Home Health UK

What Home Health UK does

Home Health (UK) Ltd, trading as Home Health UK, is a Bushey-headquartered, MHRA-approved and GPhC-registered online pharmacy and diagnostic testing distributor founded in 1999 by John Baxter. The company sells rapid home testing kits and over-the-counter medicines through its own e-commerce site (homehealth-uk.com), phone ordering, NHS framework supply, and third-party marketplaces (Amazon EU, eBay EU), with wholesale distribution to businesses, veterinary practices, charities, educational institutions and workplaces.

Its core technology centres on CE-marked rapid diagnostic test kits, with the proprietary One+Step® brand covering ovulation, pregnancy, drug and alcohol, and urinalysis testing distributed across NHS frameworks. For glucose monitoring, Home Health UK is the sole authorised UK distributor of SD Biosensor's GlucoNavii and SD Codefree meters, which use GDH-FAD enzyme technology and exceed EN ISO 15197:2015 accuracy standards; it also supplies third-party brands such as Clearblue and Prima. The One Step Health App extends the One+Step® ovulation/pregnancy line with mobile scan-and-interpret functionality and fertility cycle tracking.

The business model is asset-light, unit-priced e-commerce and wholesale distribution (no subscriptions disclosed), with pricing ranging from £2.49 for OTC generics to £107.99 for bulk glucose test strips. Customer segments include individual consumers (DTC), NHS/healthcare professionals, businesses running workplace drug testing, pet owners and veterinary practices, and laboratories requiring urinalysis, DNA paternity and food intolerance kits. Each LOT/Batch is QC-tested in-house with a Declaration of Conformity before release, supporting regulatory trust signals that underpin NHS framework eligibility and international distribution across the UK, Germany, Finland, Iceland, Estonia, Greece, Ireland, and sister companies in the USA and Australia.

Name

Home Health UK

Legal name

Home Health (UK) Ltd

Website

https://homehealth-uk.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Health UK is a Bushey-headquartered, MHRA-approved online pharmacy and CE-marked diagnostic testing distributor selling the One+Step® brand and SD Biosensor glucose monitors to consumers, NHS frameworks, healthcare professionals, veterinary practices and workplaces across the UK, Europe, the USA and Australia.

Ownership category

akta.pro rank

Product category

Online Pharmacy and Home Diagnostic Testing

NAICS

Pharmacies and Drug Retailers (456110), In-Vitro Diagnostic Substance Manufacturing (325413), Medical Laboratories (621511)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Surgical & Medical Instruments & Apparatus (3841), Pharmaceutical Preparations (2834)

akta.pro primary industry

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK)

akta.pro secondary industries

Home Diagnostic & Self-Test OTC Kits (HLAIADAO), Pregnancy, Fertility & Women’s Health Rapid Tests (hCG, ovulation, vaginal infection) (HLAHAOAF), Drug-of-Abuse & Toxicology Rapid Tests (Urine/saliva panels) (HLAHAOAG)

Keywords

• Home diagnostic testing
• Online pharmacy services
• Rapid health test kits
• OTC medicines retail
• Professional medical supplies

Headquarters

HQ city

Bushey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Testing Kits: Sale of rapid home testing kits including pregnancy, ovulation, drug & alcohol, urinalysis, blood glucose, fertility, and general health tests. Products are sold directly to consumers, healthcare professionals, and through NHS frameworks.
2. Over-the-Counter Medicines: Sale of OTC medicines including pain relief, allergy treatments, sleep aids, digestive treatments, supplements, and oral/eye/ear care products. As an MHRA-approved and GPhC registered pharmacy.
3. Pet Health Products: Veterinary health testing kits and pet health care products including flea, tick & worming treatments for pet owners and animal care professionals.
4. Wholesale Distribution: Wholesale supply of diagnostic testing products to businesses, pharmacies, and healthcare organizations including NHS frameworks.
5. Blood Glucose Test Strips and Accessories: Consumables and accessories including SD Codefree test strips, GlucoNavii strips, lancets, and blood glucose monitoring accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Home Health UK operates as an MHRA-approved and GPhC registered online pharmacy selling rapid home diagnostic testing kits, over-the-counter medicines, and pet health products through its own e-commerce website. The proprietary One+Step® brand of diagnostic tests (pregnancy, ovulation, urinalysis, drug testing) is supplied to NHS frameworks, while the company is the only authorized UK distributor of SD Biosensor glucose monitors. It serves both individual consumers and healthcare professionals with professional-grade testing products.

