What Menus et Services does

Menus et Services, operating commercially as Bonaloca, is a Paris-based atelier de création founded in 2010 by a brother-sister duo with a family background in the restaurant industry. The company designs, manufactures, and distributes personalized communication supports and graphic design services for the hospitality sector, serving restaurants, hotels, hotel and restaurant groups, and design agencies across France with group-level reach into DOM-TOM and worldwide markets. Its core product portfolio is organized into restaurant supports (protège-menus, cartes & menus, planches, porte-additions, outdoor menu displays), hotel supports (room directories, room service menus, door hangers, desk pads), and ancillary items (coasters, business cards, matchboxes, stickers), all artisanally manufactured in France and the European Union with a wide variety of materials and finishes.

On top of the physical manufacturing business, Bonaloca operates a services layer covering visual identity creation, logo design, menu layout optimization, menu translation, and website creation, plus a digital transformation offering (QR code menus, online modifiable menu software, online menus for printing). The business model combines three revenue streams: one-time custom product sales (quote-based, made-to-order personalization), professional graphic design services (multi-year bespoke contracts for enterprise clients), and self-service e-boutique sales of standardized customizable products with express delivery. Distribution runs through the company's own e-boutique (boutique.bonaloca.fr) for SMB and individual buyers and through direct consultation, phone, and contact form channels for enterprise and hospitality group accounts. Notable disclosed clients include Hôtel du Louvre, Fouquet's Paris, Jòia par Hélène Darroze, Sir Winston Churchill, Hôtel de l'Abbaye, Hôtel Florida, Victoria Paris, and Brasseries à la Mode; technology and creative partnerships are in place with Kiubi-web.com (digital services platform) and Nouvelle Garde (creative partnership for signature brasserie menu holders).

Name

Menus et Services

Legal name

Menus et Services

Website

https://menusetservices.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Menus et Services (Bonaloca) is a Paris-based atelier de création founded in 2010 that designs, manufactures, and distributes personalized graphic and digital communication supports — menu holders, hotel directories, QR code menus, and visual identity services — for restaurants, hotels, and hospitality groups, primarily in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom printed supports sales: One-time purchase of customized menu holders, cards, hotel directory supports, and other communication materials for restaurants and hotels. Products are made to order with personalization.
2. Graphic design services: Visual identity creation, logo design, menu layout, and graphic design services for hospitality establishments.
3. E-boutique online sales: Direct sales through their e-commerce platform for standardized customizable products with express delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Menus et Services (operating as Bonaloca) is a Paris-based atelier de création that designs, manufactures, and sells custom physical communication supports (menu holders, restaurant cards, hotel directories, check presenters, matchboxes, coasters) and graphic design services for restaurants, hotels, and hospitality groups. The company combines artisan manufacturing with digital services including QR code menus, online menu editing, and website creation, and sells standardized customizable products through its own e-boutique with express delivery.

Product overview

Bonaloca is an atelier de création (creation workshop) specializing in graphic and digital communication for restaurants and hotels, founded in 2010 by a sibling duo. The company offers a unified platform combining physical printed products with digital services. The core product portfolio spans restaurant supports (protège-menus, cartes & menus, planches, porte-additions, porte-menus extérieurs) and hotel supports (room-directory, room service, accroche-portes, sous-mains). These are complemented by graphic creation services including Identité visuelle & Logo, Menu performant, Menu modifiable en ligne, and Site internet, plus digital communication services (QR code, menu en ligne). The company also operates an e-boutique (online shop at boutique.bonaloca.fr) for customizable products with express delivery. All products are artisanally manufactured in France and the European Union with a focus on premium materials and personalization.

