Stor-It Self Storage
Stor-It Self Storage is a family-owned Boise-based operator of 20+ self-storage facilities across Idaho, serving residential, commercial, RV/boat, and Boise State University student customers via month-to-month leases, online self-serve rental, and on-site facility management.
- Company typePrivate
- Founded1974
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stor-It Self Storage does
Stor-It Self Storage is a family-owned and operated self-storage operator headquartered in Boise, Idaho, founded circa 1974 and operating 20+ storage facility locations across Boise, Caldwell, Donnelly, McCall, Meridian, and Nampa. The company offers traditional self-storage units (sizes from 5x5 to 24x24), climate-controlled units, RV/boat parking, and large commercial/warehouse-style spaces with features such as heated units, power hookups, and 14-foot garage doors. Pricing follows a unit-based monthly subscription model with mandatory tenant insurance, no deposits, and month-to-month terms, plus ancillary revenue from on-site moving supplies and a U-Haul truck rental partnership.
The business operates a self-serve digital rental funnel through ClickandStor, enabling 24/7 online lease signing, reservation, and move-in, complemented by on-site facility managers during operating hours. Its technology stack is third-party: a SiteLink-based web rental management system and a third-party AI-powered chat widget that uses geolocation to recommend nearest locations. Marketing relies on local SEO, organic social media, and a flagship partnership as the Official Storage Partner of the Boise State Broncos. The customer base is horizontally segmented across residential/household, college students, RV/boat owners, and small business/commercial users, with no enterprise customer concentration.
Stor-It Self Storage firmographics
Firmographics- Name
- Stor-It Self Storage
- Legal name
- Stor-It Self Storage
- Website
- https://stor-it.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stor-It Self Storage is a family-owned Boise-based operator of 20+ self-storage facilities across Idaho, serving residential, commercial, RV/boat, and Boise State University student customers via month-to-month leases, online self-serve rental, and on-site facility management.
- Ownership category
- akta.pro rank
Stor-It Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC)
Keywords
Where Stor-It Self Storage is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Stor-It Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Storage Unit Rental: Monthly rental fees for storage units of various sizes (5x5 to 24x24), with month-to-month terms and no long-term contracts. Revenue is recurring on a per-unit basis. Tenants are required to carry insurance, which is sold as an add-on.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small units (5x5–5x12, ~25–60 sq ft) for personal items, boxes, and small furniture |
| Unit Pricing | Monthly | Medium units (8x12–10.3x12, ~96–124 sq ft) for studio or 1-bedroom contents |
| Unit Pricing | Monthly | Large units (8x18–10x24, ~144–240 sq ft) for multi-room or larger furniture |
| Unit Pricing | Monthly | Extra-large units (8x36–24x24, ~288–576 sq ft) for commercial inventory or full-home contents |
| Unit Pricing | Monthly | Federal Way parking units (outdoor/covered, 30–616 sq ft) |
| Unit Pricing | Monthly | Gowen warehouse/commercial units (heated, power, 448–1104 sq ft) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Stor-It Self Storage product offering
Product offeringCore offering
Stor-It Self Storage rents self-storage units of varying sizes (5x5 to 24x24), RV/boat parking spaces, and commercial warehouse units to households, college students, and small businesses across 20+ facilities in Idaho. Customers rent month-to-month with no deposit through online self-service (ClickandStor) or on-site managers, and pay recurring monthly fees plus mandatory tenant insurance. Revenue is supplemented by sales of moving supplies and on-site U-Haul truck rentals.
Product overview
Stor-It Self Storage operates a network of 20 self-storage facilities across Idaho (Boise, Caldwell, Donnelly, McCall, Meridian, Nampa) offering traditional and climate-controlled storage units, vehicle/RV storage, commercial warehouse spaces, and tenant insurance. The company provides both traditional and modern rental experiences, including online reservations, 24/7 self-service move-in capabilities, and month-to-month leasing. Additional services include moving supplies, U-Haul truck rentals, and student storage programs. The product portfolio centers on self-storage as the core offering, supported by climate control, vehicle storage, commercial, insurance, supplies, and digital payment modules.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.87–4.95 out of 5 star ratings across locations with hundreds of verified customer reviews
- +2 more outcomes
Companies that use Stor-It Self Storage
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Stor-It Self Storage technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature2 records
Stor-It Self Storage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- U-HaulcoreStor-It has partnered with U-Haul to offer on-site truck and trailer rentals at its storage facilities. This enables a one-stop moving experience: customers can rent a U-Haul truck or trailer directly at the storage facility, load their belongings, and move them into their storage unit. U-Haul truck rental is available on-site at multiple locations including Parkcenter and Gowen.
