Socimavis

What Socimavis does

Socimavis is a privately held Portuguese distributor headquartered in Viseu, operating since the mid-1980s as the exclusive Portuguese representative for more than a dozen international heavy construction, industrial, and component brands. The company functions as a channel partner and authorized dealer rather than a manufacturer, distributing CASE, SDLG, KATO, ATLAS, Faresin, Baoli, Dynapac, Rotair, and SIMEX equipment, alongside component brands Carraro, Dana, Mitsubishi, Deutz, Isuzu, FPT, NC, and Hammer. Its portfolio spans wheeled and compact excavators, telehandlers, forklifts, compaction equipment, portable compressors, attachments, and engines.

Name

Socimavis

Legal name

Socimavis

Website

https://socimavis.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Socimavis is a Viseu, Portugal-based exclusive distributor of heavy construction, industrial, and earthmoving equipment and spare parts, representing 17+ international brands (CASE, SDLG, KATO, ATLAS, Faresin, Baoli, Dynapac, Rotair, SIMEX, Carraro, Dana, and others) across sales, parts, e-commerce, and rental channels.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK)

akta.pro secondary industries

Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL), Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)

Keywords

• Construction equipment distribution
• Heavy machinery parts
• Earthmoving equipment
• Construction equipment rental
• Industrial equipment supply

Headquarters

HQ city

Viseu

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of heavy construction equipment including excavators, wheel loaders, telehandlers, compactors, and attachments from brands such as CASE, SDLG, KATO, ATLAS, Baoli, Faresin, Dynapac, and Rotair.
2. Parts and Components: Sales of spare parts and components for equipment from represented brands including Carraro, Mitsubishi, Dana, Deutz, and other manufacturers.
3. Equipment Rental (SociRent): Short and long-term rental services for construction equipment, allowing customers to rent machinery rather than purchase outright.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Socimavis distributes heavy construction equipment, spare parts, engines, drivetrain components, and attachments in Portugal as the authorized representative for multiple international brands. It supplies excavators, wheel loaders, telehandlers, forklifts, compactors, compressors, and asphalt-repair attachments, alongside a rental service (SociRent) and an e-commerce storefront. The offering spans equipment sales, genuine spare parts, technical support, and short/long-term rental of construction machinery.

Product overview

Socimavis is a Portuguese distributor and representative for multiple heavy equipment brands, operating as a one-stop-shop for construction machinery. The company distributes equipment across five main categories: wheeled excavators (ATLAS, KATO, CASE), compactors and rollers (DYNAPAC), telehandlers (FARESIN), forklifts (BAOLI), and compressors (ROTAIR), along with SIMEX attachments for asphalt work. The product portfolio also includes SDLG compact equipment and electric loaders. Beyond equipment sales through their e-shop, they offer equipment rental services under SociRent. The company serves as the official Portuguese representative for brands including CARRARO, DANA, MITSUBISHI, KATO, ATLAS, SDLG, NC, HAMMER, CASE, and SIMEX, providing sales, technical assistance, and original parts.

