Channel Media Group
- Company typePrivate
- Founded2019
- HeadquartersCleveland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Channel Media Group firmographics
Firmographics- Name
- Channel Media Group
- Legal name
- Channel Media Group
- Website
- https://channelmediagrp.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Channel Media Group industry classification
Industry- Product category
- Workplace Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Event Staffing & Brand Ambassadors (BPAFAGAC)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Experiential Staffing & Brand Ambassadors (MPAAAGAJ)
Keywords
Where Channel Media Group is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Channel Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Marketing Campaign Services: Channel Media Group generates revenue by creating and executing tailored marketing campaigns for brands. Services include workplace distribution of offers and samples, digital display advertising, email marketing campaigns, and comprehensive campaign analytics. Brands pay for access to the At-Work Freebies network to reach working consumers.
- Sampling and Distribution Fees: Revenue is generated through the physical distribution of product samples and promotional offers to businesses within their network. Campaign pricing varies based on geographic targeting, number of businesses reached, and campaign scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaign pricing based on audience targeting and distribution scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Channel Media Group product offering
Product offeringCore offering
Channel Media Group designs and executes workplace marketing campaigns that deliver product samples, promotional offers, and brand messaging to working consumers through its permissioned At-Work Freebies network of 450,000+ U.S. businesses. Each participating business designates an Ambassador (HR/Office Manager) who distributes materials to employees on-site, with supporting digital display advertising, email campaigns, and campaign analytics layered on top.
Product overview
Channel Media Group operates as a multi-channel marketing platform offering a unified workplace marketing ecosystem. At its core is the At-Work Freebies Network, a national platform of hundreds of thousands of businesses where brands distribute samples, offers, and messaging to working consumers. Surrounding this core platform are campaign services including Grand Opening & Anniversary Campaigns, Student Rewards Programs, and Digital Display Advertising. The company also produces annual Consumer Survey Reports (2023-2026) and seasonal Catering Survey Reports as proprietary research resources. Case studies from major brand partnerships (Red Bull, Wendy's) demonstrate campaign methodologies. The Interactive Network Map provides targeting visualization, while the CMG Newsletter delivers ongoing industry insights. Together, these products enable brands to reach niche workplace audiences nationally through both offline distribution and online engagement.
Differentiator
Problem solved
Functional benefit
Brands
- At-Work Freebies: Channel Media Group's premier working consumer network, containing hundreds of thousands of businesses across the United States that opt-in to receive promotional offers and samples for their employees.
Products and services
- At-Work Freebies Network Permissioned, opt-in workplace marketing network containing hundreds of thousands of businesses across the United States, enabling brands to deliver samples, offers, and messaging directly to employees at workplaces through designated Ambassadors.
- Grand Opening & Anniversary Campaigns Campaign service delivering exclusive offers, coupons, and samples to employees at nearby businesses within 3-5 miles of a store or restaurant location to drive local traffic and sales.
- Student Rewards & Teacher Certificates School-focused campaign service that delivers personalized messaging, exclusive offers, and product samples directly to students and educators through local schools within a 3-5 mile radius of stores.
- Digital Display & Email Campaigns Complementary digital layer including geo-based digital display advertising delivered before, during, and after physical campaign drops, plus audience-matched email marketing engagement tied to offline campaign participation.
Quantifiable outcome
- 46% of consumers say better pricing would make them switch brands - workplace promotions can influence this behavior
- +4 more outcomes
Companies that use Channel Media Group
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Channel Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Channel Media Group partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
Channel Media Group competitors and assessment
Company assessmentEmerging players
- Tadpull: Tadpull is a workplace product-sampling and engagement platform that delivers free products to employees in offices. It is a near-direct competitor to CMG's At-Work Freebies network with a similar office-based distribution model and B2B sponsor customer base.
- Peekage: Peekage is a product-sampling and consumer-insights platform targeting CPG brands. It overlaps with CMG's sampling and survey-based research offering but focuses on at-home digital sampling rather than workplace distribution.
- Stella Rising: Stella Rising is a digital and influencer marketing agency with sampling and direct-mail capabilities for consumer brands. It is comparable to CMG as an alternative for brands evaluating integrated sampling-plus-digital campaign partners, though with a stronger influencer-marketing tilt.
Direct peers
- Snipp Interactive: Snipp is a promotional marketing and consumer engagement platform that builds sampling, receipt-validation, and loyalty programs for CPG brands. It competes with CMG for CPG campaign dollars, especially where proof-of-purchase and ROI measurement are priorities.
- Influenster: Influenster is a product-reviews and sampling community where members receive free products in exchange for reviews. It is comparable to CMG's At-Work Freebies because both rely on opted-in consumer panels to deliver samples to engaged users and surface consumer insights back to brands.
- Karma (Karma Group): Karma is a workplace-snack and product-sampling marketplace that delivers free samples and snacks to office employees. It directly mirrors CMG's workplace-sampling model and competes for CPG and beverage brand sampling dollars, particularly from names like Red Bull.
- Sampler: Sampler is a digital product-sampling platform that sends free samples to consumers who opt in. It is the closest direct peer to CMG's At-Work Freebies network because both monetize by routing brand samples to engaged consumer audiences, with overlapping CPG and consumer brand customer bases.
- BzzAgent (Dynata): BzzAgent is a word-of-mouth and product-sampling network that recruits everyday consumers to try and share products. Like CMG, it connects brands to opted-in consumers for sample-driven campaigns and operates a permissioned advocate model that competes for the same brand-sampling budgets.
Broad incumbents
- Hello Group (formerly HelloWorld): Hello Group is a larger, established promotional marketing and loyalty platform that runs sampling, sweepstakes, and digital campaigns for major brands. It overlaps with CMG's sampling-plus-digital offering but at significantly greater scale and across a broader campaign portfolio.
- IRI (Circana): Circana (formerly IRI) is a large market-research and consumer-insights firm that runs sampling, panels, and media-measurement services for major CPG brands. It competes with CMG for the same enterprise customer budgets, especially where rigorous campaign measurement is required.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Channel Media Group social profiles
Digital presenceChannel Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Channel Media Group leadership team
Management profileNumber of profiles
Profiles7 records
Channel Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Channel Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Channel Media Group
What does Channel Media Group do?
Channel Media Group designs and executes workplace marketing campaigns that deliver product samples, promotional offers, and brand messaging to working consumers through its permissioned At-Work Freebies network of 450,000+ U.S. businesses. Each participating business designates an Ambassador (HR/Office Manager) who distributes materials to employees on-site, with supporting digital display advertising, email campaigns, and campaign analytics layered on top.
Is Channel Media Group a public or private company?
Channel Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Channel Media Group founded?
Channel Media Group was founded in 2019. It employs 1 to 10 people.
Where is Channel Media Group based?
Channel Media Group is headquartered in Cleveland, United States, in the North America region.
How does Channel Media Group make money?
Two revenue lines are on record. Marketing Campaign Services are the primary driver. The others are sampling and Distribution Fees.
Who are Channel Media Group's main competitors?
Emerging players on record are Tadpull, Peekage and Stella Rising. Direct peers are Snipp Interactive, Influenster, Karma (Karma Group), Sampler and BzzAgent (Dynata). Broad incumbents are Hello Group (formerly HelloWorld) and IRI (Circana).
Does Channel Media Group have an API?
No public API is recorded for Channel Media Group.
What industry is Channel Media Group in?
Channel Media Group's product category is Workplace Marketing Services. Its primary akta.pro industry code is BPAFAGAC, Event Staffing & Brand Ambassadors, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.