3 Steves Winery

What 3 Steves Winery does

3 Steves Winery is a privately held, family-owned boutique winery founded in 2010 and operating from a single tasting room at 5700 Greenville Road in Livermore, California. The business was started by three founders (commonly referenced as Steve Peters, Steve Scheid, and Steve Williams, with Steve Burman Melander Ziganti separately listed as Founder/Owner) who learned the trade at a boutique winery they co-owned before receiving their license in 2010 and opening to the public in July 2013. Production combines estate-grown fruit with grapes purchased from Livermore Valley and other premium growing regions, and the portfolio has earned regional recognition including Best Red Wine of Show at the 2014 San Francisco Chronicle Wine Competition, Best White Wine at the 2013 Tri-Valley Uncorked, and Best in Class at the 2015 San Francisco Chronicle.

Name

3 Steves Winery

Legal name

3 Steves Winery

Website

https://3steveswinery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

3 Steves Winery is a privately held boutique Livermore Valley winery producing estate and sourced-grape wines, selling direct to consumers through its tasting room, three-tier wine club, online shop, and limited local wholesale.

Ownership category

akta.pro rank

Product category

Boutique Winery and Wine Club

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Boutique winery
• Wine club membership
• Wine tasting room
• Direct-to-consumer wine
• Private event venue

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Selling bottled wine directly to consumers through the tasting room and online shop (Vino Shipper). Includes single bottle purchases, case sales, and merchandise.
2. Wine Club Memberships: Recurring subscription revenue from three wine club tiers delivering 3-12 bottles quarterly with member benefits including complimentary tastings and exclusive discounts.
3. Tasting Room Tastings: Revenue from wine flights and tasting experiences offered in the tasting room atop Greenville Hill.
4. Events and Private Bookings: Revenue from ticketed events like the Laughs in a Glass comedy series, food truck gatherings, and private event rentals.
5. Wholesale to Restaurants and Wine Shops: Wine sold at local restaurants and wine shops in the Livermore area.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

3 Steves Winery is a boutique Livermore Valley winery that produces and sells its own award-winning wines (Zinfandel, Sauvignon Blanc, Merlot, and club-exclusive releases) direct to consumers. It operates a tasting room on Greenville Hill, an online wine shop, three wine club membership tiers, ticketed entertainment events, and private event hosting.

Product overview

3 Steves Winery is a boutique Livermore Valley winery founded by three friends in 2010, operating a Direct-to-Consumer model centered around wine production, sales, and tasting experiences. The core product portfolio comprises three wine club membership tiers (3 Bottle Club, 6 Bottle Club, and Case Club) offering quarterly or bi-annual allocations with tiered discounts and complimentary tastings, alongside a wine e-commerce store for single-bottle and case purchases. The winery's tasting room atop Greenville Hill provides guided flight tastings, while supplementary revenue streams include seasonal comedy events branded as 'Laughs in a Glass,' private event hosting, and branded merchandise sold through the online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct-to-Consumer Wine Sales Direct-to-consumer sales of 3 Steves Winery's award-winning wines, including Zinfandel, Sauvignon Blanc, Merlot, and wine club-exclusive releases, available for purchase at the tasting room, via the Vino Shipper online shop for nationwide shipping, and at a few local restaurants and wine shops.
• 3 Bottle Club Entry-level wine club membership delivering 3 bottles of wine every 3 months, including a 10% discount on single bottles, 20% discount on mixed cases, 6 complimentary tastings per quarter, invitations to release parties, and early access to select wines.
• 6 Bottle Club Mid-tier wine club membership delivering 6 bottles of wine every 3 months, including a 15% discount on single bottles, 30% discount on mixed cases, 12 complimentary tastings per quarter, free shipping for 12 or more bottles, and early access to wine club exclusive wines.
• Case Club High-volume wine club membership delivering 12 bottles of wine two times per year, with $30 flat-rate nationwide shipping, designed for enthusiasts looking to maximize their 3 Steves wine collection with fewer annual shipments.
• Wine Tastings Guided flight tastings of 3 Steves' award-winning wines at the tasting room atop Greenville Hill in Livermore. Walk-ins are welcome, with reservations required for groups of 8 or larger. Staff educates guests on the wines, the winery's history, and the Livermore Valley Wine Region.
• Private Events Private event hosting services for groups and organizations seeking exclusive use of the winery's facilities atop Greenville Hill for celebrations, corporate events, and special occasions.
• Winery Merchandise Branded merchandise including apparel and winery-branded items sold through the Vino Shipper online shop alongside the winery's wine portfolio.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Culinary AngelsminorGTM or Marketing PartnerNon-profit charitable partner. A portion of tickets for Laughs in a Glass comedy shows is donated to Culinary Angels, which delivers nutritious meals to people undergoing cancer treatment.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wente Vineyards: Oldest continuously operating family winery in California and the largest producer in Livermore Valley. Operates a tasting room, wine club, and event programming on the same Greenville Road / Livermore corridor as 3 Steves, directly competing for tourist traffic but at materially greater scale and broader portfolio.
• Concannon Vineyard: Historic Livermore Valley winery with estate vineyard, tasting room, and wine club. Comparable DTC + tasting room business model in the same AVA, with a longer brand history and broader varietal range competing for the same visitor base.

Emerging players

• Frog's Leap Winery: Renowned Napa Valley organic/biodynamic boutique winery with tasting-by-appointment, wine club, and DTC focus. Not in Livermore but a comparable boutique DTC + wine club archetype and aspirational benchmark for premium small-production tasting room economics.

Direct peers

• Bent Creek Winery: Small Livermore Valley boutique winery with a tasting room and limited DTC distribution. Closely matches 3 Steves on scale, customer base, and small-batch premium positioning.
• Murrieta's Well: Historic Livermore Valley estate winery with tasting room, wine club, and food/wine pairings. Comparable DTC and experiential programming in the same AVA, though backed by larger corporate ownership (The Wine Group).
• Wood Family Vineyards: Family-owned Livermore Valley winery with tasting room, wine club, and event programming. Mirrors 3 Steves' DTC-plus-events business model and founder-driven brand story at similar boutique scale.
• Page Mill Winery: Livermore Valley boutique winery with tasting room and direct-to-consumer sales. Comparable small-production, family-style brand competing for tasting room visitors and wine club members in the same region.
• Steven Kent Winery: Boutique Livermore Valley winery producing limited-production wines with a tasting room and wine club. Closest comparable in scale and positioning to 3 Steves — small case production, premium DTC focus, and similar Livermore estate-driven narrative.
• Cuda Ridge Wines: Small-batch Livermore Valley winery with tasting room and wine club focused on Bordeaux varietals. Comparable boutique DTC model, similar case production scale, and direct overlap in target customer (wine enthusiasts visiting Livermore).
• Retzlaff Vineyards: Estate Livermore Valley boutique winery offering tastings by reservation and small-lot wines. Closely comparable boutique, appointment-driven tasting room model in the same Livermore AVA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/3steveswinery
• LinkedInlinkedin.com/company/3-steves-winery-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Steves Winery