Outstand Brand
Outstand Brand LLC is a bootstrapped, owner-operated branding and web design agency in Canton, Ohio delivering custom logos, websites, and managed hosting to small businesses, nonprofits, schools, and churches, mixing one-time projects with recurring subscriptions.
- Company typePrivate
- Founded2018
- HeadquartersCanton, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Outstand Brand does
Outstand Brand LLC is a privately held, owner-operated branding and web design agency founded in 2018 by Jake Muller and headquartered in Canton, Ohio. The firm delivers custom branding, logo and graphic design, website design and development, and managed web hosting — explicitly built from scratch rather than using pre-made themes. Its underlying technology stack is WordPress-based with custom coding for specialized functionality, cloud-based hosting infrastructure, full Content Delivery Network (CDN) delivery, and image offloading to Amazon Web Services, plus integrations with WooCommerce, Stripe, and PayPal for eCommerce clients. Day-to-day delivery is handled directly by the owner and a small internal team, with Jake Muller personally conducting discovery calls and creative execution.
The company serves small businesses and nonprofits as primary customers, with secondary work for startups, schools, and churches. It monetizes through a mix of one-time project fees (branding from $1,800; website build-outs from $2,499–$5,499) and recurring subscriptions: managed hosting tiers ($90, $160, $490 per month), bundled design-and-hosting plans ($199, $359 per month on 24-month terms), and a branding retainer starting at $300 per month. A 30-day Host Happiness Guarantee with month-to-month terms reduces switching friction, while a 10% nonprofit/church discount and a stacking referral incentive support customer acquisition.
Go-to-market is consultative and sales-led via the company's own website, anchored by a free 25-minute strategy call and a 'Steal My Toolbox' email newsletter as a top-of-funnel lead magnet. The company is bootstrapped and self-funded with no disclosed institutional investment, operates only in the United States (primarily Ohio, with documented work in Florida), and reports 100+ cumulative client projects and approximately 1 million monthly users across sites it has built and hosts.
Outstand Brand firmographics
Firmographics- Name
- Outstand Brand
- Legal name
- Outstand Brand LLC
- Website
- https://outstandbrand.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outstand Brand LLC is a bootstrapped, owner-operated branding and web design agency in Canton, Ohio delivering custom logos, websites, and managed hosting to small businesses, nonprofits, schools, and churches, mixing one-time projects with recurring subscriptions.
- Ownership category
- akta.pro rank
Outstand Brand industry classification
Industry- Product category
- Branding and Web Design Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
Keywords
Where Outstand Brand is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Outstand Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services (One-time Projects): Branding, logo design, graphic design, website design and development offered as one-time project-based engagements with upfront pricing.
- Recurring Hosting and Maintenance: Monthly hosting plans (Essential $90/mo, Advanced $160/mo, Complete $490/mo) include cloud hosting, development hours, security monitoring, backups, and site management.
- Website Design Subscription Plans: Monthly plans (Startup $199/mo, Professional $359/mo) include website development and hosting bundled together, with 24-month agreements required.
- Branding Retainer: Ongoing branding retainer from $300/mo for continued branding support and services.
- Website Design Build-out (One-time): One-time website build from $2,499 (small business) or $5,499 (advanced with automation) for customers who want to build then host elsewhere.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Branding services starting price |
| Subscription | Monthly | Website design and hosting bundled monthly |
| One time/ perpetual license | One time/ perpetual license | One-time website build-out |
| Subscription | Monthly | Web Hosting Only Plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Outstand Brand product offering
Product offeringCore offering
Outstand Brand is a small branding and web design agency based in Canton, Ohio that creates brand identities, designs and builds custom websites primarily on WordPress, provides web hosting for clients, and offers graphic design services. The agency serves small businesses, startups, and nonprofit organizations as its primary customer base.
Product overview
Outstand Brand is a service-based branding company offering a portfolio of interconnected services: Branding (logo design, visual identity, graphic design starting at $1,800), Website Design (custom builds with monthly plans from $199, plus one-time builds starting at $2,499), and Web Hosting with Maintenance (monthly plans from $90 including cloud hosting, security, and development hours). The company uses a 3-step process (Design, Develop, Deliver) and offers free resources like 'Steal My Toolbox'. All website hosting plans include a Host Happiness Guarantee (30-day refund).
