Soap Treatment Store

What Soap Treatment Store does

Soap Treatment Store is a privately held Dutch chain of cosmetic clinics founded in 2005 by Esther Meijer-Litjens and Stephanie Litjens, headquartered in Amsterdam with 13 physical clinic locations across the Netherlands (Amsterdam x4, Rotterdam x2, Maastricht, Utrecht, Eindhoven, Apeldoorn, Den Haag, Haarlem, and Oisterwijk). The company operates a single-brand multi-location aesthetic platform spanning eight service categories: injectables (botulinum toxin, dermal fillers), skin therapy (medical peels, laser treatments), facials, laser hair removal, manicures/pedicures, brows/lashes, medical weight loss, and cosmetic surgery, with 51–100 employees.

The business is differentiated by its proprietary No Trace Face® technique — a registered trademark applied across all treatments to deliver natural-looking, non-obvious aesthetic results — and by the strongest consumer reputation signal in the Dutch market: a 9.0/10 rating on KliniekErvaringen.nl from 2,901 reviews. Signature treatments include the Soap Brow (€39), Medical Peel TCA (from €180), NewCell microneedling (from €149), and Surgical Brow Lift (from €899+).

Revenue is generated on a direct-to-consumer, pay-as-you-go basis through unit-priced treatment sessions booked online via the atsoap.com platform or in-clinic, supplemented by a product e-commerce storefront at shop.atsoap.com. Go-to-market combines physical clinic distribution with content marketing, organic social (Instagram, TikTok), email newsletters, and seasonal campaign pages (Men's Menu, Summer Botuline Toxine, Rejuran®, Spring/Summer Skin Therapy). Operations are entirely domestic (Netherlands), with no disclosed revenue, funding rounds, or M&A activity.

Name

Soap Treatment Store

Legal name

SOAP

Website

https://soaptreatmentstore.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Soap Treatment Store is a Netherlands-based chain of 13 cosmetic clinics offering injectables, skin therapy, facials, laser hair removal, surgery, and beauty services to direct-to-consumer patients under its proprietary No Trace Face® technique.

Ownership category

akta.pro rank

Product category

Cosmetic Clinic Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industry

Combination Brows Services (HSALAKAC)

Keywords

• Cosmetic clinic services
• Aesthetic treatments
• Skin therapy
• Cosmetic injectables
• Medical beauty

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Cosmetic Treatment Services: Revenue generated from providing aesthetic treatments including injectables, skin therapy, facials, laser hair removal, medical weight loss, surgery, manicures/pedicures, and brows/lashes. Services are sold as individual treatment sessions with pricing varying by treatment type.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Soap Treatment Store is a Dutch cosmetic clinic chain delivering aesthetic and medical beauty services across 13 locations in the Netherlands. Its core offering spans injectables (botulinum toxin, fillers), skin therapy (medical peels, collagen-boosting treatments), facials, laser hair removal, manicures & pedicures, brows & lashes, medical weight loss programs, and cosmetic surgery, all delivered by an in-house team of cosmetic doctors, surgeons, skin therapists, and beauty specialists. The company differentiates through its proprietary No Trace Face® technique that targets natural-looking aesthetic outcomes, with signature treatments including The Soap Brow (€39), Medical peel TCA (from €180), NewCell microneedling (from €149), and Surgical brow lift (from €899).

Product overview

Soap Treatment Store is a Dutch cosmetic clinic chain offering a unified aesthetic and medical beauty platform with multiple treatment categories under one roof. The core offering spans eight main service categories: Injectables (botulinum toxin, fillers), Skin Therapy (medical peels, laser treatments), Facials, Laser Hair Removal, Manicures & Pedicures, Brows & Lashes (including the signature Soap Brow), Medical Weight Loss, and Surgery. The company differentiates through its proprietary No Trace Face® technique, ensuring natural-looking results. Signature treatments include The Soap Brow (€39), Medical peel TCA (from €180), NewCell microneedling (from €149), and Surgical brow lift (from €899). Soap operates 13 locations across the Netherlands including Amsterdam, Rotterdam, Maastricht, Utrecht, Eindhoven, and other cities. The brand positions itself as the best-rated cosmetic clinic in the Netherlands with a 9.0 rating based on nearly 3,000 reviews.

Differentiator

Problem solved

Functional benefit

Brands

• No Trace Face®: The signature technique developed by Soap for natural-looking results where clients appear fresher and more rested without looking treated.

