Family Practice Center

What Family Practice Center does

Family Practice Center, PC is a privately held, physician-owned family medicine practice headquartered in Sandy Springs, Georgia, founded in 1980 by Dr. James Wheeler. The practice operates nine owned-and-operated clinics across metro Atlanta spanning Sandy Springs, Alpharetta, Braselton, Buckhead, Buford, Canton, Cumming, Johns Creek, Smyrna, and Woodstock. It is staffed by approximately 35 board-certified physicians, DOs, physician assistants, and family nurse practitioners, several of whom trained at Harvard, Emory, Vanderbilt, and Duke and have earned repeated Atlanta Magazine and Castle Connolly Top Doctor designations.

The core service portfolio centers on Primary Care and Internal Medicine for adults, with specialty offerings in Weight Management (including GLP-1 medication management), Women's Health, Dermatology, Sports Medicine, Mental Health, and Integrative Medicine. In-house diagnostic capabilities include X-ray, bloodwork, ultrasound, echocardiogram, and FibroScan GO non-invasive liver screening (available at Sandy Springs, Canton, and Cumming). Service delivery spans in-person visits, same-day appointments, walk-in availability, telemedicine, and online booking through Piedmont Healthcare's Epic MyChart platform, with a concierge membership tier offering direct physician access and extended visit times.

Revenue is generated primarily through insurance-billed office visits (most major commercial plans, limited Medicare, plus self-pay), supplemented by a recurring Concierge Care annual membership, weight-management program fees, in-house diagnostics, and a usage-based MyChart clinical messaging billing policy (CPT 99421-99423, $30-$100 per message). The practice is independent with no disclosed private equity, parent company, or institutional ownership, and conducts its own marketing through a health-focused blog, social media, and reputation management across Google and Healthgrades.

Name

Family Practice Center

Legal name

Family Practice Center, PC

Website

https://familypracticecenterpc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Family Practice Center is a physician-owned, privately held family medicine practice operating nine metro Atlanta clinics with ~35 board-certified providers. It delivers primary care, internal medicine, weight management, women's health, dermatology, and in-house diagnostics, plus a concierge membership tier, integrated with Piedmont's Epic MyChart system.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Visit Fees: Revenue generated from office visits billed to insurance carriers. Most major commercial insurance plans accepted, with some providers accepting Medicare. Copays, co-insurance, and deductibles collected at time of service.
2. Concierge Care Membership: Annual membership fee providing enhanced access benefits including direct cell/text access to physicians, same-day scheduling, extended visit times, annual executive-level physical, personalized prevention planning, telehealth on demand, and travel medicine support. Medical services billed to insurance separately. Available at Sandy Springs location with Dr. Jim Wheeler.
3. Self-Pay Services: Self-pay option available for patients without insurance coverage. Cash and major credit cards accepted.
4. MyChart Messaging: Certain patient portal message types that require clinical assessment may incur billing charges ranging from $30 to $100 depending on complexity, processed using CPT codes 99421-99423.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Family Practice Center is a physician-owned family medicine practice delivering primary care, internal medicine, preventive medicine, physical exams, women's health, weight management, dermatology, sports medicine, mental health, and integrative medicine services across nine metro Atlanta locations. Care is supplemented with in-house diagnostics (X-rays, bloodwork, ultrasounds, echocardiograms, FibroScan GO liver screening), same-day and telemedicine appointments, and a premium Concierge Care membership option.

