Hockey Base

What Hockey Base does

Hockey Base Oy is a privately held Finnish family business founded in 2011 and headquartered in Vantaa, operating as Finland's first and only hockey-specialized retail chain. The company runs 16 brick-and-mortar stores spanning every major Finnish region — from the Helsinki capital region (Espoo, Helsinki, Vantaa) to northern outposts like Oulu and Rovaniemi — alongside a direct-to-consumer e-commerce webshop and a presence on the Wolt delivery marketplace. Its core offering spans full ice hockey equipment from major brands (CCM, True, Bauer, Warrior) including skates, sticks, helmets, gloves, goalie gear, and accessories, complemented by proprietary service infrastructure: Blackstone FBV sharpening stations at all 16 stores, MyFootBalance and CCM/True 3D foot scanners for precision fitting, in-store stick testing areas, and a Blackstone machine rental program for clubs and teams.

The company's second pillar is the 2,000+ m² Training Center in Vantaa — Finland's first year-round indoor hockey training facility — featuring a synthetic-ice indoor rink, gym, shooting stations, dry rink, skating treadmill, and professional coaching delivered by staff with active or recent Mestis and international playing experience. Training Center access is sold via monthly membership through the THRIL app (Android/iOS) and through individual coaching sessions, while the same facility hosts birthday parties (€225-€400), corporate events in the Lounge venue (€400-€780), and team practice rentals.

Hockey Base monetizes through five revenue streams: (1) one-time retail product sales across stores and e-commerce, with average ticket sizes supported by Klarna, Walley, OP Invoice, and OP Tililuotto BNPL financing up to €7,500; (2) recurring Training Center memberships and coaching; (3) skate sharpening and maintenance services (FBV sharpening €11/pair, profiling €25, 10x card €90) that are repeatable throughout the season; (4) event venue rental for birthdays and private functions; and (5) volume-based club/team partnership agreements covering custom teamwear, member discount campaigns, and centralized logistics. Named institutional users of the Training Center include Finnish Liiga/Mestis clubs HIFK, EVU Hockey Team Vantaa, and Kiekko-Vantaa, plus Swiss National League clubs SC Bern, SCL Tigers, and ZSC Lions. The company holds Avainlippu (Key Flag) certification for both expert services and e-commerce, signals domestic Finnish provenance, and operates as an independent founder/family-controlled entity with no disclosed institutional investors.

Name

Hockey Base

Legal name

Hockey Base Oy

Website

https://hockeybase.fi

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hockey Base is a Finnish family-owned ice hockey equipment retail chain operating 16 stores across Finland plus a 2,000+ m² year-round Training Center in Vantaa, serving individual players, hockey clubs, and professional teams (HIFK, SC Bern, ZSC Lions) with branded gear, Blackstone FBV sharpening, and coaching.

Ownership category

akta.pro rank

Product category

Ice Hockey Equipment Retail

NAICS

Sporting Goods Retailers (45911), Fitness and Recreational Sports Centers (713940)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Ice hockey equipment
• Skate sharpening services
• Hockey training facility
• Sporting goods retail
• Team apparel procurement

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of ice hockey equipment (skates, sticks, helmets, gloves, goalie gear, base layers, training accessories) through 16 brick-and-mortar stores and an e-commerce webshop. Revenue is one-time at point of sale, with no recurring component. Average order value is supported by financing options (Klarna, Walley, OP invoice).
2. Training Center Memberships and Coaching: Monthly membership provides full access to the Training Center's upper floor facilities (gym, shooting area, dry rink, indoor rink) via the THRIL app. Individual coaching sessions (1-on-1, small group, team) are sold separately on an hourly or session basis.
3. Skate Sharpening and Maintenance Services: FBV sharpening (€11), skate profiling (€25), figure skate sharpening (€11), holder replacement (from €20), rivets (from €1/pc), skate oven for boot molding (€10), and 10x sharpening card (€90). Revenue is per transaction, repeatable as players re-sharpen throughout the season.
4. Event Venue Rental: Birthday party packages (€225–€400 for 2–3 hours) and private lounge rental (€500–€780 for 7 hours, Sunday–Thursday vs. Friday–Saturday). Additional revenue from ice rink add-on (€100/h) and extra hours. Food and drinks are brought by guests.
5. Club/Team Partnership Agreements: Custom partnership agreements with hockey clubs covering teamwear procurement, closed member discount campaigns, exclusive product pricing, and logistics services. Revenue is volume-based on equipment orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hockey Base is Finland's first and largest hockey-specialized retail chain, operating 16 physical stores across Finland plus an e-commerce webshop selling ice hockey equipment (skates, sticks, helmets, gloves, goalie gear, base layers, accessories) from major brands including CCM, True, Bauer, and Warrior. The company additionally provides professional Blackstone FBV skate sharpening services at all stores, runs a 2,000+ m² year-round Training Center in Vantaa with indoor rink, gym, shooting stations, dry rink, and professional coaching, and rents event venues for birthday parties and private functions.

