Hey Jack

What Hey Jack does

Hey Jack is a Melbourne-based, privately held wedding services agency founded in 2017 by Rich Wills (Managing Director) and Jordyn Wills (Events Director). The company operates as a one-stop creative house offering three core service lines — wedding entertainment (a curated booking agency with 100+ musicians, bands, DJs, and string ensembles), wedding photography, and wedding videography — bundled under the "Triple The Love" package for couples who want a single contract, single timeline, and single planning team. All services are coordinated through the proprietary Wedding Portal, an online planning hub where couples centralise song selections, run sheets, and supplier communication. The business also offers add-ons including same-day content creation, custom studio song recordings ($690+GST), and song-request rehearsals ($150+GST per song), and extends into corporate entertainment for conferences, gala dinners, and brand activations. Geographically, operations centre on Melbourne with willingness to service regional Victoria, interstate Australia, and international destination weddings on a travel-fee basis.

The company monetises through one-time project fees, with videography packages starting at $4,389 (Foundation, 6 hours) and scaling to $7,689+ (Legacy, 12 hours with Super 8 and drone). Booking policy requires a 30% non-refundable deposit to secure dates, with the balance due 45 days before the event; alternative 10%+20% split-deposit options are available. Go-to-market is sales-led and event-driven: prospective couples submit enquiries via the website, build shortlists of preferred artists, and are guided through a consultative process by dedicated event planners. Marketing is multi-channel — the Hey Jack Journal blog, Instagram and Facebook organic content, Meta Instant Form lead ads, Google advertising, wedding directories (Ivory Tribe, Easy Weddings, Wedshed), and venue showcases and supplier referral networks.

Operationally, Hey Jack runs on a small core team of 11–50 employees based at Level 2/60 Nightingale Street, Balaclava, supported by a network of contracted performers rather than a full payroll. There is no external institutional funding, no parent company, and no subsidiaries. Technology integrations are limited to VidFlow and Pixiset for media delivery and Meta/Google for marketing. The competitive position rests on the integrated multi-service model, curated talent roster, in-house editing consistency, and the planning infrastructure that raises switching costs during a typically 12–18 month couple engagement.

Name

Hey Jack

Legal name

Hey Jack Pty Ltd

Website

https://heyjack.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Hey Jack is a Melbourne-based wedding services agency founded in 2017 that bundles entertainment, photography, and videography under one contract and proprietary Wedding Portal, serving primarily Australian wedding couples with supplementary corporate events and destination weddings.

Ownership category

akta.pro rank

Product category

Wedding Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Wedding entertainment booking
• Wedding photography services
• Wedding videography services
• Live music agency
• Corporate event entertainment

Headquarters

HQ city

Balaclava

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wedding Entertainment Services: Revenue generated from providing wedding musicians, bands, DJs, and other entertainment acts for ceremonies, receptions, and corporate events. Booking policy requires 30% deposit to secure date, with balance due 45 days prior to event.
2. Wedding Videography Services: Revenue from professional wedding videography packages ranging from Foundation ($4,389 for 6 hours) to Legacy collections ($7,689+ for full day with Super 8 and aerial footage). Includes planning consultation, filming, and post-production editing.
3. Photography Services: Revenue from professional wedding photography services. Photography deliverables include professionally edited high-resolution images with 2-3 month delivery timeframe.
4. Content Creation Services: Real-time content creation service capturing behind-the-scenes videos and polaroids delivered the morning after the wedding. Packages include Essentials (5 hours) and Essence (8 hours) coverage with social media-ready edits.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Hey Jack is a Melbourne-based wedding agency providing entertainment booking, professional photography, and cinematic videography services for weddings and corporate events. The company curates a roster of 100+ musicians (solo, duo, string ensembles, live bands, DJs) and coordinates everything through an in-house team, with all bookings managed via a dedicated Wedding Portal planning tool. The flagship 'Triple The Love' bundle combines entertainment, photography, and videography under a single contract, single planning portal, and one coordinated timeline.

