Salary Packaging Australia

What Salary Packaging Australia does

Salary Packaging Australia Pty Ltd (trading as S.P.A. or SPA) is an Australian salary packaging administration and novated leasing provider headquartered in Albion, Brisbane, with regional offices in Darwin and Adelaide. Founded in 2007 (per company history timeline; firmographic data cites 2002, indicating a source discrepancy), the company operates as a privately held, founder/management-owned entity with 11-50 employees and no external funding rounds. SPA administers pre-tax employee benefit programs including novated leases (standard and electric vehicle), Remote Area Benefits, PBI/Exempt/Rebatable/Minor Exempt Benefits, and a suite of reloadable benefit cards, and is an approved panel provider for QLD, ACT, WA, and NT Government schemes.

The technology stack centres on a web-based salary packaging management platform integrated with the S.P.A. Mobile App (iOS and Android) and the S.P.A. Mastercard, a prepaid card issued by EML Payment Solutions that supports Apple Pay and Google Pay. Online calculators (novated lease, EV novated lease, remote area benefit, car running costs) drive top-of-funnel acquisition. Underlying infrastructure includes partnerships with multiple vehicle financiers for novated lease arrangement, Allianz and ProRisk for lease insurance products, and a curated vehicle dealer fleet network across BYD, Kia, Mercedes-Benz, Toyota, Mazda, and Mitsubishi for fleet-priced procurement.

SPA's revenue model is diversified across three streams: administration fees charged to employers for setup and ongoing management of salary packaging programs, transaction and arrangement fees from novated lease financing through its financier panel, and interchange/service charges on the EML-issued Mastercard. Go-to-market is hybrid B2B2C: Business Relationship Managers (BRMs) secure employer partnerships and government panels, while an inside sales team handles inbound consumer inquiries via phone (1300 786 664), online chat, and self-service web tools. Customer segments are organised by vertical, with government marked as primary and mining & resources, education, healthcare, not-for-profit/charity, and private sector as secondary verticals. Leadership is led by Managing Director John Heinke (17+ years industry experience, prior senior roles at Remserv and Smart Salary) and CFO Niroop Devarajan (CPA Australia member, 9+ years in the sector).

Name

Salary Packaging Australia

Legal name

Salary Packaging Australia Pty Ltd

Website

https://salpacaus.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Salary Packaging Australia is an Australian salary packaging and novated lease provider serving government, mining, education, healthcare, and not-for-profit employees. It administers FBT-compliant benefits through employer partnerships and government panels, supported by a proprietary mobile app and EML-powered prepaid Mastercard.

Ownership category

akta.pro rank

Product category

Salary Packaging Administration

akta.pro primary industry

Payroll Cards & Salary Prepaid (FSAMANAE)

akta.pro secondary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

Keywords

• Salary packaging administration
• Novated lease services
• Employee benefits management
• Fringe benefits tax advisory
• Workplace benefit programs

Headquarters

HQ city

Albion

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Salary Packaging Administration Fees: Fees charged to employers for managing salary packaging programs, including setup, ongoing administration, compliance monitoring, and payroll integration services
2. Novated Lease Finance: Facilitation of novated lease financing through panel of financiers, generating revenue through arrangement fees and ongoing lease management
3. Living Expenses Card Management: EML-powered Mastercard for salary packaging benefits with pre-tax funds, SPA receives interchange fees and service charges

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Salary Packaging Australia administers novated leases and FBT-exempt or rebatable salary packaging benefits for Australian employees through employer partnership programs. It bundles setup, ongoing administration, payroll integration, compliance monitoring, and access to benefit cards (S.P.A. Mastercard, Living Expenses Card, Meal & Entertainment Card) under one service, supported by web portal, mobile app, and online calculators. Revenue is generated through employer administration fees, lease arrangement fees, and card transaction economics.

