Istanbul Homes

What Istanbul Homes does

Istanbul Homes is a real estate brokerage specializing in the sale of residential, commercial, and land properties in Istanbul to foreign buyers and international investors. It operates as the lead regional brand of Tekçe Overseas Gayrimenkul AŞ (TEKCE Real Estate), founded in 2004, with sister brands covering Antalya, Trabzon, Bursa, and Spain. The company runs two flagship offices in Istanbul (Cevizlibağ on the European side and Göztepe on the Asian side) and is part of a 20+ office network spanning Turkey, Northern Cyprus, Spain, Sweden, and the UAE. Its customer base is predominantly individual foreign buyers from the Middle East, Russia/CIS, Europe, and the Gulf, including investors pursuing Turkish citizenship through real estate investment.

The company's core technology is a multilingual property platform (supporting 8 languages) listing 333 Istanbul properties with daily-updated availability and pricing. Differentiated platform features include a base-price system that preserves the original negotiated price, automatic currency conversion across 12 currencies updated twice daily from Turkish Central Bank rates, TeleProperty (remote video viewings), TeleMortgage (online mortgage application), and acceptance of cryptocurrency payments (Bitcoin, Ethereum, Ripple, Bitcoin Cash). Marketing is driven by content (blog, area guides), social media, SEO, Google display/remarketing, and participation in international real estate exhibitions such as those in Stockholm.

Revenue is generated through real estate commissions paid by property sellers and developers; realtor fees are marketed as free to buyers. Distribution combines direct field sales (with hotel pickup within 30 minutes and accompanied viewings), inside sales via phone, WhatsApp, and online inquiry forms, and direct-to-consumer e-commerce through the website. Customer service extends from property search through title deed transfer, residency/citizenship applications, tax ID acquisition, bank account opening, utility subscription, and ongoing property management, creating a full-journey white-glove model.

Name

Istanbul Homes

Legal name

Tekçe Overseas Gayrimenkul Anonim Şirketi

Website

https://istanbulhomes.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Istanbul Homes is an Istanbul-focused real estate brokerage serving foreign buyers and international investors as the lead regional brand of the TEKCE Real Estate ecosystem, operating 20+ offices across Turkey and internationally with a multilingual platform and full-service purchase support.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Home Sale & Home Purchase Assistance (HSAKAJAC)

Keywords

• Real estate agency
• Property sales
• Residential property
• Commercial property
• Property investment

Headquarters

HQ city

Zeytinburnu

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: The company acts as a real estate agency for property sales in Istanbul. Realtor fees are listed as FREE for buyers, suggesting the company earns commissions from property sellers/developers rather than buyers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Istanbul Homes is a real estate agency in Istanbul, Turkey, that lists and brokers the sale of apartments, houses, villas, commercial properties, and land across Istanbul's European and Asian sides. The company provides end-to-end services to foreign and domestic buyers including property search, viewings (including remote virtual tours via TeleProperty), title deed conveyance, tax ID acquisition, bank account opening, mortgage applications (TeleMortgage), Turkish citizenship-by-investment assistance, and ongoing property management.

Product overview

Istanbul Homes is a real estate agency specializing in Istanbul property sales. The core offering consists of property listings (apartments, houses, commercial properties, and land) across Istanbul's European and Asian sides. This is complemented by TeleProperty (online viewing tours), TeleMortgage (remote mortgage applications), Turkish Citizenship by Investment assistance, and comprehensive before/after-sale services including title deed transfer, legal support, and property management. The company operates as part of TEKCE Real Estate's global ecosystem with offices in Istanbul, Antalya, Ankara, and international locations.

Differentiator

Problem solved

Functional benefit

Products and services

• TeleProperty

Quantifiable outcome

• Real estate value increase of 8% to 13% annually in Istanbul
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Tekçe Overseas Gayrimenkul AŞcoreOthers · 1 January 2004Istanbul Homes is an official local brand of TEKCE Real Estate, operating in Istanbul as part of TEKCE's global real estate ecosystem. Parent company established in 2004 with multiple real estate brands across Turkey (Antalya Homes, Trabzon Homes, Bursa Homes) and internationally (Spain Homes under Tekce Overseas SA).
• GYODER (Association of Real Estate and Real Estate Investment Companies)coreStrategic or Co-development PartnerBayram Tekçe, Chairman of the company, served as Chairman of the Real Estate Export Committee at GYODER. He contributed to Turkish citizenship by real estate investment program and pioneered establishment of citizenship offices.
• GIGDER (Real Estate Service Exporters Association)coreStrategic or Co-development PartnerGIGDER founded by Bayram Tekçe, the Chairman of Istanbul Homes/TEKCE. Association focuses on real estate service export from Turkey.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Property Turkey: UK-based agency specializing in selling Turkish property to foreign buyers across Istanbul, Antalya, Bodrum and Fethiye; competes directly for the same cross-border investor segment with a comparable end-to-end purchase service offering.
• Spot Blue International Property: UK-headquartered agency focused on Turkish real estate sales to international investors; offers similar full-service foreign-buyer support (title deed, residency, citizenship) and overlapping Istanbul/Mediterranean inventory.
• Antalya Homes: Sister brand under the same Tekçe Overseas Gayrimenkul AŞ parent; identical full-service model, multilingual platform, TeleProperty/TeleMortgage stack, and commission-from-seller economics — just focused on the Antalya market instead of Istanbul.
• Right Casa: Independent Turkish real estate agency marketing primarily to foreign buyers in Istanbul, Antalya, Alanya and Bodrum with a comparable online-listing-plus-agent model targeting European and Russian purchasers.
• Spain Homes: Another Tekçe Overseas brand (under Tekce Overseas SA), serving Spanish property (Costa del Sol, Costa Blanca) for foreign buyers; shares the parent's technology, multilingual website, and lead-conversion playbook with Istanbul Homes.

Broad incumbents

• Knight Frank Turkey: Global real estate consultancy with Turkish residential and investment-sales coverage in Istanbul; competes for high-net-worth and institutional foreign buyers while serving a much broader international client base.
• Engel & Völkers Turkey: Global luxury real estate franchise with Turkish operations in Istanbul and coastal markets; overlaps with Istanbul Homes on premium segments (Bosphorus villas, branded residences) but competes as part of a much wider international portfolio.
• Coldwell Banker Turkey: Global real estate franchise with Turkish offices; offers residential and commercial brokerage plus foreign-buyer services and competes with Istanbul Homes on the same Istanbul inventory, especially with international clientele.
• RE/MAX Turkey: One of the largest franchised real estate networks in Turkey with extensive Istanbul and coastal coverage; overlaps on general residential and commercial listings but lacks Istanbul Homes' foreign-buyer specialization and citizenship focus.

Others

• Sahibinden.com: Turkey's dominant property listing portal and Istanbul Homes' primary upstream inventory source; not a direct competitor but a critical ecosystem dependency — alternative portals (Hepsiemlak, Emlakjet) play the same enabling role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/istanbulhomesEN
• YouTubeyoutube.com/channel/UCRmBP9kJQES10K2Ye7l4QMQ
• Facebookfacebook.com/istanbul.homes.real.estate
• LinkedInlinkedin.com/company/istanbul-homes-en
• Instagraminstagram.com/istanbulhomescom

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Istanbul Homes