Commercial Laundry Equipment
Commercial Laundry Equipment is a Richmond, Virginia-based authorized distributor of commercial laundry equipment, parts, repair services, and store-development consulting for vended, on-premise, and industrial laundry operators throughout Virginia.
- Company typePrivate
- Founded1977
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Commercial Laundry Equipment does
Commercial Laundry Equipment is a Richmond, Virginia-based authorized distributor of commercial laundry equipment, parts, repair services, and store-development consulting. Founded in 1977 by Paul Johnson and owned since 2000 by President Tom Brittle, the company self-identifies as Virginia's dominant distributor in this category, serving the Richmond and Tidewater markets. Operations span three core solution areas: vended laundries (card- and coin-operated self-service stores), on-premise laundries (hospitality, healthcare, fire, correctional, athletic, and agricultural facilities), and parts/service with a stated 24-hour response goal delivered through in-house technicians using fully stocked service vans.
The company's product portfolio consists entirely of third-party manufactured equipment that it distributes under dealer agreements, including high-speed washer-extractors, flatwork ironers, and drying tumblers from Continental Girbau, Dexter, Hamilton Engineering, R&B Wire, Caco/Sol-O-matic, Standard Change-Makers, and Vend-Rite. There is no proprietary technology disclosed. The firm integrates third-party card payment systems (CardConcepts, ESD, SpyderWash) into vended laundry solutions and offers packaged offerings such as Express Laundry Center and ExpressLane for high-speed retail laundromats.
Commercial Laundry Equipment generates revenue through four streams: one-time equipment sales, one-time parts sales, professional service and repair labor, and professional store-development consulting (covering site selection, demographic studies, equipment selection, financing, and layout). Pricing is opaque and quote-based. The go-to-market is consultative direct sales targeting SMB and small-operator buyers throughout Virginia, supported by a website with quote/service/parts request forms and phone-based outreach. Two Richmond-area physical locations (Roane Street headquarters and Jefferson Davis Highway secondary office) anchor logistics and service dispatch. No public funding, parent company, or M&A activity is disclosed.
Commercial Laundry Equipment firmographics
Firmographics- Name
- Commercial Laundry Equipment
- Legal name
- Commercial Laundry Equipment Company, Inc.
- Website
- https://commlaundry.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Commercial Laundry Equipment is a Richmond, Virginia-based authorized distributor of commercial laundry equipment, parts, repair services, and store-development consulting for vended, on-premise, and industrial laundry operators throughout Virginia.
- Ownership category
- akta.pro rank
Where Commercial Laundry Equipment is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Commercial Laundry Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Equipment Sales: One-time sales of commercial laundry equipment including washers, dryers, flatwork ironers, and tumblers to self-service laundries and on-premise facilities.
- Parts Sales: Sales of replacement parts for commercial laundry equipment across multiple brands. Parts are stocked and shipped to customer locations or available for pick-up.
- Service and Repairs: Service calls using fully stocked service vans. Technicians respond to maintain and repair commercial laundry equipment, with stated goal of 24-hour turnaround.
- Store Development Services: Consulting services for laundry store development including site selection, demographic studies, equipment selection, financing options, laundry design and layout.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Commercial Laundry Equipment product offering
Product offeringCore offering
Commercial Laundry Equipment distributes commercial laundry equipment, parts, and supplies as an authorized dealer for brands such as Continental Girbau and Dexter, serving vended self-service laundries, on-premise facilities, and industrial laundry operators across Virginia. The company also operates an in-house technical service team with fully stocked vans for installation, repair, and parts delivery, and provides store development consulting covering site selection, demographic studies, equipment selection, financing, and laundry layout.
Product overview
Commercial Laundry Equipment is Virginia's dominant commercial laundry equipment distributor, established in 1977. The company operates as a multi-brand distributor offering three core solution areas: Vended Laundry (card and coin-operated self-service laundromats with development services including Express Laundry Center and ExpressLane packages), On-Premise Laundry (equipment and solutions for hotels, healthcare, fire departments, correctional facilities, and athletic facilities), and Parts & Service (technical support with 24-hour response and comprehensive parts inventory). The company distributes equipment from Continental Girbau, Dexter, and other manufacturers, and integrates third-party payment systems including CardConcepts, ESD, and SpyderWash for card-operated laundry operations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Equipment up and running within 24 hours (service response goal)
- +1 more outcomes
Companies that use Commercial Laundry Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Commercial Laundry Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Commercial Laundry Equipment partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Continental GirbaucoreAuthorized dealer for Continental Girbau commercial laundry equipment including high-speed washer-extractors, flatwork ironers, and drying tumblers. Products featured in both vended and on-premise laundry solutions.
