Haideh Hirmand MD

What Haideh Hirmand MD does

Haideh Hirmand MD is a New York City-based aesthetic plastic surgery practice founded in 1999 and led by board-certified plastic surgeon Dr. Haideh Hirmand. The practice operates from a single location at 1040 Park Avenue that combines an on-site surgical suite (1040 Park SurgiSuite), private consultation rooms, and the SkinLabRx medspa, with sub-brands including the HH Eye Bar for eye rejuvenation. It serves individual aesthetic patients across facial rejuvenation, blepharoplasty, facelifts, body contouring, hair restoration, and skin resurfacing, with a defined HNW and medical-tourism patient segment supported by concierge services for international and out-of-town patients.

The core technology stack combines conventional aesthetic devices (Sciton's MOXI and BBL HEROic, HydraFacial, Ultherapy, Venus Viva MD, Forma, Fractora, Ellacor, Active/Deep FX CO2) with proprietary regenerative platforms. These include the SkinRegeneRx bio-regenerative suite (Exosome SkinFusion, PRP Skin Fusion, Nanofat, HA Skinboosting Filler), a proprietary Shape-Preserving Blepharoplasty technique, the Acorn Collection cryopreservation service at -384.8°F for autologous hair follicle banking, and IRB-sponsored research such as the Fat Matrix Tear Trough Volume Study. The practice also retails medical-grade skincare through online storefronts (Alastin, Skin Better Science, ColorScience).

The business model is a fee-for-service consumer aesthetic practice with three revenue streams: surgical procedures, non-surgical SkinLabRx treatments (many packaged as 3+ session series), and skincare retail. Revenue mechanics are unit-based pay-as-you-go with package pricing on regenerative series; surgical pricing is consultation-only and undisclosed. Distribution is direct-to-consumer via the NYC office plus telemedicine pre-consultations, supported by an earned-media strategy of repeated placements in Vogue, Harper's Bazaar, Allure, W Magazine, Marie Claire, Elle, WSJ, and RealSelf, and an owned-audience channel via the @drhirmand Instagram, ROAR newsletter, and Aesthetic Brief blog.

Name

Haideh Hirmand MD

Legal name

Haideh Hirmand MD

Website

https://haidehhirmandmd.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Haideh Hirmand MD is a New York City aesthetic plastic surgery practice led by board-certified surgeon Dr. Haideh Hirmand, offering surgical procedures, the SkinLabRx regenerative medspa, and proprietary techniques like Shape-Preserving Blepharoplasty and Acorn cryopreservation to HNW local, regional, and international patients.

Ownership category

akta.pro rank

Product category

Aesthetic Plastic Surgery

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Aesthetic plastic surgery
• Regenerative aesthetics
• Non-surgical rejuvenation
• Cosmetic medspa services
• Medical skincare clinic

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Surgical Procedures: Traditional aesthetic surgery procedures including facelifts, blepharoplasty, and body contouring performed in the practice's surgical suite.
2. SkinLabRx Non-Surgical Treatments: Non-surgical aesthetic treatments including lasers (MOXI, BBL HEROic), injectables (Botox, fillers), and regenerative treatments (PRP, exosomes, microneedling). Many treatments offered as packages of 3+ sessions.
3. Skincare Products: Sale of medical-grade skincare products through the practice's online stores (Alastin, Skin Better Science, ColorScience) for patient home care.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Haideh Hirmand MD is a single-physician aesthetic plastic surgery practice offering surgical procedures (facelifts, blepharoplasty, body contouring) and non-surgical regenerative treatments through its SkinLabRx medspa. The practice combines proprietary surgical techniques such as Shape-Preserving Blepharoplasty with a bio-regenerative SkinRegeneRx platform (PRP, exosomes, nanofat, HA skinboosters) and advanced laser, light, ultrasound, and radiofrequency devices. Concierge services support an international and out-of-town patient base alongside the New York metro clientele.

