Threefold Media

What Threefold Media does

Threefold Media Limited (formerly MacCormack Media, founded 2003) is an independent UK-based media planning and buying agency headquartered in Princes Risborough, Buckinghamshire. The company provides a full range of media services including print and publications, digital and email, out-of-home and ambient, radio and podcasts, cinema/TV/on-demand, and direct mail campaigns. It serves clients primarily in vertical sectors of agriculture and animal health, with additional expertise in financial services, hotels and leisure, transport, and retail. The agency deliberately specialises only in media (not creative services), positioning itself as a focused alternative to larger network agencies.

The firm operates without any proprietary technology platform, functioning as a pure professional services agency. Revenue is generated through media buying commissions and bespoke service fees for campaign management, with services spanning strategy and planning, campaign execution, analytics and reporting, and administrative support. Service delivery is direct-to-client with bespoke solutions tailored to specific client requirements. Named enterprise clients include New Holland, Limagrain, Claydon, Vetoquinol, and Hive B2B, with documented campaign performance such as the Vetoquinol Felpreva UK veterinary media campaign achieving 0.49% CTR versus a 0.10% industry average across nearly 2 million impressions.

Threefold Media is privately held by three co-owners, including Director Faye Richards who joined in 2017 and took co-ownership approximately in late 2021/early 2022. The company underwent a significant brand transition from MacCormack Media to Threefold Media Ltd on 9 October 2023, reflecting its three-person leadership and threefold strategic approach. Operations are primarily UK-focused with demonstrated European campaign execution capability (UK, France, Germany, Italy, Spain). The team comprises approximately 6 members.

Name

Threefold Media

Legal name

Threefold Media Limited

Website

https://threefoldmedia.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Threefold Media is an independent UK media planning and buying agency founded in 2003 that provides bespoke multi-channel campaign services across print, digital, OOH, radio, TV, and direct mail, primarily serving enterprise clients in agriculture, animal health, and adjacent verticals.

Ownership category

akta.pro rank

Product category

Media Planning & Buying Services

NAICS

Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Media planning services
• Media buying agency
• Advertising campaign management
• B2B media strategy
• Veterinary and agricultural media

Headquarters

HQ city

Princes Risborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Media Planning and Buying Services: Full-service media agency offering campaign planning, media buying, and strategic analysis services to help clients raise their profile, boost brand awareness, and increase profits. Revenue generated through media buying commissions and service fees for bespoke campaign management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Threefold Media is an independent media planning and buying agency that delivers end-to-end campaign services across print, digital, out-of-home, radio/podcasts, TV/cinema, and direct mail channels. The firm provides research-driven media strategy, negotiation and buying, analytics and reporting, plus administrative support, with bespoke solutions tailored to client requirements in sectors such as agriculture, animal health, financial services, hotels & leisure, transport, and retail.

Product overview

Threefold Media is an independent media planning and buying agency that specializes in campaign planning and media buying services. The company operates as a single unified service offering rather than a platform with modules. Its core offerings include six specialized media services: Print & Publications, Digital & Email, Out of Home & Ambient, Radio & Podcasts, Cinema/TV & On-Demand, and Direct Mail & Door Drop. These services are supported by strategic capabilities including media research, publication analysis, strategic planning, media buying and negotiation, competitor activity reporting, analytics and reporting, and administrative support. The company tailors all services to specific client requirements, offering as much or as little support as needed, from strategy and planning through to analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Print & Publications
• Digital & Email
• Out of Home & Ambient
• Radio & Podcasts
• Cinema, TV & On-Demand
• Direct Mail & Door Drop
• Media Strategy & Planning
• Media Buying & Negotiation
• Analytics & Reporting Campaign analytics, detailed reports, and data-driven insights to demonstrate campaign impact and inform future campaigns.
• Admin Support Administrative support including paperwork, emails, booking, invoicing and payment management for media activities.

Quantifiable outcome

• Vetoquinol Felpreva campaign achieved 0.49% CTR vs 0.10% industry average; ranked 4th across all countries and in UK for veterinary journal ad recall
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bountiful Cow: UK independent media agency providing full-service planning and buying. Comparable in size, independence and channel coverage to Threefold Media.
• Goodstuff Communications: UK independent media agency offering media planning and buying across multiple channels, competing for similar mid-market clients with a comparable independent positioning.
• Hallam: UK independent digital marketing agency offering media planning and buying services. Comparable in size, independence and UK mid-market focus.
• the7stars: UK-based independent media agency with a similar boutique, mid-market focus and full-service media planning/buying model. Most directly comparable independent peer for Threefold's go-to-market and client profile.
• Rocket Mill: UK-based digital marketing and media agency serving mid-market clients with multi-channel campaign capabilities. Comparable in scale, geography and channel breadth to Threefold.

Broad incumbents

• Havas Media: Global media network within Havas offering integrated planning and buying services. Represents broad-competitor pressure on independents seeking enterprise clients.
• OMD: Global media agency within Omnicom, offering full-service media planning and buying. Represents the holding-company competitor end of the market against independents like Threefold.
• PHD Media: Global media agency within Omnicom with multi-channel planning and buying capabilities. Competes with Threefold for clients seeking cross-channel media strategy.
• Dentsu: Global advertising holding company with extensive media agency operations. Represents the largest scale competitor for international media buying work.
• Zenith: Global media agency network within Publicis, offering media planning and buying at scale. Competes with Threefold for larger enterprise clients seeking multi-market campaigns.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/maccormackmedia
• Facebookfacebook.com/MacCormackMedia
• LinkedInlinkedin.com/company/maccormack-media-consultancy-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Threefold Media