Reizen De Lathauwer - Aalst

What Reizen De Lathauwer - Aalst does

Selectair Reizen De Lathauwer is a privately held Belgian travel agency operating under the Selectair network brand from two physical offices in Aalst (Gentsesteenweg 41) and Gavere (Scheldestraat 7). Founded around 2005 and claiming more than 20 years of operating experience, the firm employs 7 staff and serves Belgian consumers seeking personalized dream vacations. Its core offering is custom itinerary design and booking across beach holidays, cruises, safaris, group trips, round trips, city breaks, ski holidays, and honeymoon packages, with destination coverage spanning Africa, Asia, Europe, North America, South America, and Oceania.

The agency operates a traditional sales-led, human-advisor model: customers request quotes via the website or visit the offices for in-person consultation. Revenue is generated primarily through supplier commissions (TUI, Hapag Lloyd Cruises, AZAMARA Cruises, RIU Hotels, TOOKU Japan, Selectair), supplemented by professional service fees for tailor-made planning and gift voucher sales (reischeques) available in custom amounts. There are no proprietary technology platforms; supporting tools are limited to a standard website with an online quote form and Publuu-hosted digital flip-book brochures. Specialized Africa and Oceania expertise is accessed through sister company Live To Travel, while honeymoon/wedding travel is delivered under the House of Weddings quality label partnership.

Marketing and customer acquisition rely on content marketing via the website and blog, a monthly email newsletter, recurring inspiration evenings (inspiratieavonden) held at the offices, digital brochure distribution, promotional offers, and organic social media. The firm holds Belgian recognition under VVRO/Amlin and VAT BE 0865.534.958. No funding, M&A, or leadership transition activity is recorded in the available data, consistent with a stable, owner-operated micro travel agency.

Name

Reizen De Lathauwer - Aalst

Legal name

Selectair Reizen De Lathauwer

Website

https://reizendelathauwer.be

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Selectair Reizen De Lathauwer is a privately held Belgian travel agency with 7 employees operating two offices in Aalst and Gavere, offering custom dream trips, safaris, group travels, cruises, and honeymoons to Belgian consumers through personal in-office consultation and supplier-commission-based booking.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520), Travel Agencies (56151)

akta.pro primary industry

Concierge & Luxury Personal Itinerary Design (THAKAOAB)

akta.pro secondary industries

Luxury Travel Agencies (THAKAFAA), Island, Beach & Resort Travel Agencies (THAKAFAL), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Destination-Specific Custom Itinerary Specialists (THAKAOAN)

Keywords

• Custom travel planning
• Group travel services
• Safari vacation packages
• Honeymoon travel services
• Travel agency services

Headquarters

HQ city

Aalst

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Travel Commission: Earn commissions from travel suppliers and tour operators including TUI, RIU Hotels, Hapag Lloyd Cruises, AZAMARA Cruises, and TOOKU Japan. This is the primary revenue stream for the travel agency.
2. Service Fees: Personal travel advice and consultation services, including custom itinerary development and quote requests for tailor-made dream trips.
3. Gift Vouchers (Reischeques): Sale of travel gift vouchers (reischeques) available in custom amounts, sold in-office or via email.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Reizen De Lathauwer is a Belgian travel agency that sells personalized travel packages and provides custom trip-planning services. The agency arranges tailor-made dream trips, escorted group travels, safari packages, and honeymoon/wedding vacations, with destinations spanning Africa, Asia, Europe, North America, South America, and Oceania. Customers can request quotes online or visit the agency's offices in Aalst and Gavere for in-person consultation.

Product overview

Selectair Reizen De Lathauwer is a single-location full-service travel agency offering personalized travel planning services. The core product is custom travel consultation and booking assistance, supplemented by themed travel packages (safari, cruise, roundtrip, family holidays), destination-specific group travels, and gift vouchers. The agency distributes partner brochures (Selectair, TUI, Hapag Lloyd, Azamara, TOOKU) and hosts inspiration evenings. The company operates as a franchise partner of Selectair network and collaborates with sister company Live To Travel for Africa & Oceania specialist services.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tailor-Made Travel Packages

