Smith & Jones

What Smith & Jones does

Smith & Jones is a healthcare-specialized marketing agency founded circa 1985 and headquartered at 297 River Street, Troy, New York, operating as a subsidiary of Overit Multimedia, Inc. The firm exclusively serves hospitals, health systems, and healthcare providers — including named clients such as Arnot Health, Ellis Medicine, White Plains Hospital, Columbia Memorial Health, Portneuf Health Partners, Frederick Health, Prevea Health, and Adirondack Health — and is staffed by senior practitioners led by CEO Mark Shipley, a healthcare marketing veteran.

The firm's service portfolio spans six modules: Strategy, Traditional Marketing, Technology, Business Insights, Creative, and Digital Marketing. Underlying deliverables include hospital brand positioning, campaign creative, media planning, digital advertising, and the firm's proprietary ROMS (Return on Marketing Spend) measurement framework used to document marketing ROI for hospital clients. The firm is also a content publisher, producing annual healthcare marketing eBooks (including the 2026 Healthcare Marketing Trends eBook), whitepapers, interactive tools, and the book "In Search of Good Medicine," supported by an active conference presence and over 500 accumulated industry awards.

Revenue mechanics are diversified across primary agency retainer engagements with hospital and health system clients, supplemented by ancillary book sales, newsletter subscriptions, and consultative phone-call revenue. The firm shares operational resources and office space with Burst Marketing under a partnership established in November 2013. Approximately 22 employees are indicated across the combined Smith & Jones / Burst Marketing operation. No external funding, M&A activity, or AI/ML capabilities are disclosed in the available data.

Name

Smith & Jones

Legal name

Overit Multimedia, Inc.

Website

https://smithandjones.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Smith & Jones is a Troy, NY-based healthcare marketing agency serving hospitals and health systems exclusively with strategy, creative, digital, and traditional marketing services under its ROMS measurement framework. It operates as a subsidiary of Overit Multimedia, Inc.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare marketing services
• Hospital brand strategy
• Healthcare advertising agency
• Marketing consulting services
• Digital marketing services

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Retainer & Project Fees: Core revenue from full-service healthcare marketing engagements — strategy, creative, digital, traditional advertising, branding, and business insights — typically sold as multi-month or annual retainers/project fees to hospital and health system clients.
2. Book & eBook Sales / Content Licensing: Revenue from authored thought-leadership content including the book "In Search Of Good Medicine" by Mark D. Shipley (Black Box Press, ISBN 978-1-4951-1663-6, 2014) and gated eBooks such as "Mindset Reset," "5 Ways to Make Healthcare More Affordable," and "The Complete Healthcare Marketer's Guide to Building Great Physician Relationships" used as lead magnets.
3. Subscription / Newsletter Sponsorship (Protocol): Email newsletter subscription list ("Protocol") built for healthcare marketers; described as a permission-based opt-in subscription that the firm also uses as a demand-generation asset.
4. Consultative Phone Consultations: Free scheduled "phone consult" with senior staff (e.g., VP Paul Fahey, CEO booking link) used as a funnel step to convert prospects into paying engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Smith & Jones is a healthcare-specialist marketing and advertising agency that plans, creates, and executes brand strategy, creative campaigns, traditional media, digital marketing, marketing technology, and business-insights engagements for hospitals, health systems, and healthcare providers. The firm sells a fully integrated multi-disciplinary agency engagement — strategy through execution — rather than standalone media buys or creative deliverables, and supplements it with thought-leadership content such as books and eBooks on healthcare marketing strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Smith & Jones Healthcare Marketing Agency Engagement Fully integrated, multi-disciplinary marketing agency service for hospitals, health systems, and healthcare providers, combining strategy, creative, traditional media, digital marketing, marketing technology enablement, and business insights under a single senior-led engagement model.
• In Search Of Good Medicine (book by Mark D. Shipley) Trade book on hospital and health-system marketing strategy authored by Smith & Jones founder Mark D. Shipley, distributed via Amazon as a standalone commercial product in paperback, Kindle eBook, and audiobook editions.
• Under the Influence - Second Edition (book by Mark D. Shipley) Second edition of Mark D. Shipley's book on healthcare marketing, sold as a standalone commercial product through Amazon and other book retailers.

