PIC BOIS
PIC BOIS designs, manufactures, and installs tourist signage and urban furniture for French municipalities, natural sites, and tourism operators, operating four production workshops and a network of eleven regional partners across France with selective international reach.
- Company typePrivate
- Founded1990
- HeadquartersBrégnier-cordon, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What PIC BOIS does
PIC BOIS (legal entity: PIC BOIS GRAVURES, a Société Anonyme with €43,982 share capital registered in Belley, France) designs, manufactures, and installs tourist signage panels and outdoor urban furniture. Founded in 1990 and headquartered in Brégnier-Cordon, the company operates four production workshops across France and serves municipalities, natural and tourism sites, tourism accommodation operators, and industrial/corporate sites. Its product portfolio spans information panels, totems, directional signage and balisage, reading tables and lecterns, interactive interpretation devices, picnic tables, benches, bicycle racks, sports and wellness trail equipment, waste and recycling enclosures, and biodiversity furniture (insect hotels and living benches), organized into named ranges such as Furca, Classéo, Pichauris, Bien-être, Avenir, Essentiel, and Biodiversité. Manufacturing combines wood (autoclave pine, robinia, larch, oak, chestnut), metals (galvanized and Corten steel, anodized and powder-coated aluminum), compact exterior materials, PMMA, PVC, Dibond, stone, and lava stone, using techniques including vitrification embedding, digital and direct printing, enameling, numerical-command machining, 3D printing, and 3D engraving, in addition to the proprietary PIC BOIS Process. PIC BOIS was the first French tourist-signage manufacturer to achieve dual ISO 14001 (since 2011) and PEFC certification (minimum 70% certified wood content), and was recognized with the Prix Entreprise & Environnement (2016).
Revenue is generated through project-based custom signage contracts, one-time urban-furniture sales, and design-and-installation services, with pricing quoted on request and billed via multi-year contracts. The company goes to market through a network of 11 wholly-owned regional subsidiaries/branded partners covering all of metropolitan France (Cap Ouest Signalétique, Tera Ocea, Pic Bois Pyrénées, ACP Nord, Altevia, Azur Signalétique, Pic Bois Rhône-Alpes, plus Paris Île-de-France and Centre Val de Loire offices, and Pic Bois Guyane via partner Crédo). Internationally, PIC BOIS is represented in Switzerland via a manufacturing partnership with Groupe Corbat and reaches Belgium through ACP Nord. Complementary digital channels include the 1Signe online boutique for ready-made signage content and the Signalét'tag QR-code module for interactive panels.
The customer base is dominated by French public-sector buyers: municipalities and public collectivities purchasing street, town, and school signage and public furniture, and natural sites and tourism operators purchasing discovery-trail and interpretive panels. Notable customer case studies include Maison des Étangs du Forez (an educational nature trail attracting 10,000-12,000 hikers annually), Domaine skiable de Vars (alpine well-being trail), Coopérative laitière de Haute Maurienne Vanoise (a scenographed visitor tour with 8,500 annual visitors), and Mairie d'Erquinghem Lys. Management includes Bruno Chataignon as Directeur de publication and Laurence Traventhal as Responsable publication. The firm holds registered trademark rights in the PIC BOIS brand and has accumulated a number of product innovations including the 2020 Borne Mains Propres hygiene terminal and the Furca life-cycle-analyzed eco-design range.
PIC BOIS firmographics
Firmographics- Name
- PIC BOIS
- Legal name
- PIC BOIS GRAVURES
- Website
- https://pic-bois.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PIC BOIS designs, manufactures, and installs tourist signage and urban furniture for French municipalities, natural sites, and tourism operators, operating four production workshops and a network of eleven regional partners across France with selective international reach.
- Ownership category
- akta.pro rank
PIC BOIS industry classification
Industry- Product category
- Outdoor Signage and Urban Furniture Manufacturing
- NAICS
- Sign Manufacturing (33995), Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
- akta.pro secondary industries
- Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Corporate Event Decor, Branding & Signage (HSACADAJ)
Keywords
Where PIC BOIS is headquartered
LocationHeadquarters
- HQ city
- Brégnier-cordon
- HQ country
- France
- HQ region
- Europe
Offices11 records
Markets served
PIC BOIS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Signage Manufacturing: Design, manufacture, and installation of custom tourist signage including panels, totems, direction signs, and information displays for tourism sites, municipalities, and private attractions. Revenue generated through one-time project-based orders.
- Urban Furniture Sales: Manufacture and sale of urban furniture including picnic tables, benches, bicycle racks, barriers, sports courses, waste bins, book exchanges, hand sanitizer dispensers, and biodiversity hotels. One-time purchase model with standard and custom product offerings.
- Design and Installation Services: Technical conception, graphic design, and professional installation services for signage projects, providing comprehensive solutions from design to final installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PIC BOIS product offering
Product offeringCore offering
PIC BOIS designs, manufactures, and installs tourist signage panels (welcome panels, totems, directional signs, interpretive panels, reading tables, interactive educational furniture) and urban furniture (picnic tables, benches, bike racks, sports courses, waste bins, insect hotels). The company provides end-to-end project support including technical conception, graphic design, manufacturing across four French workshops, and professional installation for municipalities, natural sites, tourism operators, and industrial clients throughout France.