- DextercoreAuthorized dealer for Dexter commercial laundry equipment. Dexter products are offered in on-premise laundry solutions.
- ESD (Electronic Data Systems)minorCard payment system provider for vended laundries. Company offers ESD card systems as part of vended laundry solutions.
- Card ConceptsminorPayment system provider offering card-based payment solutions for self-service laundries.
- SpyderWash/SETOMATIC SystemsminorCard payment system provider featured in vended card systems solutions.
- Hamilton EngineeringminorEquipment manufacturer whose products are carried by Commercial Laundry Equipment.
- R&B WireminorEquipment/accessories manufacturer whose products are carried.
- Caco Mfg./Sol-O-maticminorEquipment manufacturer whose products are carried.
- Standard Change-MakersminorChange-maker equipment manufacturer whose products are carried.
- Vend-Rite Mfg.minorEquipment manufacturer whose products are carried.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Commercial Laundry Equipment competitors and assessment
Company assessmentBroad incumbents
- Alliance Laundry Systems: Parent manufacturer of Speed Queen, Huebsch, and UniMac — a major commercial laundry equipment manufacturer whose brands compete with Continental Girbau and Dexter offerings the company distributes.
- Speed Queen: Major commercial laundry equipment manufacturer (owned by Alliance Laundry Systems) that sells direct and through dealers; competes with the company as a manufacturer brand and as an alternative channel to dealers.
- Continental Girbau: Manufacturer partner of the company; a global commercial laundry equipment brand that also sells direct and through other distributors — comparable as both a partner and competitive channel.
- CSC ServiceWorks: Large route-based laundry and air-vend services operator that also procures commercial equipment at scale — adjacent incumbent that overlaps with the company's on-premise and multifamily customers and could disintermediate dealer relationships.
- Huebsch: Commercial laundry equipment brand within Alliance Laundry Systems, distributed via regional dealers including Western State Design — directly competitive brand in the vended and on-premise segments the company serves.
- Dexter (Dexter Laundry): Core manufacturer partner producing commercial washer-extractors for vended and on-premise applications — a competitor/adjacent player whose products the company distributes and which also runs its own dealer and direct channels.
Direct peers
- Western State Design: Multi-state distributor of commercial laundry equipment (Huebsch, etc.), parts, and service across the western US — directly comparable multi-brand dealer + service + parts model with regional distribution coverage.
- Martin-Ray Laundry Systems: Regional commercial laundry equipment distributor providing equipment, parts, and service to vended and on-premise laundries — directly comparable regional distributor profile.
- AAdvantage Laundry Systems: East-coast commercial laundry equipment distributor serving vended, on-premise, and industrial laundries with multi-brand equipment, parts, and service — closely aligned business model and customer segments.
Regional players
- WASH Multifamily Laundry: Multifamily-focused commercial laundry equipment provider and route operator — adjacent commercial laundry services player operating its own equipment programs, comparable as a competitor in on-premise/multifamily laundry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Commercial Laundry Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commercial Laundry Equipment leadership team
Management profileNumber of profiles
Profiles1 record
Commercial Laundry Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commercial Laundry Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commercial Laundry Equipment
What does Commercial Laundry Equipment do?
Commercial Laundry Equipment distributes commercial laundry equipment, parts, and supplies as an authorized dealer for brands such as Continental Girbau and Dexter, serving vended self-service laundries, on-premise facilities, and industrial laundry operators across Virginia. The company also operates an in-house technical service team with fully stocked vans for installation, repair, and parts delivery, and provides store development consulting covering site selection, demographic studies, equipment selection, financing, and laundry layout.
Is Commercial Laundry Equipment a public or private company?
Commercial Laundry Equipment is a private company. It is classified as management employee owned and is currently operating.
When was Commercial Laundry Equipment founded?
Commercial Laundry Equipment was founded in 1977. It employs 11 to 50 people.
Where is Commercial Laundry Equipment based?
Commercial Laundry Equipment is headquartered in Richmond, United States, in the North America region.
How does Commercial Laundry Equipment make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are parts Sales, service and Repairs and store Development Services.
Who are Commercial Laundry Equipment's main competitors?
Broad incumbents on record are Alliance Laundry Systems, Speed Queen, Continental Girbau, CSC ServiceWorks, Huebsch and Dexter (Dexter Laundry). Direct peers are Western State Design, Martin-Ray Laundry Systems and AAdvantage Laundry Systems. WASH Multifamily Laundry is listed as a regional player.
Does Commercial Laundry Equipment have an API?
No public API is recorded for Commercial Laundry Equipment.