Quantifiable outcome

• 332% jump in new bariatric patients; 5,000+ microsite engagements in the first few months (Ellis Medicine Bariatrics)
• +6 more outcomes

Named customers17 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship / core partnership and core / parent-affiliated.

• Burst Marketingflagship / core partnershipStrategic or Co-development Partner · 1 November 2013Burst Marketing and Smith & Jones announced a strategic partnership in November 2013, sharing an historic 297 River Street office space in downtown Troy, NY. The agencies share a combined team of 22 and collaborate on client work based on each agency's specialties (Burst: full-service strategic marketing; Smith & Jones: healthcare marketing). A formal ribbon-cutting ceremony was held January 15, 2014, attended by Rensselaer County Executive Kathy Jimino and Troy Mayor Lou Rosamalia. Dave Vener is CEO of Burst Marketing; Mark Shipley represents Smith & Jones.
• Overit Multimedia, Inc.core / parent-affiliatedStrategic or Co-development PartnerOverit Multimedia, Inc. is the data controller for Smith & Jones per the privacy policy — "All data is controlled by Overit Multimedia, Inc / Smith & Jones." Overit appears to function as the parent or affiliated digital/multimedia organization providing infrastructure (referenced via the "overit" author tag and the website footer credit). CEO-level booking links also route through get.overit.com.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Geonetric: Healthcare digital marketing agency offering web, content, SEO, and CRM services to hospitals and health systems. Comparable in healthcare-vertical focus and digital-plus-strategy engagement model.
• Abbey Mecca: Mid-size full-service advertising and marketing agency with a strong healthcare and hospital marketing practice. Comparable as a similarly-sized, regional competitor targeting health systems with integrated strategy and creative.
• Healthcare Success: Healthcare-exclusive marketing agency offering strategy, branding, digital, and ROI-driven campaign execution for hospitals, medical practices, and health systems. Directly comparable on healthcare-vertical focus and measurable patient-acquisition outcomes.
• Hailey Sault: Healthcare-only marketing agency serving hospitals, health systems, and providers with strategy, branding, digital, and media services. Closely comparable to Smith & Jones in vertical specialization, full-service model, and target buyer (health system CMOs).
• ReviveHealth: Healthcare-exclusive marketing and public relations agency serving health systems, hospitals, and healthcare technology companies. Comparable on vertical specialization and integrated brand/PR/digital offering.
• Klein & Partners: Healthcare and hospital marketing agency with branding, digital, content, and media services targeting health systems and providers. Comparable on healthcare-vertical exclusivity and full-service agency model.
• True North Custom: Healthcare-exclusive marketing agency offering branding, content, digital, and video services to hospitals and health systems. Directly comparable in vertical focus, mid-market health system target, and integrated creative-plus-digital offering.
• Wax Custom Communications: Full-service healthcare marketing firm specializing in hospital and health system branding, advertising, and digital strategy. Comparable vertical specialization and service-line marketing expertise.
• Levo Health: Healthcare-specialized marketing and branding agency for hospitals, physician groups, and health systems with strategy, creative, and digital services. Comparable vertical specialization and service-line marketing orientation.

Broad incumbents

• Ogilvy Health: Global healthcare marketing network within WPP offering branding, advertising, medical communications, and digital services to pharmaceutical, hospital, and consumer health clients. Comparable in addressing hospital marketing needs but operates at vastly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/smithandjones1
• YouTubeyoutube.com/@smithandjones
• Facebookfacebook.com/smithandjonesmktg
• LinkedInlinkedin.com/company/smithandjones
• Instagraminstagram.com/smithandjonesmktg
• Pinterestpinterest.com/smithandjones

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smith & Jones