What Digital Mettle does

Digital Mettle, LLC is a privately held custom software development and technology consultancy founded in May 2001 by Brian Schuller and Jason Mac Entee, headquartered in Raleigh, North Carolina. The firm delivers bespoke software solutions to mid-size and enterprise businesses, small businesses and startups, and -- most distinctively -- non-profits and trade associations, where it has built deep specialization integrating with Association Management Systems (notably Novi AMS) and surrounding tools including QuickBooks, Salesforce/Nimble CRM, Canvas LMS, and SharePoint. Core offerings include data flow automation, AMS enhancements, non-dues revenue products, legacy system modernization, SaaS product development, business automation, logistics software, software integrations, and UX/UI and website design.

The firm's technology stack is anchored in the Microsoft ecosystem: .NET, C#, Blazor, Azure cloud hosting, and SQL Database, with long-standing Microsoft Partner Network membership. Its products are entirely custom-built and customer-owned, with all IP turned over to clients at project completion. Notable long-running engagements include a 20-year development partnership with Simple Certified Mail (a SaaS platform processing millions of daily requests on Azure SQL), a 10+ year partnership with Destinations International to build and maintain the Event Impact Calculator (used by 300 destinations over 500,000 times), and a 14+ year referral partnership with Sensible Data Solutions spanning 50+ projects.

Digital Mettle operates a sales-led, consultative go-to-market model with no disclosed external funding. Pricing is project-based and quote-driven, typically under multi-year contracts, with free initial consultations as the entry point. Lead generation relies on content marketing (an active blog), industry events (Novi Summit, Microsoft Small Business Week), case studies, and a partnership referral network rather than paid acquisition. The firm explicitly caps project count to preserve senior-level attention, and has delivered 300+ projects to 150+ clients over its 24+ year history while remaining a bootstrapped, founder-owned LLC.

Name

Digital Mettle

Legal name

Digital Mettle, LLC

Website

https://digitalmettle.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Mettle is a privately held Raleigh-based custom software consultancy founded in 2001, serving mid-size businesses, startups, and non-profits/associations with bespoke .NET/Azure development, AMS integrations, business automation, and SaaS platform builds.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

akta.pro secondary industry

eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)

Keywords

• Custom software development
• Technology consulting services
• Business process automation
• Association management integrations
• Microsoft .NET development

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Custom Software Development Services: Digital Mettle generates revenue through custom software development projects, charging for design, development, implementation, and ongoing maintenance of bespoke software solutions. Project sizes and costs vary based on complexity and scope.
2. Technology Consultancy: Revenue is generated through technology consulting engagements, including technical architecture design, technology stack selection guidance, and software project planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Digital Mettle is a custom software development and technology consultancy firm that designs, builds, and integrates bespoke software solutions for businesses, trade associations, and non-profits. They deliver project-based engagements covering data flow automation, AI integration, legacy system modernization, SaaS platform development, business process automation, AMS enhancements, and custom integrations between platforms such as Novi AMS, QuickBooks, Salesforce, and Canvas LMS.

Product overview

Digital Mettle is a custom software development and technology consultancy firm (founded in 2001, Raleigh NC) offering bespoke software solutions across mid-size & enterprise, small business & startups, and non-profits & associations. Their core offering is Custom Software Development, organized into a portfolio of specialized solution modules: Data Flow Automation (automating data movement across systems), AI Software Integration (embedding AI into existing workflows), Legacy System Modernization (upgrading outdated systems), SaaS Product Development (building scalable cloud-based platforms), Business Automation (streamlining processes), Logistics (optimizing logistics workflows), AMS Enhancements (extending Association Management Systems, particularly Novi AMS), Non-Dues Revenue Products (revenue-generating tools for associations), Software Integrations (connecting disparate applications), and UX/UI/Website Design and Development. They focus on regulated industries (healthcare, finance, life sciences) and have demonstrated experience with compliance standards including PCI DSS, GDPR, GMP, HIPAA, RESPA, and HOEPA.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Hundreds of affiliates onboarded and thousands of member records processed daily for NAA
• +3 more outcomes

