Trondelag Teater As
Trøndelag Teater AS is a privately organized performing arts institution founded in 1937 in Trondheim, Norway, operating five stages, workshops, and specialist production departments with approximately 135 employees to serve regional theatergoers. It produces plays, musicals, and family shows, and runs an on-site restaurant, gift card program, and ticketing via Eventim.
- Company typePrivate
- Founded1937
- HeadquartersTrondheim, Norway
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Trondelag Teater As does
Trøndelag Teater AS is a privately organized performing arts institution founded in 1937 and headquartered at Prinsens gate 18/20 in Trondheim, Norway. It is one of the largest cultural institutions in Central Norway (Midt-Norge), operating five stages, in-house workshops, and specialist departments covering lighting, sound, stage technique, costumes, and props, with approximately 135 employees. The theater produces and presents a mixed repertoire spanning classical works (Ibsen, Shakespeare), contemporary drama, musicals, and family productions, complemented by an on-site restaurant called Gleditsch Matbar, gift card sales, and group booking services.
The business model is a hybrid of ticket sales, ancillary food and beverage revenue, and — typical for Norwegian regional theaters — implicit public funding as a non-profit cultural institution. Tickets are sold directly through the company's website and physical box office, with online sales routed through the Eventim third-party ticketing platform. Pricing varies by production and segment: ordinary tickets range from NOK 350 to NOK 450, with senior, student, under-30, and group (10+) discounts available. In March 2026 the theater completed a notable technology upgrade, deploying Norway's first IPMX-based AV-over-IP infrastructure using Matrox ConvertIP across its five stages, managed by integration partner Holi.
Customer segments are primarily local and regional: general public theatergoers in Trondheim and Trøndelag, supplemented by a 520-member support association (Teatrets Venner, founded 1939), group bookings of 10+ for schools and corporate clients, and an academic partnership with NTNU. The theater distributes through owned channels (website, box office) and earned media (NRK, Norwegian press), leveraging digital marketing via Google, Facebook, and Instagram. Its investment thesis is anchored in artistic recognition, with four Heddaprisen nominations received in 2026 for productions Bloddråpetall and For lukkede dører.
Trondelag Teater As firmographics
Firmographics- Name
- Trondelag Teater As
- Legal name
- Trøndelag Teater AS
- Website
- https://trondelag-teater.no
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trøndelag Teater AS is a privately organized performing arts institution founded in 1937 in Trondheim, Norway, operating five stages, workshops, and specialist production departments with approximately 135 employees to serve regional theatergoers. It produces plays, musicals, and family shows, and runs an on-site restaurant, gift card program, and ticketing via Eventim.
- Ownership category
- akta.pro rank
Trondelag Teater As industry classification
Industry- Product category
- Performing Arts / Theater
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
Keywords
Where Trondelag Teater As is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Trondelag Teater As business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: The theater generates revenue through ticket sales for performances across its five stages. Tickets are sold through their website using Eventim's ticketing system.
- Restaurant Services: Gleditsch Matbar is a restaurant/café operated by the theater, offering food and beverages before and after performances.
- Gift Cards: The theater sells gift cards (gavekort) valid for 24 months from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Kongsemnene ticket pricing |
| Transaction based/ take rate | Pay-as-you-go | Størst av alt er kjærligheten ticket pricing |
| Unit Pricing | Pay-as-you-go | Gleditsch Matbar food pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Trondelag Teater As product offering
Product offeringCore offering
Trøndelag Teater produces and presents live theatrical plays, musicals, dramatic productions, family shows, and concerts across five stages at its Trondheim venue. The theater also operates the on-site Gleditsch Matbar restaurant offering pre- and post-show food and beverages, and sells gift cards (Gavekort) valid for 24 months. The institution employs approximately 135 staff across performances, workshops, and specialist departments in lighting, sound, stage technique, costumes, and props.
Product overview
Trøndelag Teater is a performing arts organization operating as a theater venue, not a technology product company. The organization offers live theatrical performances across five stages, operates an on-site restaurant (Gleditsch Matbar), sells gift cards (Gavekort), and provides venue tours. The company does not develop or sell technology products, software, or platforms to external customers. As a cultural institution, its offerings are entertainment services for audience members rather than technology products or SaaS offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Theatrical Performances
- Gleditsch Matbar
- Gift Cards (Gavekort)
Quantifiable outcome
- 4 Heddaprisen nominations received in 2026
Companies that use Trondelag Teater As
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Trondelag Teater As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Trondelag Teater As partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HolicoreLocal integration partner that managed the Matrox ConvertIP deployment for Trøndelag Teater's AV modernization project, installing 42 ConvertIP DRH receivers and one ConvertIP DRS unit.