Product overview

Haideh Hirmand MD is a New York-based aesthetic plastic surgery practice offering a comprehensive portfolio of surgical and non-surgical aesthetic treatments. The primary product is SkinLabRx, a regenerative Aesthetic Center of Excellence powered by a signature SkinRegeneRx program. SkinLabRx serves as the hub offering non-surgical technology, lasers, and skincare treatments focused on anti-inflammatory and bio-stimulatory treatments for cellular and molecular regeneration. The practice's product portfolio includes: the SkinRegeneRx bio-stimulatory platform (which includes treatments like Exosome SkinFusion, PRP Skin Fusion, Nanofat, HA Skinboosting Filler, and Acorn therapies); laser and light treatments (MOXI, BBL HEROic, Active/Deep FX); skin resurfacing and tightening (Venus Viva MD, Forma, Fractora, Ellacor, Ultherapy); injectable treatments (PRP injections, MICROFUSION GOLD/BALANCE); and HydraFacial-based treatments. The Acorn Collection offers hair follicle cryopreservation services. The practice also conducts IRB clinical research including the Tear Trough Volume Study for Fat Matrix treatments.

Differentiator

Problem solved

Functional benefit

Brands

• SkinLabRx: Longevity Aesthetic Clinic powered by Aesthetic Bio-Intelligence, offering non-surgical technology, lasers, and skincare treatments with a signature SkinRegeneRx program focusing on anti-inflammatory and bio-stimulatory treatments.
• HH Eye Bar

Products and services

• SkinLabRx Medspa Dr. Hirmand's regenerative Aesthetic Center of Excellence offering non-surgical technology, lasers, and skincare treatments with a signature SkinRegeneRx program focused on anti-inflammatory and bio-stimulatory treatments for cellular and molecular regeneration.
• SkinRegeneRx Regenerative Program Signature bio-regenerative platform within SkinLabRx using the body's own biological factors to remodel and thicken skin at the cellular level; includes Exosome SkinFusion, PRP Skin Fusion, Nanofat, and HA Skinboosting Filler.
• Surgical Aesthetic Procedures (Facelift, Blepharoplasty, Body Contouring) Traditional aesthetic surgery performed in the on-site surgical suite at 1040 Park Avenue, including facelifts, Dr. Hirmand's proprietary Shape-Preserving Blepharoplasty, fat grafting, and body contouring procedures.
• Acorn Collection and Cryopreservation Non-invasive collection and cryopreservation of healthy hair follicles at -384.8°F to preserve their regenerative properties for future aesthetic applications.
• Acorn Autologous Secretome Regenerative serum derived from the patient's own hair follicles containing 2 to 34 times higher growth factor concentration than PRP, applied through microneedling and laser treatments.
• Fat Matrix for Tear Trough (IRB Study) IRB clinical study evaluating Fat Matrix for correcting volume loss in the tear trough and around the eyes; a minimally invasive injectable offering fat grafting benefits without fat harvesting.
• Microneedling and Microfusion Treatments Collagen induction treatments including Microneedling (from $850), Microfusion Gold ($1,250) using Botox/Filler/Vitamins B/C cocktail, and Microfusion Balance ($1,500) for oil control and pore reduction.
• HydraFacial Family of Treatments Hydradermabrasion-based treatments including HydraFacial (from $350), HydraFacial Keravive scalp treatment (from $650), and Hydrafusion combo with microneedling (from $950).
• Laser and Light Therapies (MOXI, BBL HEROic, Active/Deep FX) Sciton MOXI fractionated laser (from $1,250) and BBL HEROic broadband light therapy for skin tone, texture, pigment, and vascular issues; Active/Deep FX fractional CO2 laser for deep lines, scars, and brown spots.
• Skin Tightening and Lifting (Forma, Ultherapy, Venus Viva MD, Ellacor, Fractora) Radiofrequency and ultrasound-based skin tightening and lifting treatments: Forma RF (from $3,000 packages), Ultherapy (from $3,000), Venus Viva MD nano-fractional RF, Ellacor micro skin removal, and Fractora RF microneedling.
• Injectable Regenerative Therapies (PRP, Exosome SkinFusion, HA Skinboosting Filler, Nanofat) Injectable and needled regenerative treatments including PRP Skin Fusion (from $1,000), Exosome SkinFusion, HA Skinboosting Filler (from $1,250), and Nanofat stem cell therapy for under-eye and skin remodeling.
• Hair Restoration (Scalp PRP and Scalp Microneedling) Scalp PRP injections (from $1,450) and scalp microneedling (from $1,750) to thicken, strengthen, and grow hair, including the Acorn Autologous Secretome for enhanced growth factor concentration.
• Body Contouring and Cellulite (Body FX) Body FX radiofrequency cellulite reduction treatment for buttocks, thighs, and abdomen using suction and heat to improve lymphatic drainage, shrink fat cells, and thicken skin; 6-8 treatments recommended.
• Chemical Peels and Dermaplaning 3-Step Restorative Peel series (from $250), iPEEL anti-aging eye treatment ($250), Pigment Peel Plus (TCA 20), and Dermaplaning exfoliation (from $200) for skin health and luster.
• PhotoCarboxy (Carboxytherapy + Red Light Therapy) CO2 Lift Pro carboxytherapy combined with red light therapy (from $375) to stimulate oxygenation, collagen production, and cellular renewal.
• Medical-Grade Skincare Retail Online retail of medical-grade skincare brands (Alastin, Skin Better Science, ColorScience) sold through the practice's branded storefronts for patient home use after treatments.
• International and Out-of-Town Patient Concierge Services Long-distance pre-consult phone or video calls, encrypted photo review, medical photographer referrals, and travel/hotel arrangements for international and U.S. out-of-town patients.
• HH Eye Bar Specialized eye treatment service line within the practice offering targeted periocular aesthetic procedures such as the iPEEL anti-aging eye treatment and Shape-Preserving Blepharoplasty.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• AlastincoreChannel Partner/ Reseller/ DistributorAlastin skincare products are sold through Dr. Hirmand's online store, providing patients with medical-grade skincare for home use as part of their aesthetic treatment regimen.
• Skin Better SciencecoreChannel Partner/ Reseller/ DistributorSkin Better Science products are sold through Dr. Hirmand's online store, offering advanced skincare formulations for patient purchase following treatments.
• ColorSciencecoreChannel Partner/ Reseller/ DistributorColorScience sun protection and color-correcting products are available through Dr. Hirmand's online store for patient skincare needs.
• Sciton (MOXI and BBL HEROic)coreTechnology or IntegrationDr. Hirmand's SkinLabRx utilizes Sciton laser technology including MOXI fractionated laser and BBL HEROic broadband light therapy for skin rejuvenation treatments.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Beverly Hills MD (BHMD): Premium celebrity-doctor aesthetic brand offering skincare products and physician-curated treatment content. Comparable in premium thought-leadership positioning and DTC skincare retail, though less direct procedural overlap.
• Schweiger Dermatology Group: Large NYC-area dermatology group with integrated aesthetic/medspa services and proprietary skincare. Comparable in offering medical-grade facials, lasers, injectables, and physician-supervised skincare, but at multi-location scale rather than a single-practice niche.
• Ideal Image: Largest U.S. medspa chain offering lasers, injectables, and body treatments. Comparable service mix (lasers, microneedling, skin tightening) though positioned at a more accessible price tier and much larger scale.