Product overview

Hey Jack is a Melbourne-based wedding entertainment, photography, and videography agency offering bundled and standalone services. The core offering comprises three main service lines: (1) Wedding Entertainment - booking agency with 100+ musicians including solo artists, duos, string ensembles, live bands, and DJs; (2) Wedding Photography - professional photography with in-house editing and album products; (3) Wedding Videography - cinematic film creation with multiple package tiers. The flagship 'Triple The Love' bundled package combines all three services under one contract, planning portal, and timeline. Additional offerings include a dedicated Wedding Portal planning tool, Content Creation for social-media-ready same-day content, and add-on services such as custom song recordings and song requests. All services are coordinated through a unified team and planning system to provide a seamless wedding day experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Entertainment Booking agency offering 100+ musicians, bands, DJs, and performers for weddings across genres including soul, R&B, pop, and jazz, covering ceremonies, cocktail hours, canape periods, and receptions, sold through a curated shortlist and personalized quote process.
• Wedding Photography Professional wedding photography capturing HD-quality images edited in-house, delivered with 2-3 month turnaround as high-resolution galleries, with optional heirloom-quality photo albums and tailored coverage packages.
• Wedding Videography Cinematic wedding film creation including highlight films, full ceremony films, speeches films, and social media teasers, with packages ranging from Foundation ($4,389+ for 6 hours) to Timeless (9 hours) to Legacy ($7,689+ for 12 hours with Super 8 and aerial drone footage).
• Triple The Love Bundle Comprehensive bundled package combining wedding entertainment, photography, and videography services under one contract, one Wedding Portal, and one master timeline, coordinated by a single planning team to eliminate scheduling conflicts and unify the storytelling.
• Wedding Content Creation
• Wedding Portal
• Corporate Entertainment
• Wedding Albums
• Professional Studio Recording
• Song Request Service

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered minor.

• The Small Things Co.minorStrategic or Co-development Partner · 11 August 2026Wedding planning, styling, and coordination partner for the Intimate Wedding Collective competition. Provides $7,700 in wedding planning and styling services as part of the prize package.
• Molly Molly Co.minorStrategic or Co-development Partner · 11 August 2026Floral partner for the Intimate Wedding Collective competition. Provides $2,000 in wedding florals including bridal bouquet, ceremony florals, and reception florals.
• Meghan Thompson CelebrantminorStrategic or Co-development Partner · 11 August 2026Celebrant partner for the Intimate Wedding Collective competition. Provides $1,800 in celebrant services including ceremony conduct and legal documentation.
• Aunty Kim'sminorStrategic or Co-development Partner · 11 August 2026Reception venue partner for the Intimate Wedding Collective competition. Provides $3,000 in venue hire including catering for up to 30 guests with Canape Package 1 and Standard Beverage Package.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The White Tree: Sydney- and Melbourne-based wedding entertainment agency offering live musicians, DJs, MCs and performers for weddings and corporate events. Directly comparable agency model with curated roster, multiple artist tiers, and bundled entertainment services serving the same Australian wedding couple segment as Hey Jack.
• Easton Joseph Weddings: Australian wedding photography and videography studio offering a combined photo-plus-film offering. Comparable to Hey Jack's bundled photography and videography stream within the same wedding couple segment in Australia.
• Supersoul Music: Australian wedding and events band agency covering soul, pop, jazz, and dance genres. Directly comparable curated-bands agency model targeting Melbourne and interstate weddings with similar multi-artist roster and quote-based pricing structure.
• Urban Upbeat: Melbourne-based wedding DJ and entertainment agency offering DJs, sax-DJ hybrids, MCs and lighting services for weddings and corporate events. Operates in the same Melbourne metro market with the same shortlist-and-enquiry booking flow, competing directly for Hey Jack's primary couple segment.
• Baker Boys Band: Long-established wedding entertainment agency representing live bands and DJs across multiple US markets with curated rosters and bundled services. Comparable agency-as-intermediary model with similar focus on ceremony-to-reception entertainment coverage and tiered packages.

Broad incumbents

• Ivory Tribe: Australia-wide online wedding directory and community platform listing curated wedding suppliers including entertainment, photography and videography vendors. Hey Jack is already a listed supplier; comparable as a top-of-funnel discovery channel overlapping with Hey Jack's customer-acquisition path.
• The Knot Worldwide: Global wedding marketplace and planning platform combining vendor directory, planning tools, registry and content. Operates as a broad incumbent in wedding planning software and vendor marketplaces, overlapping with Hey Jack on wedding-portal functionality and supplier-discovery surface area.
• Easy Weddings: Largest Australian wedding directory and marketplace connecting couples with venue, entertainment, photography and planning suppliers. Functions as a broad incumbent in Hey Jack's category with overlapping directory and lead-generation overlap but does not operate as a direct service provider.

Emerging players

• Aisle Planner: Wedding planning software platform used by wedding planners and venues to manage timelines, vendors, clients and payments. Comparable to Hey Jack's proprietary Wedding Portal as a planning-infrastructure product for the wedding vertical.

Regional players

• Wedshed: Australian wedding venue and supplier directory focused on curated, design-led weddings across regional and destination markets. Comparable as a referrer and discovery platform in the same Australian wedding-supplier ecosystem where Hey Jack is listed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heyjackco
• LinkedInlinkedin.com/company/hey-jack-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hey Jack