MOCO Food Services

What MOCO Food Services does

MOCO Food Services, legally Pebmac Pty. Ltd. (ABN 48 010 621 851), is a Brisbane-based B2B wholesale food distributor founded in 1961 and headquartered at 60 Parade Ground Place, Wacol, Queensland. The company supplies cafes, pubs, clubs, fine-dining restaurants, and hotel accommodation businesses across South East Queensland and into Northern New South Wales, with a footprint that stretches from the Sunshine Coast through the Gold Coast to Toowoomba and Northern NSW. It advertises more than 5,000 SKUs spanning meat, seafood, and pantry staples, and operates a number of branded sub-lines including Moco Meats (beef, pork, lamb, poultry), First Cast seafood, exclusive Wagyu Beef, and the Providore Collection. The legal entity is privately held with no parent company, no institutional backing, and no listed ticker; ownership commentary characterizes the business as family-owned and family-operated.

Operationally, MOCO runs a proprietary online ordering platform accessible via web and native iOS/Android applications, with features such as one-touch favorites, email reminders for out-of-stock items, real-time stock availability, and live order tracking. Distribution is executed through a self-owned fleet of 60+ vehicles operating six days a week, many equipped with three temperature zone compartments enabling simultaneous delivery of chilled, frozen, and ambient product in a single route. The published service proposition includes an 8pm order cutoff for next-day delivery and a Click & Collect option that is also open to the public at the Wacol site. The company is registered in the 101-250 employee band and holds HACCP, BSI/ISO 9001:2022 (expiry 08.08.2028), and Safe Food Queensland certifications.

The business model is a transaction-fee wholesale distribution model: commercial customers register for catalogue access, quote-based pricing applies for bulk and pallet volumes, and revenue is generated per delivery rather than via subscriptions or recurring contracts. No public pricing tiers are published, no customer logos are disclosed, and no revenue, funding, or M&A history is reported in the available sources. Marketing is primarily digital - website, mobile apps, and organic social (Facebook, Instagram, LinkedIn) - complemented by a content blog and a regional micro-site strategy covering Brisbane, Gold Coast, Toowoomba, Sunshine Coast, and Northern Rivers.

Name

MOCO Food Services

Legal name

Pebmac Pty. Ltd.

Website

https://mocofoodservices.com.au

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

MOCO Food Services is a Brisbane-based, family-owned B2B wholesale food distributor founded in 1961, supplying cafes, pubs, clubs, hotels, and restaurants across South East Queensland with more than 5,000 SKUs through a 60-vehicle fleet and proprietary online and mobile ordering platform.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (424470), Fish and Seafood Merchant Wholesalers (42446), Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Wholesale food distribution
• Foodservice supply
• B2B food wholesale
• Meat and seafood supplier
• Online food ordering

Headquarters

HQ city

Wacol

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Food Distribution: B2B wholesale food distribution to foodservice businesses including restaurants, cafes, pubs, hotels, and clubs across South East Queensland. Offers over 5,000 products including meat, seafood, and pantry staples with next-day delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MOCO Food Services is a Brisbane-based wholesale food distributor that supplies more than 5,000 SKUs of meat, seafood, pantry staples, and gourmet products to foodservice businesses across South East Queensland and Northern New South Wales. Customers order through an in-house online platform or mobile app with an 8pm cutoff for next-day delivery, executed by a 60+ vehicle fleet featuring three-temperature-zone compartments for chilled, frozen, and ambient goods.

Product overview

MOCO Food Services is a Brisbane-based wholesale food supplier offering a diverse product portfolio across core food categories (meat, seafood, pantry staples) through an integrated digital platform. The product ecosystem includes the Online Ordering Platform as the primary service channel, supported by iOS and Android mobile applications, and complemented by branded product lines such as Moco Meats (Beef, Pork, Lamb, Poultry), Fresh Seafood, Wagyu Beef, and the Providore Collection. The company delivers more than 5,000 products to commercial customers across South East Queensland via a fleet of temperature-controlled vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Moco Meats: A dedicated meat division of Moco Food Services offering beef, pork, lamb, and poultry products with branded offerings.

Products and services

• Moco Meats (Beef, Pork, Lamb, Poultry) Moco Meats is the dedicated meat division of MOCO Food Services, supplying beef, pork, lamb and poultry wholesale products to commercial foodservice customers in South East Queensland.
• Fresh Seafood range (including First Cast brand) Wholesale fresh seafood range including the First Cast brand, offered to foodservice businesses for online ordering and next-day delivery.
• Wagyu Beef wholesale line Premium Wagyu beef products offered to commercial foodservice customers through MOCO's exclusive wholesale channels.
• Providore Collection Curated collection of gourmet wholesale food products offered to commercial customers for menu inspiration and premium positioning.
• Online Ordering Platform Self-serve online ordering website enabling commercial customers to browse the full 5,000+ product catalogue, place orders, and track deliveries in real time with an 8pm cutoff for next-day delivery.
• MOCO Food Services Mobile App (iOS and Android) Native iOS and Android mobile applications providing commercial customers with on-the-go ordering of the full wholesale product range, real-time stock availability, favourites, out-of-stock reminders, and live order tracking.
• Click and Collect service Click and Collect pickup service for both commercial customers and the public at the Wacol headquarters in Brisbane, allowing customers to order online and collect wholesale-quality products from the warehouse.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• PFD Food Services: ASX-listed Australian foodservice distributor operating nationally with broad multi-temperature delivery. PFD is MOCO's primary listed competitor and the natural benchmark for unit economics, fleet utilisation, and national rollout potential.
• Chef's Hat Group: Specialised foodservice distributor to hospitality customers across Australia with comparable temperature-controlled multi-zone delivery. Similar mid-tier scale profile to MOCO.
• Bidfood Australia: One of Australia's largest foodservice wholesalers, owned by Bidcorp. Directly comparable multi-temperature B2B distribution model with a much larger national footprint; the dominant incumbent MOCO competes with regionally in SEQ.
• Countrywide Food Services: QLD-based foodservice wholesaler with comparable product mix across meat, seafood, and pantry. Closely comparable regional peer given overlapping Southeast Queensland and Northern NSW service area.
• Tradelink Foodservice: Australian foodservice distributor with broad protein and dry-goods range serving cafes, pubs, and restaurants. Useful peer for assessing regional share dynamics and catalogue breadth benchmarks.

Broad incumbents

• US Foods: Major US foodservice wholesaler with comparable product breadth and digital ordering infrastructure. Relevant incumbent for digital platform maturity and private-label strategy benchmarking.
• Sysco: Global foodservice distribution leader with the broadest portfolio and deepest supply-chain scale. Represents the long-term competitive benchmark and potential strategic acquirer for scaled Australian regional players.
• Performance Food Group: Large US-listed foodservice distributor with comparable multi-category, multi-temperature B2B distribution model. Useful benchmark for valuation multiples and private-to-public transition comparables.

Others

• Metcash: ASX-listed wholesale distributor supplying independent grocers (IGA). Adjacent comparison for grocery/wholesale economics in Australia, though Metcash serves retail rather than foodservice end-markets.

Regional players

• Superior Food Group: Australian foodservice wholesaler focused on regional and remote site supply. Comparable in mid-tier scale but oriented to different geographic corridors, useful for unit-economics benchmarking outside SEQ.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MOCOFoodServices
• LinkedInau.linkedin.com/company/moco-food-services
• Instagraminstagram.com/mocofoodservices

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOCO Food Services