Netmine

What Netmine does

Netmine AB is a privately held Swedish IT consulting firm and digital agency headquartered in Värnamo, with regional offices in Jönköping and Växjö (all in Småland/Jönköping County). The company combines traditional managed IT services — dedicated personal IT technicians, Microsoft 365 implementation, hosting in its own Växjö server hall, IT security (antivirus, spam filtering, vulnerability scanning, awareness training), and hardware procurement — with a digital agency offering spanning custom software development, e-commerce builds (Shopify, WooCommerce, nopcommerce), embedded systems, IoT solutions, and UX/UI design. Its proprietary technology assets include the MyHobby/HobbyConnect+ IoT platform (built for Europe's largest caravan manufacturer, with 3,500 equipped vehicles and 70,000+ app users across 21 countries), the Netmine Awareness Training micro-learning platform (deployed at 70+ municipalities and 20 government agencies), and an IoT-Lab service combining IoT and AI for industrial efficiency studies.

Revenue mechanics blend professional services (consulting hours, project work), managed services (hosting, monitoring, backup), recurring subscriptions (Microsoft 365, Awareness Training, backup tiers launching October 2026), and hardware resale (HP, Lenovo, Apple, plus refurbished equipment). Customer segmentation skews toward small and medium-sized businesses in the Småland region with selective enterprise anchors including Hobby Caravan, Heijel Production, and Jutex. Distribution is sales-led via direct engagement and dedicated account managers, supported by content marketing, events, and podcast appearances. The company is founder/management-owned (four co-owners including CEO Johan Kristins, with no disclosed external institutional investors) and operates a wholly-owned fiber subsidiary, Griffnet, extending reach into network infrastructure.

Name

Netmine

Legal name

Netmine AB

Website

https://netmine.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Netmine AB is a Swedish IT consulting firm and digital agency serving SMBs across Småland with managed IT, Microsoft 365, custom software development, IoT, e-commerce, and IT security services delivered via dedicated personal technicians from offices in Värnamo, Jönköping, and Växjö.

Ownership category

akta.pro rank

Product category

IT Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAEAJAB

ITIL/ITSM Process Consulting & Implementation

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Service Management (ITSM) & Service Desk

SECONDARYBPAEANAJ

Infrastructure, Networking & Systems Administration Training

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYHDAEALAL

Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Service Management (ITSM/ESM) Platforms

Keywords

• IT consulting services
• Managed IT support
• IoT solutions development
• E-commerce platform development
• IT security services

Headquarters

HQ city

Värnamo

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. IT Consulting Services: Consulting services providing technical expertise in IT infrastructure, software development, design, and IT technology. Revenue generated through consultant hours and project engagements.
2. Hosting and Server Services: Server hosting services in Netmine's server hall in Växjö, including cloud services, backup solutions, and infrastructure management with monthly recurring fees.
3. Microsoft 365 Services: Resale and management of Microsoft 365 subscriptions including installation, configuration, and ongoing support.
4. Software Development Projects: Custom software development, app development, web development, e-commerce solutions, and IoT systems development on a project basis.
5. IT Security Services: Security services including vulnerability scanning, awareness training, antivirus, spam filtering, and security consulting.
6. Hardware Sales: Sale of computers, servers, screens, smartphones, and accessories from brands including HP, Lenovo, and Apple, including options for refurbished equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Netmine is an IT consulting company and digital agency that delivers integrated IT services to small and medium-sized businesses in Sweden, combining traditional IT consulting (infrastructure, security, hosting, Microsoft 365, hardware) with modern digital agency capabilities (custom software, embedded systems, IoT, e-commerce, UX/UI design). The company operates a 'Personal IT' model assigning each client a dedicated technician and direct phone number, and packages bundled managed services (hosting, backups, security awareness training) alongside project-based development engagements.

Product overview

Netmine is an IT consulting company and digital agency offering a comprehensive portfolio of IT services and digital solutions. The core offering centers on 'Personlig IT' (Personal IT) - a relationship-based IT partnership model providing dedicated technicians and ongoing support. This is complemented by specialized service modules including IT security (antivirus, spam filter, backup, vulnerability scanning, security awareness training), e-commerce development (Shopify, WooCommerce, nopcommerce), hosting services, Microsoft 365 implementation, and hardware procurement. The company also operates an IoT-Lab for innovation projects combining IoT and AI technologies, and offers embedded systems development, app development, and UX/UI design services. The product portfolio includes both service offerings and named solutions like the AI chatbot PoC, Netmine Awareness Training micro-learning platform, and the 12-step development methodology.

Differentiator

Problem solved

Functional benefit

Brands

• MyHobby (later HobbyConnect+): IoT solution for Hobby Caravan providing remote control features for recreational vehicles including heating, lighting, energy consumption, and security via mobile app.
• Heijel Storage
• Netmine Awareness Training
• IoT-Lab