Product overview

Family Practice Center operates as a comprehensive family medicine practice offering a unified portfolio of healthcare services across nine metro Atlanta locations. The core offering centers on Primary Care and Internal Medicine for adults, supported by preventative medicine, annual physicals, and in-house diagnostics (X-rays, bloodwork, ultrasounds, echocardiograms). Specialty services include Weight Management (with GLP-1 medications), Women's Health, Dermatology, Sports Medicine, Mental Health, and Integrative Medicine (acupuncture, nutrition counseling). The practice provides advanced diagnostic capability through FibroScan GO for liver health screening. A premium Concierge Care membership tier offers enhanced access with direct physician contact, extended visits, and executive-level annual physicals. All services are delivered by board-certified physicians and advanced practice providers, with telemedicine and same-day appointments available across the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care Ongoing primary medical care for individuals and families across all ages, covering annual physicals, chronic condition management (diabetes, hypertension, high cholesterol, thyroid disorders), same-day sick visits, preventive screenings, vaccines, medication reviews, and mental health support at nine metro Atlanta locations.
• Internal Medicine Specialized adult healthcare focusing on prevention, diagnosis, and treatment of adult diseases including diabetes, metabolic diseases, cardiovascular conditions, thyroid disorders, respiratory conditions, gastrointestinal issues, and complex multi-condition care coordination.
• Preventative Medicine Risk assessment and prevention-focused care including lab testing, age-based cancer and disease screenings, cardiovascular risk assessment, immunization updates, and personalized prevention plans built around patient age, family history, and risk factors.
• Physical Wellness Exams Comprehensive annual physical exams including vital signs, lab testing (cholesterol, lipids, blood sugar, thyroid, biomarkers), age-based screenings, immunization review, medication review, mental health assessment, and personalized care plans.
• Weight Management Medically supervised weight management programs including GLP-1 medication management (Wegovy, Zepbound, Ozempic, Mounjaro), thyroid and hormone treatment, metabolic testing, nutrition counseling, behavioral coaching, and bariatric surgery referral when appropriate, with affordable cash-pay bundles available.
• Women's Health Comprehensive women's healthcare including preventive care, cancer screenings (breast, cervical, colon), bone health/osteoporosis management, heart disease prevention, menopause/perimenopause management, fertility counseling, birth control, urinary health, STI screening, and hormone replacement therapy.
• Dermatology Skin care services treating acne, rosacea, eczema, psoriasis, shingles, rashes, warts, moles, cysts, and sun damage, and providing skin cancer screenings with biopsies and in-office removals.
• Sports Medicine Non-surgical sports medicine care including treatment of sprains, strains, tendonitis, stress fractures, joint pain, concussion evaluation, joint injections, pre-participation physicals, and post-surgical rehabilitation coordination, with on-site X-ray at several locations.
• Integrative Medicine Whole-body approach combining traditional medicine with complementary therapies including acupuncture, stress and sleep support, nutrition counseling, exercise guidance, hormone balance, and manual therapies to address root causes of chronic symptoms.
• Mental Health Mental health care within the primary care setting covering anxiety, depression, mood disorders, sleep difficulties, stress, ADHD evaluation and management, grief, and medication management with referrals to therapists and psychiatrists when needed.
• FibroScan (FibroScan GO) Non-invasive liver screening that measures liver stiffness and fat content to detect and monitor MASLD (metabolic dysfunction associated steatotic liver disease) without needles, biopsy, or fasting, with results available in approximately 10 minutes during the visit.
• Concierge Care Membership-based primary care offering direct physician access via cell/text, same-day/next-day appointments, extended visit times, annual executive-level physical with comprehensive labs, personalized wellness planning, specialist coordination, travel medicine support, and on-demand telehealth; available at Sandy Springs with Dr. Jim Wheeler.
• In-House Diagnostics Diagnostic capabilities performed in-office including X-rays, bloodwork, ultrasounds, echocardiograms, and minor surgical procedures across multiple Family Practice Center locations.
• Telemedicine Virtual visit option available Monday through Friday for follow-ups, mental health care, and acute concerns, allowing patients to consult with providers remotely and billed through insurance the same as standard office visits.

Quantifiable outcome

• Over 10,000 verified patient reviews with consistently high ratings for clinical quality, patient communication, and overall care experience
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Piedmont HealthcarecoreTechnology or IntegrationFamily Practice Center providers are integrated with Piedmont Healthcare's electronic health record system and MyChart patient portal. Appointments are scheduled through Piedmont's care.piedmont.org platform. The practice participates with Piedmont's network of providers and facilities.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• One Medical (Amazon): Membership-based national primary care platform combining insurance-billed visits with premium concierge-tier services, in-house diagnostics, and proprietary technology — the most direct model analog to FPC's blended insurance-plus-concierge offering at much larger scale.
• Privia Health: National physician practice management platform supporting independent primary care and specialty groups with technology, payer contracting, and value-based care infrastructure across the U.S.
• CVS MinuteClinic: Retail-based clinic operator (owned by CVS Health/Aetna) offering walk-in primary care, vaccinations, and basic screenings inside pharmacy locations — competes for low-acuity visits and same-day access demand that FPC targets.
• VillageMD: PE-backed (Walgreens) primary care platform offering value-based family medicine with co-located services and chronic disease management across multiple U.S. markets; competes for the same insured, brand-conscious primary care patient.

Direct peers

• MDVIP: National concierge medicine network enrolling independent primary care physicians into a membership model with smaller patient panels, annual executive physicals, and direct physician access — directly comparable to FPC's Concierge Care tier.
• Northside Hospital Primary Care: Northside Hospital's employed primary care network across metro Atlanta and North Georgia offering family medicine, internal medicine, and same-day appointments with system-level referral and diagnostic infrastructure.
• Wellstar Medical Group: Wellstar Health System's primary care physician group across the western and southern Atlanta metro, offering family medicine with same-day access and integrated diagnostics comparable to FPC's offering.
• Peachtree Immediate Care: Atlanta-area urgent care and primary care operator with multiple metro locations offering same-day visits, walk-in availability, and routine primary care services that overlap with FPC's same-day sick visit offering.
• Piedmont Physicians: Piedmont Healthcare's primary care physician network serving metro Atlanta with multi-specialty offices, in-house diagnostics, and integrated Epic/MyChart scheduling — the same model and overlap of patients as Family Practice Center.
• Emory Clinic Primary Care: Emory Healthcare's network of primary care and internal medicine practices across metro Atlanta, anchored by Emory's academic reputation and integrated specialist referral pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbxfIGCms3rk7mNkItv0hmw
• Facebookfacebook.com/familypracticecenterpc
• Instagraminstagram.com/familypracticecenter
• Xx.com/fpcatl
• LinkedInlinkedin.com/company/family-practice-center-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Practice Center