List + Lohr

What List + Lohr does

List + Lohr GmbH is a private German IT service provider headquartered in Hannover, founded in 1996 and operating as part of the ploonit group. The company delivers managed IT services, cloud computing, IT security, telephony, and data protection solutions to small and medium-sized enterprises (KMU), tax advisory firms (Steuerberater), and engineering offices (Ingenieurbüros) in the Hannover region. Core offerings include the proprietary Hannover Cloud platform (hosted Exchange, virtual servers, online backup, and cloud telephony), DATEV-focused consulting for tax advisors under DATEV Gold Partner status, Microsoft 365 management, managed workplace and endpoint security services, and TÜV-certified external data protection officer services. The firm is led by Managing Directors Martin List and Jan-Michael Lohr and holds strategic technology partnerships with DATEV, WatchGuard, UniFi, STARFACE, ELO Digital Office, and Microsoft.

The business model is built on recurring managed services revenue with standard 36-month contracts and annual renewal, supplemented by IT consulting, hardware and software resale, and project-based implementations. Go-to-market is direct and sales-led, leveraging personal relationships, on-site consultation, content marketing via the Ratgeber advisory blog, Business Breakfast events, DATEV co-marketed sessions, and regional sponsorships such as the TSV Hannover-Burgdorf (RECKEN) handball partnership. Revenue is not publicly disclosed; headcount is approximately 75-95 employees, with active 2026 hiring in IT automation and Microsoft 365 specializations signaling ongoing capacity expansion within the Hannover territory rather than geographic broadening.

Name

List + Lohr

Legal name

List + Lohr GmbH

Website

https://list-lohr.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

List + Lohr GmbH is a Hannover-based managed IT services provider serving small and medium-sized enterprises, tax advisory firms, and engineering offices in the Hannover region with managed IT, cloud (Hannover Cloud), DATEV consulting, Microsoft 365, security, and telephony solutions under recurring 36-month contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Recurring revenue from comprehensive IT infrastructure management including IT All-In packages, Managed Workplace, and ongoing support services. Contracts typically run with a minimum term of 36 months with annual renewal.
2. IT Consulting: Consulting services for digital transformation, Microsoft 365 implementation, DATEV solutions, and specialized solutions for tax advisors and engineering firms.
3. Cloud Services (Hannover Cloud): Revenue from cloud infrastructure services including hosted exchange, virtual servers, online backup, and cloud telephony with managed services.
4. Hardware and Software Sales: Resale of hardware, software licenses, and related products as part of comprehensive IT solutions. The company operates as a reseller for various manufacturers.
5. IT Security Services: Specialized security services including penetration testing, vulnerability management, endpoint security, and network security implementations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

List + Lohr is a regional IT service provider based in Hannover, Germany, delivering managed IT services, IT consulting, and proprietary cloud solutions (Hannover Cloud) to small and medium-sized enterprises and tax advisory firms. The company bundles infrastructure management, Microsoft 365 administration, DATEV implementation, IT security, telephony, and data protection consulting into full-service packages with predictable monthly billing.

Product overview

List + Lohr is an IT service provider offering a comprehensive portfolio of managed IT services, IT consulting, and proprietary cloud solutions for small and mittelständige Unternehmen (SMEs) and tax advisors in the Hannover region. The core offering consists of Managed IT Services (covering IT infrastructure, security, communication, and remote maintenance), IT Consulting (including specialized DATEV solutions for tax advisors and ELO Digital Office for businesses), and the Hannover Cloud (proprietary cloud platform with hosted Exchange, virtual servers, online backup, and cloud telephony). Additional services include data protection consulting with TÜV-certified advisors, Microsoft 365 management, IT All-In packages, Managed Workplace, and MFP services. The company operates as a value-added reseller and certified partner for Microsoft, DATEV (Gold Partner), WatchGuard, UniFi, STARFACE, and ELO.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Full-service managed IT concepts covering IT infrastructure, telephony, MFP (multi-function printers), and IT security, including IT All-In packages, Microsoft 365 management, Managed Workplace, and remote maintenance for SMEs and tax advisory firms.
• Hannover Cloud Proprietary cloud platform providing hosted Exchange, virtual servers, online backup, and cloud telephony services as a secure, locally hosted alternative for IT outsourcing, delivered with managed services wrap-around.
• IT Consulting IT consulting services including specialized DATEV solutions for tax advisors (DATEV DMS, PARTNERasp, SCANMACHINE, DATEV Unternehmen Online) and businesses (ELO Digital Office, DATEV Mittelstand Faktura), plus Microsoft 365 consulting.
• Datenschutz (Data Protection) External data protection officer services, DSGVO implementation support, compliance analysis and audits, delivered by TÜV-certified data protection consultants.
• IT-Sicherheit (IT Security) Security services including IT vulnerability analyses, managed endpoint security, network security/firewall, WLAN security, email security, and password management for SMEs.
• Kommunikation (Communication) Telephony and communication solutions including TK-Anlagen (telephone systems), cloud telephony, Microsoft Teams integration, and email archiving for SMEs.

