Calibration

What Calibration does

Calibration Group, LLC is a privately held, founder-owned marketing, communications, and consulting firm founded in 2013 by Amber Bradley and headquartered in the Atlanta area (with historical roots in Nashville). The firm exclusively serves the loss prevention (LP), asset protection (AP), and safety professions — a niche trade spanning retail, grocery, and restaurant operators plus their solution-provider vendors. Its core product portfolio centers on three service lines: (1) LP awareness campaigns built around the proprietary Behavior MODBOX™ framework, which pairs video, print, text contests, and recognition campaigns with behavior modification methodology to drive 70-90% employee participation across large client workforces; (2) Corporate Culture Campaigns™ for internal communications and re-inspiration work; and (3) Mind-Blowing Events, including user groups, trade shows, the Competitive Edge Sales Seminars for LP vendors, and the invitation-only APEX Grocery executive event series. A wholly owned subsidiary, TalkLP, operates a podcast network, the TalkLPnews mobile app (iOS/Android, launched September 2020), and content distribution serving LP/AP professionals.

The firm's revenue model is professional services on a custom quote basis, with no publicly disclosed pricing. Distribution is anchored by founder-led industry association relationships — most notably Amber Bradley's role as Executive Director of RLPSA (the only U.S. trade association dedicated to restaurant loss prevention, representing 100+ brands) and partnerships with CLEAR, FMI, IAI, and D&D Daily. Named enterprise clients and senior ex-operator relationships (Dollar General, Kroger, Harris Teeter via leadership alumni David E. George and Ryan Bauss) provide credibility and pipeline access. The firm employs 1-10 people and is bootstrapped with no disclosed outside funding.

Commercially, Calibration pursues a hybrid go-to-market spanning direct outreach (phone/email), event-driven engagement (conferences, APEX, CLEAR), and content-led marketing (TalkLP podcasts, Just Smile blog, social video). The TalkLP media platform and APEX event series represent the firm's attempt to build recurring, productized assets beyond project services. Notable expansions include a 2015 partnership with Fortalice Solutions (former White House CIO Theresa Payton) for cybersecurity awareness training and a 2022 role executing CLEAR's National Conference. Recent leadership changes — including Ryan Bauss's 2021 VP appointment and Amber Bradley's July 2024 resignation from the RLPSA Executive Director role — represent the most material near-term structural events for the firm.

Name

Calibration

Legal name

Calibration Group, LLC

Website

https://calibrationgroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Communications Services: Full-service marketing, communications, and consulting services specializing in loss prevention, asset protection, and safety professions. Includes customized marketing solutions and awareness campaigns.
2. Mind-Blowing Events: Creation, management and execution of events including user groups, trade shows, employee meetings, and sales training seminars. Revenue from event management fees and sponsorship coordination.
3. Loss Prevention Awareness Campaigns: Behavior MODBOX™ multitiered awareness offerings including custom awareness campaigns with video, print, text contests, and recognition campaigns. Also includes standard monthly awareness programs.
4. TalkLP Media Platform: TalkLP news app, podcasts, and content distribution serving loss prevention professionals. Includes breaking news delivery, industry podcasts, and APEX event series.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Calibration Group, LLC is a full-service marketing, communications, and consulting firm that delivers customized awareness campaigns, corporate culture programs, events, and content marketing for the loss prevention, asset protection, and safety professions. Its flagship offerings include the Behavior MODBOX™ awareness system and Corporate Culture Campaigns™, complemented by TalkLP media products (podcasts, news app) and APEX Grocery executive events.

Product overview

Calibration Group is a full-service marketing, communications, and consulting firm that operates as a unified offering with specialized divisions. The core portfolio includes Loss Prevention Awareness Campaigns (featuring the Behavior MODBOX™) and Corporate Culture Campaigns™ as the primary service lines, complemented by Mind-Blowing Events (including Competitive Edge Sales Seminars and the Speakers Bureau), Video/Content/Social Media Marketing services, and Re-Inspiring Services for rebranding. A key sub-brand is TalkLP, which encompasses the TalkLPnews mobile app and the APEX Grocery event series, providing industry-specific news, podcasts, and executive networking for the loss prevention, asset protection, and safety professions.

