PayMe
PayMe is an Australian contractor payroll company serving IT contractors and contingent workers through recruitment-firm partnerships. It processes payroll, salary packaging, BankIT income continuity, and fee-free novated leasing via its Alliance Leasing subsidiary at a 1.75% fee.
- Company typePrivate
- Founded2006
- HeadquartersDeakin, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PayMe does
PayMe (legal entity: PayMe Australia Pty Ltd) is an Australian private payroll intermediary founded in 2006 and headquartered in Deakin, ACT. The company processes payroll for IT contractors and contingent workers engaged through Australian recruitment and labour-hire companies, operating a B2B2C distribution model in which recruitment firms refer their contractors into PayMe's platform. The core offering is the 'Essentials Package' at a 1.75% transaction-based fee, bundling payroll processing aligned to the recruitment company's pay cycle, monthly-in-arrears superannuation, salary packaging of work-related items, fee-free novated leasing via the wholly-owned Alliance Leasing subsidiary, insurance coverage, and the proprietary 'BankIT' income-continuity feature that lets contractors bank additional hours and draw down the balance during leave or between contracts.
The technology stack is an outsourced payroll platform integrated with recruitment company systems, with a self-serve Azure-hosted online join portal and an 'Astute Portal' for ongoing payroll access. BankIT is the principal proprietary differentiator, providing a personal accrual-and-payout mechanic that addresses the lack of paid leave for contractors. The company supplements its self-serve online onboarding with phone-based inside sales (toll-free 1800 number, three-rings promise), and operates regional offices in Brisbane and Perth alongside its Canberra head office.
The revenue model is primarily a transaction fee on contractor pay (1.75% under the Essentials Package), typically salary-sacrificed by the contractor rather than billed directly, supplemented by revenue from salary packaging arrangements and fee-free novated leasing positioning that drives volume into Alliance Leasing. Customer segments are individual IT contractors (primary end user) and recruitment/labour-hire companies (primary channel partner). Revenue, ownership, and funding are not publicly disclosed; the company is family-owned with the Lindgren family involved across privacy, content, and customer-facing roles, and is a member of the Australian veteran-owned business community.
PayMe firmographics
Firmographics- Name
- PayMe
- Legal name
- PayMe Australia Pty Ltd
- Website
- https://payme.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PayMe is an Australian contractor payroll company serving IT contractors and contingent workers through recruitment-firm partnerships. It processes payroll, salary packaging, BankIT income continuity, and fee-free novated leasing via its Alliance Leasing subsidiary at a 1.75% fee.
- Ownership category
- akta.pro rank
PayMe industry classification
Industry- Product category
- Contractor Payroll Services
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Help Supply Services (7363), Finance Lessors (6172)
- akta.pro primary industry
- Contractor Payroll, Invoicing & Payment Services (BPACAGAD)
- akta.pro secondary industries
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB), Contractor / Freelancer Payments (FSAMAKAC)
Keywords
Where PayMe is headquartered
LocationHeadquarters
- HQ city
- Deakin
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
PayMe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Payroll Processing Fees: PayMe charges a fee for processing contractor payroll. The Essentials Package is priced at 1.75% of contractor pay. Fees are typically salary sacrificed by contractors rather than paid directly.
- Salary Packaging Services: Revenue generated through salary packaging arrangement fees for work-related items, novated leases, and living away from home allowance management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Essentials Package at 1.75% of contractor pay |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
PayMe product offering
Product offeringCore offering
PayMe provides outsourced payroll processing for IT contractors and contingent workers in Australia, charging a 1.75% transaction fee. The core Essentials Package aligns contractor payments with recruitment company pay cycles and bundles salary packaging, superannuation, multi-bank-account payments, insurance coverage, and access to fee-free novated car leasing through wholly-owned subsidiary Alliance Leasing. Its proprietary BankIT system allows contractors to bank additional hours worked and withdraw them during leave or between contracts, providing income continuity.
Product overview
PayMe is a single unified contractor payroll platform offering outsourced payroll services primarily for IT contractors in Australia. The core offering is the Essentials Package (1.75% fee structure) which provides payroll processing aligned with recruitment company pay cycles. This core service is supplemented by integrated add-on modules: Salary Packaging for pre-tax purchases, BankIT for income continuity between contracts, and BankIT Hours for banking overtime. The company also operates Alliance Leasing as a wholly-owned subsidiary offering fee-free novated car leasing exclusively for PayMe contractors. Additional services include a Contractor Pay Calculator for estimates, corporate benefits programs, and labour hire payroll services for recruitment companies.
Differentiator
Problem solved
Functional benefit
Brands
- BankIT: A unique contractor leave payment system that allows contractors to bank hours during work periods and access funds during leave or between contracts for income continuity.
- Alliance Leasing
Products and services
- PayMe Contractor Payroll Core outsourced payroll service for IT contractors and contingent workers in Australia. Provides payment processing, tax withholding, superannuation payments, and alignment with recruitment company pay cycles.