Products and services

• Personal IT Technician (Personlig IT-tekniker) Subscription-based managed IT support model that assigns each client a dedicated personal IT technician with a direct phone number, providing proactive monitoring, server/network/client monitoring, patches, updates, and license management for SMB clients.
• IT Consulting & System Development (IT-konsult) Project-based consulting covering IT infrastructure, software development, IoT solutions, e-commerce, app development, web development, and enterprise AI services delivered by Netmine's in-house developers, designers, and technicians.
• E-commerce Development (E-handel) End-to-end e-commerce build services on Shopify, WooCommerce, and nopcommerce platforms, including UX design, payment integration, and ERP system integration for retailers and consumer brands.
• IT Security Services (IT-säkerhet) Comprehensive IT security offering combining preventive technical security, security routines, real-time active protection (antivirus, spam filter, firewall), reactive incident response, and backup solutions with GDPR/NIS2 compliance support.
• IoT-Lab Innovation Workshop Service combining Internet of Things (IoT) and Artificial Intelligence (AI) to help businesses identify and solve efficiency problems, offering an iterative path from initial study through prototyping, validation, MVP development, and ongoing optimization.
• Hosting Recurring server hosting service from Netmine's own server hall in Växjö, Sweden, offering scalable resources, unlimited storage, Microsoft 365 integration, backups, server monitoring, antivirus, and spam protection.
• 5G Redundancy for Fiber Networks (5G-redundans till fibernätverk) 5G network failover service automatically taking over when a fiber connection is interrupted, using Telenor dedicated APN and Clavister firewalls to keep critical business processes running.
• Backup Services Backup services at multiple security levels — local, remote, and cloud — including NetSafe Backup for Microsoft 365 (email and OneDrive), with modernized tier plans launching October 2026 (Basic / Better / Best) targeting faster recovery at higher tiers and enhanced ransomware protection.
• Hardware Procurement (Hårdvara) Procurement and supply of computers, servers, screens, smartphones, and conference equipment from brands including HP, Lenovo, and Apple, with options for refurbished equipment and certified network technicians for deployment.
• Microsoft 365 Services Microsoft 365 sales, implementation, configuration, and ongoing support covering Word, Excel, PowerPoint, Teams, Outlook, and OneDrive — including licensing advice and Microsoft Entra ID conditional access integration.
• Netmine Awareness Training Swedish-developed security awareness micro-training platform delivering short behavior-science-based lessons on phishing, ransomware, social engineering, and password security; pricing starts at 25 SEK per user per month; adopted by 70+ municipalities and 20 government agencies across Europe.
• Embedded Systems Development (Embeddedutvecklare) Embedded systems development service for in-house products needing stability, real-time performance, and long lifespan — using FreeRTOS, Zephyr, and Linux RTOS with C programming for IoT devices and connected products.
• App Development (Apputveckling) Full-service mobile and web app development for iOS, Android, and cross-platform — covering UX/UI design, prototyping, development, testing, launch, and ongoing iteration as a packaged engagement.
• Software Development Services (App, Web, or E-commerce) Custom software development service spanning system development, app development, web development, and IoT solutions, delivered by an in-house cross-functional team of developers, embedded specialists, graphic designers, UX designers, frontend developers, and digital strategists.
• AI Chatbot Proof of Concept LLM-based (ChatGPT) chatbot that makes organizational documentation searchable via a PoC engagement — EU-hosted, WCAG-compliant, with answers traceable to source materials; aimed at reducing load on support and internal experts.

Quantifiable outcome

• Zero data breaches reported for MyHobby IoT platform despite millions of hacking attempts
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability11 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• TelenorcoreTechnology or Integration · 1 January 2014Netmine partnered with Telenor to design a dedicated, secure APN (Access Point Name) - a private data channel in Telenor's network for the MyHobby IoT solution. This guaranteed stable and secure communication between recreational vehicles, the cloud platform, and the mobile application.
• MicrosoftcoreTechnology or IntegrationNetmine resells and implements Microsoft 365 services including Office applications, Teams, OneDrive, and related cloud services. They provide installation, configuration, and ongoing support for Microsoft products.
• GriffnetcoreOthersGriffnet is Netmine's subsidiary company that provides fiber network solutions. Mentioned in the context of Heijel Production's complete IT solution including fiber connectivity.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Knowit: Swedish-origin IT and digital consultancy with broad Nordic presence. Comparable on the digital agency and software development dimensions of Netmine, but operates at a much larger scale with a stronger brand in the Nordics.
• Advania: Nordic IT services and managed services provider with strong presence in Sweden. Provides managed IT, cloud, and Microsoft 365 services similar to Netmine's core, but operates across multiple Nordic countries at significantly larger scale.
• Sigma Technology: Swedish IT consultancy with embedded systems, software development, and digital solutions practices. Direct overlap with Netmine's IT consulting, embedded development, and system integration offerings, but with national footprint and larger engineering teams.
• AFRY (formerly ÅF / incl. HiQ): Major Nordic engineering, design, and IT consultancy including the former HiQ business. Comparable to Netmine on software development, embedded systems, and digital services, but operates across engineering and IT at much larger scale.
• Atea: Largest Nordic IT infrastructure and services provider, headquartered in Sweden. Overlaps with Netmine across managed IT services, Microsoft 365, security, and hosting, but serves national and enterprise customers at far greater scale.

Direct peers

• Centric: Nordic IT staffing and services firm with strong Swedish presence. Overlaps with Netmine on IT consulting, software development, and managed services, but is more staffing-heavy in its business model.
• Ework Group: Swedish-origin IT and digital consultancy providing consultants and project services across the Nordics. Comparable to Netmine on IT consulting and digital project delivery for mid-market and enterprise clients.
• One.com: Nordic-origin web hosting and domain services provider serving SMBs with hosting, website builders, and Microsoft 365 bundles. Comparable on hosting and SMB-focused service delivery, though more consumer/SMB SaaS oriented than Netmine's consulting-led model.
• Loopia: Swedish web hosting and managed services provider serving SMBs. Comparable regional Swedish hosting and SMB support offering, though with a more hosting-centric product mix than Netmine's consulting-led approach.
• Oderland Hosting: Swedish hosting provider offering managed servers, cloud, and Microsoft 365 services to SMBs. Overlaps with Netmine's hosting and Microsoft 365 resale offerings, but is a more hosting-focused regional player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/netmineab
• LinkedInlinkedin.com/company/netmine
• Instagraminstagram.com/netmineab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netmine