Sportagon

What Sportagon does

Sportagon operates a single multi-activity entertainment venue, branded as Sportagon Multicenter, located at Parklaan 5 in Tessenderlo-Ham, Belgium, near the E314 highway with on-site parking. The venue consolidates bowling lanes, an indoor playground (Binnenspeeltuin) with capacity for ~70 children, a multisport area (pool, darts, billiards, table tennis, foosball), a restaurant and bar, and the ~180m² Pretzaal party/event room for up to ~100 guests. Customers transact in person, with reservations handled through a dedicated online booking system at reserveren.sportagon.be; pricing is per-unit (e.g., €5 per bowling game, €4 per playground child, hourly and daily rates for the Pretzaal) and bundled into themed packages spanning children's parties (€13–€17/child), bowling-plus-meal formulas (€32–€46/person), BBQs (€32–€34/person for groups of 20+), themed breakfasts, and communion/spring celebration menus. The underlying technology stack is modest: a custom reservation platform maintained by partner UP-TO-DATE WebDesign, a Facebook page, and a Blogger-hosted blog; there is no mobile app, no public API, and no disclosed AI/ML capabilities.

The business model is direct-to-consumer and transaction-based, spanning activity fees, F&B sales, venue rental, party packages, and gift cards. Three primary customer segments are served: families with children (birthday parties and weekend outings), corporate clients (teambuilding, meetings, seminars, and a newer FlexDesk co-working offering), and groups/individuals seeking casual leisure and dining. Sportagon extends its programming through on-site partnerships with DK DARTS (10 professional dart setups, tournaments, workshops) and Pole|Dance|Power by Hanne (aerial hoop, pole acrobatics, children's dance classes), and runs recurring community events such as Kinderdorp Tessenderlo. Founded or launched under its current brand in 2021, the company is privately held with 51–100 employees, no disclosed parent company, no funding rounds, and no disclosed revenue; the contact email [email protected] suggests individual involvement in ownership or management.

Name

Sportagon

Legal name

Sportagon

Website

https://sportagon.be

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Sportagon is a privately held Belgian multi-activity entertainment venue in Tessenderlo-Ham offering bowling, indoor playground, restaurant, and event hosting for families, corporate clients, and groups, generating revenue through pay-as-you-go activities and bundled F&B/entertainment packages.

Ownership category

akta.pro rank

Product category

Family Entertainment Center (Bowling & Recreation)

NAICS

Bowling Centers (71395), Fitness and Recreational Sports Centers (71394), Amusement Parks and Arcades (7131), Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Neighborhood & Sports Bars (THAFAEAA), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Family entertainment center
• Bowling alley venue
• Indoor playground facility
• Children party packages
• Corporate event hosting

Headquarters

HQ city

Tessenderlo

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Activity Fees: Revenue from bowling games (€5 per game per player), indoor playground admission (€4 per child), pool rental (€12/hour), and other recreational activities.
2. Food & Beverage Sales: Restaurant and bar sales including a la carte menu, themed dining experiences, and catering for events. Includes steengrill, pasta, pizza, burger packages, buffets, and themed breakfasts.
3. Venue Rental: Rental of party rooms (Pretzaal) for private events including weddings, receptions, meetings, and seminars. Hourly and daily rates available.
4. Party Packages: All-inclusive children's birthday party packages (€13-17 per child) combining food, bowling, playground access, and entertainment.
5. Gift Cards: Sale of gift vouchers (kadobonnen) and gift boxes (geschenkmanden) for smaakvol plezier (flavorful fun) experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sportagon is a multi-activity entertainment center (multicenter) in Tessenderlo-Ham, Belgium that sells on-site recreational experiences centered on bowling, an indoor playground (binnenspeeltuin), and multisport facilities (darts, pool, billiards, table tennis, foosball, pinball, minigolf), combined with a full-service restaurant and bar. The venue also hosts private and corporate events in its 180m² Pretzaal party room, and offers themed packages such as Steengrill Bowling, Spare(rib) Bowling, Pasta/Pizza/Burger Bowling, BBQ packages, buffets, themed breakfasts, children's birthday parties (Kinderfeestjes), teambuilding, and breakfast seminars. All activities and packages are consumed on-site at the single Tessenderlo-Ham location, with reservations handled through the venue's online booking platform.

