What Gossard does

Gossard is a heritage women's luxury lingerie brand founded in 1901 and headquartered in Nottingham, UK, with European digital operations managed under HUBER Digital GmbH (Mäder, Austria). The company designs, produces, and sells premium bras, briefs, bodies, slips, corselettes, and lingerie accessories organized across multiple branded collections, including everyday lines (Glossies, Superboost Lace), fashion-forward lines (Lacage, Lace Soiree, Encore), and premium VIP lines (VIP Belle De Nuit, VIP Etoile, VIP Fleur D'Or, VIP Retrolution). The assortment spans price points from approximately €7 for basic briefs to €185 for premium VIP pieces, with a strong emphasis on signature plunge-bra design and an extended size range including DD+ up to G cup.

The business runs an asset-light, direct-to-consumer e-commerce model via gossard.com, with regional storefronts covering 27 European countries plus the United States. International localization (multi-language in English, German, and French; multi-currency in EUR, GBP, and USD) is delivered through the Glopal platform. Marketing is concentrated in owned channels: a newsletter program offering a 10% first-order discount, seasonal collection launches (Spring/Summer 2026, Autumn/Winter 2025), and on-site educational content including fit guides and bra guides. Free shipping is offered on orders of €75 and above across most EU markets.

Gossard operates as one of several intimate apparel brands within the HUBER Digital GmbH portfolio alongside Aristoc, HANRO, HOM, SKINY, and WOH Underwear, sharing corporate back-office and customer service infrastructure. The company has 51-100 employees, is privately held with no public ticker, and has no disclosed funding rounds, M&A activity, or leadership changes in the input data. No AI/ML capabilities, patents, certifications, or third-party technology integrations are referenced; the core technology is a localized e-commerce storefront.

Name

Gossard

Legal name

HUBER Digital GmbH

Website

https://gossard.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

51–100 employees

Short description

Gossard is a heritage British luxury lingerie brand founded in 1901 that designs and sells premium bras, briefs, bodies, and accessories direct-to-consumer via multi-regional e-commerce storefronts across 27 European countries and the US, serving women seeking quality everyday, special-occasion, and fashion-forward intimate apparel.

Ownership category

akta.pro rank

Product category

Women's Luxury Lingerie

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Panties & Briefs (CRAAAIAB), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Women's lingerie
• Luxury undergarments
• Bras and briefs
• Intimate apparel
• DD+ plunge bras

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Gossard generates revenue through direct-to-consumer online sales via its e-commerce platform gossard.com, selling luxury lingerie products including bras, briefs, bodies, and accessories directly to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Gossard designs, produces, and sells luxury women's lingerie through a direct-to-consumer e-commerce platform. The product range spans bras (including plunge, padded, non-padded, underwired, non-wired, balconette, bralets, T-shirt, strapless, high apex, and DD+ sizes up to G cup), briefs (standard, high waist, thongs, shorts, Brazilian, G-string), and accessories (bodies, slips, corselettes, suspenders), organized across multiple branded collections including Glossies, Superboost Lace, Lacage, Lace Soiree, Encore, and premium VIP lines.

