Peachtree Immediate Care

What Peachtree Immediate Care does

Peachtree Immediate Care operates a network of more than 70 walk-in urgent care clinics across the state of Georgia, with a broader 100+ location footprint operating under parent CRH Healthcare across three states. Founded in 1999 and headquartered in Atlanta, the company delivers non-emergency medical care on a same-day, no-appointment basis, positioning itself as a lower-cost alternative to hospital emergency rooms at roughly one-fifth the price of an ER visit. Service lines include acute illness and injury treatment, digital X-ray, in-house labs, primary care, occupational health (workers' compensation, drug screens, physicals), and dedicated Medicare programs such as Chronic Care Management (CCM), Remote Patient Monitoring (RPM), and Connected Care. The company also operates the Link2Care telehealth platform for virtual visits and a COVID-19 Test-to-Treat program.

Technology infrastructure centers on an integrated electronic medical record (EMR) system connecting all clinic locations, enabling patient record portability across the network, along with digital radiography and point-of-care laboratory equipment. Standard clinic technology is supplemented by remote monitoring devices for the RPM program and a virtual visit stack for telehealth delivery. The 70+ clinic footprint and the December 2023 exclusive partnership with Emory Healthcare Network, one of Georgia's largest hospital-affiliated provider systems, embed Peachtree into both consumer primary care choice and institutional referral workflows.

Revenue is generated across three distinct customer segments: individual patients paying via commercial insurance, Medicare, or self-pay; employers purchasing occupational health services; and Medicare beneficiaries enrolled in CCM and RPM programs that produce recurring monthly revenue. The M&A history (SmartCare 2018, AppleCare 2022, four-clinic acquisition October 2024) and ongoing organic clinic openings (Augusta, Athens, Covington, Sandy Springs, Stockbridge, Chastain Park in 2024-2025) point to a growth strategy that combines greenfield expansion with tuck-in acquisitions to deepen market coverage across Georgia.

Name

Peachtree Immediate Care

Legal name

Peachtree Immediate Care (operated by CRH Healthcare, LLC)

Website

https://peachtreemed.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Peachtree Immediate Care operates 70+ walk-in urgent care clinics across Georgia under parent CRH Healthcare, serving individual patients, employers, and Medicare beneficiaries with episodic care, primary care, occupational health, telehealth, and chronic care management services.

Ownership category

akta.pro rank

Product category

Urgent Care Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Retail & Pharmacy-Based Urgent Care Clinics (HLAFADAE)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Virtual Urgent Care & On-Demand Teletriage Services (HLAFADAJ)

Keywords

• Urgent care services
• Walk-in medical care
• Occupational health services
• Telehealth consultations
• Primary care clinics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Patient Visit Fees: Fee-for-service revenue from patient visits, including urgent care, primary care, and telehealth consultations. Revenue is collected through insurance co-pays, deductibles, and self-pay payments.
2. Self-Pay Services: Tiered self-pay pricing for uninsured patients, ranging from $250 for basic office visits to $500 for comprehensive STD testing.
3. Occupational Health Services: Employers pay for occupational health services including drug testing, physical exams, workers compensation visits, and on-site services.
4. Medicare Services: Chronic Care Management program covered by Medicare with small co-pays. Remote Patient Monitoring for Medicare patients with chronic conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peachtree Immediate Care operates walk-in urgent care clinics providing treatment for non-life-threatening illnesses and injuries, supported by on-site digital x-ray and in-house laboratories for rapid diagnosis. Services extend to telehealth visits via the Link2Care platform, primary care, occupational health for employers, Medicare chronic care management, COVID-19 test-to-treat, and a range of diagnostic tests. The brand is the exclusive urgent care partner of the Emory Healthcare Network, enabling seamless referrals and shared electronic medical records.