Product overview

Salary Packaging Australia (S.P.A.) is a salary packaging administration and novated leasing platform providing a portfolio of tax-effective employee benefit products. The core offering consists of Novated Lease products (including standard and EV-specific novated leases) and a range of FBT-exempt or rebatable benefit categories (PBI Benefit, Exempt Benefit, Rebatable Benefit, Minor Exempt Benefits, Remote Area Benefit). S.P.A. also provides a suite of benefit cards — the S.P.A. Mastercard (via EML), Living Expenses Card, Meal and Entertainment Card, and NT Health-specific Benefit Card — that function as pre-tax spending vehicles. Supporting tools include multiple online calculators (Novated Lease Calculator, EV Novated Lease Calculator, Remote Area Benefit Calculator, Car Running Costs Calculator), the S.P.A. Mobile App for account and transaction management, and a curated Vehicle Deals marketplace offering fleet-priced vehicles from brands including BYD, Kia, Mercedes-Benz, Toyota, Mazda, Mitsubishi, and others. The platform is accessible via web portal, mobile app (iOS/Android), and is available to employees across government (QLD, NT, WA, ACT), mining and resources, education, private sector, and not-for-profit industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Novated Lease A tax-effective vehicle financing arrangement between an employee, employer and financier that bundles lease repayments and running costs (fuel, servicing, tyres, registration, insurance) into pre-tax salary deductions, with options for new, used and electric vehicles.
• Electric Vehicle Novated Lease Novated lease product specifically for electric vehicles, leveraging the Electric Car Discount Bill 2022 FBT exemption to make EV ownership more accessible via pre-tax salary deductions.
• Remote Area Benefit Salary packaging benefit for employees living and working in remote areas of Australia, allowing mortgage interest, rent or home fuel to be paid from pre-tax income to boost disposable income.
• PBI Benefit Fringe benefits tax exemption product for employees of Public Benevolent Institutions, allowing up to $30,000 grossed-up value of benefits per employee to be provided FBT-free.
• Exempt Benefit Salary packaging benefit category for employees of exempt employers, allowing approved expenses to be packaged using pre-tax income.
• Rebatable Benefit Salary packaging benefit for employees of rebatable employers, providing access to tax-effective packaging of living expenses and other approved items.
• Minor Exempt Benefits Small-scale FBT-exempt benefits that can be provided to employees without triggering fringe benefits tax obligations.
• Salary Packaging Living Expenses Card Mastercard-branded card issued in partnership with EML Payment Solutions that allows employees to pay for approved living expenses up to $15,900 per annum (subject to employer limits) using pre-tax salary funds.
• Meal and Entertainment Card Benefit card for employees of NT public health service or not-for-profit employers allowing up to $2,650 per annum to be spent on meals, entertainment, holiday accommodation and venue hire using pre-tax dollars.
• NT Health Salary Packaging Benefit Card Specialised salary packaging benefit card for NT Health employees combining Living Expenses Card (max $9,010/year) and Meal & Entertainment Card (max $2,650/year) entitlements under specific FBT caps for public hospital and ambulance service workers.
• S.P.A. Mastercard Mastercard payment card issued by EML Payment Solutions in partnership with SPA, consolidating Living Expenses and Meal & Entertainment benefits into one card with Tap & go, Apple Pay and Google Pay support.
• S.P.A. Mobile App Mobile application available on iOS and Android that allows employees to view balances of living expenses and meal entertainment benefits, see card transactions in one place and receive live benefit payment notifications.
• Vehicle Deals Curated vehicle pricing offers through fleet purchasing arrangements covering brands including BYD, Kia, Mercedes-Benz, Toyota, Mazda, Mitsubishi and others, available through novated lease.

Quantifiable outcome

• Average tax saving of $2,500 per year on novated lease compared to private financing
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• EML Payment Solutions LimitedcoreTechnology or IntegrationEML issues the S.P.A. Mastercard for salary packaging benefits. EML provides the payment infrastructure enabling employees to access pre-tax living expenses and meal/entertainment funds via a reloadable Mastercard. SPA app integrates with EML systems for real-time balance and transaction viewing.
• AllianzsupportingOthersAllianz provides motor vehicle lease insurance policies for novated lease vehicles arranged through SPA. Includes comprehensive coverage and target market determinations for lease protection.
• ProRisksupportingOthersProRisk provides lease protection insurance covering involuntary unemployment, sickness, and accident for novated lease clients.
• Vehicle Dealership NetworkcoreChannel Partner/ Reseller/ DistributorSPA maintains an extensive network of vehicle dealers across Australia to source fleet-priced vehicles for novated lease clients. Deals available for BYD, Kia, Mercedes-Benz, Toyota, Mitsubishi, and other brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maxxia: Major Australian salary packaging, novated lease, and fleet management provider serving government, corporate, and NFP clients. Directly overlaps SPA's product suite and target segments, including novated leases, benefit cards, and FBT-exempt benefits.
• Encompass Salary Packaging: Specialist Australian salary packaging provider with a focus on healthcare, charity, and government employees. Offers a similar range of novated lease and FBT-exempt benefits, including meal entertainment and living expense packaging.
• Remserv (part of Smartgroup / McMillan Shakespeare): Largest Australian salary packaging and novated lease provider, owned by ASX-listed Smartgroup. Directly competes across all benefit categories and government panels. SPA's MD and Fleet Manager both came from Remserv, indicating direct industry overlap.
• AccessPay: Australian salary packaging administrator specialising in novated leases and FBT-exempt benefits for government, healthcare, and charity employees. Closely comparable service model and product set to SPA.
• Paywise: Australian salary packaging and novated lease provider serving government, healthcare, and NFP sectors. Offers directly comparable benefit categories (living expenses, meal entertainment, novated lease) and EML-style prepaid card products.
• Smart Salary: Long-established Australian salary packaging administrator offering novated leases and FBT-exempt benefits to government, healthcare, and NFP employees. SPA's MD previously held senior roles at Smart Salary; products and target segments closely aligned.

Broad incumbents

• Smartgroup Corporation (ASX: SIQ): ASX-listed parent of Remserv, Smart Salary, and other salary packaging/novated lease businesses. A much larger, diversified financial services and employee benefits group — broader portfolio but includes SPA's direct competitors.
• McMillan Shakespeare (now Smartgroup): Acquired by Smartgroup; historically a major Australian novated lease and salary packaging provider. As an incumbent with multi-decade history, represents the broader competitive context SPA operates in.

Emerging players

• eBenefits / EBP Salary Packaging: Australian salary packaging and employee benefits provider focused on NFP and healthcare sectors. Smaller and more niche than SPA but directly competing in FBT-exempt benefit categories such as PBI and meal entertainment.

Others

• FleetPartners (formerly Fleet Australia / Custom Fleet): Australian novated lease and fleet management provider. While primarily fleet-focused, it offers salary-packaged novated leases and overlaps with SPA's novated lease product. Functions more as a fleet vendor than pure salary packaging administrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salary Packaging Australia