What Gunwharf Quays does

Gunwharf Quays is a premium outlet shopping and leisure destination in Portsmouth, UK, owned and operated by Landsec (Land Securities Properties Limited), the UK's largest commercial property company. Opened in February 2001, the centre spans four distinct areas — City Quay, Waterfront, Spinnaker Quarter, and The Avenues — and houses over 90 premium outlet stores (BOSS, Coach, Polo Ralph Lauren, Mulberry, Tommy Hilfiger, Nike, Adidas, Kate Spade, Calvin Klein, and newer entrants such as HOKA, Oliver Bonas, and Piglet in Bed), more than 30 restaurants, bars, and cafés, a 14-screen Vue Lux Cinema, bowling, a casino, and an integrated 24-hour marina accommodating power and sail craft up to 80 metres LOA at Portsmouth Harbour.

The core operating technology is conventional commercial real-estate infrastructure: car park operations run on the QWIKPARK app, lost property is managed via the NotLost platform, and a PLUS+ digital membership programme delivers targeted email communications. There is no proprietary technology platform or AI/ML layer. The business is a landlord-tenant model: primary revenue is retail tenant rentals (leasing managed centrally through [email protected]), supplemented by marina berth fees, parking tariffs, brand experience and event rentals, mid-mall kiosk income, and ancillary consumer services such as PLUS+ Concierge hands-free shopping (£5/day for members, £10/day for non-members) and Personal Styling (from £80 per person). Brand experience and mid-mall retail are managed by Maria Simpson, with a dedicated press office handled by UMPF and weekend media enquiries routed to [email protected].

The centre positions itself as the South Coast's premier outlet destination, attracting millions of visitors annually through a multi-channel marketing approach anchored on the free PLUS+ rewards programme, active social presence across Instagram, TikTok, Facebook, and X, and a What's On events calendar. The owner Landsec has committed £45m to a Waterfront transformation (planning application submitted March 2026, works scheduled for early 2027), and the centre carries ISO 14001 environmental certification, 75% recycling rate (four years ahead of schedule), 800 on-site solar panels, 12 EV charging points, and Disability Confident employer status, reflecting a sustainability-led differentiation strategy ahead of the asset's 25th anniversary in 2026.

Name

Gunwharf Quays

Legal name

Gunwharf Quays Limited

Website

https://gunwharf-quays.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gunwharf Quays is a premium outlet shopping and leisure destination in Portsmouth, UK, owned by Landsec, housing 90+ premium retail stores, 30+ restaurants, a Vue cinema, and a marina, serving millions of annual visitors with discounted luxury brands and waterfront leisure.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail tenant rentals: Gunwharf Quays generates primary revenue through leasing retail units to brand tenants including BOSS, Penhaligon's, Coach, and Polo Ralph Lauren. Tenants pay rent for outlet store space in the centre.
2. Marina berth fees: The on-site marina generates revenue from short-stay and overnight berths as well as longer-term monthly and annual berths for power and sail craft up to 80 metres LOA.
3. PLUS+ Concierge service fees: Hands-free shopping bag storage service priced at £5 per day for PLUS+ Members and £10 for non-members, including carry-to-car service.
4. Parking fees: The 24-hour car park generates revenue through parking tariffs, accessible parking, premium parking, and EV charging (12 charging points).
5. Brand experiences and events: Revenue from mid-mall kiosk locations and promotional space for brand activations and events. Mid-mall retail managed by Maria Simpson.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Gunwharf Quays is a waterfront outlet shopping centre in Portsmouth that leases premium-brand retail units to tenants and sells directly to consumers through ancillary services. It offers over 90 premium outlet stores with savings of up to 60% off RRP, more than 30 restaurants, bars and cafés, entertainment venues, and a marina, supported by a free PLUS+ loyalty programme and paid concierge and personal-styling services.

Product overview

Gunwharf Quays is a premier outlet shopping centre in Portsmouth featuring over 90 premium retail stores offering up to 60% off RRP, more than 30 restaurants, bars and cafes, entertainment including Vue Portsmouth cinema, and a full-service marina. The centre is owned and managed by Landsec. Core services include the PLUS+ membership loyalty program (with PLUS+ Concierge hands-free shopping), personal styling services, sustainability initiatives, 24/7 security, lost property services via NotLost system, dog-friendly shopping amenities, and the Gunwharf Quays Marina for boat berthing. The PLUS+ program provides exclusive member perks while Personal Styling offers VIP styling consultations, colour analysis, and wardrobe advice. The centre spans four distinct areas: City Quay, Waterfront, Spinnaker Quarter, and The Avenues.