Differentiator

Problem solved

Functional benefit

Products and services

• CASE Construction Equipment Full line of CASE heavy construction equipment for construction industry buyers, including 580SV backhoe loaders, crawler excavators (E-Series), wheeled excavators, wheel loaders, and B-Series compact track loaders (CTLs) and mini excavators.
• KATO Excavators Japanese KATO hydraulic excavators sold in Portugal, including the HD60V5 (5.6 tonnes, Kubota engine) and HD85V5 (8.5 tonnes, Yanmar engine) models plus the CARRY 230 rotating bucket, intended for construction and earthmoving buyers.
• SDLG Equipment Shandong Lingong heavy equipment for construction buyers in Portugal, including compact excavators and electric wheeled loaders, drawing on over 50 years of brand history and presence in 130+ countries.
• FARESIN Telehandlers Telescopic handlers for material handling buyers in Portugal, with boom lengths from 6 to 17 metres and lifting capacities from 2.6 to 7 tonnes, including FS Small 6.26, FS Compact 7.32C/9.32C, and FS Middle 7.40/7.45/8.40/10.40 models.
• ATLAS Wheeled Excavators Hydraulic wheeled excavators sold to construction buyers in Portugal, ranging from 13–23 tonnes (standard tail) and 12–18 tonnes (short-tail variants), including 160WSR, 175WSR, 185W, and 190W models, equipped with rear and side cameras and LIFT/VARIO cabin systems.
• BAOLI Forklifts Industrial forklifts sold to material-handling buyers in Portugal, including internal-combustion KBD/KBG series (15–100 capacity), electric KBET/KBE/KBR models, plus EP and KBP pallet trucks.
• DYNAPAC Compactors Light compaction equipment for construction and paving buyers in Portugal, including DR compactors, DFP advance plates, DRQ reversible plates, and DTR double-drum rollers.
• ROTAIR Compressors Portable compressors for self-use and B2B applications, including MDVN 22K-26K, MDVN 46-53, and MDVN 83 KH models with working pressures from 6.5 to 10 bar, designed for sandblasting, fibre-optic installation, and other applications requiring cold, dry air.
• SIMEX Attachments Asphalt repair and construction attachments sold in Portugal, including ART asphalt repair systems, CBA asphalt crumb buckets, CHD chain trenchers, CT vibrating wheel compactors, MP cutter heads for profiling, PL/PHB self-levelling stabilizers, PLB/PHD planers, PLC self-levelling graders, PV vibrating plate compactors, and RS rumble-strip planers.
• SociRent Equipment Rental Construction-equipment rental service for Portuguese contractors and project operators, offering short and long-term hire of machinery from the represented brands, allowing customers to use equipment without purchasing it outright.
• Socimavis E-Shop Online e-commerce platform enabling Portuguese buyers to purchase equipment, spare parts, and components from Socimavis and its represented brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• CASE ConstructioncoreChannel Partner/ Reseller/ DistributorSocimavis is the authorized Portuguese representative for CASE Construction equipment including excavators, backhoe loaders, wheel loaders, and skid loaders.
• SDLG (Shandong Lingong Construction)coreChannel Partner/ Reseller/ DistributorSocimavis represents SDLG in Portugal, distributing electric and diesel wheel loaders, compact excavators, and related equipment.
• KATOcoreChannel Partner/ Reseller/ DistributorOfficial KATO distributor in Portugal offering excavators (HD60V5, HD85V5) and related equipment with technical support.
• ATLAScoreChannel Partner/ Reseller/ DistributorSocimavis represents ATLAS wheeled excavators (160WSR, 175WSR, 185W, 190W) in Portugal, covering 13-23t normal tail and 12-18t short tail variants.
• Baoli EMEAcoreChannel Partner/ Reseller/ DistributorSocimavis distributes Baoli forklifts in Portugal including internal combustion (KBD/KBG series) and electric models (KBET/KBE series), as well as pallet trucks.
• FaresincoreChannel Partner/ Reseller/ DistributorSocimavis represents Faresin telehandlers in Portugal, offering models with boom lengths from 6 to 17 meters and lifting capacities from 2.6 to 7 tonnes.
• DynapaccoreChannel Partner/ Reseller/ DistributorSocimavis distributes Dynapac compaction equipment in Portugal including compactors (DR), advance plates (DFP), reversible plates (DRQ), and double drum compactors (DTR).
• RotaircoreChannel Partner/ Reseller/ DistributorSocimavis represents Rotair compressors in Portugal, offering MDVN series portable compressors (22K-26K, 46-53, 83 KH) for construction and industrial B2B applications.
• SIMEXcoreChannel Partner/ Reseller/ DistributorSocimavis distributes SIMEX equipment for asphalt repair in Portugal, including asphalt repair machines, crusher buckets, chain trenchers, vibrating wheel compactors, and planers.
• CarrarocoreChannel Partner/ Reseller/ DistributorSocimavis is the Portuguese representative for Carraro components and equipment parts.
• DanacoreChannel Partner/ Reseller/ DistributorSocimavis represents Dana (Spicer) components and drivetrain products in Portugal.
• MitsubishicoreChannel Partner/ Reseller/ DistributorSocimavis distributes Mitsubishi motors and components in Portugal.
• NCcoreChannel Partner/ Reseller/ DistributorSocimavis represents NC equipment and components in Portugal.
• HammercoreChannel Partner/ Reseller/ DistributorSocimavis distributes Hammer attachments and equipment in Portugal.
• DeutzcoreChannel Partner/ Reseller/ DistributorSocimavis represents Deutz engines and components in Portugal.
• IsuzucoreChannel Partner/ Reseller/ DistributorSocimavis distributes Isuzu motors in Portugal.
• FPT (Fiat Powertrain Technologies)coreChannel Partner/ Reseller/ DistributorSocimavis represents FPT engines and powertrain solutions in Portugal.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RDO Equipment Co. US multi-line construction equipment dealer representing multiple OEMs across agriculture, construction, and material handling, with full sales/rental/parts/service operations. Comparable as a diversified regional equipment distributor.
• Zeppelin Group: Large multi-brand Caterpillar dealer in Germany, Austria, and Central Europe, selling, renting, and servicing construction equipment and providing parts. Most structurally comparable to Socimavis as a regional multi-OEM equipment distributor with a full sales/rental/parts/service offering.
• H&E Equipment Services: US-based multi-brand heavy equipment distributor and rental company for aerial platforms, earthmoving, cranes, and material handling from various OEMs. Closely comparable business model combining equipment sales, rental, parts, and service across multiple brands.

Broad incumbents

• Case Construction Equipment: CNH Industrial brand and one of Socimavis' core principal partners in Portugal, distributing excavators, backhoe loaders, wheel loaders, and skid steers globally through its dealer network. Compares as a key OEM whose distribution model Socimavis replicates locally.
• United Rentals: Largest equipment rental company in the world, with a substantial fleet of aerial, earthmoving, and material handling equipment and supporting new/used equipment sales. Compares via SociRent rental operations and overlapping customer base in construction equipment.
• Caterpillar Inc. World's largest construction and mining equipment OEM, which uses an authorized dealer network (analogous to Socimavis' CASE/SDLG/KATO/ATLAS roles) to sell equipment and aftermarket parts. Relevant because Socimavis' go-to-market mirrors how Caterpillar's global dealer system operates.
• Faresin Industries: Italian OEM of telehandlers (6-17m boom, 2.6-7t capacity) represented by Socimavis in Portugal. Adjacent peer because Faresin competes in the same telehandler category and shares customer overlap, even though Socimavis is its local distributor rather than direct competitor.
• Dynapac: Fayat Group compaction and paving equipment brand that Socimavis distributes in Portugal. Comparable as a brand partner addressing the same compaction/road-building end markets as Socimavis' broader portfolio.
• Ashtead Group / Sunbelt Rentals: Transatlantic equipment rental giant (Sunbelt Rentals in US, A-Plant in UK), with growing European footprint. Comparable through rental-as-a-service model overlapping with SociRent and broader industrial equipment distribution.

Regional players

• Barloworld: Long-standing Caterpillar dealer in Africa and Southern Europe (including Iberian-adjacent markets), distributing and supporting heavy equipment. Comparable as a regional multi-OEM heavy equipment distributor with similar Portugal/southern European operating profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socimavis