Differentiator

Problem solved

Functional benefit

Products and services

• Protège-menus (Menu Holders) Personalized menu covers and menu holders for restaurants, offered in leather, faux leather, and wood finishes. Available as standalone purchases.
• Cartes & Menus (Restaurant Menus and Cards) Custom restaurant menus and cards designed for bars and restaurants, available in multiple sizes and materials.
• Planches (Clipboard Menu Boards) Clipboard-style menu boards and planks for restaurant use, providing rustic or elegant menu presentation.
• Porte-additions (Check Presenters) Check presenters and bill holders designed for restaurants to present guest checks in an elegant, branded manner.
• Porte-menus extérieurs (Outdoor Menu Displays) Outdoor menu stands and displays designed for hotel and restaurant exteriors to attract passersby.
• Allumettes personnalisées (Personalized Matchboxes) Custom-branded matchboxes for hotels and restaurants serving as both functional items and branding tools.
• Sous-verres / Sous-bocks (Custom Coasters) Custom printed coasters and beer mats for bars and restaurants with personalized branding.
• Cartes de visite (Business Cards) Customizable business cards for hotels and restaurants, fully personalized to match establishment branding.
• Room-directory (Guest Welcome Booklets) Custom guest directories and welcome booklets for hotels providing essential information about hotel services.
• Room Service Supports Room service menus and communication supports designed specifically for hotel in-room dining services.
• Accroche-portes (Door Hangers) Customized hotel door hangers for guest messaging, privacy indicators, or promotional information.
• Sous-mains (Desk Pads) Custom desk pads for hotels providing a professional writing surface for guests and a branding opportunity.
• Stickers / Étiquettes (Custom Labels) Custom labels and stickers for hotels and restaurants used for branding and identification.
• Identité visuelle & Logo (Visual Identity Service) Visual identity and logo creation service for restaurants and hotels, helping establishments build a cohesive brand image.
• Menu performant (Menu Layout Optimization Service) High-performance menu design service optimizing menu layout and presentation to increase sales and highlight key items.
• Menu modifiable en ligne (Online Menu Editing Software) Online menu editing tool that allows restaurants to create and modify menus digitally for printing.
• Site internet (Website Creation Service) Website creation and development services tailored for restaurants and hotels to establish their digital presence.
• Communication digitale (QR Code and Online Menu) Digital communication services including QR code integration and online menu solutions for restaurant and hotel digital transformation.
• Traduction de carte de restaurant (Menu Translation) Menu translation service for restaurants, providing menus in French, English, Spanish, and other languages for international clientele.
• E-boutique (Online Shop) Online e-commerce platform for customizable products with express delivery, accessible at boutique.bonaloca.fr.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nouvelle GardecoreStrategic or Co-development PartnerCreative partnership for signature menu holders for exceptional brasseries. Collaboration on design and manufacturing of unique, high-quality menu supports for Nouvelle Garde's brasserie concepts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Metalcraft: US manufacturer and distributor of metal and wood serving and presentation products for the foodservice industry. Comparable to Bonaloca in supplying durable, presentation-focused physical goods to restaurants and hotels.
• Cal-Mil Products: US-based manufacturer of presentation, buffet, and beverage display products for hospitality operators. Comparable to Bonaloca as a supplier of physical front-of-house and guest-facing presentation supports used in restaurants and hotels.
• Tundra Restaurant Supply: Large North American online distributor of restaurant and hospitality supplies, including menu covers, table accessories, and signage. Comparable to Bonaloca as a multi-category supplier of front-of-house presentation supports to hospitality buyers.
• Steelite International: Global manufacturer and supplier of tableware and hospitality branding/presentation products. Comparable to Bonaloca as a B2B supplier of presentation-grade physical supports to hotels and restaurants, though Steelite operates at much larger scale across tableware categories.

Others

• MOO: Premium online print and design brand offering customizable business cards, marketing collateral, and branded merchandise. Comparable to Bonaloca's standardized customizable product line and design-led positioning, though operating at much broader scope.
• Vistaprint (Cimpress): Global online print and design services platform offering customizable business cards, marketing materials, and signage. Adjacent to Bonaloca's e-boutique and graphic design lines, though it competes at the generic, low-touch end of the market rather than the bespoke hospitality niche.
• 99designs: Global online marketplace connecting businesses with freelance graphic designers for logos, branding, and marketing materials. Comparable to Bonaloca's graphic design service line (visual identity, logo, menu layout) as an alternative channel for hospitality operators seeking design work.

Direct peers

• Restaurantware: US-based B2B supplier of restaurant and hospitality presentation products, including menu covers and branded tabletop accessories. Directly comparable to Bonaloca's physical product lines (protège-menus, cartes, planches) and serves a similar operator customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atelierbonaloca
• Instagraminstagram.com/atelierbonaloca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menus et Services