De Heus Vietnam

What De Heus Vietnam does

De Heus Vietnam is a wholly-owned subsidiary of the Dutch family-owned De Heus Group (founded 1911 in Barneveld, Netherlands), operating as one of the country's leading animal nutrition companies. The company manufactures compound feed, concentrated feed, premix, and special feed products for swine, poultry, ruminants, and aquaculture under nine sub-brands (De Heus, Koudijs, Windmill, Proconco, Anco, Master Plus+, Perfect Plus+, Perfect Farm, and Galaxy), backed by European feed formulation technology and quality control systems transferred from the parent. It maintains at least nine production branches across Vietnam, including ASC Feed Mill Standard-certified facilities at Can Tho and Vinh Long 4, a premix plant at Dong Nai, and an organic fertilizer plant at Tay Ninh. The company holds ISO 22000 and Global G.A.P. certifications.

De Heus Vietnam generates revenue primarily through direct feed sales (hardware sales model) across compound, concentrated, special, and premix product lines, supplemented by farm services including silo/bulk truck rental, barn design consulting, slaughterhouse services, and technical consulting. It also distributes livestock genetics from partners Topigs Norvin (pigs), Bel Gà (poultry), and Orvia (ducks), and operates a Farm Management Software solution and De Heus Mobile App. GTM motion is enterprise field sales combined with a multi-tier distributor and agent network; the company's experts conduct thousands of daily farm visits across Vietnam to provide technical consultation and nutrition advice to both small-scale farmers (via distributors) and large commercial farms (direct sales).

The customer base spans small-scale livestock/poultry/aquaculture farmers, large commercial farms, feed distributors/agents, and sustainability-focused producers seeking antibiotic-reduction and food safety compliance. Pricing is unit-based (per tonne/kg) and varies by region, volume, and product type; feed prices are not publicly disclosed but have moved in line with industry-wide increases of $7.6-9.5/tonne since early 2023 due to raw material cost pressures. De Heus Vietnam is privately held and does not publicly report revenue.

Name

De Heus Vietnam

Legal name

De Heus Animal Nutrition

Website

https://deheus.com.vn

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

501–1,000 employees

Short description

De Heus Vietnam is a subsidiary of the Dutch family-owned De Heus Group that manufactures animal feed (compound, concentrated, premix, special) for swine, poultry, ruminants, and aquaculture across nine sub-brands, serving Vietnamese farmers, distributors, and large commercial farms via direct sales and a multi-tier agent network.

Ownership category

akta.pro rank

Product category

Animal Feed and Nutrition

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)

Keywords

• Animal feed production
• Compound feed manufacturing
• Livestock nutrition products
• Aquaculture feed solutions
• Premix vitamin mixtures

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Compound Feed Sales: Production and sale of compound/mixed feed for various livestock including swine, poultry, ruminants, and aquaculture
2. Concentrated Feed Sales: High-concentration feed products that farmers can mix with their own raw materials
3. Special Feed Products: Specialized feed formulations optimized for specific growth stages of animals
4. Premix Sales: Vitamin and mineral premixes for supplementing animal feed, including Premix 0.25% and 4% product lines
5. Genetic Products and Breeding Services: Sale of livestock genetics including Topigs Norvin pig genetics, Bel Gà poultry, and Orvia duck breeds, along with breeding services
6. Farm Services: Silo and tanker services, farm design consulting, slaughterhouse services, and technical farm consultation

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

De Heus Vietnam manufactures and sells compound feed, concentrated feed, premix (vitamin and mineral mixtures), and special feed products for pigs, poultry, cattle/goats, and aquaculture species, distributed under nine sub-brands. The company also delivers integrated farming solutions including breeding stock supply (Topigs Norvin, Bel Gà, Orvia genetics), silo and tanker equipment, farm management software, a mobile app, barn design consulting, slaughterhouse services, and on-farm technical consultation.