Product overview

Peachtree Immediate Care operates as a unified urgent care platform offering in-person and virtual healthcare services across Georgia. The core offering is In-Center Urgent Care supplemented by Link2Care Telehealth for virtual visits. Additional services include Occupational Health for employers, Primary Care for ongoing patient needs, Medicare Services (Chronic Care Management, Remote Patient Monitoring, Annual Wellness Visits), COVID-19 Test-to-Treat, Connected Care chronic disease management, and Diagnostic Testing. As the exclusive urgent care of the Emory Healthcare Network, patients have access to Emory's specialist network and electronic medical records system.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Center Urgent Care Walk-in urgent care for non-life-threatening illness and injury at 70+ Georgia clinics, open 8AM-8PM seven days a week, with on-site digital x-ray and in-house labs enabling rapid diagnosis. Targets Georgia residents, visitors, and employers needing immediate same-day care.
• Link2Care Telehealth Virtual visit platform that lets patients select a reason for visit, complete a health questionnaire, and have a video consultation with a provider, available 8AM-8PM daily. Priced at $99 for uninsured patients; insurance co-pays apply.
• Primary Care Same-day sick and well-care primary care visits with extended hours, in-house labs and x-rays, monthly care plan reviews, and access to Emory Healthcare Network specialists for ongoing patient needs.
• Occupational Health Services Employer-focused services including work-related injury management, drug and alcohol testing (DOT and non-DOT), employment physicals, on-site services (e.g., flu shots), and workers' compensation coordination. Targets HR, safety, and operations leaders at Georgia employers.
• Medicare Services CMS-approved programs for Medicare beneficiaries including Chronic Care Management, Remote Patient Monitoring using in-home devices, and Annual Wellness Visits, with small patient co-pays.
• COVID-19 Test-to-Treat
• Connected Care
• Diagnostic Testing

Quantifiable outcome

• Shorter wait times compared to emergency rooms
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UberminorGTM or Marketing Partner · 14 February 2017Transportation partnership announced in February 2017 as Greenlight Hub opening. Partnership to help patients get to appointments.
• Emory Healthcare NetworkcoreStrategic or Co-development Partner · 18 October 2016Exclusive urgent care partnership with Emory Healthcare Network. Peachtree Immediate Care is the exclusive urgent care provider for the network. Clinics are linked to Emory's electronic medical records system for seamless patient care. Patients referred to Emory specialists already have health records in the system. Access to clinically integrated network (CIN) of Emory-employed and private-practice physicians.

Scale indicators5 records

Recent moves15 records

Expansion highlights5 records

Direct peers

• American Family Care (AFC): Largest independent urgent care and primary care franchise network in the U.S. with hundreds of locations. Directly comparable to Peachtree in core walk-in urgent care, employer/occupational health, and on-site lab/x-ray services, with overlapping presence in the Southeast.
• Concentra (Select Health Holdings / Select Medical): Operates the largest U.S. network of occupational health and urgent care centers, with employer relationships and on-site services nearly identical to Peachtree's occupational health offering. Overlaps with Peachtree's employer/workers comp revenue stream and clinic footprint.
• CareSpot / CityMD Urgent Care: Major U.S. urgent care and primary care walk-in operator with a similar model of in-center care plus telehealth, employer services, and dense suburban/metropolitan coverage. Directly comparable in product mix, scale, and GTM motion.
• WellStreet Urgent Care (now part of GoHealth): Pre-acquisition Atlanta-focused urgent care brand with similar mix of walk-in care, occupational health, and in-house diagnostics. Most direct Atlanta-market competitor to Peachtree Immediate Care prior to its integration into GoHealth.
• NextCare Urgent Care: Large multi-state urgent care operator with strong presence in the Southeast. Closely matches Peachtree's service mix (urgent care, occupational health, primary care, telehealth) and is a credible acquirer or strategic partner in the same fragmented category.
• GoHealth Urgent Care: Multi-state urgent care operator that acquired Atlanta-based WellStreet Urgent Care. Competes head-to-head with Peachtree in the Atlanta metro and Georgia markets, and operates a similar hybrid in-person plus virtual care model with health system partnerships.

Emerging players

• DispatchHealth: In-home acute care and mobile urgent care provider serving as an alternative site of care for non-emergent conditions. Adjacent competitor for low-acuity visits, particularly relevant given Peachtree's Link2Care telehealth push and emphasis on ER cost displacement.

Regional players

• Piedmont Urgent Care: Health-system-affiliated urgent care network in the Atlanta metro and Georgia markets, operated by Piedmont Healthcare. Directly competes with Peachtree in overlapping Atlanta-area locations, leveraging the Piedmont hospital system as a referral pipeline similar to Peachtree's Emory tie.

Broad incumbents

• CVS MinuteClinic: Retail walk-in clinic inside CVS Pharmacy locations offering basic urgent care, vaccinations, and screenings. Competes with Peachtree for low-acuity visits, particularly self-pay and employer health segments, and benefits from CVS's national retail footprint.
• MedExpress Urgent Care (UnitedHealth Group / Optum): National urgent care, employer health, and basic wellness operator owned by Optum. Overlaps with Peachtree's service offering but is a much larger, well-capitalized incumbent that competes for payer relationships and employer contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peachtreemed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peachtree Immediate Care