- BankIT Proprietary contractor leave payment system enabling workers to set aside a portion of income during work periods for withdrawal during planned or unplanned leave, or between contracts. Creates a personalized savings account for income continuity.
- Salary Packaging ATO-approved salary sacrifice arrangement allowing contractors to purchase items such as cars, laptops, and mobile phones from pre-tax income, reducing taxable income and increasing take-home pay.
- Labour Hire Payroll Services Outsourced payroll services for labour hire companies enabling them to provide casual employees with salary packaging advantages and fee-free novated leasing through Alliance Leasing.
- Alliance Leasing Wholly-owned novated car leasing subsidiary offering fee-free novated leasing services for contractors. No setup fees, no exit fees, no monthly fees for PayMe contractors.
Companies that use PayMe
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
PayMe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PayMe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alliance LeasingcoreAlliance Leasing is PayMe's wholly-owned subsidiary specialising in novated car leases for contractors. The partnership provides fee-free novated leasing with no setup fees, no exit fees, and no monthly fees. PayMe contractors receive complimentary access to Alliance Leasing services, saving thousands in annual management fees compared to traditional novated lease providers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
PayMe competitors and assessment
Company assessmentBroad incumbents
- KeyPay (now Employment Hero): Australian cloud payroll software platform now part of Employment Hero; targets accountants and SMEs. Adjacent competitor in the payroll infrastructure layer.
- Ascender Payroll: Australian and APAC payroll and HR software provider (owned by Tenzing). Broader incumbent in payroll technology that competes downstream with PayMe's processing layer but lacks the contractor-only specialism.
- ELMO Software: ASX-listed Australian HR, payroll, and workforce management SaaS. Broader incumbent whose HR/payroll suite could be configured to overlap with PayMe's contractor offerings for larger recruitment firms.
Emerging players
- Employment Hero: Fast-growing Australian HR, payroll, and benefits platform expanding into contractor and SME segments. Threatens PayMe's niche if it adds salary packaging or contractor-specific features.
- Deputy: Australian-origin workforce management and payroll platform for hourly and shift workers. Relevant adjacent competitor for the contingent-workforce segment PayMe serves.
Direct peers
- Smartgroup: ASX-listed Australian provider of salary packaging, novated leasing, and outsourced payroll services with the SmartPayroll platform. Closest direct competitor to PayMe's Essentials Package plus Alliance Leasing model, operating at a significantly larger scale.
- Maxxia: Established Australian salary packaging and novated leasing provider serving employees and contractors. Direct competitor to PayMe's salary-sacrifice and Alliance Leasing offerings, with similar focus on novated car leases.
- Paywise: Australian salary packaging and novated leasing specialist targeting employer groups and contractors. Comparable product overlap with PayMe's salary packaging and Alliance Leasing services.
- RemServ: Australian salary packaging, novated leasing, and employee benefits provider. Competes directly with PayMe/Alliance Leasing in novated leasing for the same contractor and employee base.
Regional players
- Valiant (Salary Packaging & novated leasing): Australian salary packaging, novated leasing, and fleet management provider serving enterprise and government employers. Comparable to PayMe's salary-packaging and Alliance Leasing product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PayMe social profiles
Digital presencePayMe compliance and trust
Trust signalCompliance2 records
PayMe financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayMe leadership team
Management profileNumber of profiles
Profiles3 records
PayMe subsidiaries and ownership
Company hierarchySubsidiaries1 record
PayMe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayMe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayMe
What does PayMe do?
PayMe provides outsourced payroll processing for IT contractors and contingent workers in Australia, charging a 1.75% transaction fee. The core Essentials Package aligns contractor payments with recruitment company pay cycles and bundles salary packaging, superannuation, multi-bank-account payments, insurance coverage, and access to fee-free novated car leasing through wholly-owned subsidiary Alliance Leasing. Its proprietary BankIT system allows contractors to bank additional hours worked and withdraw them during leave or between contracts, providing income continuity.
Is PayMe a public or private company?
PayMe is a private company. It is classified as family owned and is currently operating.
When was PayMe founded?
PayMe was founded in 2006. It employs 1 to 10 people.
Where is PayMe based?
PayMe is headquartered in Deakin, Australia, in the Oceania region.
How does PayMe make money?
Two revenue lines are on record. Payroll Processing Fees are the primary driver. The others are salary Packaging Services.
Who are PayMe's main competitors?
Broad incumbents on record are KeyPay (now Employment Hero), Ascender Payroll and ELMO Software. Emerging players are Employment Hero and Deputy. Direct peers are Smartgroup, Maxxia, Paywise and RemServ. Valiant (Salary Packaging & novated leasing) is listed as a regional player.
Does PayMe have an API?
No public API is recorded for PayMe.
What industry is PayMe in?
PayMe's product category is Contractor Payroll Services. Its primary akta.pro industry code is BPACAGAD, Contractor Payroll, Invoicing & Payment Services, with a secondary code of BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS). Its NAICS code is 541214 and its SIC code is 7363.