Named customers17 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Novi AMScoreTechnology or IntegrationPrimary AMS platform for extensive custom development work. Digital Mettle has built multiple custom solutions integrated with Novi AMS including member portals, scholarship systems, survey portals, LMS integrations, and reporting applications for various association clients including NAA, TAAHP, IRTA, WAI, and Multifamily NW.
• MicrosoftcoreTechnology or IntegrationLong-standing Microsoft Partner Network member. Digital Mettle uses Microsoft technologies (.NET, C#, Azure, SQL Server) and has presented at Microsoft Small Business Week events. Benefits include access to Microsoft tools, resources, and partnership community including IAMCP.
• QuickBookscoreTechnology or IntegrationExtensive QuickBooks integration work across multiple client projects. Integrated with Novi AMS for member payment tracking (TAAHP), invoice automation (STI/SPFA Tank Manager), and custom reporting applications.
• Sensible Data SolutionsflagshipStrategic or Co-development Partner14+ year partnership with IT services company owned by Mark DeVine. Completed 50+ affiliated projects. SDS refers customers needing custom development to Digital Mettle, enabling both companies to focus on core competencies while expanding service offerings.
• Salesforce/Nimble CRMcoreTechnology or IntegrationCRM integration for NAA project, connecting affiliate member data with Salesforce/Nimble CRM for member synchronization and real-time membership status tracking.
• Canvas LMScoreTechnology or IntegrationLearning Management System integration for APTA Pelvic Health. Custom integration allowing Novi AMS course/event purchases to appear in Canvas LMS dashboard and CE credits to be reported back to Novi.
• Destinations InternationalflagshipStrategic or Co-development PartnerLong-term partnership for the Event Impact Calculator (EIC), used by 300 destinations over 500,000 times to measure event value. Digital Mettle developed and maintained the EIC for a decade with continuous support and enhancements.
• Tourism EconomicscoreStrategic or Co-development PartnerPartnered with Tourism Economics (Oxford Economics Company) to develop the Event Impact Calculator, providing the economic modeling expertise combined with Digital Mettle's software development.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aptera Software: Custom software development firm of similar size serving mid-market and enterprise with bespoke web applications and integrations. Comparable consulting-led model and US-based delivery.
• Fingent: Custom software development firm delivering bespoke web, mobile, and enterprise applications using Microsoft and modern stacks, with comparable project-based services for SMB and mid-market clients.
• Table XI: Chicago-based custom software development consultancy of similar size, also focused on bespoke web/product builds for mid-market and enterprise clients using modern stacks. Directly comparable in scale, business model, and consultative sales approach.
• thoughtbot: Custom software consultancy known for product design and bespoke development across web and mobile, serving startups through enterprise. Similar consultative engagement model and quality-focused positioning.
• Bottle Rocket Studios: Custom software and digital product consultancy with similar size and consultative engagement model, building bespoke enterprise and consumer applications for mid-market clients.
• Soliant Consulting: Custom software and web development consultancy serving associations and mid-market clients, with similar longevity and a comparable mix of bespoke development and platform integrations. Overlapping customer profile and delivery model.
• Resultant: US-based technology consulting and data services firm working with mid-market and public-sector clients on custom software, integrations, and modernization. Comparable consulting-led services model.

Broad incumbents

• SDI Presence: Mid-sized IT services and custom software firm delivering application development, integrations, and managed services to enterprise and public-sector clients. Similar Microsoft-stack orientation and integration-heavy work.
• Slalom: Large technology and digital consulting firm with a custom software and integrations practice serving enterprise clients across North America. Overlaps with Digital Mettle in custom build and integration services but operates at much greater scale and geographic breadth.
• BairesDev: Much larger custom software development and nearshore staffing provider serving enterprise and mid-market with similar bespoke development and integration offerings. Wider geographic footprint and scale, but overlapping services and buyer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/digitalmettle

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Mettle