Badger Swim Club

What Badger Swim Club does

Badger Swim Club is a 501(c)(3) non-profit competitive swimming organization founded in 1956 in Larchmont, New York, by John Collins Sr. as an extension of Badger Day Camp. It operates a multi-tiered athlete development program serving swimmers from approximately age 6 through elite senior-level competitors, structured around four core products: Learn to Swim (foundational instruction), Age Group Team (ages 6–14 across nine training groups), Jr Elite Team (a bridge program around age 12), and Senior Team (ages 13+, including college-bound and Olympic-track swimmers). Training is delivered at a single facility — Badger Pool at 119 Rockland Avenue, Larchmont — and emphasizes event-specific group training, in-water resistance work, power racks, dryland strength and conditioning, mobility work, and race strategy development. The roster has historically numbered in the low hundreds of registered athletes.

The club's business model combines recurring membership dues across the four competitive tiers, ancillary learn-to-swim revenue operated through a separate entity, and a layered fundraising program. The fundraising stack includes an Annual Fund with donation tiers from $50 through $500+, a Coach's Council major-gift program structured at $25,000 per year for four years, and a Legacy Society for planned giving. Badger Excellence and Financial Assistance programs extend scholarship-supported participation. Customer acquisition is community-led: entry requires try-outs or coach evaluation, and growth is driven by competitive results and alumni outcomes rather than paid marketing. The 500+ alumni swimmers placed at top US universities is the principal external signal used to attract new families.

Badger has produced 11 Olympic medals and 27 World Championship medals since 1984, including Rick Carey's three golds in 1984 and Cody Miller's gold and bronze in 2016, and currently holds 2026 USA Swimming Silver Medal Club status. Coaching is led by John Collins Jr. (50+ years tenure, US National Team coach 1984–2007, ASCA Hall of Fame inductee) with Jack Collins serving as Director of Swimming/Co-Head Coach under the family succession plan and Hakan Eskioglu heading the Age Group Team.

Name

Badger Swim Club

Legal name

Badger Swim Club, Inc.

Website

https://badgerswimclub.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Badger Swim Club is a 501(c)(3) competitive swimming club founded in 1956 in Larchmont, NY, serving age 6 through senior swimmers via Learn to Swim, Age Group, Jr Elite, and Senior teams, with a 69-year legacy of Olympic and collegiate placement outcomes.

Ownership category

akta.pro rank

Product category

Competitive Swimming Club Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Competitive swim training
• Youth athletic development
• Learn to swim
• Swim coaching services
• Olympic pathway training

Headquarters

HQ city

White Plains

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Team Membership Dues: Competitive team membership fees for Age Group, Jr Elite, and Senior teams. The club also staffs based on registrations.
2. Annual Fund Donations: Tax-deductible donations supporting Olympic Pathway Experiences, Scholarships for rising athletes, elite training and competition opportunities, and world-class coaching and facilities.
3. Learn to Swim Programs: Learn to swim programs for all ages and skill levels operated through a separate entity at badgerlearntoswim.com.
4. Planned Giving and Estate Gifts: Legacy Society gifts including wills, trusts, charitable trusts, gift of real property by deed, life insurance and retirement assets via beneficiary designation.
5. Coach's Council Major Gifts: Transformational gifts of $25,000 or more per year for four years supporting Olympic pathway training, travel, scholarships, and elite coaching/facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Badger Swim Club provides year-round competitive swimming coaching and training programs for swimmers ages 6 and older, structured across Age Group, Jr Elite, and Senior tiers. The club offers a separate Learn to Swim instructional program for all ages through badgerlearntoswim.com. Memberships, scholarships, and donations support elite training, Olympic pathway development, and collegiate recruitment preparation at the Badger Pool in Larchmont, NY.

Product overview

Badger Swim Club is a competitive swim club offering a multi-tiered program portfolio built around four core training products: Learn to Swim (foundational instruction for all ages), Age Group Team (competitive training for ages 6-14 across nine training groups), Jr Elite Team (bridge program for advanced swimmers around age 12), and Senior Team (elite training for high school and college-bound swimmers ages 13+). These core programs are supported by supplementary offerings including Stroke Clinics (specialized event-specific training workshops), the Badger Excellence Program (performance-based scholarship covering team dues and national meet fees), Financial Assistance Program (need-based fee reductions), and Jack & Ruth Collins Scholarships (merit-based scholarships for committed national-level swimmers). The club operates as a non-profit 501(c)(3) organization serving swimmers from beginners through Olympic-level competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Team Elite competitive training program for high school and college-bound swimmers ages 13 and older, offering year-round training with event-specific groups (sprint, mid-distance, distance, stroke specialists), power and resistance training, strength and conditioning, mobility and recovery, and advanced stroke technique and race strategy development.
• Age Group Team Competitive training program for swimmers ages 6-14 featuring nine training groups (Senior Prep, Junior Gold, Junior Silver, 12 & Under Gold, 12 & Under Silver, 10 & Under Gold, 10 & Under Silver, 8 & Under Competitive, 8 & Under Developmental) focused on technique development, endurance building, and championship preparation.
• Jr Elite Team

Quantifiable outcome

• 11 Olympic medals and 27 World Championship medals produced
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• USA SwimmingcoreOthersBadger Swim Club is a member of USA Swimming and follows the USA Swimming Season calendar. The club participates in the USA Swimming Club Excellence Program and operates under USA Swimming's Safe Sport Code and Code of Conduct.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Asphalt Green: New York City-based nonprofit aquatic and fitness organization offering competitive swim alongside broader recreational programming. Comparable as a Northeast USA nonprofit swim operator, though broader in scope than Badger's pure competitive focus.
• New York Athletic Club: Historic New York private athletic club with a competitive swim section that has produced Olympians. Comparable to Badger in Northeast elite swimming legacy, though NYAC operates as a multi-sport membership club rather than a swim-specialized nonprofit.

Direct peers

• Palo Alto Stanford Aquatics: Northern California elite swim club producing Olympic and NCAA champions. Comparable to Badger in age-group-to-senior development structure and sustained national rankings.
• North Baltimore Aquatic Club: Elite U.S. competitive swim club most famous as Michael Phelps's training home. Highly comparable to Badger as a national-tier competitive swim program producing Olympians through dedicated coaching and structured training groups.
• Cincinnati Marlins: Ohio-based USA Swimming Gold Medal-level club with deep Olympic alumni. Comparable to Badger as a Midwestern/Eastern elite club with structured age-group and senior training.
• Carmel Swim Club: Indiana-based elite swim club consistently ranked among the top programs nationally. Comparable to Badger in scale, club-excellence ranking tier, and pipeline to collegiate and Olympic-level swimming.
• Irvine Novaquatics: Southern California elite swim program consistently ranked in the top 10 nationally. Comparable to Badger in elite senior team performance, college placement, and Olympic Trials participation.
• Bolles School Sharks: Florida-based elite competitive swim program tied to The Bolles School, with deep Olympic alumni (e.g., Ryan Murphy, Joseph Schooling). Highly comparable in producing high-performance senior swimmers with year-round event-specific training.
• Long Island Aquatic Club: Long Island-based USA Swimming club offering competitive training across age groups. Directly comparable as a Northeast USA competitive swim club with structured team levels and USA Swimming affiliation.
• Peddie Aquatic Club: New Jersey-based elite swim club affiliated with the Peddie School, producing national-level swimmers. Comparable as a Northeast elite program with strong college placement outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/badgerswimclub
• Instagraminstagram.com/badgerswimclub
• LinkedInlinkedin.com/company/badger-swim-club

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badger Swim Club