Differentiator

Problem solved

Functional benefit

Brands

• PLUS+ Concierge: Hands-free shopping service allowing customers to store bags and have them carried to their car for £5 per day for PLUS+ members.
• PLUS+ Member Rewards

Products and services

• PLUS+ Membership Free loyalty rewards programme for retail consumers providing exclusive perks, discounts, member-only competitions, first looks at new store openings, early access to ticketed events, and brand offers delivered via email.
• PLUS+ Concierge Paid hands-free shopping service allowing customers to securely store purchases at Guest Services with a carry-to-car option, priced at £5 per day for PLUS+ members and £10 per day for non-members.
• Personal Styling VIP paid styling service including in-house stylist consultations, body-shape analysis, colour analysis, wardrobe advice, and special-occasion styling, with prices from £80 per person and premium parking included.
• Gunwharf Quays Marina Waterside marina at Portsmouth Harbour offering berths for power and sail craft up to 80 metres LOA with a maximum depth of 5.5m. Provides short-stay, overnight, monthly and annual berth options with 24-hour security, water, 32/16 amp electricity, and subsidised car parking.
• Parking 24-hour public car park operated at Gunwharf Quays via the QWIKPARK app, offering accessible, premium and standard parking tariffs plus 12 EV charging points.

Quantifiable outcome

• 75% recycling and reuse rate achieved four years ahead of schedule
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Landsec (Land Securities Properties Limited)coreOthersLandsec is the UK's largest commercial property company and owner/operator of Gunwharf Quays. The company became a REIT in 2007 and owns a 24-million sq ft portfolio of top UK properties. Gunwharf Quays Limited is registered in England and Wales under company number 04056210.
• Pompey in the CommunitycoreStrategic or Co-development PartnerGunwharf Quays' charity partner offering football coaching schemes, inclusive football events, and educational programmes. The charity develops skills of young people, tackles substance and alcohol misuse, and engages positively with those at risk. Has won EFL Community Club of The Year in 2017 and 2019.
• Mind (Mental Health Charity)minorStrategic or Co-development PartnerPartnership with UK's leading mental health charity dedicated to ensuring no one faces a mental health problem alone. The centre helps raise awareness and signposts guests to information and support resources through messages around the centre.
• Mitie (Marina Operations)minorImplementation/ SI/ Consulting PartnerMitie manages Gunwharf Quays Marina operations. Contact: [email protected], phone 07500 969540 / 02392 836732, VHF Channel 80.
• Royal Navy / KHM (King's Harbour Master)minorOthersMaritime authority for Portsmouth Harbour. Boaters must contact KHM on channel 11 to gain permission to cross from Ballast Pile to GWQ Marina.
• UMPF (PR Agency)minorGTM or Marketing PartnerGunwharf Quays press office managed by UMPF. Contact: [email protected] (Monday-Friday). Weekend media enquiries: [email protected].
• Dog-Friendly Brand PartnersminorGTM or Marketing PartnerMultiple brands welcome dogs including Le Creuset, The White Company, Osprey London, and Full Send Racing Lounge. Many cafés and restaurants with outdoor seating also welcome dogs including wagamama, Giggling Squid, and Brasserie Blanc.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cheshire Oaks Designer Outlet: One of the UK's largest McArthurGlen outlet centres near Ellesmere Port, featuring premium and high-street brands at discounted prices with integrated dining. Closely comparable on outlet-retail business model, brand-tenant mix, and destination-shopping positioning.
• Premier Marinas: Premium UK marina operator (part of Cala Properties) with eight locations along the South Coast including Southampton and Port Solent. Comparable on premium berth positioning, leisure boating customer segment, and integrated waterfront amenity offering.
• Westfield London: One of Europe's largest urban shopping centres with premium retail, dining, and entertainment mix in Shepherd's Bush, London. Comparable destination-shopping model combining high-end retail with leisure, dining, and visitor-experience positioning.
• MDL Marinas: UK's leading marina operator with 18+ marina locations across the South Coast and Mediterranean. Directly comparable to Gunwharf Quays Marina on UK leisure berthing services, ancillary visitor amenities, and South Coast boating customer base.
• Bluewater Shopping Centre: Major UK regional shopping destination in Kent combining 300+ retail stores with extensive dining, cinema and leisure offering. Comparable destination-retail business model with premium anchor tenants, leisure integration, and high footfall marketing positioning.
• Bicester Village: UK's flagship premium outlet shopping village operated by Value Retail, offering 160+ luxury and premium brands at outlet prices. Directly comparable to Gunwharf Quays on premium-brand outlet positioning, tourist destination model, and luxury cross-shop anchor mix.
• La Vallée Village: Value Retail's outlet village near Paris combining premium fashion brands with dining and leisure. Comparable European premium-outlet destination model, brand mix, and tourist-shopping positioning targeting aspirational and affluent shoppers.

Broad incumbents

• British Land: Major UK REIT with substantial retail and campus portfolio including Meadowhall and Regent's Place. Comparable peer-as-landlord to Landsec at the UK commercial property company level, with overlapping retail real estate strategy and tenant relationships.
• Hammerson: UK and European REIT and major shopping centre operator with flagship destinations including Brent Cross and Birmingham Bullring. Comparable broader-portfolio commercial real estate operator, peer-as-landlord benchmark for UK retail property management at scale.
• McArthurGlen Group: Europe's leading owner, developer, and manager of designer outlet villages with a portfolio of 23+ centres across Europe. Operates UK outlet destinations that directly compete with Gunwharf Quays for tenant allocation and shopper visits, though at broader portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GunwharfQuays
• Facebookfacebook.com/GunwharfQuays
• Instagraminstagram.com/gunwharfquays/?hl=en
• TikToktiktok.com/@gunwharfquays
• LinkedInlinkedin.com/company/gunwharf-quays

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gunwharf Quays