Differentiator

Problem solved

Functional benefit

Brands

• TalkLP: A division of Calibration Group focused on loss prevention industry news, podcasts, and events for LP/AP professionals
• Corporate Culture Campaign
• Behavior MODBOX

Products and services

• Loss Prevention Awareness Campaigns (Behavior MODBOX™) Customized loss prevention and safety awareness campaigns designed to inspire employees to perform at expected levels; includes custom campaigns with video, print, text contests, and recognition, plus budget-based monthly awareness solutions.
• Corporate Culture Campaigns™ Internal communication campaigns that elevate and energize a company's existing culture through print, electronic, social media, and special events, using behavior modification science.
• Mind-Blowing Events Event creation, management, and execution services including user groups, trade shows, employee meetings, and industry conferences for clients such as FMI, RLPSA, and CLEAR.
• Competitive Edge Sales Seminars Private sales training seminars teaching solution providers how to sell to Loss Prevention executives, covering social media profiling, meeting access, and objection handling.
• Speakers Bureau Curated roster of inspirational speakers for events, capable of tailoring messages to specific audiences.
• Motivational Marketing (Video, Content, Social Media) Video marketing, content marketing, and social media marketing services that produce revenue-driving results through educational campaigns and brand awareness for retail and restaurant audiences.
• Re-Inspiring Services Company rebranding (names, logos, slogans, repositioning, websites), sales training, employee morale enhancement, and workforce transformation services.
• TalkLP Media Platform Loss prevention industry news, podcasts, and editorial content delivered as a media platform for LP/AP professionals in retail and food service.
• TalkLPnews App Mobile application delivering breaking news, podcasts, polls, surveys, and stock quotes to loss prevention, security, safety, and risk management professionals.
• APEX Grocery Event Asset Protection Executive Xchange invitation-only event series bringing grocery asset protection executives together for education, best-practice workshops, and networking.

Quantifiable outcome

• 70-90% employee participation rates for awareness campaigns across 16,000+ employees
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, strategic and standard.

