Metamorphosis

What Metamorphosis does

Metamorphosis Agency, LLC is a private, founder-owned marketing technology and advertising firm incorporated in New Jersey in 2018 and headquartered in Lawrence Township. The firm operates a dual-segment model: it provides full-service marketing, advertising, branding, website design, SEO, social media, and consulting services to small businesses, and it has carved out a specialized author-marketing vertical serving traditionally published, hybrid, and independent authors — including Pulitzer Prize winners and New York Times bestselling authors such as Jonathan Eig, David Maraniss, and Keith O'Brien. Services are delivered via individual Statements of Work with payment due in full prior to delivery, supplemented by a call-first direct sales motion.

The firm's flagship product is The Playbook (theplaybook.io), launched in 2025 as an AI-powered marketing intelligence platform for authors. The Playbook is built on a proprietary Small Language Model trained on insights from Pulitzer Prize-winning, NYT bestselling, and award-winning authors, and is offered through a product-led motion with guided courseware for self-serve adoption and an optional agency-services upsell for full execution support. The agency also maintains Wix Legend-tier partner status and uses Wix Studio as its core website development platform. Founder Jeremy Ryan, who brings 25+ years of marketing and software experience including prior roles at Accenture, Anthem Worldwide, and Lipman Hearne, leads a 1-10 person team. The company has no disclosed institutional funding, no parent company, and no subsidiaries.

The business model combines professional services revenue (SOW-based agency engagements), subscription/recurring revenue (The Playbook platform with installment payment plans), and website design and development revenue. Go-to-market blends direct sales outreach, content marketing (blog, Podcast for Authors, #METAbites series), case-study-driven demand generation, and organic social presence on LinkedIn and Instagram. The operating geography is primarily the United States, though both the consulting and platform distribution channels list global geo_scope, indicating intent to serve international authors via the self-serve product.

Name

Metamorphosis

Legal name

Metamorphosis Agency, LLC

Website

https://metamorphosis.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Metamorphosis Agency is a New Jersey-based marketing technology and advertising firm founded in 2018, serving small businesses and a specialized author-marketing vertical. Its flagship product, The Playbook, is an AI-powered marketing intelligence platform built on a proprietary Small Language Model trained on Pulitzer Prize-winning and NYT bestselling author insights.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Media Buying Agencies (541830), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Marketing strategy consulting
• Book marketing services
• Digital advertising agency
• Branding and design
• Marketing automation services

Headquarters

HQ city

Monroe Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Marketing & Advertising Consulting Services: Custom consulting, marketing, advertising, creative, and technology services delivered via individual Statements of Work (SOW). Fees are set per SOW, paid in full prior to delivery unless otherwise explicitly stated in writing. Payment is due within 15 days of invoice date.
2. Author's Marketing Playbook (The Playbook): AI-powered marketing intelligence platform for authors providing automated assessments, customized playbooks, and optional consulting services. Authors can use it independently through guided courseware or scale up with full agency support. Subscription or installment payment plans are available with recurring charges until canceled per agreed terms.
3. Website Design & Development: Website design and application development services, including Wix-based builds, as evidenced by the agency's certified Wix Partner status (Legend tier) and Wix Web Design/Developer Expert certifications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Metamorphosis Agency is a marketing technology, advertising, and automation firm providing branding, marketing strategy, lead generation, websites, social media marketing, SEO, and consulting services to small businesses and authors. Its flagship product is The Playbook (theplaybook.io), an AI-powered marketing intelligence platform for authors combining a proprietary Small Language Model with insights from Pulitzer Prize-winning, New York Times bestselling, and award-winning authors, available self-serve or bundled with full agency execution. The firm also operates the Podcast for Authors on Transistor FM and offers consulting delivered through individual Statements of Work.

Product overview

Metamorphosis Agency is a marketing technology, advertising, and automation firm for small businesses, with a specialized focus on author marketing. Their flagship product is The Playbook (Author's Marketing Playbook), an AI-powered marketing intelligence platform that combines proprietary SLM technology with insights from bestselling authors to generate customized marketing strategies. The Playbook can be used independently through guided courseware or with full agency support. Beyond The Playbook, the agency offers a comprehensive suite of 20+ marketing services including website design, advertising campaigns, SEO, social media management, CRM and marketing automation, video production, branding, and strategic consulting. The company primarily serves authors seeking book marketing support and small businesses requiring holistic marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• The Playbook: AI-powered marketing intelligence platform for authors that combines proprietary SLM technology with insights from NYTimes bestselling and award-winning authors to provide customized marketing strategies
• Author's Marketing Playbook
• DetectBee
• Real Central NJ Soccer
• Setterboard