Product overview

De Heus Vietnam operates as a comprehensive animal nutrition and breeding solutions provider with nine distinct product sub-brands: De Heus, Koudijs, Windmill, Proconco, Anco, Master Plus+, Perfect Plus+, Perfect Farm, and Galaxy. The core product portfolio centers on four feed categories—compound feed, concentrated feed, premix, and special feed—serving pigs, poultry, cattle/goats, and aquaculture species. Beyond nutrition, the company offers an integrated suite of farm management services including silage equipment, farm management software, mobile applications, barn design consulting, breeding stock supply (Topigs Norvin, Bel Gà, Orvia), slaughterhouse services, technical consulting, and 360° farm tours. The company was founded in 1911 in Barneveld, Netherlands, and operates as a family-owned enterprise with over 8,000 experts working across more than 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• De Heus: Primary animal nutrition brand for pig, poultry, cattle, and aquaculture feeds
• Koudijs
• Windmill
• Proconco
• Anco
• Master Plus+
• Perfect Plus+
• Perfect Farm
• Galaxy

Quantifiable outcome

• Tilapia feed achieving high survival rate, fast growth, good FCR, thick fish meat
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Tám Do (Công ty Chăn nuôi Tám Do)coreStrategic or Co-development Partner · 21 December 2020Strategic partnership for developing high-quality pig breeding supply (PS - Parent Stock). De Heus provides premium feed while Tám Do supplies breeding pigs. The partnership aims to ensure quality breeding pig supply to Vietnamese farmers. Tám Do operates modern farms using Danish technology with automated feeding systems and electronic chip management.
• Topigs NorvincoreTechnology or IntegrationGlobal pig genetics partnership providing high-quality breeding pigs to Vietnamese farmers through De Heus distribution network. Topigs Norvin is known for genetic improvement and breeding technology.
• Bel GàcoreTechnology or IntegrationPoultry genetics partnership supplying quality chicken breeds to Vietnamese farmers through De Heus channels.
• Orvia VietnamcoreTechnology or IntegrationDuck breeding partnership with 45+ years of experience in global breeding market. Orvia provides quality duck genetics for Vietnamese farmers. De Heus and Orvia collaborate on farmer education and breeding programs.
• VietAgros 2026minorOthersDe Heus co-exhibiting at VietAgros 2026 - Vietnam Agriculture & Sustainable Aquaculture Exhibition.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Charoen Pokphand (CP) Vietnam: CP Group is the largest animal feed producer in Vietnam and across Southeast Asia, offering compound feed for swine, poultry, and aquaculture alongside integrated farming and food processing. Directly competes with De Heus across nearly every species and customer segment.
• Japfa Comfeed Vietnam: Indonesian-listed agri-food group with vertically integrated feed, poultry breeding, and aquaculture operations in Vietnam. Closely comparable business model to De Heus, including breeding-to-feed bundling.
• CJ Vina Agri: Korean-backed animal feed and meat processing business in Vietnam, producing compound feed for swine, poultry, and aquaculture. Competes directly with De Heus on premix, compound feed, and integrated solutions for commercial farms.
• Hoa Phat Group: Vietnamese conglomerate with a large animal feed division feeding its integrated swine and poultry operations. Represents a vertically-integrated competitor whose internal demand absorbs feed volumes that De Heus would otherwise supply.
• Mavin Group: Vietnamese integrated feed, farm, and food producer offering compound feed and premix for swine, poultry, and aquaculture. Comparable mid-sized competitor with overlapping distribution and customer profile.
• New Hope Vietnam: Chinese-headquartered feed giant with significant Vietnamese operations producing compound feed for swine, poultry, and aquaculture. Competes head-on with De Heus in mid-tier feed categories and distributor-led smallholder channels.
• GreenFeed Vietnam: One of Vietnam's largest domestic feed and livestock companies, producing compound feed for swine, poultry, and aquaculture with its own branded product lines. Directly competes with De Heus across nearly all customer segments and species.
• Sunjin Vietnam: Korean animal feed producer operating in Vietnam with compound feed and premix for swine and aquaculture. A regional peer with similar formulation-led positioning targeting commercial Vietnamese farms.

Others

• Topigs Norsvin (Vietnam operations): Global pig genetics supplier that is both a partner of De Heus Vietnam (for distribution) and an indirect enabler/competitor in the breeding-stock value chain. Listed here as it shapes the competitive landscape in which De Heus operates.

Broad incumbents

• Cargill Vietnam: Global agriculture major with a sizable Vietnam animal nutrition and premix business, serving both large integrators and smallholder farmers. Overlaps with De Heus's compound feed and premix lines but as part of a much broader global commodity-trading and ingredients portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DeHeus.Vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Heus Vietnam