What Laboratoires SuperDiet does

Laboratoires SuperDiet is a French pharmaceutical laboratory that formulates, manufactures, and commercializes dietary supplements and herbal medicines primarily derived from organically grown plants. Founded in 1961 by René Haussin and awarded French Pharmaceutical Laboratory status in 1987, the company operates five distinct consumer brands — Super Diet (organic phyto expert since 1961), Herbesan (herbal wellness since 1930), OM3 (omega-3 specialist since 2003), Ricqles (peppermint essential oil freshness products since 1838), and Oligocean (Quinton-method marine plasma). The portfolio comprises approximately 300 products, including roughly 160 organic references, presented in oral ampoules, capsules, tablets, and bottles. Proprietary manufacturing processes include cold extraction (developed 1974), infusion-decoction (1984), and microencapsulation of ferments with organic fibers (2011).

The company is a wholly-owned subsidiary of URGO Group, a French family-owned healthcare conglomerate that acquired it in 1997. Laboratoires SuperDiet operates a 10,000 m² organic-certified production facility in Wavrechain-sous-Denain (Hauts-de-France) and maintains its registered headquarters in Lille. It distributes through a network of pharmacies, parapharmacies, and organic specialist retailers in France, and through distribution partners across 30 countries internationally. The company holds ISO 9001 certification (since 2005) and ISO 22000 certification (since 2013), and has maintained long-term contractual supply relationships with French organic plant producers since 1990.

The business model is consumer-goods retail distribution: revenue is generated through wholesale and retail sales of branded dietary supplements and herbal medicines via third-party retail channels. The company employs approximately 185–200 people, with stated priorities on internal mobility, gender equality, and continuous product innovation (over 20 new product launches annually). No direct-to-consumer e-commerce platform or digital-native channel is referenced in the source data, and the go-to-motion remains anchored in physical pharmacy and specialty retail distribution.

Name

Laboratoires SuperDiet

Legal name

Laboratoires SUPER DIET

Website

https://laboratoires-superdiet.fr

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Laboratoires SuperDiet is a French pharmaceutical laboratory (since 1987) that formulates, manufactures, and distributes organic plant-based dietary supplements and herbal medicines under five heritage brands through pharmacies, parapharmacies, and 30-country international partner networks.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Organic dietary supplements
• Phytotherapy products
• Herbal medicines
• Plant-based supplements
• Omega-3 supplements

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dietary Supplements Sales: Formulation, manufacturing and commercialization of dietary supplements made from plants, mostly from organic agriculture, sold in France and internationally
2. Herbal Medicines: Commercialization of herbal medicines (plants-based medications)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Laboratoires SuperDiet formulates, manufactures, and commercializes dietary supplements and herbal medicines primarily based on organically grown plants. Operating from a 10,000 m² production site in Wavrechain-sous-Denain, France, the company delivers approximately 300 products (about 160 organic references) across five brands (Super Diet, Herbesan, OM3, Ricqles, Oligocean) in formats including oral ampoules, capsules, tablets, and bottles, distributed through pharmacies, parapharmacies, and organic shops in France and 30 countries internationally.

Product overview

Laboratoires SuperDiet is a French pharmaceutical company that formulates, manufactures, and commercializes dietary supplements primarily based on organically grown plants and natural products. The company operates five distinct brands: Super Diet (core brand, organic phyto expert since 1961), Herbesan (herbal wellness solutions since 1930), OM3 (omega-3 specialists since 2003), Ricqles (peppermint essential oil freshness products since 1838), and Oligocean (Quinton method sea water products). The portfolio includes approximately 300 products with about 160 organic references, available in various forms such as ampoules, capsules, tablets, and bottles, distributed through pharmacies and specialist retailers in France and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Herbesan: Natural health and wellness brand offering food supplements primarily composed of plants, available in pharmacies and parapharmacies. Originally launched as a laxative herbal tea in 1930.
• OM3
• Super Diet
• Ricqles
• Oligocean

