides (THAJALAA)
Keywords
Where KrisKras is headquartered
LocationHeadquarters
- HQ city
- Ghent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
KrisKras business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Group Trip Bookings: One-time fees for adventure group trips, weekends, and day trips. Pricing ranges from €5 (day events) to €5,895 (long trips like New Zealand). Early bird discounts for first 3 bookings (up to €500 off). All-inclusive pricing with transparent cost structure - no hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Day trips and activities (€5-€79) |
| Unit Pricing | Pay-as-you-go | Weekend getaways (€195-€295) |
| Unit Pricing | Pay-as-you-go | Full trips (multi-day) €425-€5,895 |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
KrisKras product offering
Product offeringCore offering
KrisKras is a Belgian adventure travel operator selling organized group trips for travelers aged 18-30. Its portfolio spans multi-day Reizen (group trips, 4-24 days), Weekends (2-3 days), and Daguitstappen (day trips), covering 111+ trips across Europe, Africa, Americas, Asia, Oceania, the Middle East, and Belgium. All trips are run in small groups of maximum 9 travelers, led by self-trained volunteer trip guides, with all-inclusive transparent pricing and curated by in-house Travel Designers.
Product overview
KrisKras is a Belgian adventure travel company offering group trips for 18-30 year olds, organized into three main product lines: multi-day Group Trips (Reizen), Weekend Trips (Weekends), and Day Trips (Daguitstappen). The portfolio spans over 18 travel themes including Citytrip, Roadtrip, Kamperen (camping), Surfen, Hiking & Trekking, Foodie, Safari, Adrenaline, and Multi-country adventures. Trips are further categorized by activity intensity (Zeer actief, Actief, Matig actief, Voor iedereen) and cover destinations across Europe, Africa, America, Asia, Oceania, Middle East, and Belgium. The company also offers Early Bird discount programs and a newsletter subscription service.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Trips (Reizen) Multi-day adventure group trips for travelers aged 18-30, typically ranging from 4 to 24 days, covering destinations worldwide with various activity levels and themes. Small groups of maximum 9 travelers, all-inclusive pricing, led by trained volunteer guides.
- Weekend Trips (Weekends) Short 2-3 day group trips focused on nearby European destinations and weekend adventures for quick getaways. Includes activities like SUP/surf weekends, surprise city weekends, and theme park visits. Priced €195-€295.
- Day Trips (Daguitstappen) Single-day group excursions focused on local activities such as swishing events, survival skills workshops, spoortochten, and game afternoons. Priced €5-€79.
- Early Bird Discount Program Pricing program offering up to €500 discount to the first 3 travelers who book a trip before a specified deadline before departure. Discount size scales with trip price. Available on all Reizen and Weekend trips.
Quantifiable outcome
- Groups limited to maximum 9 travelers
- +1 more outcomes
Companies that use KrisKras
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
KrisKras technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KrisKras partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
KrisKras competitors and assessment
Company assessmentBroad incumbents
- Contiki: Global incumbent targeting 18-35 year olds with escorted group tours; serves the same demographic but at significantly larger scale, broader marketing reach, and more standardized itineraries.
- Intrepid Travel: Globally recognized small-group adventure operator with strong sustainable-travel credentials; competes for the same 18-35 demographic with similar trip categories at materially larger scale.
- G Adventures: Global small-group adventure tour operator; comparable small-group format and sustainability positioning but with worldwide scale, broader age targets, and deeper marketing investment.
- EF Ultimate Break: Adventure travel brand aimed at 18-29 year olds with small-group itineraries across continents; same target persona but operates at far greater scale with US-centric distribution.
Direct peers
- Shoestring: Dutch adventure travel operator specializing in budget group trips for young adults; operates a similar small-group, peer-led model aimed at the same 18-30 demographic across global destinations.
- Better Places: Dutch adventure travel organizer focused on sustainable, authentic group experiences for younger travelers; overlapping small-group philosophy and Belgian/Dutch customer base.
- Simi Reizen: Netherlands-based adventure travel organizer for young adults offering small-group trips with comparable off-the-beaten-path itineraries and similar price points.
- Travelbase: Belgian adventure travel company offering group trips for young adults with comparable small-group format, multi-day itineraries, and a similar price band; direct domestic competitor.
Regional players
- Reizen & Reizen / Traveldeal: Benelux-focused travel agency packaging adventure and group trips; competes for the same Belgian/Dutch 18-30 traveler pool with broader but less curated offerings.
Emerging players
- Viamundo: Emerging European adventure travel brand focused on small-group sustainable travel for younger demographics; partial overlap with KrisKras's community-led, sustainability-anchored model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KrisKras social profiles
Digital presenceKrisKras financial estimates
Financial estimateRevenue estimate
Valuation estimate
KrisKras leadership team
Management profileNumber of profiles
KrisKras funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KrisKras M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KrisKras
What does KrisKras do?
KrisKras is a Belgian adventure travel operator selling organized group trips for travelers aged 18-30. Its portfolio spans multi-day Reizen (group trips, 4-24 days), Weekends (2-3 days), and Daguitstappen (day trips), covering 111+ trips across Europe, Africa, Americas, Asia, Oceania, the Middle East, and Belgium. All trips are run in small groups of maximum 9 travelers, led by self-trained volunteer trip guides, with all-inclusive transparent pricing and curated by in-house Travel Designers.
Is KrisKras a public or private company?
KrisKras is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was KrisKras founded?
KrisKras was founded in 1994. It employs 1 to 10 people.
Where is KrisKras based?
KrisKras is headquartered in Ghent, Belgium, in the Europe region.
How does KrisKras make money?
One revenue line is on record: group Trip Bookings.
Who are KrisKras's main competitors?
Broad incumbents on record are Contiki, Intrepid Travel, G Adventures and EF Ultimate Break. Direct peers are Shoestring, Better Places, Simi Reizen and Travelbase. Reizen & Reizen / Traveldeal is listed as a regional player. Viamundo is listed as an emerging player.
Does KrisKras have an API?
No public API is recorded for KrisKras.
What industry is KrisKras in?
KrisKras's product category is Adventure Group Travel Services. Its primary akta.pro industry code is THAKADAB, Small-Group Escorted Tour Operators, with a secondary code of THAKADAC, Private/Customized Multi-Day Tour Operators. Its NAICS code is 561520 and its SIC code is 7900.