Name

Stella Rising

Legal name

Stella Rising

Website

https://stellarising.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

Keywords

• Digital marketing services
• Paid media agency
• Retail media services
• Search engine optimization
• Social commerce marketing

Headquarters

HQ city

Westport

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing unified strategy, activation, and measurement for beauty, health, food, and lifestyle brands. Revenue generated through retainer-based client engagements and project fees for specialized services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stella Rising is a full-service digital marketing agency that delivers unified strategy, activation, and measurement for beauty, health, food, and lifestyle brands. Its services span paid media (search, social, video, traditional), organic search (SEO, AEO, GEO, TikTok SEO), commerce (Amazon, TikTok Shop, retail marketplaces), and analytics/consulting, augmented by proprietary tools such as TokTrak, ChatTrak, Lumos AI, Pulse, Spark, Halo, Prism, and the Glimmer community.

Product overview

Stella Rising is a full-service digital marketing agency focused on beauty, health, food, and lifestyle brands. The company operates a unified platform combining paid media (Media Strategy & Activation, Paid Search, Paid Social, Video), organic search (SEO/AEO/GEO), commerce (Strategy for Amazon, TikTok Shop, Retail Marketplace), and analytics (Analytics & Intelligence, Prism). Core proprietary tools include Lumos AI for Google Ads automation, TokTrak for TikTok SEO tracking, ChatTrak for ChatGPT visibility, Spark for predictive forecasting, Pulse for MMM-backed analytics, Halo for media planning, Prism for customer lifetime value analysis, and Glimmer for AI-powered consumer research. The architecture is a platform-plus-proprietary-tools model where agency services are enhanced by specialized AI and analytics products.

Differentiator

Problem solved

Functional benefit

Brands

• TokTrak: The world's first dedicated TikTok rank tracking platform that helps brands discover where they rank on TikTok, learn what's driving performance, and grow visibility in TikTok's creator-led search landscape. Powered by AI and developed by Stella Rising's award-winning SEO team.
• ChatTrak
• Lumos AI
• Pulse
• Spark
• Halo
• Prism
• Glimmer
• Stella Analytics

Products and services

• Media Strategy & Activation Strategic media planning and buying service recognized as Best Media Buying Agency by U.S. Agency Awards (2022-2025), connecting brand messages with consumers across ecommerce, in-store, and marketplace channels.
• Paid Search Search engine marketing across Google, Bing, Amazon, Walmart, and Instacart as a Google Premier Partner (top 3% of U.S. agencies), combining AI automation with strategic search experiences.
• Paid Social End-to-end performance media across Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn with dual TikTok accreditation (Shop Partner and Agency Partner), turning social engagement into sales.
• Video Video strategy and CTV/streaming activation across Hulu, Netflix, Peacock, YouTube, TikTok, and Meta with cross-platform optimization, incrementality testing, and retail video through Amazon.
• SEO/AEO/GEO Organic search integration combining traditional SEO with generative AI optimization (GEO), answer engine optimization (AEO), and TikTok SEO for visibility across AI and social search platforms.
• Strategy for Amazon Amazon marketplace strategy, full account management (Seller and Vendor Central), Amazon advertising (Sponsored Ads, DSP), and content/creative services with expertise in Beauty and Premium Beauty categories.
• TikTok Shop Verified TikTok Shop Partner services including paid social, TikTok Shop management, influencer activation, TikTok SEO, search ads, and analytics with early platform beta access and AI-powered Smart+ optimization.
• Retail Marketplace Platform-agnostic retail media services across Amazon, Walmart Connect, Target Roundel, Kroger, Instacart, and Ulta, merging sales account management with sophisticated advertising execution.
• Analytics & Intelligence Advanced analytics practice including marketing mix modeling, incrementality testing, brand health measurement, data-driven attribution, data governance, and research via Glimmer community and tools like Nielsen, Pathmatics, Vivvix, and Mintel.
• Traditional Media Print and out-of-home (OOH) media services including Times Square takeovers, bus wraps, arena activations, and premium digital projections, with principal buying for premium inventory at below-market rates.
• TokTrak The world's first dedicated TikTok SEO platform, tracking video rankings, keyword positions, engagement metrics, and TikTok Shop rankings with AI-powered optimization guidance powered by OpenAI.
• Prism Customer retention strategy combining Lifetime Value analysis, behavioral segmentation, and predictive modeling to identify high-value audiences and opportunities for retention, upsell, and reactivation.
• Glimmer Community AI and community-powered marketing platform combining over 40,000 grassroots influencers with AI for first-party qualitative research, brand awareness studies, and consumer insights.
• ChatTrak ChatGPT rank tracking platform designed to monitor where and how brands appear across generative chat interfaces and AI-powered search results.

Quantifiable outcome

• Henkel achieved 2500% lift in primary SEO KPI
• +13 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability10 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Born SocialminorStrategic or Co-development Partner · 2 March 2026Creative agency partnership for Suave's 'Smell Like Your Ex(foliating Body Wash)' social-first campaign. Born Social developed creative while Stella Rising handled media buying.
• CriteocoreGTM or Marketing PartnerCommerce-led advertising partnership for ChatGPT Ads. Criteo serves as ad tech partner for performance commerce ads in ChatGPT, leveraging their commerce graph of $1T in annual ecommerce transactions. Minimum commitment starts at $25K.
• PacvuecoreGTM or Marketing PartnerRetail media and cross-channel performance advertising partnership for ChatGPT Ads. Built for retail media and cross-channel performance across Amazon, Walmart, and other platforms.
• StackAdaptcoreGTM or Marketing PartnerProgrammatic advertising partnership extending buys across CTV, native, and display into ChatGPT. Auto-catalog flow to OpenAI once supported.
• AdobecoreGTM or Marketing PartnerAdvertising partnership plugging into Adobe Experience Cloud workflows for ChatGPT Ads implementation.
• KargominorGTM or Marketing PartnerPremium and creative-programmatic lens partnership for ChatGPT Ads, adding premium inventory and creative capabilities.
• SkaicoreGTM or Marketing PartnerPartnership with Skai (formerly Kenshoo) for retail and commerce advertising into ChatGPT. Cost-per-action bidding live inside ChatGPT with early access for accounts with conversion tracking.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• iProspect: Dentsu's global digital performance agency with deep paid search, paid social, and SEO capabilities. Comparable in core paid media services though much larger in scale and geographic footprint.
• GroupM Nexus: WPP's global media investment group, offering scaled media planning, buying, and technology across all major platforms. A broad incumbent that competes on the same RFPs from enterprise beauty and lifestyle clients.
• Razorfish: Publicis-owned digital agency combining technology, data, and media services for enterprise brands. Overlaps with Stella Rising on commerce, paid media, and analytics for large CPG and beauty clients.

Emerging players

• Gen3 Marketing: Digital performance marketing agency with deep Amazon and retail media expertise, serving enterprise CPG and beauty brands. Comparable in marketplace-first services and vertical specialization.
• Power Digital Marketing: Fast-growing independent digital agency with proprietary technology (nova) and a focus on consumer brands including beauty and wellness. Comparable in tech-enabled approach and similar mid-market enterprise client profile.

Direct peers

• iCrossing: Digital marketing agency within Hearst with strong SEO, paid media, and analytics offerings. Comparable in full-funnel digital services and enterprise brand client base, with overlap in beauty and lifestyle categories.
• Croud: Global digital marketing agency with proprietary Croud Control platform and 'License to Grow' model blending in-house teams with on-demand specialists. Comparable in tech-enabled service delivery and enterprise client focus.
• PMG: Independent, award-winning digital agency offering media, creative, and technology services with proprietary analytics and a strong direct-to-consumer brand book. Similar in scale, independence, and full-funnel positioning.
• Good Apple: Independent digital media agency focused on retail and commerce marketing, including Amazon, Walmart, and omnichannel activation. Closely comparable in commerce-first service model and enterprise brand focus.
• Tinuiti: Independent full-service digital marketing agency with deep beauty, health, and wellness vertical expertise across paid media, SEO, and Amazon. Closely comparable in service mix, vertical focus, and channel depth to Stella Rising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/thestellarising

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stella Rising