- Matrox VideocoreTechnology provider for Norway's first IPMX-based theater infrastructure using ConvertIP system for AV-over-IP transport across five stages.
- EventimcoreThird-party ticketing and newsletter solution provider handling ticket purchases and email distribution for the theater.
- Increo Interactive Creations ASminorWebsite development and hosting partner. Handles website functionality and serves as data processor for personal information under GDPR compliance.
- Teatrets VennerminorFriends of the Theatre association founded in 1939 with approximately 520 members in 2026. Purpose is to support Trøndelag Teater and strengthen interest in performing arts.
- NTNUminorAcademic partner for guest lectures and collaborations, including appearances by NTNU professors like Trude Kolderup and Asta Kristine Håberg.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Trondelag Teater As competitors and assessment
Company assessmentDirect peers
- Riksteatret: Norway's national touring theatre, producing productions that travel across the country. Overlaps with Trøndelag Teater's touring activity and serves overlapping audiences for live Norwegian theatrical performances.
- Hålogaland Teater: Regional public theatre in Tromsø producing plays, musicals, and touring productions. Same institutional model as Trøndelag Teater — publicly funded regional theatre with in-house production, multiple stages, and similar audience development role in Northern Norway.
- Rogaland Teater: Regional theatre in Stavanger presenting drama, musicals, and comedy for the Stavanger/Rogaland region. Closely comparable in scale, public-funding model, multi-stage operation, and repertoire strategy.
- BIT Teatergarasjen: Bergen-based contemporary theatre producing plays and performing arts productions. Comparable scripted live-performance product for paying audiences, though at a smaller scale than Trøndelag Teater.
- Nationaltheatret: Norway's national stage, producing classical and contemporary drama in Oslo. Closest direct product peer — live theatrical performances on multiple stages — with a much larger scale, brand, and subsidy base.
- Teater Ibsen: Regional theatre based in Skien/Porsgrunn producing drama and musicals. Comparable small/medium regional theatre model with a similar publicly supported institutional structure.
- Oslo Nye Teater: Oslo-based theatre producing plays, musicals, and comedies. Directly comparable in core product offering — scripted theatrical productions for paying audiences — though operating in a larger urban market.
- Den Nationale Scene: Bergen's main regional theatre, producing plays and musicals in a comparable institutional setting. Directly comparable in repertoire, scale, and public-funded regional theatre role.
- Kilden Teater: Performing arts centre in Kristiansand hosting theatre, opera, and concert productions across multiple stages. Comparable multi-stage live-performance venue with a similar regional cultural-institution role.
- Det Norske Teatret: Oslo-based theatre producing Norwegian-language plays and musicals. Comparable in core product (scripted theatrical performances for paying audiences) but operates in a larger urban market with more national-brand reach.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Trondelag Teater As social profiles
Digital presenceTrondelag Teater As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trondelag Teater As leadership team
Management profileNumber of profiles
Profiles2 records
Trondelag Teater As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trondelag Teater As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trondelag Teater As
What does Trondelag Teater As do?
Trøndelag Teater produces and presents live theatrical plays, musicals, dramatic productions, family shows, and concerts across five stages at its Trondheim venue. The theater also operates the on-site Gleditsch Matbar restaurant offering pre- and post-show food and beverages, and sells gift cards (Gavekort) valid for 24 months. The institution employs approximately 135 staff across performances, workshops, and specialist departments in lighting, sound, stage technique, costumes, and props.
Is Trondelag Teater As a public or private company?
Trondelag Teater As is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trondelag Teater As founded?
Trondelag Teater As was founded in 1937. It employs 101 to 250 people.
Where is Trondelag Teater As based?
Trondelag Teater As is headquartered in Trondheim, Norway, in the Europe region.
How does Trondelag Teater As make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are restaurant Services and gift Cards.
Who are Trondelag Teater As's main competitors?
Direct peers on record are Riksteatret, Hålogaland Teater, Rogaland Teater, BIT Teatergarasjen, Nationaltheatret, Teater Ibsen, Oslo Nye Teater, Den Nationale Scene, Kilden Teater and Det Norske Teatret.
Does Trondelag Teater As have an API?
No public API is recorded for Trondelag Teater As.
What industry is Trondelag Teater As in?
Trondelag Teater As's product category is Performing Arts / Theater. Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 711110 and its SIC code is 7990.