Product overview

Home Health UK operates as an MHRA-approved and GPhC registered online pharmacy and diagnostic testing company offering a portfolio of rapid home testing kits and over-the-counter medicines. The product portfolio centres on the proprietary One+Step® brand of diagnostic tests (distributed throughout the NHS) alongside third-party branded products including SD Biosensor glucose monitors, Clearblue ovulation tests, and Prima prostate tests. The offering spans five core categories: (1) rapid diagnostic tests including pregnancy/ovulation kits, urine analysis strips (8–12 parameter), blood type tests, and drug/alcohol screening; (2) diabetes management devices and test strips (GlucoNavii, SD Codefree); (3) general health screening including family health panels and prostate PSA tests; (4) licensed OTC medicines covering pain relief (paracetamol, ibuprofen, co-codamol, aspirin), dental care (Orajel), and supplements (ferrous fumarate); and (5) pet health products including testing kits and flea/tick/worming treatments. The One Step Health App provides mobile-based test scanning and fertility cycle tracking as a companion to the ovulation/pregnancy test kit. The company also supplies professional-grade diagnostic products to NHS frameworks, GP practices, hospitals, and laboratories.

Differentiator

Problem solved

Functional benefit

Brands

• One+Step®: Proprietary brand of rapid diagnostic tests widely recognized and distributed throughout the NHS and trusted by healthcare professionals across the UK and beyond. Known for rapid diagnostic testing, demonstrating commitment to quality, reliability, and innovation.
• One Step Health App

Products and services

• One+Step® / One Step® Brand Diagnostic Test Kits
• One Step Health App

Quantifiable outcome

• Professional-grade testing accuracy with rigorous in-house batch QC for every LOT/Batch
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• SD BiosensorcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2019Home Health UK is the only authorized UK distributor of SD Biosensor's glucose monitors including the GlucoNavii and SD Codefree blood glucose meters. SD Biosensor is the manufacturer of the No.1 selling SD Codefree Blood Glucose Meter.
• NHS FrameworkscoreChannel Partner/ Reseller/ DistributorHome Health UK supplies high-quality diagnostic tests to NHS frameworks, making professional grade testing standards accessible. The company is listed on the NHS Supply Chain portal.
• ClearblueminorChannel Partner/ Reseller/ DistributorHome Health UK supplies Clearblue pregnancy and ovulation test products as part of their broad portfolio of trusted health test brands.
• PrimaminorChannel Partner/ Reseller/ DistributorHome Health UK supplies Prima brand diagnostic products including prostate tests as part of their professional testing range.
• International Distribution Partners (Germany, Finland, Iceland, Estonia, Greece, Ireland)majorChannel Partner/ Reseller/ DistributorHome Health UK has established strong partnerships across multiple European countries for distribution of their diagnostic testing products and home health solutions.
• Amazon EUmajorChannel Partner/ Reseller/ DistributorThird-party online retail channel for EU customers. Home Health UK no longer ships directly to EU addresses but products remain available through Amazon EU marketplace.
• eBay EUminorChannel Partner/ Reseller/ DistributorThird-party online retail channel for EU customers to purchase Home Health UK diagnostic products.
• Living Wage FoundationminorOthersAccredited Living Wage and Living Hours employer demonstrating commitment to fair pay and employee welfare standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Clearblue: Clearblue (Swiss Precision Diagnostics, owned by P&G) is the dominant global brand in home pregnancy and ovulation testing. It competes directly with Home Health UK's One+Step® fertility lines and is also distributed via Home Health UK's website, making it both competitor and channel partner.
• LloydsPharmacy Online Doctor: Online arm of major UK pharmacy retailer offering home testing kits and OTC medicines. Overlaps directly with Home Health UK's e-commerce pharmacy, OTC and home diagnostic product categories.

Direct peers

• Thriva: UK-based home blood testing subscription startup offering finger-prick wellness panels. Competes with Home Health UK's consumer self-test portfolio (especially diabetes, cholesterol, general health) using a digital-first subscription model.
• YorkTest: UK home food intolerance and allergy testing company. Overlaps with Home Health UK's Lab Test Kits category (food intolerance screening) and broader general health self-test positioning.
• AlphaBiolabs: UK provider of DNA paternity, drug, alcohol and COVID testing for home and workplace use. Directly comparable to Home Health UK's drug & alcohol testing and lab test kit offerings (DNA paternity, food intolerance).
• Better2Know: UK private STI and sexual health testing provider with home sample collection kits. Comparable to Home Health UK's sexual health testing and broader home diagnostic offering.
• Medichecks: UK home blood testing service providing finger-prick self-collected diagnostics. Direct overlap with Home Health UK's blood glucose, PSA prostate testing and broader home health screening categories.

Others

• SD Biosensor: Korean manufacturer whose GlucoNavii and SD Codefree glucose meters are exclusively distributed in the UK by Home Health UK. Included as the primary upstream partner rather than competitor, but relevant as the source of Home Health UK's flagship diabetes line.

Regional players

• Abingdon Health: UK-based IVD contract developer and manufacturer of lateral flow tests. Comparable in the rapid diagnostic space where Home Health UK also sells lateral-flow pregnancy, ovulation and drug tests through One+Step®.

Emerging players

• Forth with Life: UK home blood testing startup offering female hormone and wellness panels. Competes in the same consumer home-health-testing category as Home Health UK's fertility and general health kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/homehealth_uk
• YouTubeyoutube.com/channel/homehealthuk
• Facebookfacebook.com/homehealthuk
• LinkedInlinkedin.com/company/home-health-uk
• Instagraminstagram.com/homehealth_uk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Health UK