Mazzini Group

What Mazzini Group does

Mazzini Group (legal entity Mazzini Administracao e Empreitas Ltda, CNPJ 45.517.604/0001-48) is a privately held Brazilian B2B outsourcing services provider headquartered in São Paulo and founded in 1981. The company operates through five specialized sub-brands: BTL Comunicação (trade and live marketing), 2Z Temporários (temporary labor), Mazzini Facilities (general services outsourcing), Mazzini Talentos (recruitment and selection), and Atende Cidadão (citizen service unit technology for the public sector). Each unit is contractually focused on a distinct outsourcing vertical, sharing common quality standards, the Mazzini brand, and proprietary workflow tools (Smart PDV for point-of-sale management and Facilities View for outsourced personnel management). Mazzini is ISO 9001 certified for its quality management system and states it employs more than 5,000 collaborators across 12 Brazilian states and more than 20 cities within São Paulo state alone.

The company serves both private-sector enterprises and public-sector entities. Named enterprise clients include Ambev (beverage/consumer goods), Oi (telecommunications), and Grupo Pão de Açúcar (retail), and customer segments extend across healthcare and government. Mazzini's go-to-market is sales-led and direct: a centralized commercial team accessible via phone and email ([email protected], (011) 3123-4888) is complemented by eight regional offices in São Paulo, Rio de Janeiro, Belo Horizonte, Fortaleza, Salvador, and Recife, providing localized contract execution and service delivery. Marketing channels include a corporate blog (most recent dated content September 2020), website, social media, newsletter, and a dedicated job portal at mazzini.wancorarh.com.br.

Revenue mechanics are professional services / B2B contract based across all five streams: outsourcing services (Terceirização), temporary staffing, recruitment and selection, trade marketing, and citizen service units. Pricing is quote-based, set by client scope, headcount, and contract terms, and is not publicly disclosed. Ownership is private with no parent company, external investors, or public listing identified in the source material, consistent with a traditional independently held Brazilian service company in the outsourced labor sector.

Name

Mazzini Group

Legal name

Mazzini Administracao e Empreitas Ltda

Website

https://mazzini.com.br

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mazzini Group is a privately held Brazilian B2B outsourcing services provider founded in 1981 in São Paulo, offering temporary staffing, facilities management, recruitment, trade marketing, and citizen service solutions to private and public-sector clients across 12 Brazilian states.

Ownership category

akta.pro rank

Product category

Workforce Outsourcing Services

NAICS

Office Administrative Services (5611), Advertising Agencies (541810), Office Administrative Services (561110)

SIC

Services-Facilities Support Management Services (8744), Services-Management Services (8741)

akta.pro industry

PRIMARYBPACACAH

Local & Regional Generalist Staffing Agencies

Business & Public Services/HR, Staffing & Recruitment Services/Staffing & Temp Agencies (Generalist)

SECONDARYBPAAAIAE

Employee Lifecycle Transactions (Transfers, Promotions, Job Changes)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/HR Operations Outsourcing (Onboarding, Benefits, HR Admin)

Keywords

• Outsourced staffing services
• Temporary labor
• Recruitment services
• Trade marketing
• Facilities management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Outsourcing Services (Terceirização de Serviços): Provides comprehensive outsourcing solutions for non-core business functions including facilities management, cleaning, maintenance, security, and reception services. Revenue generated through service contracts with client companies.
2. Temporary Staffing (Mão de Obra Temporária): Offers temporary workforce solutions through 2Z Temporários brand, providing rapid, flexible, and cost-effective staffing to replace, complement, or temporarily increase workforce demand.
3. Recruitment & Selection (Recrutamento e Seleção): Identifies and places qualified professionals according to client needs, ensuring quality, attendance, and security. Operates through Mazzini Talentos brand.
4. Trade Marketing: Specialized trade and live marketing services through BTL Comunicação brand, providing differentiation at point of sale for client organizations.
5. Citizen Service Units (Atende Cidadão): Technology and innovation solutions for citizen service units, helping to debureaucratize and optimize public resources.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Mazzini Group provides outsourced business services to public and private-sector organizations in Brazil through five specialized units: trade and live marketing (BTL Comunicação), temporary labor (2Z Temporários), general services and facilities outsourcing (Mazzini Facilities), recruitment and selection (Mazzini Talentos), and citizen service units for government (Atende Cidadão). The company supplements these services with two proprietary technologies—Smart PDV for point-of-sale management and Facilities View for outsourced personnel management.