Quantifiable outcome

• High availability infrastructure with 99.99% uptime through Hannover Cloud services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DATEV eGcoreTechnology or Integration · 1 January 2026List + Lohr is one of the largest DATEV Solution and Corporate Partners in Hannover and achieved Gold Partner status in 2026. The partnership focuses on providing DATEV software implementation, migration to DATEV Cloud, document management solutions (DATEV DMS), and ongoing support for tax advisory firms and companies.
• WatchGuardcoreTechnology or Integration · 1 January 2026Strategic security partner providing firewall, endpoint security, and cloud security solutions. List + Lohr participates in WatchGuard IMPACT partner events and specializes in implementing WatchGuard security technologies including Trusted Wireless Environment solutions.
• TSV Hannover-Burgdorf (RECKEN)minorGTM or Marketing Partner · 1 January 2026Regional marketing partnership with the professional handball team. List + Lohr participates as a regional partner, attending events and networking with customers and partners in a casual sporting atmosphere.
• STARFACEcoreTechnology or Integration · 1 January 2025Certified STARFACE partner for cloud PBX and telephony solutions. STARFACE achieved 'überragend' (outstanding) rating of 970/1000 points in connect professional Cloud-PBX test. List + Lohr provides implementation, configuration, and ongoing support for STARFACE cloud telephony.
• ploonit GroupcoreOthersParent company group that List + Lohr is part of, providing group-wide networking and resource sharing across member companies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DATAGROUP SE: German IT service provider specializing in managed services and cloud solutions for SMEs across multiple industries. Comparable managed-services-and-cloud business model, with a recurring-revenue focus similar to List + Lohr's 36-month contracts.
• Controlware GmbH: German system integrator and managed services firm with strong focus on networking, security, and datacenter services for mid-market customers. Closely comparable partner-led model (Cisco, Fortinet, Microsoft) and SMB/mid-market customer focus.
• Allgeier IT Solutions: German IT services firm offering managed services, cloud transformation, and security consulting to mid-sized enterprises. Directly comparable portfolio (managed services, security, Microsoft-centric stack) and a similar SMB-to-mid-market customer orientation.
• SVA System Vertrieb Alexander: German system integrator and managed services provider serving enterprise and mid-market customers with datacenter, cloud, and security offerings. Closely comparable business model to List + Lohr across managed IT services, IT security, and consulting engagements, though operating at national scale.

Others

• AVM Computersysteme Vertriebs GmbH: While primarily a product vendor (FRITZ!Box networking/PBX), AVM is deeply embedded in German SMEs' telephony and network infrastructure — the same stack List + Lohr deploys through STARFACE and UniFi partnerships. Comparable as ecosystem-relevant peer rather than direct competitor.

Broad incumbents

• Bechtle AG: One of Germany's largest IT service providers with a strong managed services and Microsoft/cloud practice across thousands of customers. Comparable in service portfolio (managed IT, cloud, security) but vastly larger and geographically diversified.
• msg systems AG: Large German IT consultancy with deep insurance, banking, and public-sector vertical expertise and significant managed services footprint. Comparable in IT consulting and vertical specialization, but operates at much larger scale and primarily in regulated industries rather than tax advisors.
• Computacenter: European IT services provider with managed services, workplace, security, and cloud practices. Directly comparable in service mix and Microsoft/enterprise technology orientation, but operates at far greater scale across multiple countries.
• Cancom SE: Larger German hybrid cloud and managed services provider with deep Microsoft, security, and multi-cloud offerings. Overlaps substantially with List + Lohr's portfolio (cloud, security, managed workplace) but serves customers nationwide and pan-European, putting it well above List + Lohr in scale.

Regional players

• MTF Solutions AG: Swiss IT services and managed services provider focused on SMEs with cloud, workplace, and security offerings. Comparable SMB-focused managed services business model, but operates in Switzerland rather than Germany, so does not directly compete with List + Lohr's Hannover base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ListLohr
• Facebookfacebook.com/listlohr
• LinkedInlinkedin.com/company/list-lohr
• Instagraminstagram.com/list_lohr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about List + Lohr