Product overview

Sportagon is a multi-activity entertainment venue in Tessenderlo-Ham, Belgium, offering a diverse portfolio of recreational activities and hospitality services under one roof. The core offering centers on bowling lanes combined with extensive food and beverage services through various themed bowling packages (Steengrill @ The Bowling, Spare(rib) Bowling, Pasta/Pizza/Burger Bowling, and the newer Burger Bowling). Supporting recreational activities include an indoor playground (Binnenspeeltuin), multisport facilities with pool, darts, and table games, and a multifunctional party room (Pretzaal). For corporate clients, the venue provides teambuilding programs, meeting facilities, breakfast seminars, and FlexDesk workspaces. Family-oriented services encompass children's birthday party packages (Kinderfeestjes) in multiple formula options, specialized children's dining arrangements, and themed breakfast events. The food and beverage portfolio includes full restaurant dining, BBQ packages for groups of 20+, buffet options (Broodjesbar and Chicken Tonight), communion/spring celebration packages, and all-round party menus. The venue positions itself as a 'sfeerarchitect' (atmosphere architect) delivering 'smaakvol plezier' (flavorful fun) for diverse occasions from children's parties to corporate events.

Differentiator

Problem solved

Functional benefit

Brands

• DK DARTS: Darts partner with 10 professional dart setups, workshops, and tournaments
• Pole|Dance|Power by Hanne
• Bowlingclub Sportagon

Products and services

• Bowling Sportagon's primary recreational activity featuring multiple bowling lanes with equipment rental included, priced at €5 per player per game, combinable with food packages and group formulas; targeted at families, groups, students, and corporate events.
• Indoor Playground (Binnenspeeltuin) Indoor playground facility for children with large play structures and a toddler area, charged at €4 per child (3+) for unlimited play, with adults and crawlers admitted free; maximum 70 children for safety.
• Multisport Activities Diverse sporting and gaming activities including pool (€12/hour), darts (4 professional setups with touchpad scoring), top billiards, amusement games (pinball, boxing ball, foosball, table football), and 2 professional ping pong tables, plus minigolf.
• Steengrill @ The Bowling Bowling and stone-grill dining combination package including 2 games of bowling per person with shoe rental, offered in three formula options from €40–€46 per person featuring various meat cuts and a salad bar.
• Spare(rib) Bowling Bowling package combined with unlimited spareribs at €34 per person (€23 for children up to 13 years), including bowling with shoe rental.
• Pasta | Pizza | Burger Bowling Bowling combined with Italian/American cuisine options; Pasta Bowling, Pizza Bowling, and Burger Bowling each priced at €32 per person and including bowling, fries, and ice cream.
• Burger Bowling Newest food and bowling combination launched in November 2024, featuring Sportagon's signature burgers (El Classico, Sportagon Burger, Tex Mex, Italian, and vegetarian alternatives) combined with bowling for a complete entertainment experience.
• Pretzaal (Party Room) Venue Rental 180m² multifunctional party space accommodating up to 100 guests, with hourly and daily pricing (€25–€35/hour; €150/day), including free indoor playground and multisport access for children under 13.
• Corporate Teambuilding Customizable corporate teambuilding packages for businesses including breakfast meetings, bowling carnivals, stone-grill dinners, and prize ceremonies.
• Kinderfeestjes (Children's Birthday Parties) All-inclusive birthday party packages for children in four formula options (Lucky Strike €15, Smaakvol Plezier €16, Ster voor 1 dag €17, 100% Kinderpret €13 per child) including bowling, unlimited indoor playground, XXL Lego, and multisport activities for 3–3.5 hours.
• Barbecue Packages Group barbecue dining options for minimum 20 persons with three formulas from €32–€34 per person (meat, fish, and kids formulas), including salad bar, sauces, and bread.
• Themed Breakfast (Thema-ontbijt) Themed breakfast events featuring prosecco, coffee, tea, breads, eggs, salmon, salads, fruit, yogurt, waffles, and pancakes, priced at €24/adult and €14/child under 12, including free access to the indoor playground.
• Buffets (Buffetten) Buffet options including Broodjesbar 'Do It Yourself' at €17/adult and €12/child and Chicken Tonight buffet at €31/adult and €23/child, with a minimum of 15 persons for the Broodjesbar.
• Communion and Spring Celebration Package Celebration packages for first communions and spring festivals from €55/adult and €33/child, including aperitif, soup, 3-choice buffet (pork tenderloin, chicken, or salmon), salad buffet, and dessert.
• Allround Party Menu (Allround Feestmenu) Complete party dining package with aperitif, soup, 3-course main course with dessert choice (tiramisu, chocolate mousse, or ice cream), priced from €55/adult and €33/child, including multisport and indoor playground access.
• Children's Dining Packages (Kinderarrangementen) Specialized children's dining packages including Spare(rib)bowling Kids (€23, ages 12 and under), Pastabowling Kids, Kindergrill (€28 for children under 12), and Dessert @ The Bowling (€4).
• Corporate Meeting Facilities (Vergaderen) Corporate meeting facilities combining bowling with business meetings, offering TV screens, beamers, and flexible formats including post-meeting dining and activities.
• Breakfast Seminar (Ontbijtseminarie) Morning business events starting with coffee, tea, fruit juice, and breakfast options followed by sandwich buffets or warm/cold lunches, combinable with activities afterward.
• FlexDesk Co-working Flexible workspace facilities for remote work and co-working, allowing individuals to work freely in the venue's comfortable environment.
• Takeaway and Gift Vouchers (Kadobon & Geschenkmand) Takeaway food service combined with sale of gift vouchers (kadobonnen) and gift boxes (geschenkmanden) offering 'smaakvol plezier' (flavorful fun) experiences.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• DK DARTSminorStrategic or Co-development PartnerDarts retailer providing 10 professional dart setups, workshops, tournaments, and continuous guidance at Sportagon. DK DARTS offers dinner & darts packages and hosts regular tournaments, adding recreational variety to the venue's offerings.
• Pole|Dance|Power by HanneminorChannel Partner/ Reseller/ DistributorFitness and dance studio offering aerial hoop, pole acrobatics ('paaldansen'), and children's dance classes at Sportagon's venue. Classes include Pole|Dance|Power, bringing additional activity programming to the location.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Efteling: Major Dutch theme park with broad family entertainment, F&B, and event offerings. While across the Belgian border, it draws significant Flemish family demand that overlaps with Sportagon's core segment.
• Center Parcs De Vossemeren: Belgian holiday park (Limburg) offering indoor and outdoor activities, F&B, and entertainment programming. Competes for short-break family and group leisure spend within driving distance of Sportagon's catchment.
• Cinecittà: Belgian cinema complex with associated F&B and event hosting, serving a similar 'combined dining and entertainment' use case. Shares a comparable 'leisure + food under one roof' format with Sportagon.