Product overview

Mazzini Group is a diversified outsourcing services provider offering a portfolio of specialized business units including BTL Comunicação (Trade Marketing), 2Z Temporários (Temporary Labor), Mazzini Facilities (Service Outsourcing), Mazzini Talentos (Recruitment and Selection), and Atende Cidadão (Citizen Service Units). The company also develops proprietary technologies such as Smart PDV (point of sale technology) and Facilities View (outsourced worker management). The portfolio is structured around specialized sub-brands serving different outsourcing needs while sharing common quality standards and technology infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• BTL Comunicação: Specialized in Trade Marketing and Live Marketing, serving organizations seeking differentiation at point of sale
• 2Z Temporários
• Mazzini Facilities
• Mazzini Talentos
• Atende Cidadão

Products and services

• BTL Comunicação (Trade e Live Marketing) Specialized Trade Marketing and Live Marketing services for organizations seeking differentiation at the point of sale, delivered through the BTL Comunicação brand.
• 2Z Temporários (Temporary Labor) Temporary labor contracting service providing rapid, flexible, and low-cost workforce solutions to replace, complement, or temporarily increase client workforce demand.
• Mazzini Facilities (General Services Outsourcing) Outsourcing service that provides qualified professionals for client facility and operational needs, centralizing management of all outsourced services through a single partner.
• Mazzini Talentos (Recruitment and Selection) Recruitment and selection outsourcing service that identifies each client's needs to deliver qualified, trained professionals with quality, attendance, and security guarantees.
• Atende Cidadão (Citizen Service Units) Citizen service unit solution using technology and innovation to debureaucratize services and optimize public resources, targeted at Brazilian government clients.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Compass Group Brasil: Brazilian subsidiary of global contract foodservices and support services major, providing facility-related outsourced services that overlap with Mazzini Facilities' scope.
• CI&T: Brazilian technology and outsourcing incumbent with broad service capabilities including IT outsourcing and managed services; a broader incumbent that overlaps with Mazzini's general outsourcing proposition rather than its HR specialty.

Direct peers

• Adecco Brasil: Brazilian operations of global staffing firm Adecco, competing directly with 2Z Temporários and Mazzini Talentos on temporary staffing and recruitment outsourcing across the same enterprise client base.
• Luandre: Brazilian staffing and RPO provider specializing in temporary and permanent placement for corporate clients, directly comparable in scale and target buyer to Mazzini's recruitment and staffing units.
• Grupo Selpe: Brazilian recruitment, selection and temporary staffing group with similar enterprise customer focus and nationwide delivery, directly comparable to Mazzini Talentos and 2Z Temporários.
• ManpowerGroup Brasil: Local arm of global staffing leader ManpowerGroup, providing temporary staffing, RPO and workforce solutions in direct competition with Mazzini's staffing and recruitment units.
• Sodexo Brasil: Brazilian arm of global facilities management and food services major, overlapping with Mazzini Facilities on outsourced support services for enterprise clients.
• Grupo GPS: One of Brazil's largest outsourced services and facilities management groups, with a multi-segment portfolio (staffing, facilities, logistics) closely mirroring Mazzini's five-unit structure and blue-chip client roster.
• Randstad Brasil: Brazilian subsidiary of global HR services firm Randstad, competing in temporary staffing, permanent placement and HR outsourcing against Mazzini's core lines.

Emerging players

• TOTVS: Brazilian enterprise software leader with HR-tech and workforce management products; an emerging player adjacent to Mazzini's operations that competes for HR-tech wallet share and could pressure Mazzini's proprietary Smart PDV/Facilities View over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GrupoMazzini
• Facebookfacebook.com/grupomazzini
• LinkedInlinkedin.com/company/mazzini-administracao-e-empreitas-ltda

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mazzini Group