• CLEAR (Coalition of Law Enforcement and Retail)coreStrategic or Co-development Partner · 18 January 2022TalkLP, a subsidiary of Calibration Group, was selected to execute CLEAR's 2022 National Conference in Orlando. TalkLP is responsible for coordinating on-site logistics, production, marketing, promotion, and emceeing the conference. CLEAR is widely considered a leading authority in the battle against Organized Retail Crime (ORC). Calibration executives Amber Bradley and David George joined the CLEAR Executive Advisory Board as members.
• RLPSA (Restaurant Loss Prevention & Security Association)coreGTM or Marketing Partner · 4 December 2015Calibration expanded from marketing partner to serving as Executive Director for RLPSA, the nation's only trade association dedicated to loss prevention, security and risk in the restaurant industry. Calibration provides relevant educational content, event planning and coordination, and strategic marketing and communications initiatives. RLPSA represents over 100 different restaurant brands and 20 of the 25 largest U.S. brands.
• Fortalice Solutions, LLCcoreStrategic or Co-development Partner · 5 March 2015Partnership with cybersecurity expert Fortalice Solutions, LLC founded by former White House CIO Theresa Payton to help retailers tackle cybersecurity awareness. Combines Fortalice's cybersecurity expertise with Calibration's messaging and communications capabilities to create valuable awareness solutions for retailers. The partnership creates actionable, interactive employee training for cybersecurity awareness.
• FLEPRU (Florida Law Enforcement Property Recovery Unit)strategicStrategic or Co-development PartnerCLEAR continues its successful partnership with FLEPRU for the 2022 Orlando conference. FLEPRU has been recovering stolen property and placing perpetrators in jail for over 30 years as the first recovery unit in the United States.
• International Association of Interviewers (IAI)standardGTM or Marketing PartnerCalibration provides marketing services including video content creation and social presence management for IAI, helping them create compelling content and transform their overall marketing strategy.
• Checkview CorporationstandardGTM or Marketing PartnerCalibration manages social presences, websites and blogs for Checkview Corporation as part of their marketing services.
• Wicklander-Zulawski & AssociatesstandardGTM or Marketing PartnerCalibration manages social media presence including Facebook, Twitter, and LinkedIn for Wicklander-Zulawski & Associates.
• Food Marketing Institute (FMI)coreStrategic or Co-development PartnerCalibration created and implemented FMI X-Change brand and provided daily marketing support including overnight wrap-up videos for FMI's Asset Protection conference. Partnership focuses on creating educational content to kick-start FMI's 'thinking differently' motto.
• D&D DailycoreGTM or Marketing PartnerOngoing partnership with D&D Daily and innovator Gus Downing for co-hosting NYC Live loss prevention events. Calibration's Joe LaRocca co-hosts 'Quick Takes' video series distributed through D&D Daily platform.
• Adrian Beck (Emeritus Professor)coreStrategic or Co-development PartnerEmeritus Professor Adrian Beck provides exclusive content for TalkLPnews, including research summaries on retail loss prevention topics, reflections on current themes, and insights on video analytics. Beck authored a book on self-scan checkout risks.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Axis Communications: Axis Communications is a global network camera and LP technology vendor with an extensive marketing and education presence in the loss prevention community. Larger incumbent that competes for LP mindshare and event sponsorship dollars.
• Sensormatic Solutions (Johnson Controls): Sensormatic is one of the largest retail loss prevention technology and services providers globally, with marketing, events, and content aimed at the same LP/AP decision-makers that Calibration serves.
• Checkpoint Systems: Checkpoint Systems is a major retail loss prevention and inventory intelligence solutions vendor with broad marketing activity in the LP/AP community. Operates as a larger incumbent adjacent to Calibration's niche.

Emerging players

• Appriss Retail: Appriss Retail provides shrink analytics and LP intelligence solutions to retailers, with growing marketing and educational content aimed at the LP/AP buyer. Emerging player with partial overlap to Calibration's content and awareness services.
• Fortalice Solutions: Fortalice Solutions, founded by former White House CIO Theresa Payton, is a strategic partner of Calibration providing cybersecurity expertise. Comparable as an emerging awareness/training provider that overlaps with Calibration's behavioral-security offerings.

Others

• Loss Prevention Foundation: The Loss Prevention Foundation is the industry's leading certification body (LPQ, LPC) and a community steward for LP/AP professionals. Calibration's founder holds an LPQ from this foundation; it represents an enabling ecosystem player rather than a direct competitor.
• Retail Industry Leaders Association (RILA): RILA is a major retail industry trade association with asset protection programming and events that compete for sponsorship and content partnerships against Calibration's association-led model. Ecosystem player rather than direct competitor.

Direct peers

• LP Magazine (Loss Prevention Magazine): LP Magazine is a long-running print and digital publication serving loss prevention and asset protection professionals, with content and audience overlap directly comparable to Calibration's TalkLP division.
• Wicklander-Zulawski & Associates: Wicklander-Zulawski is a leading interview and interrogation training firm for the LP/AP industry and is a Calibration client. Comparable as a niche content/training services provider targeting the same loss prevention buyer community.
• D&D Daily: D&D Daily is the dominant daily news and media outlet for the loss prevention and asset protection industry, co-hosting NYC Live events with Calibration and featuring its executives. Direct media competitor and content distribution partner serving the same LP/AP buyer audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/mycalibration
• YouTubeyoutube.com/channel/UCnaVs85I9xeL81DM8PbY64Q?view_as=subscriber
• Facebookfacebook.com/CalibrationLLC
• LinkedInlinkedin.com/company/calibration-group-inc
• Instagraminstagram.com/mycalibration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calibration