Broad incumbents

• Bobbejaanland: Belgian theme park combining thrill rides, family attractions, and water park features. Captures family outing demand in the Flemish market that overlaps with Sportagon's value proposition.
• Plopsa Indoor Hasselt: Indoor theme park in Hasselt, geographically close to Sportagon's Tessenderlo base. Offers year-round family entertainment, F&B, and party packages, overlapping directly with Sportagon's family and kids' party segments.
• Plopsaland De Panne: Major Belgian theme park offering rides, shows, dining, and indoor attractions. While larger and more destination-driven, it competes for the same Flemish family leisure budget that Sportagon targets.
• Walibi Belgium: Established Belgian theme park with rides, aqualibi water park, and on-site F&B. Competes for Flemish family leisure spend with a much larger attraction portfolio, drawing day-trippers who might otherwise visit a multicentre.

Direct peers

• Lucky Strike Entertainment: Global bowling and entertainment operator combining bowling lanes with food, beverage, and event spaces. Comparable business model and target use case (corporate events, parties, casual leisure dining).
• KingPins Bowling & Leisure: European bowling and leisure chain with multiple locations offering bowling, food, and bar concepts. Directly comparable as a bowling-led entertainment operator with food and beverage integration.
• Forox: Belgian entertainment complex combining cinema, bowling, and dining under one roof. Operates a similar multi-activity 'fun and food' model to Sportagon, targeting families, groups, and corporate clients in Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportagon
• Xx.com/Sportagon
• LinkedInlinkedin.com/company/sportagonbe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportagon