Taj Mahal Basmati Rice

What Taj Mahal Basmati Rice does

Taj Mahal Basmati Rice, legally registered as New Bharat Impex, is a privately held Indian basmati and non-basmati rice manufacturer and exporter headquartered in New Delhi. Founded in 1990, the company has grown from a small domestic operation into a mid-tier exporter serving international markets across multiple nations. Its core operations span rice sourcing from Indian farmers, ultra-modern milling and processing (cleaning, sizing, sortex, grading, packaging), and global distribution through direct export relationships and domestic wholesale via Delhi's Naya Bazar hub.

The company's product portfolio is anchored in premium 1121 basmati rice variants and structured around multiple sub-brands targeting differentiated price tiers and use cases: Maxi-Long and XXXL (premium extra-long grain), Essence and Zest (super premium steamed/sella), Relish (affordable everyday), Nourish (brown basmati), and health-focused offerings including Low GI diabetic-friendly rice. Products are available in diverse packaging formats ranging from 1kg consumer pouches to 35kg bulk export bags, supporting both retail and wholesale channels.

The business operates on a sales-led, contact-based model with revenue generated from one-time product sales of rice to international export buyers and domestic distributors. Pricing is not publicly disclosed and is negotiated based on order size and packaging requirements. Marketing is conducted through social media (Instagram, Facebook, LinkedIn) and a Wix-hosted website serving as a product catalog and inquiry channel. The company is founder-owned with no disclosed institutional investment, and has grown organically over three decades into one of the recognized basmati rice exporters from India.

Name

Taj Mahal Basmati Rice

Legal name

New Bharat Impex

Website

https://tajmahalrice.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Taj Mahal Basmati Rice (legal entity: New Bharat Impex) is a privately held New Delhi-based manufacturer and exporter of premium basmati rice, serving international wholesale buyers and domestic distributors across multiple nations with a diversified sub-brand portfolio spanning everyday to premium 1121 varieties.

Ownership category

akta.pro rank

Product category

Basmati Rice Manufacturing and Export

NAICS

Rice Milling (311212)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

akta.pro secondary industry

Dry Foods & Staples Packaging (Cereals, Pasta, Rice) (IMALAHAJ)

Keywords

• Basmati rice export
• Rice manufacturing
• Premium rice products
• Non-basmati rice
• Rice milling processing

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Basmati Rice Manufacturing and Export: Manufactures and exports premium quality basmati and non-basmati rice globally. Revenue generated through one-time product sales of rice in various pack sizes to international and domestic customers.
2. Healthy Rice Products: Sells specialty rice products including brown rice, low GI diabetic rice targeting health-conscious consumers at premium pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Taj Mahal Basmati Rice (legally New Bharat Impex) manufactures, processes, and exports premium Indian basmati and non-basmati rice sourced from Indian farmers. The company operates ultra-modern milling plants covering cleaning, sizing, sortex, grading, and packaging, producing multiple sub-brands (Maxi-Long 1121, Fiesta, XXXL, Relish, Zest, Essence, Nourish, Traditional Designs) in steamed, creamy sella, golden sella, brown, low GI, and parboiled variants. Products are distributed in packaging formats ranging from 1kg retail pouches to 35kg bulk WPP bags for global export and domestic wholesale.

Product overview

Taj Mahal Basmati Rice is a rice manufacturing and export company offering a diversified portfolio of premium basmati and non-basmati rice products. The product line includes multiple sub-brands: Maxi-Long (1121 variants), Fiesta, XXXL, Relish, Zest, Essence, and Nourish, covering steamed, creamy sella, and golden sella basmati rice varieties. Products range from everyday consumption rice (Relish, Zest) to premium specialty rice (Maxi-Long, Essence), plus health-focused offerings (Low GI, Brown Basmati). The portfolio also includes biryani rice and parboiled rice variants, available in various packaging sizes from 1kg to 35kg in formats including 3D poly pouches, WPP bags, pet jars, pillow pouches, brick pouches, and jute bags.