Product overview
PIC BOIS est un fabricant français de signalétique touristique et de mobiliers urbains. L'offre se compose de deux gammes principales : la signalétique touristique (panneaux d'accueil, totems, panneaux directionnels, tables de lecture, mobiliers interactifs et ludiques) et les mobiliers de confort et loisirs (tables de pique-nique, bancs, porte-vélos, parcours sportifs, corbeilles). Les produits sont organisés en gammes thématique (Classéo, Furca, Pichauris, Bien-Être, Avenir, Essentiel, Biodiversité) et la marque propose également 1Signe, sa boutique en ligne pour contenus clé-en-main et solutions QR code.
Differentiator
Problem solved
Functional benefit
Brands
- 1Signe: Online boutique offering ready-made signage content and QR code solutions.
- Signalét'tag
- Gamme Furca
- Gamme Classéo
- Gamme Pichauris
- Gamme Bien-Être
- Gamme Avenir
- Gamme Essentiel
- Gamme Biodiversité
- Cubethic
Products and services
- Welcome and Information Panels (Panneaux d'accueil et d'information)
- Totems Vertical signage structures used for orientation and information of visitors on tourist sites, providing prominent wayfinding landmarks.
- Directional Panels and Trail Marking (Panneaux directionnels et balisage) Directional panels and trail marking systems that guide hikers and visitors along trails and pathways, designed for nature parks, hiking routes, and tourist sites.
- Reading Tables and Lecterns (Tables de lecture et pupitres) Interpretation furniture including reading tables and lecterns used to present educational information at natural and heritage sites, providing accessible educational content for visitors.
- Interactive and Playful Interpretation Signage Interactive devices including games, models, silhouettes, and sensory trails designed to create enriched and educational visitor experiences at tourist and natural sites.
- Picnic Tables (Tables de pique-nique) Leisure furniture for outdoor spaces including picnic tables and game tables, designed for public spaces, parks, tourist sites, and tourism accommodation providers.
- Benches, Deck Chairs, and Stand-and-Sit Furniture (Bancs, transats et assis-debout) Comfort and leisure furniture including benches, deck chairs, and stand-and-sit seating designed for public spaces and outdoor recreation areas.
- Bicycle Racks and Supports (Porte-vélos et appuis-vélos) Equipment for parking and supporting bicycles in public spaces and tourist sites, supporting cycling infrastructure for municipalities and tourist destinations.
- Sports Courses and Ludic-Sportive Games (Parcours sportifs et jeux ludo-sportifs) Sports equipment and ludic-sportive games for children integrated into tourist site developments, providing recreational facilities for families and outdoor visitors.
- Waste Bins, Sorting, and Container Hiding (Corbeilles, tri et cache-conteneurs) Urban furniture for waste collection including bins, sorting systems, and container covers, supporting waste management infrastructure in public and tourist spaces.
- Biodiversity Range - Insect Hotels and Living Benches Biodiversity-focused furniture including insect hotels and living benches designed to encourage local fauna, supporting ecological initiatives in public spaces.
- Furca Range (Gamme Furca) - Eco-Designed Furniture Range of furniture designed using an eco-design methodology with life cycle analysis to limit environmental footprint, targeted at environmentally conscious municipalities and organizations.
- Classéo Range (Gamme Classéo) - Accessible Furniture Range of accessible and ergonomic urban furniture designed for public spaces, addressing accessibility standards for users with disabilities.
- Pichauris Range (Gamme Pichauris) - Composite and Wood Furniture Furniture range with composite material and wood structures designed for enhanced durability in outdoor public spaces.
- Well-Being Range (Gamme Bien-être) - Meditation and Sports Trail Furniture Furniture range for well-being trails and meditation including meditation seats and platforms, designed for sports and meditation trails in natural and tourist areas.
- Avenir Range (Gamme Avenir) - Modern Urban Furniture Modern urban furniture range for the development of contemporary public spaces, targeting municipalities seeking modern design.
- Essentiel Range (Gamme Essentiel) - Core Urban Furniture Essential urban furniture range meeting fundamental public space development needs, providing cost-effective core products for municipalities.
- Cubethic - Modular Furniture Collection Modular solution of cubes and structures for urban and playful development, providing flexible design elements for public spaces.
- 1Signe Online Store (Boutique en ligne) Online boutique offering ready-made signage content, Signalét'tag QR code solutions, and turnkey content for information panels, enabling customers to quickly deploy digital-enhanced signage.
Quantifiable outcome
- Products certified PEFC with minimum 70% certified wood content
- +1 more outcomes
Companies that use PIC BOIS
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
PIC BOIS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PIC BOIS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Groupe CorbatcoreManufacturing partner representing PIC BOIS in Switzerland. Located at +41 (0)32 566 70 11, operated by S. Berthet.