Product overview

Gossard is a women's luxury lingerie brand offering a comprehensive product portfolio organized across multiple branded collections and product categories. The core offering spans everyday basics (Glossies, Superboost Lace), fashion-forward styles (Lacage, Lace Soiree, Encore), and premium VIP luxury lines (VIP Belle De Nuit, VIP Etoile, VIP Fleur D'Or, VIP Retrolution). Products are organized by type: bras (including plunge, padded, non-padded, underwired, non-wired, balconette, bralets, T-shirt, strapless, high apex, and DD+ styles), briefs (including standard, high waist, thongs, shorts, Brazilian), and lingerie accessories (bodies, slips, corselettes, suspenders). The brand operates seasonal collections including Spring/Summer 2026 and Autumn/Winter 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Glossies Everyday lingerie collection featuring moulded, lace, and sheer bra styles with complementary briefs and thongs; includes sub-variants like Glossies Lace and Glossies Leopard.
• Obsession Lingerie collection featuring non-padded balconette and full cup bras with matching briefs, G-strings, and deep briefs.
• Lacage Uplift-effect collection featuring padded plunge, non-padded balconette, and high apex padded plunge bras with briefs, thongs, and high waist briefs.
• Lace Soiree Lace lingerie collection offering padded and non-padded plunge, high apex, full cup, and demi balconette bras with suspenders, thongs, shorts, Brazilian, and high waist briefs.
• VIP Belle De Nuit Premium VIP collection featuring half-padded uplifting balconette, non-padded underwired triangle, and padded non-wired longline bras with deep briefs and Brazilian styles.
• VIP Etoile Premium VIP collection featuring non-padded and padded longline plunge bras with waist cinchers, thongs, and Brazilian styles.
• VIP Fleur D'Or Premium VIP collection in gold tones featuring non-padded plunge and demi balconette bras with suspenders, thongs, and Brazilian styles.
• VIP Retrolution Premium VIP retro-inspired collection featuring Staylo plunge bras.
• Superboost Lace Signature uplift collection featuring padded and non-padded plunge bras, T-shirt bras, multiway strapless, deep V bralets, and non-wired styles with matching shorts, thongs, tangas, and suspenders.
• Encore Fashion-forward collection featuring padded high apex and longline plunge bras with suspenders, thongs, and shorts.
• Bras Full range of women's bras including plunge, padded, non-padded, underwired, non-wired, balconette, bralets, T-shirt, strapless, high apex, and DD+ sizes up to G cup.
• Briefs Range of women's briefs including standard briefs, high waist briefs, thongs, shorts, Brazilian, and G-string styles.
• Lingerie Accessories Lingerie accessories including bodies, slips, corselettes, and suspenders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HUBER BodywearcoreOthersHUBER Bodywear is a sister brand under HUBER Digital GmbH, the parent company managing Gossard and other intimate apparel brands. It is displayed as part of Gossard's 'Discover our other brands' footer section, indicating shared corporate ownership.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Calvin Klein Underwear: Calvin Klein Underwear is a globally licensed intimates brand offering bras, briefs, and loungewear at the premium-contemporary price band. It is comparable to Gossard as a branded premium intimates competitor with overlapping customer demographics and wider distribution reach.
• Victoria's Secret: Victoria's Secret is the dominant global intimates retailer offering bras, briefs, and lingerie across mass and premium tiers. It is comparable to Gossard as the established benchmark in women's lingerie, though at far broader scale and across both owned retail and e-commerce channels.

Emerging players

• Bluebella: Bluebella is a UK-based contemporary lingerie and nightwear brand with a strong DTC presence and signature plunge and lace-led designs. It is comparable to Gossard as a UK-headquartered premium intimates competitor targeting a similar customer profile, though at slightly lower price points.

Direct peers

• Savage X Fenty: Savage X Fenty is a digitally native, body-inclusive lingerie brand selling bras, briefs, and sleepwear direct-to-consumer with strong influencer and social marketing. It is comparable to Gossard as a premium-leaning DTC intimates competitor, differentiated by scale of digital and social marketing investment.
• Cosabella: Cosabella is a premium Italian lingerie and loungewear brand with a strong DTC e-commerce presence and signature lace collections. It is comparable to Gossard in positioning, lace-led design language, and premium price band, competing for the same luxury intimates consumer.
• La Perla: La Perla is a heritage luxury Italian lingerie and loungewear house with a portfolio of premium bra and brief collections. It is comparable to Gossard as a heritage European luxury intimates brand with overlapping plunge, lace, and VIP-tier product positions.
• ThirdLove: ThirdLove is a DTC lingerie brand built around half-cup sizing, fit technology, and inclusive size ranges. It is comparable to Gossard in the DD+ and inclusive-fit positioning, with overlap on premium everyday bras and direct e-commerce distribution.
• Aubade: Aubade is a French luxury lingerie house with a heritage positioning focused on seductive and feminine design across plunge, balconette, and full-cup styles. It is comparable to Gossard as a European luxury intimates peer with overlapping plunge and signature collection structure.
• Simone Pérèle: Simone Pérèle is a French heritage lingerie brand specializing in premium bras and briefs with strong fit and engineering credentials. It is comparable to Gossard as a European heritage luxury intimates brand competing in plunge, full-cup, and DD+ categories.
• Hanro: Hanro is a sister brand to Gossard under HUBER Digital GmbH, offering premium basics, underwear, and loungewear via DTC e-commerce. It is comparable to Gossard both structurally (same parent, shared infrastructure) and commercially (overlapping premium intimates and loungewear customer).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GossardUK

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gossard