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Design Creation of brand identities for small businesses, startups, and nonprofits, including visual identity systems designed to be applied across marketing materials and digital channels.
- Custom Website Design Design and build of custom websites for small businesses, startups, and nonprofits, primarily developed on the WordPress content management system.
- Web Hosting Hosting services for client websites, offered as an ongoing service alongside the agency's website design work.
- Graphic Design Graphic design services supporting the visual communication needs of small businesses, startups, and nonprofits, typically delivered alongside branding and website engagements.
Quantifiable outcome
- 100+ projects completed for clients
- +5 more outcomes
Companies that use Outstand Brand
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
Outstand Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Outstand Brand partnerships and signals
Strategic signalScale indicators6 records
Recent moves1 record
Expansion highlights5 records
Outstand Brand competitors and assessment
Company assessmentBroad incumbents
- WebFX: WebFX is a large, established digital marketing and web design agency offering branding, design, SEO, and hosting at scale to SMB and enterprise clients — broader portfolio and headcount than Outstand Brand but overlapping on SMB web/branding services.
- GoDaddy: GoDaddy is a large incumbent offering website builders, hosting, and branding/logo services targeted at the same SMB segment as Outstand Brand, though via a self-serve platform rather than a boutique agency model.
- Thrive Internet Marketing Agency: Thrive is an established full-service digital marketing agency with web design, branding, SEO, and social media offerings — broader geographic reach and service breadth but overlapping SMB customer base with Outstand Brand.
Others
- Wix: Wix is a major DIY website builder with branding, design, and eCommerce tools serving the SMB market — competes for the same buyer wallet share but through a self-serve platform rather than agency services like Outstand Brand.
- Squarespace: Squarespace is a leading DIY website builder and hosting platform serving the same small business and creator segment — not a direct agency competitor but a substitute solution that competes for Outstand Brand's prospective customers' budgets.
Direct peers
- Lounge Lizard: Lounge Lizard is a long-standing branding and web design agency offering logo, identity, website design, and digital marketing to SMB and mid-market clients — comparable service portfolio and customer profile to Outstand Brand.
- SmartSites: SmartSites is a full-service digital agency offering web design, branding, and hosting/maintenance for SMBs — overlapping service offerings and target customer with Outstand Brand.
- Coalition Technologies: Coalition Technologies is a web design and SEO/digital marketing agency serving SMB through enterprise clients with custom design, development, and ongoing site management — comparable core offerings to Outstand Brand.
- Huemor: Huemor is a boutique web design and branding agency serving SMB and mid-market B2B clients with custom websites, branding, and design strategy — directly comparable to Outstand Brand in service mix, target customer, and boutique full-service delivery model.
- Lifted Logic: Lifted Logic is a web design and development agency focused on small businesses and nonprofits with custom websites, branding, and digital strategy — directly comparable in vertical focus and service scope to Outstand Brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Outstand Brand social profiles
Digital presenceOutstand Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outstand Brand leadership team
Management profileNumber of profiles
Profiles1 record
Outstand Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outstand Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outstand Brand
What does Outstand Brand do?
Outstand Brand is a small branding and web design agency based in Canton, Ohio that creates brand identities, designs and builds custom websites primarily on WordPress, provides web hosting for clients, and offers graphic design services. The agency serves small businesses, startups, and nonprofit organizations as its primary customer base.
Is Outstand Brand a public or private company?
Outstand Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outstand Brand founded?
Outstand Brand was founded in 2018. It employs 1 to 10 people.
Where is Outstand Brand based?
Outstand Brand is headquartered in Canton, United States, in the North America region.
How does Outstand Brand make money?
Five revenue lines are on record. Professional Services (One-time Projects) is the primary driver. The others are recurring Hosting and Maintenance, website Design Subscription Plans, branding Retainer and website Design Build-out (One-time).
Who are Outstand Brand's main competitors?
Broad incumbents on record are WebFX, GoDaddy and Thrive Internet Marketing Agency. Others are Wix and Squarespace. Direct peers are Lounge Lizard, SmartSites, Coalition Technologies, Huemor and Lifted Logic.
Does Outstand Brand have an API?
No public API is recorded for Outstand Brand.
What industry is Outstand Brand in?
Outstand Brand's product category is Branding and Web Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its SIC code is 7311.