- Cap Ouest SignalétiquecoreRegional partner covering Brittany region in France with local sales and support services.
- Tera OceacoreRegional partner covering Poitou-Charentes region in France.
- Pic Bois PyrénéescoreRegional partner covering Southwest France.
- ACP NordcoreRegional partner covering Northern France and Belgium.
- Azur SignalétiquecoreRegional partner covering Southeast France.
- AlteviacoreRegional partner covering Northeast France.
- Crédo GuyaneminorPartner covering French Guiana region.
- PEFCcoreForest certification program ensuring sustainable wood sourcing. PIC BOIS is the first manufacturer to offer certified PEFC signage with minimum 70% certified wood content.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PIC BOIS competitors and assessment
Company assessmentBroad incumbents
- Glasdon Group: UK-based manufacturer of street furniture, litter bins, and outdoor seating for public spaces. Comparable to PIC BOIS in product category (urban furniture, signage, waste bins) and customer base (public sector), though geographically focused on the UK and Ireland.
- JCDecaux: Global leader in outdoor advertising and street furniture, operating across municipal and transport contracts worldwide. Overlaps with PIC BOIS in urban furniture for public spaces, but operates at a vastly larger scale and focuses on advertising-funded street furniture rather than touristic signage.
Direct peers
- Procity: French manufacturer of urban furniture including benches, picnic tables, bicycle racks, and bollards for public spaces. Directly comparable to PIC BOIS's urban furniture range, serving the same municipal and public-sector customer base across France and Europe.
- Lacroix Group: French-headquartered manufacturer of road signage, traffic management equipment, and urban infrastructure. Directly comparable to PIC BOIS as a French signage manufacturer serving municipalities and public-sector clients with similar product categories (panels, directional signs, road safety furniture).
- Signature FSE: French manufacturer of professional signage and visual communication products for retail, corporate, and public-sector clients. Comparable to PIC BOIS in core signage manufacturing, though with greater focus on retail and corporate signage than tourism-specific panels.
- Area (Mobilier Urbain): French designer and manufacturer of urban furniture for public spaces including benches, planters, and signage. Comparable to PIC BOIS's urban furniture business, serving French municipalities and public-sector clients with similar products.
- Abri de France: French street furniture manufacturer specializing in shelters, benches, and outdoor equipment for public spaces. Comparable to PIC BOIS in serving French municipalities with outdoor furniture and signage-related products.
- Girod Signalisation: French manufacturer of road signage, traffic signs, and urban signaling equipment. Comparable to PIC BOIS in manufacturing signage panels for French public-sector clients, though with primary focus on road traffic signage rather than touristic and interpretive panels.
- Tournaire Équipement: French manufacturer of outdoor and urban furniture for public spaces, parks, and tourism sites. Directly comparable to PIC BOIS in offering outdoor furniture and signage infrastructure for municipalities and tourism operators in France.
Regional players
- Maglin Site Furniture: North American manufacturer of commercial site furniture including benches, planters, and litter receptacles. Comparable to PIC BOIS's urban furniture line in product category and material use, though serving a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PIC BOIS social profiles
Digital presencePIC BOIS compliance and trust
Trust signalCompliance3 records
PIC BOIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
PIC BOIS leadership team
Management profileNumber of profiles
Profiles2 records
PIC BOIS subsidiaries and ownership
Company hierarchySubsidiaries7 records
PIC BOIS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PIC BOIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PIC BOIS
What does PIC BOIS do?
PIC BOIS designs, manufactures, and installs tourist signage panels (welcome panels, totems, directional signs, interpretive panels, reading tables, interactive educational furniture) and urban furniture (picnic tables, benches, bike racks, sports courses, waste bins, insect hotels). The company provides end-to-end project support including technical conception, graphic design, manufacturing across four French workshops, and professional installation for municipalities, natural sites, tourism operators, and industrial clients throughout France.
Is PIC BOIS a public or private company?
PIC BOIS is a private company. It is classified as unknown and is currently operating.
When was PIC BOIS founded?
PIC BOIS was founded in 1990. It employs 51 to 100 people.
Where is PIC BOIS based?
PIC BOIS is headquartered in Brégnier-cordon, France, in the Europe region.
How does PIC BOIS make money?
Three revenue lines are on record. Custom Signage Manufacturing is the primary driver. The others are urban Furniture Sales and design and Installation Services.
Who are PIC BOIS's main competitors?
Broad incumbents on record are Glasdon Group and JCDecaux. Direct peers are Procity, Lacroix Group, Signature FSE, Area (Mobilier Urbain), Abri de France, Girod Signalisation and Tournaire Équipement. Maglin Site Furniture is listed as a regional player.
Does PIC BOIS have an API?
No public API is recorded for PIC BOIS.
What industry is PIC BOIS in?
PIC BOIS's product category is Outdoor Signage and Urban Furniture Manufacturing. Its primary akta.pro industry code is BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design, with a secondary code of THAHAHAC, Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits). Its NAICS code is 33995 and its SIC code is 2590.