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Live To TravelcoreStrategic or Co-development PartnerSister company (zusterbedrijf) specializing in Africa and Oceania destinations. Provides specialized expertise in safari bookings and long-haul travel to these regions, complementing Reizen De Lathauwer's general travel services.
• House of WeddingscoreStrategic or Co-development PartnerOfficial Partner of the House of Weddings Quality Label, which groups the best and most reliable wedding suppliers in Belgium. Focuses on honeymoon and wedding travel services.
• SelectaircoreChannel Partner/ Reseller/ DistributorPart of the Selectair network, a Belgian travel agency franchise/brand offering travel services and publishing annual brochures.
• TUIminorChannel Partner/ Reseller/ DistributorMajor travel supplier offering flight holidays (vliegvakanties). Featured in TUI winter holiday brochure 2025/2026.
• Hapag Lloyd CruisesminorChannel Partner/ Reseller/ DistributorExclusive cruise partner offering escorted group travels. Featured in dedicated Hapag Lloyd Cruises group travel brochure 2025-2026.
• AZAMARA CruisesminorChannel Partner/ Reseller/ DistributorDay-by-day itinerary cruise supplier. Featured in AZAMARA Cruises brochure with detailed itinerary options.
• TOOKU JapanminorChannel Partner/ Reseller/ DistributorSpecialized Japan round-trip operator offering tailor-made Japan travel packages. Featured in dedicated TOOKU Japan brochure.
• RIU HotelsminorChannel Partner/ Reseller/ DistributorHotel chain featured with 4 dream hotels in new RIU collection, including Riu Palace Phuket five-star all-inclusive property in Thailand.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vliegvakanties.be: Vliegvakanties.be is a Belgian online travel agency specializing in flight-inclusive package holidays to Mediterranean and long-haul destinations. It is a partial competitor for Reizen De Lathauwer's flight holiday and beach vacation offerings, with a similar Belgian consumer focus.
• Baobab Reizen: Baobab Reizen is a Dutch long-haul and Africa safari specialist offering tailor-made itineraries with personal advice from specialist consultants. It directly mirrors Reizen De Lathauwer's safari, round-trip, and bespoke long-haul positioning, serving Dutch-speaking travelers with similar themes (safari, family, honeymoon).
• Selectair Network: Selectair is the Belgian travel agency franchise/cooperative of which Reizen De Lathauwer is a member. Other Selectair partner agencies operate the same model: physical storefronts, personal consultation, shared brochure distribution, and centralized supplier relationships. They are the most direct functional peers in terms of business model, distribution, and target customer.
• Connections: Connections is one of the largest Belgian travel agency chains, with dozens of physical offices offering personalized travel advice, custom itineraries, and group travel. It targets the same Belgian leisure customer with a similar in-person consultation value proposition, but at a meaningfully larger footprint.
• Sawadee Reizen: Sawadee is one of the largest Dutch independent travel agencies, offering group tours, individual round-trips, and tailor-made trips worldwide, including Africa, Asia, and the Americas. It competes for the same Dutch-speaking custom-travel customer with comparable product themes and personal consultation.
• Riksja Travel: Riksja Travel is a Dutch specialist in tailor-made and small-group trips to Africa, Asia, and the Americas, with a strong custom-itinerary focus. It is comparable to Reizen De Lathauwer in product (bespoke long-haul, safari, round-trip) and target customer (Dutch-speaking individual and family travelers).

Broad incumbents

• TUI Belgium: TUI is the largest integrated tour operator and travel retailer in Belgium, offering mass-market beach, city, and cruise packages through retail stores and online channels. It overlaps directly with Reizen De Lathauwer's beach, cruise, and group travel offerings and competes for the same Belgian leisure travelers, but at much greater scale and with proprietary inventory.
• Sunweb Group: Sunweb is a major Benelux tour operator offering package holidays (sun, ski, city) to Belgian and Dutch consumers, combining own-brand inventory with retail distribution. It competes with Reizen De Lathauwer in beach, ski, and family holiday segments and serves the same Dutch-speaking Belgian market.
• Corendon: Corendon is a Dutch/Belgian tour operator offering beach, city, and cultural trips with its own airline and hotel concepts. It overlaps with Reizen De Lathauwer in package holidays, cruises, and Turkey/Egypt-style destinations popular with the same Belgian audience.

Emerging players

• Traveldeal: Traveldeal is a Belgian online travel agency focused on discounted package deals, last-minute offers, and dynamic pricing. It targets price-sensitive Belgian leisure travelers with a digital-first approach, contrasting with Reizen De Lathauwer's personal-consultation model but addressing overlapping demand for sun, beach, and city trips.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reizen-de-lathauwer---aalst

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reizen De Lathauwer - Aalst