Product overview

Hockey Base is Finland's leading hockey equipment retail chain founded in 2011, operating 16 physical stores across Finland plus a comprehensive online store. The company offers a unified retail platform combining physical stores, e-commerce, and services. Core products include hockey equipment from major brands (CCM, Warrior, True, Bauer, Howies) spanning skates, sticks, helmets, gloves, protective gear, and goalie equipment. Supporting services include professional skate sharpening via Blackstone FBV technology at all stores, a 2,000+ m² Training Center in Vantaa with coaching services and synthetic ice facilities, Sparx skate sharpening product bundles for home/team use, and event venue rental (Lounge and birthday party packages). The portfolio includes both direct product sales and value-added services including equipment fitting with 3D foot scanners, stick testing areas, and custom skate molding.

Differentiator

Problem solved

Functional benefit

Brands

• Blackstone: Premium skate sharpening technology and equipment service brand. Hockey Base is the official Blackstone importer in Finland since 2011, offering FBV sharpening and skate maintenance across all stores.
• Hockey Base Training Center
• Sparx
• Hockey Base FBV-Center

Products and services

• Hockey Skates (Retail)
• Hockey Sticks (Retail)
• Goalie Equipment (Retail)
• Player Equipment Bundle (Retail)
• Hockey Base Training Center
• Blackstone FBV Skate Sharpening and Maintenance
• Sparx Skate Sharpening Bundles
• Sparx Beam Laser Edge Checker
• Birthday Party Packages
• Lounge Private Event Venue
• Hockey Base Team Partnership Program
• Blackstone Sharpening Machine Rental

Quantifiable outcome

• 200,000+ pairs of skates sharpened in Finland through Blackstone machines
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• BlackstonecoreTechnology or Integration · 1 January 2011Hockey Base is the official Blackstone importer in Finland since 2011. All 16 stores operate Blackstone FBV-Center sharpening stations. Blackstone sharpening machines are the backbone of Hockey Base's skate maintenance service offering. The partnership includes machine rental programs for clubs and teams. Blackstone is the sharpening technology trusted by 100% of NHL teams.
• CCMcoreTechnology or IntegrationMajor equipment brand sold across all Hockey Base stores. Featured products include CCM Tacks XF Pro stick, CCM Jetspeed FT9 Pro stick, and CCM skates. CCM foot scanners are available at multiple stores for in-store fitting. Hockey Base is a full-line CCM retailer.
• TruecoreTechnology or IntegrationMajor equipment brand (sticks and skates) sold at Hockey Base. Featured products include True TF7 Jr skates. True foot scanners are available at Vantaa and Tampere stores. Hockey Base is a full-line True retailer.
• WarriorcoreTechnology or IntegrationMajor equipment brand sold across Hockey Base stores. Hockey Base is a full-line Warrior retailer.
• BauercoreTechnology or IntegrationMajor equipment brand sold at Hockey Base stores, particularly prominently featured at the Turku location. Hockey Base is a full-line Bauer retailer.
• HIFK HockeyminorStrategic or Co-development PartnerOne of the professional hockey clubs training at Hockey Base Training Center. HIFK is a flagship Liiga (Finnish top league) club.
• SC BernminorStrategic or Co-development PartnerSwiss professional hockey club utilizing Hockey Base Training Center facilities for player development.
• SCL TigersminorStrategic or Co-development PartnerSwiss professional hockey club utilizing Hockey Base Training Center facilities.
• ZSC LionsminorStrategic or Co-development PartnerSwiss professional hockey club utilizing Hockey Base Training Center facilities.
• EVU Hockey Team VantaaminorStrategic or Co-development PartnerFinnish professional hockey club in the Mestis league, using Hockey Base Training Center for player development.
• University of JyväskyläminorStrategic or Co-development PartnerAcademic research collaboration with Hockey Base Training Center's head coach Jami 'Lide' Matilainen on shooting development concepts. University researchers contribute to the scientific validation of Hockey Base's proprietary training methodology.
• WoltminorChannel Partner/ Reseller/ DistributorDelivery platform partnership. All 16 Hockey Base stores are listed on Wolt, enabling local product delivery to customers within each store's delivery zone. Wolt acts as a local delivery reseller for Hockey Base products.
• THRIL AppcoreTechnology or IntegrationTraining Center membership management and booking platform. Monthly memberships are purchased through the THRIL app (available for Android and iOS). The app handles membership access, facility booking, and payment for the Training Center in Vantaa.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hockeybasevantaa
• Xx.com/hockey_base
• Facebookfacebook.com/hockeybase
• LinkedInlinkedin.com/company/hockey-base

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockey Base