Products and services

• Super Diet Wide range of food supplements made from mostly organically grown plants, presented in oral ampoules, capsules, tablets, and bottles. The brand has been a pioneer in organic phytotherapy since 1961, addressing well-being, digestion, transit, vitamins, minerals, detox, and elimination needs of health-conscious consumers.
• Herbesan Brand of natural food supplements derived from traditional herbal remedies, offering products for digestion, transit, vitamins, minerals, detox and elimination. The brand originated from a laxative herbal tea that has been a medication since 1930, available in pharmacies and parapharmacies.
• OM3 Complete range of concentrated omega-3 products since 2003, featuring oils rich in EPA and DHA sourced from wild marine fish, purified in accordance with regulations, available in small easy-to-swallow capsules for consumers seeking omega-3 supplementation.
• Ricqles The peppermint essential oil expert since 1838, offering a complete range of products for fresh breath including toothpaste, mouthwashes, dental floss, capsules, chewing-gums, and tablets. The essential oil is extracted without solvents or synthetic additives.
• Oligocean Sea water-based products following the Quinton method developed by René Quinton. PMH (Plasma Marin Hypertonique) is produced exclusively from seawater collected from the protected Natura 2000 site of the Bréhat archipelago in Brittany, obtained through 0.22 micron microfiltration without high-temperature treatment.

Quantifiable outcome

• 95/100 on Gender Equality Index 2024
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered supporting and core.

• ISO Certification BodiessupportingTechnology or Integration · 1 January 2005ISO 9001 certification since 2005 and ISO 22000 since 2013, ensuring quality management and food safety standards.
• Organic Plant Producers (French)coreStrategic or Co-development Partner · 1 January 1986First partnerships with pioneering organic market gardeners in 1986. Since 1990, solid contracts with organic plant producers including guaranteed prices and volumes over 3 years.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nestlé Health Science: Global nutrition and consumer health business of Nestlé covering vitamins, minerals, supplements, and medical nutrition. Comparable as a scaled incumbent with broader portfolio and global distribution that competes for the same supplement consumer.
• Sanofi Consumer Healthcare: Large pharmaceutical group with consumer health portfolio including dietary supplements (e.g., Nature's Own, Pharmaton) and OTC remedies sold through pharmacies globally. Comparable as a broader, scaled competitor in the same shelf and category.

Direct peers

• Solgar: Premium vitamins and dietary supplements brand sold globally through pharmacy and health food channels. Comparable to SuperDiet on premium positioning, capsule-format supplements, and reliance on the same pharmacy distribution channels in Europe.
• Arkopharma: France's leading laboratory specializing in plant-based dietary supplements and phytotherapy. Closest comparable peer to SuperDiet: both French, both focus on organic plant-based capsules/ampoules, both sold primarily through pharmacy/parapharmacy channels, and both maintain organic certifications.
• Nutergia: French dietary supplements laboratory focused on natural, plant-derived formulations distributed through pharmacies and parapharmacies. Directly comparable peer: similar French origin, similar pharmacy channel, similar natural/botanical positioning to SuperDiet.
• Forté Pharma: French/Belgian laboratory producing dietary supplements in ampoules, sticks, capsules and tablets sold through pharmacy channels. Directly comparable on product format (ampoules), channel (pharmacies), and consumer segment (wellness, beauty, vitality).
• Juvamine (URGO Group): Sister brand within URGO Group, also sold through French pharmacy distribution and offering dietary supplements in capsule and stick formats. Comparable as a sibling operating in the same channel and category, often co-listing with SuperDiet brands in pharmacy assortments.
• Pileje (PiLeJe): French laboratory specialized in micronutrition and phytotherapy, selling through pharmacy and health professional channels. Directly comparable to SuperDiet on product range (plant-based supplements), channel strategy (French pharmacies), and target consumer (wellness-oriented adults).
• Weleda: Swiss-European natural and organic producer of dietary supplements, natural cosmetics, and anthroposophic medicines distributed through pharmacies and organic retail. Comparable on natural/organic positioning, European pharmacy channel, and plant-based heritage.

Emerging players

• Boiron: World leader in homeopathic medicines, also distributed through French pharmacies. Comparable on French pharmaceutical laboratory status, pharmacy-channel exclusivity, and natural health positioning, though the product category (homeopathy) differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoires SuperDiet