Direct peers

• Skinney MedSpa: Multi-location NYC medspa chain with lasers, body contouring, and injectables. Comparable in service mix and price tier to HHMD's SkinLabRx though operates at greater scale and different brand positioning.
• Tribeca MedSpa: NYC aesthetic medspa offering lasers, injectables, microneedling, and body treatments with a tiered provider model (NP/aesthetician/MD). Comparable to HHMD's SkinLabRx menu and pricing band.
• Dr. Lara Devgan Plastic Surgery: NYC Park Avenue-based board-certified plastic surgeon running a single-physician premium practice with a signature medspa and strong social-media thought-leadership positioning. Closest peer in geography, patient demographic, premium pricing, and brand-led GTM.
• Marotta Hair Restoration: NYC hair restoration practice with PRP, exosome, and regenerative offerings including Acorn-style follicle preservation. Closely comparable to HHMD's PRP/Scalp PRP/Acorn Autologous Secretome line.
• NY Dermatology Group (Dr. David Colbert): High-end NYC dermatology and aesthetics practice on Park Avenue offering lasers, injectables, and proprietary regenerative protocols under a celebrity-dermatologist brand. Highly comparable to HHMD's premium Park Avenue positioning and regenerative technology emphasis.

Regional players

• Dr. Jennifer Lee Plastic Surgery: Plastic surgeon offering surgical and medspa services with strong branded positioning. Comparable single-physician premium practice model, though serving a different metro.

Emerging players

• Juvly Aesthetics: Multi-city aesthetics practice chain specializing in injectables, lasers, and body contouring at premium pricing. Comparable service mix to SkinLabRx though primarily non-surgical and at a different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrHirmand
• Instagraminstagram.com/drhirmand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haideh Hirmand MD