Products and services

• Injectables Cosmetic injectable treatments including botulinum toxin, dermal fillers, and volume-enhancement procedures performed by Soap cosmetic doctors, customized per the No Trace Face® philosophy for natural and refined results.
• Skin Therapy Advanced skin treatments including medical peels (e.g. TCA), collagen-boosting therapies, and hydration treatments for skin renewal and rejuvenation, delivered at Soap clinics by skin therapists.
• Facials Signature facial treatments including laser facials, medical-grade facials, and personalized skin-care regimens delivered at Soap clinics.
• Laser Hair Removal Professional laser hair-removal treatments for permanent hair reduction across various body areas, performed at Soap clinics.
• Manicures & Pedicures Professional nail-care services including manicure and pedicure treatments performed at Soap clinics.
• Brows & Lashes Brow and lash enhancement treatments at Soap clinics, including the signature Soap Brow technique (€39).
• Medical Weight Loss Clinically supervised weight-loss programs combining medical expertise with personalized treatment plans, delivered at Soap clinics.
• Surgery Cosmetic surgical procedures including surgical brow lifts and other surgical aesthetic treatments performed by qualified surgeons at Soap clinics.
• The Soap Brow Signature brow treatment priced at €39 per treatment, awarded recognition and promoted as Soap's signature brow offering within the Brows & Lashes category.
• Medical peel TCA Medical-grade trichloroacetic acid (TCA) peel that stimulates renewal of the skin structure, priced from €180 per treatment within the Skin Therapy category.
• NewCell microneedling Microneedling treatment designed to deliver directly smoother, younger-looking skin with no downtime, priced from €149 per treatment within the Facials category.
• Surgical brow lift Cosmetic surgical procedure that rejuvenates the face by lifting sagging eyebrows, priced from €899 per treatment within the Surgery category.
• Rejuran® Skin-regeneration treatment offered at Soap clinics, available with a free consultation and direct treatment option.
• Men's Menu Curated menu of the best and most effective treatments specifically designed for men, executed by Soap experts, addressing male-specific aesthetic concerns.

Quantifiable outcome

• 9.0 rating based on 2,901 customer reviews on KliniekErvaringen.nl

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• BoMedical: Dutch provider of cosmetic injectables and skin treatments. Direct comparable on service category, geographic market, and clinical delivery approach.
• Cosmetique Totale: Netherlands-based chain providing cosmetic and skin treatments including injectables and laser services. Direct competitor operating in the same regulatory and consumer market with a similar multi-location service model.
• The Body Clinic: Established Dutch cosmetic/aesthetic clinic chain offering injectable, skin, and body treatments. Directly comparable on geography (Netherlands), service mix (injectables, skin therapy), and clinic-retail delivery model.
• SkinSoul Clinic: Dutch skin-care/aesthetic clinic offering facials, skin therapy, and injectable treatments. Comparable regional peer focused on skin-health services in the same Dutch retail-clinic setting.
• ABC Clinic: Dutch cosmetic clinic group offering injectables, skin treatments, and minor surgical procedures across multiple locations. Comparable as a domestic multi-clinic competitor in the same Dutch aesthetic-services category.
• Doctors Inc. Dutch chain of cosmetic doctor clinics offering injectables, fillers, and skin treatments. Comparable in clinical staffing model (cosmetic doctors as primary deliverers) and core service overlap with Soap.

Broad incumbents

• Ideal Image: Largest US medical-aesthetics chain operating ~150+ clinics focused on injectables, body contouring, and laser services. Comparable on multi-location retail clinic model, medical-grade service mix, and direct-to-consumer positioning.
• SkinSpirit: US medical-aesthetic clinic chain offering injectables, skin treatments, and body services. Comparable premium positioning, multidisciplinary clinical team, and multi-clinic retail footprint.
• LaserAway: US aesthetic-services chain operating dozens of clinics focused on laser hair removal, skin, and injectable treatments. Comparable business model (multi-location retail, subscription/loyalty, marketing-led DTC) at larger incumbent scale.

Emerging players

• Skin Laundry: US-focused facial and skin-treatment clinic chain with subscription-style recurring service model. Comparable on standardised treatment menu, retail-clinic delivery, and DTC booking; overlaps with Soap's facial/skin-therapy vertical but does not offer injectables or surgery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/soap.socials
• TikToktiktok.com/@soap.socials
• Xx.com/soapfounders
• Facebookfacebook.com/SoapTreatmentStore
• LinkedInlinkedin.com/company/soap-treatment-stores

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soap Treatment Store