Products and services

• The Playbook (Author's Marketing Playbook) AI-powered marketing intelligence platform for authors that combines a proprietary Small Language Model with insights from Pulitzer Prize-winning, New York Times bestselling, and award-winning authors to generate customized marketing strategies. Authors can use The Playbook independently through guided courseware or scale up with full agency execution support.
• Marketing and Advertising Consulting Services Custom consulting, marketing, advertising, creative, and technology services delivered to clients via individual Statements of Work (SOW) with bespoke deliverables, schedules, and fees; paid in full prior to delivery unless otherwise stated.
• Website Design and Application Development Custom website design and web application development services for small businesses and authors, built on Wix Studio (Legend-tier partner expertise).
• AI-Driven LinkedIn Lead Generation AI-powered LinkedIn marketing services for generating leads and growing professional networks.
• E-Commerce Consulting Consulting services for establishing or improving e-commerce capabilities and online sales.
• Video Production and Campaigns Video content creation, post-production editing, and video advertising campaign management.
• Advertising Campaign Management Paid advertising campaign planning and management across digital platforms including Meta (Facebook/Instagram), Google, and hyper-local advertising.
• SEO Audit, Content Report, and Planning Search engine optimization audits, content analysis, and strategic content planning services.
• Social Media Content and Publishing Social media content creation, auditing, publishing plans, and conversation management across platforms.
• CRM, Email Marketing, and Marketing Automation Customer relationship management setup, email marketing campaigns, and marketing automation implementation.
• Measurement and Reporting Marketing analytics, performance measurement, and reporting services to track campaign effectiveness.
• Branding Kit, Brand Library, and Logo Design Brand identity design including logo creation, basic branding kit, and brand asset library development for consistent brand identity.
• Marketing Strategy and Plan Comprehensive marketing strategy development and campaign planning services, including core marketing messages and creative strategy.
• Audience and Market Research Target audience identification, market research, and customer persona development.
• Gamified Marketing Strategy and Planning Strategic marketing planning incorporating gamification techniques to engage audiences and drive participation.
• Consulting and Infrastructure Marketing technology consulting and infrastructure planning services.
• Google My Business and Hyper-Local Advertising Local business marketing including Google My Business optimization and hyper-local advertising campaigns.
• Website and Blog Content Website content creation including blog posts, articles, and web copy writing.
• Social Media Conversation Management Active management of social media conversations, community engagement, and brand reputation monitoring.
• Podcast for Authors Podcast hosted and produced through The Playbook platform, focused on author marketing, strategy, and industry insights.
• Creative Strategy and Campaign Planning Creative marketing strategy development and integrated campaign planning.
• Core Marketing Messages Development of core brand messaging and marketing communication frameworks.

Quantifiable outcome

• Both David Maraniss books became New York Times bestsellers, beating industry benchmarks by 20-50% cost-per-result on every platform
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Wix (Legend Partner)coreTechnology or IntegrationMetamorphosis Agency is a certified Wix Partner at the Legend tier, holding both Certified Wix Web Design Expert and Certified Wix Web Developer Expert designations. The agency uses Wix Studio for client website development, building professional, maintainable platforms that clients can update themselves without ongoing agency fees.
• Google Reviews (BusinessRate)minorGTM or Marketing PartnerMetamorphosis Agency received a 'Best of 2026 BusinessRate by Google Reviews' badge, indicating recognition through Google Reviews for customer satisfaction. This serves as a marketing differentiator and trust signal.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reedsy: Reedsy is a marketplace and SaaS platform serving authors with editing, design, and marketing services. It directly overlaps with Metamorphosis's author marketing offering and provides both a service-provider network and educational content, making it a comparable destination for traditionally published and indie authors.
• Written Word Media: Written Word Media is a book marketing services company offering newsletter promotions, advertising, and consulting specifically for authors. It directly competes with The Playbook and Metamorphosis's author services in paid promotion and audience-building for book launches.
• BookBub: BookBub is a leading book marketing platform that helps authors reach millions of readers via featured deals, ads, and newsletters. It directly competes with Metamorphosis in the author marketing vertical, particularly for paid advertising and audience reach, though BookBub is a self-serve platform while Metamorphosis offers bespoke agency execution.
• Author Marketing Institute: Author Marketing Institute provides training, events, and services specifically for author marketing. It overlaps with Metamorphosis's content-marketing and courseware-style approach on theplaybook.io and addresses the same target persona of traditionally published and indie authors seeking marketing education.
• Smith & Jones (formerly Lipman Hearne): Smith & Jones is the rebranded higher education and cultural-institution marketing agency where founder Jeremy Ryan previously served as EVP. It is directly comparable for the educational-institution segment (Cornell, Caltech, Notre Dame, Juilliard work) and represents the heritage agency model Metamorphosis is now extending into author marketing.

Emerging players

• Jasper AI: Jasper is a venture-backed AI content generation platform used by marketers, including for marketing strategy and copy. It competes at the AI-marketing-tooling layer against The Playbook, though Jasper is horizontal across industries whereas The Playbook is verticalized for authors.

Broad incumbents

• WebFX: WebFX is a large, established digital marketing agency offering SEO, paid media, web design, and marketing automation for SMBs. It is comparable as a broad incumbent competing for the same small-business marketing-services spend and operates at significantly greater scale than Metamorphosis.
• SmartBug Media: SmartBug Media is a full-service inbound marketing and branding agency serving B2B and B2C clients with content, paid media, design, and marketing automation. It is comparable as a mid-sized holistic agency offering the same scope of services as Metamorphosis's 20+ service catalog.
• KlientBoost: KlientBoost is a digital marketing agency specializing in paid acquisition, conversion rate optimization, and creative. It is comparable to Metamorphosis's paid advertising campaign management and CRO-adjacent services for SMB clients.
• Tinuiti: Tinuiti is a large performance marketing agency offering paid media, SEO, CRM, and creative services across consumer verticals. It is comparable as a broad incumbent digital marketing services firm competing for the same SMB and mid-market paid-media budgets that Metamorphosis addresses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metamorphosisagency
• Instagraminstagram.com/metamybiz
• Xx.com/metamybiz
• Facebookfacebook.com/MetamorphosisAgency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metamorphosis