- Boise State University (Broncos)flagshipStor-It Self Storage is the Official Storage Partner of the Boise State Broncos. This partnership provides brand visibility with Boise State fans, students, and alumni, reinforcing Stor-It's position as Idaho's most trusted local storage brand. The Broncos logo appears on the company homepage and marketing materials.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Stor-It Self Storage competitors and assessment
Company assessmentOthers
- U-Haul: While primarily a truck/trailer rental and moving company, U-Haul operates self-storage facilities under its own brand and is a partner of Stor-It. Listed as an adjacent/ecosystem participant given the dual role of collaborator and competing self-storage operator.
Direct peers
- StorageMart: Privately held self-storage operator with one of the largest U.S. footprints, focused on mid-size markets and acquisitions of family-owned operators. Closest direct comp in business model and target customer (individuals, students, small businesses).
- Simply Self Storage: Privately held self-storage operator with facilities across multiple U.S. states. Similar product mix (standard, climate-controlled, vehicle storage) and similar orientation toward acquired or family-owned portfolios, making it a directly comparable private peer.
- Guardian Storage Centers: Privately held self-storage operator with a multi-state footprint offering standard, climate-controlled, vehicle, and commercial storage. Comparable in size, ownership profile (family-/founder-led), and product mix to Stor-It.
Broad incumbents
- Public Storage: Largest publicly traded self-storage REIT in the U.S. with thousands of facilities nationwide. Overlaps with Stor-It in offering standard, climate-controlled, and vehicle storage units, but operates at vastly greater scale, capital base, and geographic reach.
- Extra Space Storage: Second-largest U.S. self-storage REIT with an extensive national footprint and a strong digital rental platform. Comparable product offering (standard, climate-controlled, vehicle, commercial units) but with national scale and institutional capital that Stor-It does not have.
- National Storage Affiliates: Public self-storage REIT with a portfolio of facilities across the U.S. Often acquires regional operators and consolidates them under a single platform, making it both a competitor and a potential roll-up acquirer of Stor-It-sized portfolios.
- CubeSmart: Top-three U.S. self-storage REIT operating hundreds of facilities across the country. Competes with Stor-It on standard, climate-controlled, and vehicle storage products and increasingly on digital rental experience.
- SmartStop Self Storage: Public self-storage company with a national portfolio of owned and managed facilities. Comparable offering across standard, climate-controlled, and vehicle storage units, and an active acquirer of smaller regional portfolios.
Regional players
- StorQuest Self Storage: Western U.S. self-storage operator with locations primarily in California, Arizona, Nevada, and Oregon. Comparable regional multi-state portfolio strategy and similar standard + climate-controlled + vehicle product mix, though not currently in Idaho.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stor-It Self Storage social profiles
Digital presenceStor-It Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stor-It Self Storage leadership team
Management profileNumber of profiles
Profiles3 records
Stor-It Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stor-It Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stor-It Self Storage
What does Stor-It Self Storage do?
Stor-It Self Storage rents self-storage units of varying sizes (5x5 to 24x24), RV/boat parking spaces, and commercial warehouse units to households, college students, and small businesses across 20+ facilities in Idaho. Customers rent month-to-month with no deposit through online self-service (ClickandStor) or on-site managers, and pay recurring monthly fees plus mandatory tenant insurance. Revenue is supplemented by sales of moving supplies and on-site U-Haul truck rentals.
Is Stor-It Self Storage a public or private company?
Stor-It Self Storage is a private company. It is classified as family owned and is currently operating.
When was Stor-It Self Storage founded?
Stor-It Self Storage was founded in 1974. It employs 11 to 50 people.
Where is Stor-It Self Storage based?
Stor-It Self Storage is headquartered in Boise, United States, in the North America region.
How does Stor-It Self Storage make money?
One revenue line is on record: storage Unit Rental.
Who are Stor-It Self Storage's main competitors?
U-Haul is listed as an others. Direct peers are StorageMart, Simply Self Storage and Guardian Storage Centers. Broad incumbents are Public Storage, Extra Space Storage, National Storage Affiliates, CubeSmart and SmartStop Self Storage. StorQuest Self Storage is listed as a regional player.
Does Stor-It Self Storage have an API?
No public API is recorded for Stor-It Self Storage.
What industry is Stor-It Self Storage in?
Stor-It Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 53113 and its SIC code is 4220.