Differentiator

Problem solved

Functional benefit

Brands

• Taj Mahal Maxi-Long: Premium quality steamed and sella basmati rice variants, including 1121 premium quality steamed and creamy sella basmati.
• Taj Mahal Fiesta
• Taj Mahal XXXL
• Taj Mahal Relish
• Taj Mahal Zest
• Taj Mahal Essence
• Taj Mahal Nourish
• Taj Mahal Traditional Designs

Products and services

• Taj Mahal 1121 Steam Basmati Rice Premium quality steamed basmati 1121 rice, naturally grown and processed in ultra-modern milling plants, marketed under Maxi-Long, Fiesta, and XXXL sub-brands for international and domestic buyers. Known for extra-long grains, soft fluffy texture, superior aroma, and distinct flavor.
• Taj Mahal 1121 Creamy Sella Basmati Rice (Parboiled) Parboiled basmati rice that retains more nutrients from the original grain due to partial boiling in the husk, marketed under Maxi-Long, Fiesta, and Essence sub-brands. Known for distinct flavor, fluffy texture, and aromatic qualities.
• Taj Mahal 1121 Golden Sella Basmati Rice (Parboiled) Golden sella parboiled basmati rice with extra-long grains and enhanced nutritional retention, marketed under Maxi-Long and Fiesta sub-brands. Exceptionally long grains with unique aroma and taste.
• Taj Mahal Relish Supreme Quality Steam Basmati Rice Affordable range of basmati rice specially processed for everyday consumption, recognized globally for delicate flavor that adds a royal touch to meals.
• Taj Mahal Zest Supreme Quality Steam Basmati Rice Supreme quality steam basmati rice carefully selected from the fertile fields of Punjab, synonymous with unparalleled quality for everyday and premium cooking applications.
• Taj Mahal Nourish Premium Quality Brown Basmati Rice Extra-long grain brown basmati rice that retains all natural essential nutrients, including bran and germ with fiber, vitamins, and minerals. Has a slightly nutty flavor and chewy texture. Targeted at health-conscious consumers.
• Taj Mahal Premium Quality Low GI Basmati Rice Healthy basmati rice range with a lower glycemic index than other rice types, providing slower glucose release into the bloodstream. Specially introduced for health-conscious and diabetic-friendly customers.
• Taj Mahal Premium Quality Long Grain Biryani Rice Exceptionally long grain biryani rice drawing unique aroma and taste from fertile soil and misty mountain range climatic conditions. Designed for traditional biryani preparations.
• Taj Mahal Premium Quality Long Grain Parboiled Rice Long grain parboiled rice high in thiamine (vitamin B1), important for energy metabolism and nerve function. Has a firmer texture with non-sticky, separate grains when cooked.
• Taj Mahal Traditional Designs Long Grain Biryani Rice Long grain traditional basmati rice drawing unique aroma and taste from fertile soil and misty mountain range conditions, packaged in heritage-style jute bags for the traditional product line.

Quantifiable outcome

• Extra long grains that elongate at least twice their original size
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• SunRice: Large Australian rice producer/brand with comparable branded rice portfolio but serving primarily Australian/Asian retail markets.
• Matco Foods: Pakistani basmati rice exporter - a category competitor in global basmati markets, though operating from a different country base.

Direct peers

• Tilda Riceland: UK-based specialist basmati and specialist rice brand with comparable premium positioning and global export presence.
• LT Foods: Listed Indian basmati/rice company operating the Daawat brand across global export markets - directly comparable product portfolio and distribution model.
• KRBL Limited: Largest Indian basmati rice exporter and manufacturer (India Gate brand) - the most directly comparable scale benchmark in the same basmati category.
• Kohinoor Foods: Indian basmati exporter with McBasmati brand competing across the same international export channels as Taj Mahal.
• Amira Foods: Basmat i-focused rice exporter serving international markets with similar product breadth and emerging-market distribution.

Broad incumbents

• Patanjali Foods: Diversified Indian food company with branded rice products leveraging the Patanjali retail/distribution platform - adjacent competitor in domestic and select export basmati markets.
• Ebro Foods: Global rice and pasta major (Herba, Tilda acquisition history) - adjacent comparable in branded rice exports though operating across multiple starch categories.
• Adani Wilmar (Fortune Rice): Diversified Indian FMCG/agri major with rice offerings under the Fortune brand - broader portfolio but overlapping in branded basmati and adjacent staples.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tajmahalbasmatiriceofficial
• LinkedInlinkedin.com/company/taj-mahal-rice
• Instagraminstagram.com/tajmahalriceofficial/?hl=en
• Xx.com/newbharatimpex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taj Mahal Basmati Rice